Volume 4 路 Issue 3 路 2010
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Volume 4 · Issue 3 · 2010
MALLORCA PHOENIX 2010
QUEENS DAY 2010
STAFF PUBLISHER Jaguar Web Media EDITOR Julius F. Kedvessy COPY EDITOR Michelle Leekam PROOF READER Cindy PHOTOGRAPHERS JFK CONTRIBUTING PHOTOGRAPHERS Lloyd Brown “Baddog” Laszlo B. Kedvessy “Pix” hosting National Net GRAPHICS Keith Campbell PRINTING Get It Done Bindery DIRECTOR OF OPERATIONS Howling Dogs Enterprises WEB COORDINATOR Sandra J. Kane MARKETING Hone Lynn ICQ: 37790241 Skype: stressmonkey 623-455-6040 (voice only)
index 6……… GFY EDUCATIONAL SERIES pt.1 16… … QUEENS DAY 2010 28… … PHOENIX FORUM 2010 44… … WOULD YOU HIT IT? 54… … WEBMASTER TOYS 60… … STRANDED 66… … GFY EDUCATIONAL SERIES pt.2 72… … MALLORCA 84… … FREEONES LA
CENTERFOLD Submissions via U.S. Mail will not be returned unless requested, and accompanied by an S.A.S.E. Fubar Times reserves the right to revise any accompanied material(s) to fit editorial guidelines. Submission implies the work is original. Those submitting bear the responsibility of any copyright infringgement. The products and services available herein are not to be purchased by minors. The articles and editorials are meant for entertainment purposes only and do not necessarily represent or reflect the opinions of Fubar Times, its affiliates and/or subsidiaries. This publisher in now way offers any recommendation, endorsement or guarantees of any kind in regard to any service, product or person advertised or mentioned within. Therefore, Fubar Times and its publishers may not be held liable or responsible, in any way, for any actions ensuing from advertising. For questions or comments on this publication, please contact us at: 551 ne 28th Court, Pompano Beach, FL 33064. Copyright © 2008 No part of this publication may be reproduced with the express written permission of its publisher(s). The publisher(s) reserve the right to refuse any advertisement or submission for any reason, including, but not limited to, content or design, with no further responsibility beyond a refund of any payments made. The publishers assume no responsibility for errors and/or omissions, or inability to publish due to mistake, or any other reason caused or suffered by themselves or their sub-contractors. Such an occurence will not constitute a breach of any contract and the publisher will be liable for only the price of the ad space and may, at their option, run a “make good” ad of the same size in a subsequent issue. No right to discount or credit will be given. The advertiser is soley responsible for ad content and photos, and/orartwork submitted for their advertisement and shall indemnify and hold harmless the publisher from and against any legal actions resulting from statements, photos or artwork run in their ad due to copyright or trademark infringement, lack of proper releases, slander, libel, unfair trade practices, etc. The advertiser also assumes and takes full responsibility for keeping all records as to the age and identity of all models in submitted photos, as required by law, and providing that all models are 18 years of age or older. To contact Fubar Times, or to send questions, comments and submissions, write to: Fubar, 551 N.E. 28th Court, Pompano Beach, FL 33064
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GFY Educational Series:
Your E-M Inbox Deliverab
Mail bility Rate
this installment of the “GFY Ed u c a t io n a l Series”,
like to touch on a topic that is critical to many businesses, but often misunderstood. The information is out there, but it takes quite a bit of digging to put the pieces together. It’s my hope that I can save some of you that work and improve your bottom line with a few simple changes in how you manage your mailing campaigns. This article is meant for legit, compliant mailing and not those looking to simply engage in mass spamming. This article will touch on mostly technical aspects of mailing and not approach it from a marketing sense, as we have already had an excellent Series article regarding that aspect.
1) IP Addresses The first thing you need to do, above and beyond all else, is understand your current IP address and its history. You may have ordered a new server at your current host, moved to a new host or been guaranteed to have a “fresh” IP. You should not just take anyone’s word for this; verify those claims yourself. There are numerous free tools to investigate IP addresses, so I’ll let you find your favorite, but here is a checklist of what you are looking for: - IP found on Blacklist(s). If your IP is found on a Blacklist and was a new IP given to you by your host, demand they give you a different one. Most Blacklists don’t answer remove requests promptly (or at all). If this is an IP address you have been using for awhile though, as you’ll see later in this article, it may have benefits to trying to “clean” it as opposed to starting from scratch with a new IP. - IP in “Neighbourhood” found on Blacklist(s). If there is an IP on your C Class that is allocated to another client of your host who has a bad reputation for their mailing practices, this may affect your delivery. As above, get yourself a new IP on a different Class or possibly even change hosts (as you don’t want to be associated with a host who is lenient towards spammers). Except in rare cases, you should also not rotate IPs when you send mail out. This may work short-term, but ultimately causes you more hassle than it’s worth long-term as well as preventing you from being granted whitelist status at many ISPs. If your volume of mail requires multiple dedicated
mailservers, so be it, but try and limit this as much as possible. If you have several load-balanced webservers, simply have them relay their mail through a single dedicated mailserver (or cluster if absolutely needed). For redundancy, you should always have a backup mailserver ready to take over the original’s IP and MAC address to takeover operations. I also recommend that for separate websites, you use separate IP addresses when possible. This is akin to “not putting all your eggs in one basket”. If one IP or site gets blocked, your other sites are not immediately “guilty by association”. Once you have verified your mailserver’s IP address is clean, you are not in a bad neighbourhood and you are not rotating dozens of IP addresses, you have completed Step1 I recommend you setup regular monitoring of your IP address’ reputation (either manual or automated), so you can be alerted if your situation ever changes and not let days go by wondering why your conversions/sales have dropped.
2) Reverse DNS While this is an extremely simple point, many large sites seem to neglect it. Put simply, you want the IP address of the server your mail is sent from, to resolve to the mailserver’s hostname. For example, if my mailserver’s IP is 123.456.123.211 and it’s seen by the outside world as “mail1.mydomain. com”, then you want that anybody looking up that IP address sees it resolve to “mail1.domain.com”.
Ususally, you don’t own your own IPs, so you can simply ask your host to setup any reverse records you require. If you do own your IPs, you must set these up at your nameservers.
3) Bounce Management While most sites employ valid unsubscribe features, very few utilize bounce management. There are many reasons an email will bounce and many of them are not your fault. However, ISPs pay heavy attention to who manages their bounces and who doesn’t. In fact, a company like Yahoo! will not grant your whitelist request unless you can demonstrate proper bounce management. There are multiple reasons for bounces, but they generally fall into 2 categories: soft bounces and hard bounces. A soft bounce is usually a temporary problem, such as a user is over their allowed quota (their mailbox is full). Hard bounces are permanent failures, such as emailing a domain which doesn’t exist. Whether you build or buy an application to handle bounces automatically, or have someone manually handling them, this is not something that should go on ignored. If you receive a hard bounce, you should remove/block the email address immediately. Do not send to it again. If you receive a soft bounce, how you handle it is up to you, but generally I would block an email after receiving 3+ soft bounces over a 48+ hour period.
4) Mail Volume and Sending Habits If you employ proper practices, it doesn’t matter if you are sending out 1,000 or 1,000,000 emails a day. What matters is that you are CONSISTENT. If you send out a daily mailer, try to make sure it is approximately the same size and sent at approximately the same time every day. Obviously, as your site grows your volume should increase day to day; this is not a problem. A problem would be, on Monday you send out 500 emails, on Tuesday you send out 450,000 emails, on Wednesday you send another 250,000 and on Thursday you send 0. If you start mailing daily, be prepared to continue; stopping for multiple days in a row is a major red
flag to ISPs. If you send out weekly or monthly newsletters, that is fine, it will just take said ISPs longer to recognize your sending patterns. Aside from building up a reputation as a consistent sender, different ISPs have different limitations they don’t always tell you about. Say your mail system is so strong, you could pound out 10 million emails an hour. If you check your mail log, you may notice a lot of “temporarily deferred” status messages. Yahoo and Hotmail in particular are two of the more stingy when it comes to rate-limiting. You will need to experiment for just what is
try and keep your HTML emails simple and clean (valid XHTML/CSS)
the right frequency for each individual ISP, but you definitely should not be sending mail out as quick as you can. For example, Yahoo may like receiving only 15 emails from your server per second, while AOL is cool with you sending 200. Once you have your habits in check, you can move on to the next step.
5) SPF Records / Sender-ID Not too get too technical, but SPF records are a DNS record that is used by ISPs to determine if the sender is authorized to send mail out for this domain. This prevents source “spoofing” attempts (unless they can hack and modify your DNS record). This should be considered as an extra layer of security and not optional. Though not all ISPs use it, most of the majors do; so that makes it worth your time to implement. Microsoft has a specific version of the record they call “SenderID”, but their wizard is often buggy so I would just generate it manually. SPF version 2 is also not yet complete, so in generating your record, you may wish to stick with “v=spf1” or specify both a version 1 and version 2 record. If you need help generating your records, feel free to aks in the thread and I’ll point you in the right direction.
6) DomainKeys / DKIM Unlike Sender-ID, DomainKeys/DKIM are signing methods that you implement at a software level. Whether you use Qmail, Postfix or other, most of the major mailing softwares currently support it. DomainKeys has begun to fade away,
to be replaced by DKIM, but there is no harm in signing your mail by both methods. Yahoo and Gmail are two solid examples of domainkeys; if you ever noticed a line in a message you received’s header stating “this mail is signed bydomain.com”, you have seen DomainKeys/DKIM at work. As installation and configuration is different for every type of mailserver software, I won’t get into the specifics of configuring it, however you will also need to add matching DNS records of type TXT in order for ISPs to verify your certificate against the authorized certificate on the domain. If this sounds a little too technical for you, it may be best to ask your host or hire a Server Admin to set this up for you.
7) Complaint Level If you are collecting emails in a legitimate way, obeying unsubscribes and sending your members content that actually interests them, you should never have a complaint issue problem. Companies exist who offer monitoring tools, for a cost, if you are interested. Keep things above board and you will never have to worry about this factor.
8) Feedback Loops Before many ISPs will even consider white-listing you, they will let you on their “Feedback Loop”. This will forward you some complaints, from users who mark your mail as junk or spam as well as other remove requests/complaints. Pay attention to every mail they send you, take action when necessary and do it promptly. If you do that, ISPs will be willing to
work with you to resolve problems.
9) Whitelist Status If you have done all of the above and have been sending mail consistently for at least two or three months, you may apply for whitelist status at most of the major ISPs. The application is usually fairly detailed and may require some technical knowledge; be prepared for this. Once you have submitted an application, be patient and do not submit again. Within a few weeks, if you haven’t heard anything back, you may try to submit again or contact their support. Once you are granted whitelist status, this does not guarantee that suddenly you will have a 100% Inbox rate; it will greatly, greatly improve your chances though. You may lose your status if you stop following the best practices outlined above.
10) SenderScore Certification Microsoft’s answer to a whitelist, getting SenderScore Certified is an often lengthy process and costs a decent amount of coin (depending on your volume). It was formerly known as Bonded Sending, where you have a pool of money that is substracted from with every complaint. If you follow the above guidelines, getting Certified should be fairly simple (but may take up to 90 days). This especially helps with Hotmail and other Microsoft products.
11) Mail Software Footprints When using third-party software for managing your mail campaigns, always
run tests and see what, if anything, they add to the header of a message. For example, many softwares like to place their “signature” into the header, typically as an X-Header: field. Some of these softwares, having been popular with spammers, draw red flags due to these signatures so turn them off when possible or research your software carefully before investing in it.
For example, SpamAssassin is still a popular standard. Install them on your own if you have to and perform some trial and error, to determine the what words and email characteristics are heavy triggers and which don’t carry much weight. Filter systems can check everything from “Do the domains in links in the email match the From: address?” to “what is the HTML/ Text ratio versus images” along with weighing specific words, for example
test your campaigns
before sending 12) Open Relay While most people are aware of this these days, by default, most mail agents allow open relaying and this is something you NEED to restrict. An open relay is a system that allows anyone to use it as an SMTP server for sending mail out; not just authorized users and addresses. Restricting it varies per mail software, but is generally quick and painless. Aside from the obvious problem of spammers finding and using your server, ruining your IP’s reputation you worked so hard on keeping clean, ISPs can run a quick test to tell if you are “open” or not and if you are, they won’t accept your mail in most cases.
13) Content / Filtering Even if you pass all the above tests with flying colors, you still face a powerful foe; content filtering. This is more of a case-bycase issue, but I will attempt to give you a few tips. First, know the major filtering softwares.
“viagra” is a commonly-blocked one.
Try and test your campaigns before sending them out for real, to get as low of a score as you can with different filtering systems. Again, this is a caseby-case basis factor and no one answer will magically get you through all filters. One additional note: try and keep your HTML emails simple and clean (valid XHTML/CSS). Some ISPs are taking this into consideration.
14) Conclusion There is still plenty more information on this topic, but the above points will hopefully have you understanding how to send emails out and how to reach your customers’ inbox better than you currently do. Some industries, such as dating, rely on mail so much that a single day of being blocked can result in a conversion drop of up to 50%. The truth is, if your business relies heavily on email marketing, you should have someone dedicated to monitoring and fixing issues with your
mail systems at least 2-3 hours per day. Also, always remember that there are no guarantees in mailing. Unfortunately, due to abuse, some ISPs have become so tight that clients have a hard time receiving mail they want to receive! You may find yourself blocked for no apparent reason for a day or two, only to return to the inbox for another few months. Just do your best and you will see your deliverability increase. If you have any specific questions, feel free to ask them in the thread below and I will answer them as best I can. I did not want to show any bias by recommending any particular monitoring or consulting services (as well as, I don’t recommend anything I haven’t used myself), but there are many out there who do genuinely know what they are doing. There are, of course, others who simply want your money and have no idea what they are doing. I’ll leave you with a handy tool, a method to easily test your SPF, Sender-ID, DomainKeys, DKIM and SpamAssassin score: Send a test email out (ideally with the content you actually intend to send and from the real mailserver) to check-auth2@ verifier.port25.com and within minutes, they will reply to the From: address in your email with a report. Enjoy! ABOUT THE AUTHOR Varius (Keith) is best known around here for his many years in the adult dating space, being a part-owner of IwantU. He has regularly sent out millions of emails a day and spent a large amount of time understanding how to reach customers’ inboxes. He currently is involved in multiple partnerships involving Adult, Gaming and Mainstream projects.
As a parent, I am responsible for keeping my children safe online. As a business person, I want to help other parents keep their children from accessing material that is inappropriate for their age group. This is why Hustler financially supports ASACP and why all our sites contain the RTA (Restricted To Adults) label. RTA labels are simple, effective, and the right thing to do! Michael H. Klein President LFP Inc/Hustler P.S. RTA IS FRee To uSe, buT ASACP needS youR FInAnCIAL SuPPoRT To KeeP uP ITS good woRK: beCoMe A MeMbeR oR A SPonSoR TodAy! asacp.org
| Association of Sites Advocating Child Protection 27
AMSTERDAM SEPT 24-26, 2010 www.webmasteraccess.com
WEB M ASTER TOYS
WEB M ASTER TOYS
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Transmission: Six-speed Touchtronic
0-100 km/h (62 mph): 5.1 seconds
WEB M ASTER TOYS
by Stewart Tounge
he recent rash of well-known affiliate programs that have suddenly closed up shop and sent out quick notices for affiliates to change their links is creating a period of anxiety for many webmasters and opportunity for others in the adult industry. When programs with lengthy history like WEGcash and QuickBuck suddenly shut down, are affiliates really stranded without anywhere to send their traffic? Is the entire affiliate business model heading for doom and gloom? Fubar Times spoke with several program owners and top level affiliates and their reactions may surprise you.
With more than a decade of experience in adult affiliate marketing and a very solid reputation as a program owner capable of prospering in any economic climate, Colin Rowntree was not candy-coating his comments at all. “One of the obvious factors in the recent rash of program closings is the Visa and Mastercard game changer - stopping most if not all aggressive cross sells” said Colin of Wasteland.com. “Many programs have relied upon this rather questionable billing practice over the past several years to prop up otherwise
unsustainable business models for running affiliate programs. Let’s face it, without doing a bit of black hat cross sell magic, you just can’t offer $75 payouts on trials no matter how wonderful and compelling your content is. I’m actually quite pleased to see this all go away for the simple reason that prechecked cross-sells were once again making the adult industry look like a bunch of nefarious scumbags. The programs that remain are now stronger and have the ability to run better and more profitable businesses in an ethical manner, without the
constant need to play one-ups-manship with bandits.” Contrary to that point of view, on May 12th 2010 Quickbuck posted a message notifying affiliates that the program was closed and stated ominously that “After more than 10 years in the business we regret that we are no longer accepting new affiliates. If you make your living promoting adult affiliate programs, we recommend you find a new line of work.” Message boards began buzzing with reactions as webmasters tried to hash out the significance of the recent closings. Some began to differentiate between programs built on short term objectives and those with a long term approach. Put simply, if you see a site that you think is poorly designed, offers little or no worthwhile content, and pays 50 or 75 or 100 dollars per signup... the prevailing wisdom was that it is the responsibility of each webmaster to ask themselves how exactly a sponsor can afford to do that. “There is an understandable tendency to look at these recent affiliate program closures by a handful of sponsors and become concerned for the overall stability of the adult affiliate program model itself” said Q. Boyer, Director of Public Relations for TopBucks. “It’s important to remember, however, that affiliate programs are not all created equal; some business models are riskier than others and some programs are more resistant to changing their approach than others.” One program that has always focused on providing top quality content and reasonable payout price points is BlazingBucks. Recently they also became the first affiliate program to offer members full 1080p (1920x1080) resolution streaming videos. “Blazing Bucks has been built from the beginning as a program intended to last for the long haul” said Mark of BlazingBucks. “What we are all seeing are a lot of the short term thinkers and quick money grab business models moving on to other ventures. When a site has high quality exclusive content and a user experience capable of retaining members, it will be around a long time and be able to monetize affiliate traffic profitably. Some of these other sites that were built on volume and huge payouts for questionable traffic are not able to remain competitive in a changing market. From my point of view the recent moves by card associations and banks really do favor high quality site owners and revshare affiliates quite a bit. Thankfully BlazingBucks has always, and will always, be in that group of long term sponsors trusted by affiliates around the world for years to come.” Some smaller program owners were more aggressive in their statements, but were only willing to comment if they were
There is an understandable tendency to look at these recent affiliate program closures by a handful of sponsors and become concerned for the overall stability of the adult affiliate program model itself allowed to do so anonymously. “I’m fucking stoked about these closings to be honest” said one small program owner. “I bust my ass shooting and publishing really fantastic exclusive content for my two sites and in the past I could hardly even get affiliates to take a look at what I had to offer because they would rather feed traffic to scumbags who pay a high PPS than work with program owners offering high retention 50% revshare - which they are now learning is a much more sustainable way to do business. So, now I’m getting a lot more affiliate attention for my sites and the dipshits who want to keep chasing high PPS payouts from scammers can have fun changing their links every week when those owners close down and reopen under new names to do it all to them again. You’d think after getting fucked hard a few times webmasters would learn their lesson... but I guess they are too thick to ‘get it’ until they are out of this business and working at Wendys wondering what went wrong.” A well-known affiliate webmaster who has built a strong reputation over the last decade sending sales to dozens of sponsors was also willing to weigh in only if his name was not disclosed. “What you have now is two adult industries. One that is based on the real affiliate model, and another that is basically scammers screwing scammers. I don’t feel bad for anyone who ended up being left stranded and unpaid. Fact is, they knew what they were doing. If you sent questionable traffic to an aggressive sponsor and got a fat payout for it, consider yourself lucky. That model is dead, you made a few bucks and now you are done. No program is ever going to turn away quality traffic and sales that retain from a reputable affiliate. The model may change to prepaid traffic or whatever but at the end of the day, if you are selling something worth buying... someone will always buy it.”
Some of the largest and most stable affiliate programs are built on providing quality content and they see this period as an opportunity for the industry to evolve. “The future of the adult business is best described as one where a real product at a real price is the dominant marketing vehicle” said Michael of Twistys. “The rash of closings is just an end conclusion to the inevitable move away from ‘aggressive’ business practices. We are looking forward to this year to see what other changes it brings to the industry.” As the economics change, the business models must adapt as well. “TopBucks experienced a decline in sales from its peak days, as most (if not all) other major adult affiliate programs have in recent years” said Q. Boyer. “What sustained us through that decline has been the foresight to scale back on our spending before money was too tight, and to adapt our business model to take advantage of growth sectors within the market, like the mobile sector in particular. We started making hard choices well over two years ago, including cutting staff, selling off properties that were underperforming, scaling back on our presence at trade shows and a variety of other moves to maximize our efficiency. By far our best and most fruitful move was to quickly recognize that smartphones were changing the mobile game, and to refocus the company on becoming a leader in the adult mobile sector.” That kind of proactive attitude, rather than milking the current system and then folding quickly, is the main reason why affiliates can now be confident that TopBucks and Pink Visual are on solid footing with a strategy crafted with long term stability and continued growth in mind.” If these were new programs that popped up and disappeared quickly they would hardly be noteworthy, what makes the recent closings of major programs is the fact that they share decades of combined experience in the adult sector. That has many stable programs looking inward at their own business practices to ensure they remain successful and sustainable. “It’s always hard to watch people in the industry close down – these are people we know and have worked with, so it hits home a bit” said Suzann Knudsen of AEBN. “But it does remind us to take a look at what we’re doing as a company, and to make sure we’re maximizing every opportunity, whether on the business side or the customer side. Every sale counts these days.” Recent moves by AEBN to develop innovative products like the Real Touch and expansion into new markets with smokeless cigarettes from BluCigs.com show that the entrepreneurial spirit is still very much alive and well within companies that found their footing in the adult industry.
Perhaps it was Luke from Hunkmoney.com who explained it best when he said “Gone are the wild-west days of slapping up a website, reselling the same old content and enjoying huge margins for little work. Today’s market demands adult businesses mature and act responsibly. It’s a challenging time for all businesses, from big banks to small one-person entrepreneurs. Of course, we will see more adult companies going under in the coming months, but we will also see changes and improvements to others. There is still great opportunity in the adult market by simply focusing on ethically providing a quality product with respectful customer service. It’s never been a secret that some adult affiliate programs were managed poorly or going after the ‘easy’ money. I am proud to say that HunkMoney, and now its sister programs BritishBucks and LatinoBucks, have always done business the right way - even when we knew shortcuts existed. Those hard choices are what have enabled us to continue growing even in today’s recessionary economy! Sure, we would love to offer $800 per sign-up, but we would not be in business very long if we did. Now affiliates are learning that a check for $280 dollars is worth 280 dollars more than a promise of $1,200 that you can’t ever cash.” In uncertain times, a lot can be learned from looking toward adult companies that have prospered in different decades and overcome the challenges of evolving to remain competitively profitable. “Hustler and our HustlerCash Affiliate Program have always had a strong working and mutually rewarding relationship with our Affiliates and it is something that we plan on maintaining for a long, long time” said Michael H. Klein, President of Hustler. “ We continue to supply them with all the tools that they need to be successful and reward them financially in return for the traffic that they send to our sites.” When affiliate webmasters start panicking because they see a few programs closing their doors, they would be well-advised to notice why they failed and to seek out rock solid sponsors capable of converting their traffic for a long time to come. Investing your time and traffic in sites that can not possibly retain consumers is an easy way to wind up being unpaid and stranded with sudden notice that the sales you sent, work you did and promises you relied upon were all a huge waste. There are profitable programs growing and expanding these days, some spend their time and money improving their products rather than self-promoting their programs. So the bottom line is, if you want to be a webmaster in 2010... you had best learn to get off your ass and go to work researching the details and doing your own due diligence. The time for people who enjoy pretending to be webmasters is over.
UNDERSTANDIN GOOGLE’S Algo GFY Educational Series:
algorithm is defined as: In mathematics, computing, and related subjects, an algorithm is an effective method for solving a problem using a finite sequence of instructions. Algorithms are used for calculation, data processing, and many other fields.
Obviously, Google’s algorithm (or algo as I will refer to it from this point on) is a secrete and highly protected though some basic information can has been released publicly since the release of their patent. The purpose of this article is to give you a basic idea of what Google is doing on their end when reviewing each website they spider. Although the algo has slight frequent changes, the basics have remained the same for years and seem to be a permanent structure. Reminder, this article is not going to put you #1 for your keyword, there is obviously a lot more to SEO then knowing the Algo, but using the Algo to your benefits will definitely get you on the right track to earning your rankings.
Google’s Considerations when a Spider or Robot finds your site: • Image Content – Originality and Quality • Note: Google cannot “See” images thru their robots and spiders so renaming images and including proper keyword rich descriptive Alt tags give you the flexibility to be original. If all your images are named ####.jpg with 0 alt tags, then all spiders/robots are blind to how relevant this content is to your site. • Textual Content – Again, Original, Quality, Keyword Rich Text with proper tags throughout. • Know the keywords most fit for your niche or content and use that keyword frequently while not over saturating it. Simple <b>keyword</b> tags used randomly throughout your site is also good thing and frequently over looked by many site owners. This tells Google that you’re emphasizing this
word for a reason and they instantly know whether or not that reason is valid and why you did it. Again, do not over use this method or you will be considered “Spammy” which you obviously don’t want to happen. 2 to 3 <b> texts are plenty. • Outbound links – It is critical that if you are going to have numerous outbound links to sponsors, or hosted image pages, etc that you use no_follow tags. All inbound links to other pages of your site are highly recommended to follow unless leading to a page you don’t want indexed, but the most frequent error I see webmasters making is linking to 100’s of sponsors and giving them all your link juice while seeing nothing in return. These days, it’s safe to have 75 or less outbound links which may seem like a lot to many, but quickly adds up in a short period of time. • Cataloguing Keywords – Google can instantly determine your keywords, their frequency and relevancy upon spidering your site. Frequent changes in these can make the site look inconsistent and unreliable so for all tgp/blog/tube owners out there, you need to get some good solid “Static” keyword rich text on your site. • Meta Tags – For years I have heard meta tags are dead and I not only highly disagree, the proof is in the pudding. Meta tags pull a lot of weight and are first to get spidered if your site is properly optimized. • Title – This is the most important yet most commonly abused or improperly written. Google has a standard for
the amount of characters as well as the type of characters used. Keep it under 66 characters with spaces and relevant to your content while using keywords you’re seeking. In addition, and though Google will still list you with characters such as “&”, Google spiders do not see the characters as “&”, they actually read it as an “alt” which they are smart enough to code, but it still effects your title relevancy score therefore lowering your over all SEO score. In addition, it’s recommended to use a hyphen (-) in place of an underscore (_) for spidering purposes as well. Keep the title from looking spammy, too many keywords, misspelled words, too many characters and nonrecommended characters are going to affect your rankings. Google loves quality, not crap. • Description – Google will place this info under your title in their listings. Make it dynamic, descriptive and keyword rich while staying under 150 characters. Do NOT use the same keyword more than 3 times max to avoid looking spammy. • Keywords – Google scans these, and though not critically important for Google, they do pull weight if kept under 800 characters with no more the 3 usages per keyword, but other search engines still rely heavily on them. I never overlook using them and when done properly, do assist in your rankings. • Inbound Links – Google wants to see that other related quality sites are linking into you. I cannot express quality enough. Do some research into every site you consider buying a link on, as well as network wide links. Stay away from “FFA” (free
for all) link pages in which 1000’s of sites are linking from. This can be a huge blow to your rankings and cause detrimental damage to your listings. Make sure you apply slight changes to your titles and anchors as you build your links. Using the same phrases/anchors over and over again looks spammy and quickly picked up by Google.
Below are a few things you don’t want to over look: • Content Relevancy • Age • Pages Indexed • Server side stats – how many server changes have occurred, how many dns changes, how many who is records, etc. Too many of any of these makes the site look unstable. • Ip’s and multi c-class servers – Anytime you’re getting links on multiple sites, look into their ip’s and c-class server setup. If sites are sharing an IP and you still want them to link to you, be sure to mix up your anchors and titles. Using the same Anchor/Title on multiple c-class IPs if fine, but don’t overdo it or Google will flag you for spam. Deep link where you can and as often as you can. To determine bulk PR, one of our go to sources is http:// www.authoritydomains.com/bulk-ipchecker.php. • Pagerank – Page rank is not as important as many people think, though when valid gives you a quick idea of whether the site is properly managed. PR Zero sites can rank #1 on Google just as fast as a PR3+ but
anytime a site has PR, this tells you that they have taken the time and effort to build their own links so chances are the site has some quality to it. Not all cases, but you will have to determine this on a site by site bases. A common question I get is how to tell if a site has Fake PR. Simple Google – info:sitename.com and you should see the listing for the given site. If a different site pulls up, they are pulling the PR from that site. To check PR and Bulk PR we use http://checkbulkpagerank.com/ • Check HTML to assure they don’t have a no_follow on all links tag or you will get 0 juice from them. This is most commonly overlooked, especially when getting links from other blogs which can use no_follow plugins. • Whois Information – yes, believe it or not, Google will follow your site into your who is information provided by your hosting company which obviously knows your website, name, telephone number, email, physical address, how long your site is registered, etc. Since this is the case, I actually use meta tags that match my who is and have found that is pays off.
An example of the meta info on one of our sites is as follows: • <meta http-equiv=”author” content=”Adult SEO Services” /> • <meta http-equiv=”contact” content=”firstname.lastname@example.org” /> • <meta name=”copyright” content=”Copyright (c)20002009 X Rated SEO. All Rights Reserved.” /> • Headings - <h1> and <h2> tags are most important and <h3> is always a good solid bonus. Your <h1> should pretty much be the main keyword you’re going after. <h2> should be describing that site in 3 to 5 words and most video titles, section titles, post titles, etc can be your <h3> tags. You can use css to control the look of the headings to assure it fits the theme of your site. • Title and Alt tags – plain and simple, all Large images need alt tags and all links need title tags. • Sitemap – both Html (link to this in your footer) and xml • Robots.txt – there are numerous setups for this and each
varies depending on the site. For fun, you should check out Googles.. http://www.google.com/robots.txt As you can see, and as many of you know, Google takes an extensive look into your site each time its spidered. SEO is a full time job for any site, and understanding the things Google looks for each time they visit your site is a good starting point to ranking your site. About The Author: Bobby Taylor, also known as 2bet, has spent nearly 11 years in the adult industry. In 2004, he successfully combined gaming and adult through Webmaster Poker Tournaments on 2bet. com. He credits the rapid growth of 2bet.com to successful search engine optimization, and moved solely into SEO in 2007. In 2008 SEO AP was publicly launched and recently in 2009, a sister company site, X RATED SEO emerged.
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