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THE R&D Management ConFERENCE 2014

Management of Applied R&D

Connecting high value solutions with future markets 3 – 6 June 2014 | Stuttgart

er ak Spe ook B


Introduction

The R&D Management Conference 2014

was principally structured into special ses-

offers representatives from science and

sions on selected topics such as R&D

industry a platform for learning about

Management in Emerging Economies or

and exchanging insights on the latest re-

Business Model Development, each jointly

search results, successful practices, and

led by an academic chair and an industrial

visionary ideas in the field of R&D Ma-

partner.

nagement. Connecting research and development with future markets is not

It gives us great pleasure to present the

only the key topic, but also the mission

speakers of the R&D Management Confe-

of this year’s conference, which offers a

rence 2014, providing an exciting mix of

unique mix of contributions from various

scientific and industry contributions in the

perspectives.

field of R&D Management. We would particularly like to thank all speakers and

The conference programme includes pre-

participants who make the R&D Manage-

sentations on R&D and Innovation Ma-

ment Conference 2014 in Stuttgart a

nagement by companies such as Siemens

valuable event for discussion, learning

AG, Robert Bosch GmbH and Festo

and networking.

AG. As one of the “fathers of the MP3 codec�, Dr. Bernhard Grill from the Fraunhofer Institute for Integrated Cir-

The R&D Management

cuits IIS will present the R&D story behind

Conference 2014 Team

this groundbreaking technology. The programme is complemented by renowned international experts in the field of R&D Management. With the aim of ensuring a close connection between science and industry, the call for scientific papers itself


VERGÜTUNG VON ERFINDUNGEN UND TECHNISCHEN VERBESSERUNGEN

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Speakers on the R&D Management Conference 2014

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T u e s d ay J u n e 3 rd – E v e n i n g ( Fr a u n h o f e r IAO )


Dr.

Ulf Pillkahn Head of Trendmonitoring Corporate Technology Siemens AG (DE)

The R&D Masterplan Ulf Pillkahn is Head of the Trendmonitoring-Program at Siemens AG and as a Key Expert for Foresight and Innovation he advises the Siemens organisation in the development of its technology and innovation strategy. He is lecturer at the Zeppelin University. The areas of research include Foresight, Innovation management and Technology Strategies with the focus on ‘How to generate and push radical innovations within larger organisations’. Furthermore, Ulf Pillkahn is speaker and the author of the foresight referencebook ‘Using trends and scenarios as tools for strategy development’ (2008) as well as the recently published book ‘Die Weisheit der Roulettekugel’ (2013).

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W e d n e s d ay J u n e 4 th – M o r n i n g (Maritim Hotel)


Prof.

Wilhelm Bauer Director (acting) Fraunhofer IAO and IAT University of Stuttgart (DE)

Welcome to the R&D Management Conference 2014 Wilhelm Bauer is director of the Fraun-

In 2012, he was honored by the Land of

hofer Institute for Industrial Engineering

Baden-Württemberg as an “Übermorgen-

IAO, Stuttgart, and of the Institute for

macher,” a person shaping the future.

Human Factors and Technology Management IAT at the University of Stuttgart.

Wilhelm Bauer is head of Fraunhofer’s Morgenstadt (city of the future) initiative,

In his role as director, Wilhelm Bauer

and is a member of the National Platform

heads up a research organisation with

for the City of the Future run by the Ger-

some 500 employees. His responsibilities

man federal government.

include overseeing research and implementation projects in the fields of innovation research, technology management, future life and work, and smarter cities. He advises political and industrial decision makers as a member of numerous committees. Wilhelm Bauer has written and published over 250 scientific and technical publications, and gives lectures at the Universities of Stuttgart and Hannover.

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V E R G Ăœ T U N G V O N E R F I N D U N G E N U N D T E C HDr. NISCHEN VERBESSERUNGEN

Jeremy Klein Chairman RADMA (UK)

RADMA – Helping R&D Management to Stay Relevant and Distinctive Jeremy Klein is chairman of the R&D

Journal, the R&D Management Confe-

Management association, RADMA, and

rence and developing the R&D manage-

a director of the Cambridge-based tech-

ment community, mainly via financial

nology and business consultancy Techno-

support for research students. There are

logia. He has a degree in Physics, a PhD

16 students at this conference for which

in Medical Physics and an MBA from

RADMA has contributed towards their

London Business School. His consulting

conference fees and at least two PHD stu-

assignments have included helping Swiss-

dents are funded by RADMA. In his intro-

com radically reorganise and refresh their

duction to the conference, Dr Klein

corporate R&D labs, advising the British

will discuss the challenge of the R&D ma-

government on the human aspects of the

nagement community staying relevant

switchover to digital television, and inter-

and distinctive despite the relative decline

preting the convergent roles of phones,

of the corporate R&D labs that were

tablets and TVs for the UK communica-

the initial focus of the journal when it

tions regulator Ofcom.

was launched in 1970.

Both the R&D Management journal and the annual R&D Management Conference had their origins in the R&D Research Unit at Manchester Business School in the 1970s and 80s. RADMA was set up in the mid80s as co-proprietor of the journal, from which it is fortunate to receive a share of the revenue. It currently has three main 10

areas of activity: the R&D Management


Prof.

Michael Rosemann Head of the Information Systems School Queensland University of Technology (AU)

Successful Co-Innovation with Academic Partners Michael Rosemann is Professor and Head

US patents. His publications have been

of the Information Systems School at

translated into Russian, Mandarin, Ger-

Queensland University of Technology,

man and Portuguese. Dr. Rosemann’s

Brisbane, Australia, where he established

research projects received funding from

a number of industry-funded chairs in the

industry partners such as Accenture,

domain of innovation management. He

Brisbane Airport Corporation, Infosys, Rio

is widely recognized as a global thought

Tinto, SAP and Woolworths. Michael

leader in the domain of business process

Rosemann is a frequent keynote speaker

design.

and regularly provides advice to organisations from diverse industries such as tele-

Michael Rosemann is the author/editor of

communication, financial services,

seven books, more than 200 refereed

insurance, utility, retail, public sector, logi-

papers and Editorial Board member of ten

stics and the film industry.

international journals and co-inventor of

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Prof. VE R G Ü TUNG VON E R FINDUNGEN UND TE C HNI S C HEN VE R B E S S E R UNGEN

Herbert Kohler Vice President Group Research and Sustainability, Chief Environmental Officer Daimler AG (DE)

Challenges of an International R&D at a Car Manufacturer Herbert Kohler joined what was then

From April 2009 until April 2012 he was

Daimler-Benz AG in 1976, working initi-

the head of a new “E-Drive and Future

ally in the production plant planning

Mobility“ directorate within the Research

area. He gained his doctorate from the

and Advance Development division, the

University of Stuttgart in 1982.

area responsible, amongst other things, for the development of battery-electric

It was under his leadership that the centre

and fuel-cell drive systems.

for “Environment, Technology and Traffic“ was established in 1992. In 1993 he

Herbert Kohler has been Director of

moved to the Mercedes-Benz Develop-

the newly created Research and Advance

ment division, taking on responsibility for

Development division for the Daimler

Strategic Product Planning, a role which

Group since May 2012.

he held until 1999. He was made an honorary professor of the University of

Since March 2002, Herbert Kohler has

Stuttgart in 1998.

also held the position of Chief Environmental Officer for Daimler AG.

Following a series of roles in passenger car product management/sales and marketing, Herbert Kohler was appointed Director of Vehicle Body and Drive Systems Research in October 2000. From August 2006 until March 2009 he headed up the newly created Group Research and Advance Development unit for Vehicle Body 12

and Drive System at Daimler AG.


VERGÜTUNG VON ERFINDUNGEN UND TECHNISCHEN VERBESSERUNGEN

T h u rs d a y J u n e 5 th – A f t e r n o o n (Maritim Hotel)

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Prof.

Anette Weisbecker Deputy Director Fraunhofer IAO and IAT University of Stuttgart (DE)

Welcome Speech Industry Day Anette Weisbecker is Deputy Director of the Fraunhofer Institute for Industrial Engineering (Fraunhofer IAO) and the Institute for Human Factors and Technology Management IAT at the University of Stuttgart. She is head of the business unit Information and Communication Technology. Her research fields are software management, software engineering, electronic business, cloud computing and human factors. She is author of more than 270 publications.

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Prof. VE R G Ü TUNG VON E R FINDUNGEN UND TE C HNI S C HEN VE R B E S S E R UNGEN

Peter Post Head of Corporate Research and Programme Strategy Festo AG

From Bionic Future Concepts to Market Driven Technology Development Peter Post was born in Haiger, Germany,

systematic innovation management is

in 1959. He began his professional deve-

lined out. Successful innovation manage-

lopment with an apprenticeship as a tool-

ment needs both: On the one side, it is

maker, and in 1980 he started a degree

important to be open for new ideas, to

in mechanical engineering at the University

think out of the box and to have an inno-

of Siegen, Germany, which he finished in

vation culture which is fostering creativity

1984. Subsequently, Prof. Post worked as

and open minded spirit. On the other

a research assistant in Siegen. He has

side, instruments and well implemented

been employed in the R&D department at

processes are essential to get new ideas

Festo AG & Co. KG since 1989. In 2004

on the road to innovation for customers

he assumed responsibility for applied re-

and the market. Creating new ideas by

search and pre-development, and since

looking into nature – as Festo is doing

2008 he has been head of the corporate

with its bionic learning network – has to

research and technology. Peter Post

come together with hard work in deve-

obtained the German Future Awavv in

lopment procedures to transform those

2010. In 2012 he was appointed Hono-

new impulses into new products and

rary Professor at the University of Applied

solutions. And all this effort must be com-

Science in Esslingen.

plemented by a sound knowledge of actual market needs to create sustainable

In the presentation “From Bionic Future Concepts to Market Driven Technology Development” a structured approach for

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economic success.


Prof.

Mitchell Tseng Chair Professor of Industrial Engineering and Logistics Management Department; Director, Advanced Manufacturing Institute; Director, Zhejiang Advanced Manufacturing Institute Hong Kong University of Science and Technology (HK)

Industrial R&D: The Last Frontier of Globalisation Mitchell Tseng, Chair Professor of Indust-

has been working on Industry – University

rial Engineering and Logistics Manage-

– Government collaboration from diffe-

ment Department; Director, Advanced

rent perspectives in different countries.

Manufacturing Institute; Director, Zhejiang

The outcomes include advanced Internet

Advanced Manufacturing Institute Hong

of Things semiconductor chips, Artificial

Kong University of Science and Techno-

Intelligent systems, robotic assembly sys-

logy.

tems and others.

Mitchell M. Tseng is the Chair Professor

He is an elected Fellow of the Internatio-

and Director of Advanced Manufacturing

nal Academy of Production Research

Institute at the Hong Kong University of

(CIRP), American Society of Mechanical

Science and Technology. He started his

Engineers (ASME) and Hong Kong Aca-

career in developing key enabling manu-

demy of Engineering Sciences (HKAES).

facturing technologies for computer

He is the recipient of LEAD Award from

industry, some of which, including the

SME, Franz Edelman Laureate (INFORMS),

diamond machining for polygons in laser

and Outstanding Industrial Engineer (Pur-

printers, are still widely used. He has been

due). Moreover, Mitchell Tseng also holds

working closely with industry in more

faculty appointments in MIT Zaragoza

than 100 projects to upgrade product de-

Logistics Center, Nanshan Professor in

sign and manufacturing capabilities in

School of Design, China Academy of

companies. Before returning to academic,

Arts and Honorary Adjunct Professor of

he worked in Xerox and Digital Equip-

Business and Management in Technical

ment Corporation for two decades deve-

University of Munich.

loping products, service systems and managing business transformation. He

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VE R G Ü TUNG VON E R FINDUNGEN UND TE C HNI S C HEN VE R B E S S E R UNGEN

pETER gusE CEO Bosch Start-up Platform Robert Bosch gmbh (de)

Innovation 2.0 – Ideas through Social Software Peter Guse joined Robert Bosch GmbH as an electrical engineer in 1994. After working in various corporate sections, including production, product development and project management in Germany, Spain and Japan, he was appointed Innovation Manager for Bosch’s corporate research and advance engineering unit. Since 2014, Peter Guse has been CEO of Robert Bosch Start-up GmbH, a Bosch platform aimed at developing new businesses on the basis of technology-driven innovations.

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Prof.

Karim Lakhani Associate Professor, Principal Investigator Harvard-NASA Tournament Lab Harvard Business School (US)

The Crowd as Innovation Partner Karim R. Lakhani is the Lumry Family

Professor Lakhani was awarded his Ph.D.

Associate Professor of Business Administ-

in management from the Massachusetts

ration at the Harvard Business School and

Institute of Technology. He also holds an

the Principal Investigator of the Harvard-

MS degree in Technology and Policy from

NASA Tournament Lab at the Institute for

MIT, and a Bachelor‘s degree in Electrical

Quantitative Social Science. He specialises

Engineering and Management from Mc-

in the management of technological

Master University in Canada. He was a

innovation in firms and communities. His

recipient of the Aga Khan Foundation In-

research is on distributed innovation sys-

ternational Scholarship and a four year

tems and the movement of innovative

doctoral fellowship from Canada‘s Social

activity to the edges of organisations and

Science and Humanities Research Council.

into communities. He has extensively

Prior to coming to HBS he served as a

studied the emergence of open source

Lecturer in the Technology, Innovation

software communities and their unique

and Entrepreneurship group at MIT’s

innovation and product development

Sloan School of Management.

strategies. He has also investigated how critical knowledge from outside of the organisation can be accessed through innovation contests. Currently Professor Lakhani is investigating incentives and behavior in contests and the mechanisms behind scientific team formation through field experiments on the TopCoder platform and the Harvard Medical School. 19


Dr.S C HEN VE R B E S S E R UNGEN VE R G Ăœ TUNG VON E R FINDUNGEN UND TE C HNI

Andreas Bong Head of Corporate Research & Technology Hilti AG (LI)

Balancing Exploration and Exploitation Andreas Bong is responsible for corporate research, for corporate innovation management and, in his role as global process owner, for all processes in product portfolio management. He joined Hilti AG in 1993, after completing a PhD in mechanical engineering at the Laboratory for Machine Tools and Production Engineering WLZ of RWTH Aachen and working in the bearing industry. During his time at Hilti AG, he has worked in a variety of areas including project management, production engineering, R&D management and business unit management.

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Dr.

Bernhard Grill Deputy Director, Head of Audio Department, Inventor of MP3 Fraunhofer IIS

MP3 and Follow-Up Technologies: Interlinking R&D and Patents with a successful Market Launch Bernhard Grill was born in Schwabach,

2000 he received the Fellowship Award

Germany, in 1961. He received an M.S.

of the Audio Engineering Society for his

(Diplom) degree in electrical engineering

work on MPEG-4 Audio and scalable

from the University of Erlangen-Nurem-

audio coding. In October 2000, he and

berg. During his days at the Fraunhofer

two colleagues were presented with the

Institute for Integrated Circuits IIS (1988-

“German Future Award“ of the German

1995) and the University of Erlangen-

President for their work on MP3. Bern-

Nuremberg (1995-1998) he contributed

hard Grill is the deputy director of Fraun-

to the development of several perceptual

hofer IIS since July 2011.

audio coder systems. These include OCF, ASPEC, ISO/IEC MPEG-1/2 Audio Layer-3 (mp3), and MPEG-2 Advanced Audio Coding (AAC). Later work concentrated on scalable audio coding, now part of MPEG-4 Audio. In 1999 Bernhard Grill was back to Fraunhofer IIS, and two years later attained his Ph.D. in electrical engineering. He is currently the head of the Audio Department. His latest works include MP3 Surround and MPEG-Surround, the latter standardised in 2006. Further projects are Digital Rights Management, multimedia transport over IP and broadcast applications. In September

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Workshops W e d n e s d ay J u n e 4 th – A f t e r n o o n

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VERGÜTUNG VON ERFINDUNGEN UND TECHNISCHEN VERBESSERUNGEN

Open Design and Knowledge Sharing as Innovation Strategy

Nokia and Intel started experimenting with Open Source Hardware. General Electrics and BMW partner with Techshop to embrace the Maker Movement. MIT and the Gatsby Foundation tap into the power of citizen (neuro)science with EyeWire as does the University of California, Berkeley, with the Stardust@home project in astronomy.

Prof. Patricia Wolf Research Director Creative Living Lab

How can industry effectively employ open

Lucerne University of Applied

source and citizen science in their innova-

Sciences and Arts (CH)

tion strategies? The workshop presents this latest trend in R&D innovation management and discusses the reasons and approaches for companies to break out of the constraints of intellectual property protection regimes and to reap the potentials of open knowledge sharing for faster innovation that pays off for the bottom line and in terms of social responsibility.

Prof. Peter Troxler Research Professor “Revolution in Manufacturing“ Hogeschool Rotterdam (NL)

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Meet the Editors – Tips and Tricks to publish in the R&D Management Journal and TECHNOVATION

In the “meet the editor session“ the editors of international and well-known journals as the R&D Management Journal and Technovation will shortly describe the scope and aim of their journal and answer your questions regarding how to get published in their journals. After the session you will have time to talk to each of the editors in order to discuss detailed

Prof. Ellen Enkel

questions related to your publications.

Chair for Innovation Management, Editor of the R&D Management Journal Zeppelin University (DE)

Jeff Butler Editor, Special Projects, Technovation Chemistry Innovation (UK)

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VERGĂœTUNG VON ERFINDUNGEN UND TECHNISCHEN VERBESSERUNGEN

Integrating Design Thinking into a Technology Push Innovation Process

Companies whose histories of success are attributable to technological invention and innovation, often face major challenges in adopting Design Thinking into their cultures. Transitioning from cultures and processes designed to deliver outright performance increases, to those designed to deliver great products, whose success factors may include such hard-to-define

Mark Zeh

attributes as user experience and desirabi-

Self-employed Design and Innovation

lity, often creates unwanted cultural

Consultant and Lecturer

turbulence. This workshop covers some of

Mark Zeh Innovation, Munich

the basics of Design Thinking, identifies

Business School (DE)

what some of the hurdles to adoption may be, and provides a platform to discuss some approaches to integrating it into technology-push innovation cultures and processes. The workshop will consist of a short presentation and group work on a case study.

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The Future of Technology Roadmapping

Roadmapping is widely used to support strategy and innovation at firm and sector levels. The approach is demanding in terms of both knowledge and information processing and management. Crossdisciplinary workshops are typically used to exchange knowledge and to build consensus about the way forward, and software systems used to capture, analyse

Dr. Rob Phaal

and represent the associated information

Principal Research Associate

and data. Integrating the human and ICT

University of Cambridge (UK)

systems and processes of roadmapping can be challenging, but is essential for an effective and efficient process, particularly for large enterprises, global supply chains and collaborations. Exciting developments in software and hardware will revolutionise the way in which such processes can operate – for example, touch screens, mobile devices and apps, cloud computing and big data services. Such systems

Steve Rogers

must meet the needs of future business,

Innovation Process Consultant

with visual methods having the potential

Sopheon (UK)

to enable strategic and operational alignment. This workshop will explore the future of roadmapping – opportunities and challenges.

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frontispiece Š Sergey Nivens, JiSIGN - Fotolia.com


Book of Speakers - The R&D Management Conference 2014