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INSIDE EUROPEAN SUMMIT JASMIN ACADEMY LAL EXPO PHOENIX FORUM

MARKETING ICONS ARE THERE TOO MANY

SHOWS?

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Volume 29 | Issue 3 | 2018

PUBLISHER

Jaguar Web Media

EDITOR

Julius F. Kedvessy

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COPY EDITOR

Michelle Leekam

PROOF READER Cindy

FEATURES

PHOTOGRAPHERS JFK / Mari Blue

HOSTING

MARKETING ICONS. . . . 40

National Net

TOO MANY SHOWS . . . . 58

CREATIVE DIRECTOR Keith Campbell

SHOWS

LAL EXPO. . . . . . . . . . . . . . 4 EUROPEAN SUMMIT. . . . 46

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PHOENIX FORUM. . . . . . 62 JASMIN ACADEMY . . . . . 76

PRINTING

Get It Done Bindery

DIRECTOR OF OPERATIONS Howling Dogs Enterprises

WEB COORDINATOR Sandra J. Kane Submissions cia U.S. Mail will not be returned unless requested, and accompanied by an S.A.S.E. Fubar Times reserves the right to revise any accompanied material(s) to fit editorial guidelines. Submission implies the work is original. Those submitting bear the responsibility of any copyright infringement. The products and services available herein are not to be purchased by minors. The articles and editorials are meant for entertainment purposes only and do not necessarily represent or reflect the opinions of Fubar Times, its affiliates and/or subsidiaries. This publisher in no way offers any recommendation, endorsement or guarantees of any kind in regard to any service, product or person advertised or mentioned within. Therefore, Fubar Times and its publishers may not be held responsible liable or responsible, in any way, for any actions ensuing from advertising. For questions and comments on this publication, please contact us at: 551 N.E. 28th Court, Pompano Beach, FL 33064. Copyright © 2016 No part of this publication may be reproduced without the express written permission of its publisher)(s).

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The publisher(s) reserve the right to refuse any advertisement or submission for any reason, including, but not limited to, content or design, with no further responsibility beyond a refund or any payments made. The publisher(s) assume no responsibility for errors and/or omissions or inability to publish due to mistake or any other reason caused or suffered by themselves or their sub-contractors. Such an occurrence will not constitute a breach of any contract and the publisher(s) will be liable only for the price of the ad space ad may, at their option, run a “make good” ad of the same size in a subsequent issue. No right to discount or credit will be given. The advertiser is solely responsible for ad content and photos, and or artwork submitted for their advertisement and shall indemnify and hold harmless the publisher(s) from and against any legal actions resulting from statements, photos or artwork run in their ad due to copyright or trademark infringement, lack of proper releases, slander, libel, unfair trade practices, etc. The advertiser also assumes and takes full responsibility for keeping all records as to the age and identity of all models in submitted photos, as required by law, and providing that all models are 18 years of age or older.

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To contact Fubar Times, or to send questions, comments and submissions, write to: Fubar, 551 N.E. 28th Court, Pompano Beach, FL 33064

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asacp.org | Association of Sites Advocating Child Protection

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LAL EXPO 2018

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Contact: tim@asacp.org We simply cannot continue to do this without YOUR criticalfinancial support now! It’s the right thing to do! ASACP is extremely grateful for the support shown by our Sponsors, Members and Donors. THANK YOU!!!

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The Marketing Icons Adult Marketing Experts Agree Are Worth Watching 40

I

by Fubar Staff

n marketing, as with any other

“In addition to the usual suspects such as Seth Godin, Gary Vaynerchuck, Elon Musk, and Phil Schiller, Thai

aspect of your business, you

street food vendors come to mind,” explained C.R. “Kroy”

are either improving or failing

marketing as clever ideas mixed with brilliant graphics and

every day. Anyone who thinks

that have figured out marketing

Brown, President of Kroycom. “We like to think of

PR maneuvers, but in reality the biggest chunk of it comes down to preparation and hustle.”

“Street food vendors often prepare meals at the crack of

in a way that never requires

dawn, then after hours of preparation they haul their food

refreshing their messaging or

Kroy. “If days are slow, they will walk neighboring streets

coming up with new innovative

to the busiest streets and sell, sell, sell,” according to

with samples and invite people to try their food. If times are busy, they don’t complain about the added workload,

ways to communicate with their

take time off to “recharge”, or change their product. They

target audience is doomed to join

and if that takes 12 or 14 or more hours per day, then so

steadily keep working until their customers are satisfied,

be it. Then they do it all over again the next day…. and

the endless list of defunct brands who allowed their own marketing to

the next. It’s that kind of persistence and hustle that often outperforms clever marketing gimmicks.”

become stale or tiresome over time.

In the hotly contested arena of social media mass

So, where do the top marketers in

Lauren Macewen of 7Veils.com. However, she is still

adult look for inspiration, and who do they think is worth watching for

marketing, nobody knows more on the adult side than

willing to look over at what mainstream brands are doing with their budgets to find gems she can turn into revenue for her own clients in similar ways.

trends you can use to excite your

“I am inspired lately by the social marketing being done

own audience with similar tactics?

“There was a great post recently where Burger King

FUBAR found out for you!

by Burger King and Wendy’s,” explained Ms. Macewen.

asked Wendy’s to the prom via the billboard outside their restaurant and then Wendy’s replied ‘yes via their own

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billboard. The posts went viral across social media but

challenge. The tools and strategies they use, and their ability

what was so lovely about the social media moment was

to leverage small amounts of targeted data to quickly shift

“I’m inspired by the current Pope,” said Stewart Tongue of

to make the most out of what they have give them a more

EngineFood.com. “I’m not a particularly religious person,

nimble and dynamic ability to reach targets than the slower

but when I look at the way the church was viewed at the

moving monolithic brands. Many of the larger companies I

time he took over, and the marketing moves he has made

have worked with are still using the same time-consuming

to strengthen the brand, I am in awe of his efforts. I don’t

wasteful methods and tools they have used for the past 5-10

think any modern marketer has done a better job taking

(or more) years, and I often recommend they take a closer

any brand out of a downturn and earning it respect as well

look at the work being done by people like Clem, on a brand

as he has done.”

how sweet and organic the event seemed while bringing levity to what would otherwise be contentious competitor marketing. That’s an interesting shift in the way brands are approaching their audience socially.”

“There is so much negativity in the news online that it has become refreshing to see brands being playful these days,” added Ms. Macewen. “You don’t see much in the way of taste test challenges or adversarial campaigns against a competitor right now because consumers are already inundated with news of political backbiting and international tensions by the 24/7 news cycle. Instead, a genuine campaign of camaraderie and mutual respect makes good business sense right now. The best recent example of that in adult was the September 8th Free Porn Day event https://freepornday.com/ that many brands banded together to promote. That’s where I see things headed for the foreseeable future, public cooperation (even among direct competitors).”

It’s easy to think that billion dollar brands like Burger King can make just about any campaign a successful one through their sheer spending power, but smaller brands are also finding their own ways to impress savvy marketers with less resources spent and better targeting strategies.

“Over the last few years, I find myself borrowing from and being impressed by some of the smaller to mid sized marketers that have had consistent success with realistic resource,” said P. Armstrong aka “PAR” of Lit3.com. “Limited resources make people find creative ways to market their products instead of just throwing money at any

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There is so much negativity in the news online that it has become refreshing to see brands being playful these day

like ItsUp.com as a great example.” The examples are everywhere according to Stewart. “From Where can you learn more and earn more right now? You

washing the feet of poor people, to unwrapping a piece of

might feel like you don’t have the time to sit and read a

candy with a child on stage, to telling a child their father

2,000 page book about marketing, or thousands of dollars

will be allowed into heaven even though he had been a

to travel to an on site seminar by the hottest marketing

criminal, to hinting that gay people can be among the

gurus. However, if you have a set of headphones, any trip

righteous... he has made so many marketing moves big and

in your car or hour at the gym can also feed your mind…

small over the last few years, that when you talk about the

and your wallet. Podcasts are becoming an increasingly

church it’s no longer a bunch of jokes about the old pope’s

important method of continuing education for many top

red shoes or wasting parishioner money, or fondling people

marketers we spoke with about this topic.

inappropriately. When I do SEO work and Reputation work for my clients, the current Pope is almost always among

“I am inspired by Neil Patel. He is young, smart, and

the people whose marketing methods I discuss with them

I learn something new and really useful with almost

before I take any further action.”

every episode of his Marketing School podcast with Eric Siu,” said Nigel Williams, CEO & Founder of

If you aren’t looking beyond your own office walls for

DigiWorldPartners.com. “I’ve learned about many tools

ideas and inspiration, or are confining your approach

that are very affordable (if not free) that I previously never

to methods that have become cliché within the adult

heard of before, and I’ve been in this industry for almost

industry you are missing out on a lot of potential sales.

14 years already.”

Times, methods and marketing leaders will always change. That leads us back to the most important axiom in adult,

One of the more interesting people mentioned for the

you must adapt or die… and the people in mentioned in

article comes from an arena not normally noted as

this article are experts at knowing how to evolve their

marketing, but with an undeniable level of success

campaigns successfully.

convincing people to behave the way the marketers intend.

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ARE THERE REALLY

TOO MANY

SHOWS? by Stewart Tounge

Y

ears ago there were a handful of shows that adult industry execs all attended each year. Then

the number of shows started to grow, and the proliferation of shows outside the adult industry willing to accept involvement of adult brands also quickly escalated. Now, execs are left to choose which shows to leave off their busy schedules, some have said there should be a reduction in the number of shows, and others have even suggested that the entire show schedule is destined for the scrap pile in the near future. Instead of sitting around guessing at the future, Fubar has gone to ask the show runners themselves what they see coming for industry events in the near and distant future.

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“I wholeheartedly believe every show offers something

offer? Do they work in the geo’s that you need? We at

makes for a unique clientele of a high percentage of local

are getting fewer and farther between. For me it’s more

unique, be it meeting people you haven’t met before,

TES Affiliate Conferences offer you all the above every

Canadian businesses that don’t go to other shows or only

about strengthening and continuing the relationships I’ve

learning something completely new or coming up with

September in Prague and in March when you can visit

go to the more local ones. Furthermore, geographically,

already built by getting together with old friends and

interesting ideas, answered Moe of XBIZ. “Given that

with us in Lisbon.”

Montreal is located at crossroads between the rest of

colleagues. Whichever show they go to, I’ll be at as well.”

Canada, USA and Europe which makes it easy for people

this has been my own personal experience for over a decade, I naturally feel that folks should attend as many

Instead of attempting to appeal to every vertical, other

shows as they possibly can.”

shows have taken a much more narrowly focused

That notion was shared by many we spoke with, and suggests that show attendance has become a momentum-

approach than with a noticeable amount of growth and

It’s worth noting that Montreal is also about as close

based equation. When a handful of cue-givers let it

The notion that each show is different and offers

success in recent years. “Launched in 2014, AWSummit

as you can get to the United States without having to

be known they plan to attend, many others make the

something unique is interesting because some of the

has proven to be one of the most successful shows in

deal with the legalities of officially USA. “For some

effort to travel with them. If a show fails to garner their

major show runners like AVN and XBIZ host multiple

the world, and the biggest in East & Central Europe, by

attendees coming from Europe, Montreal is their only

attention, it’s likely to see a significant sag in overall

shows each year. One could easily make the case that

welcoming cam studios, cam sites, independent models,

show abroad,” added Isabelle. “The same is true for many

attendance as well.

XBIZ LA is better targeted to the content vertical

content creators, traffic companies, affiliates, technology

American businesses coming to Montreal who will not go

than other shows, while a show like XBIZ Berlin or

companies and more. Over the years, AWSummit

to the European shows. Therefore, many attendees from

“I’m not in my 20s anymore, I get buy my own drinks at

XBIZ Miami focuses on other aspects of the industry

continues to grow, to upgrade its content and to bring

around the globe come to Montreal to see each other once

home and I’m not impressed by a pretty girl painted with

intentionally. That may mean that instead of there being

every year something new.”

per year because they will not be available anywhere

an affiliate program logo who doesn’t know the first thing

else. Of course, the event also has its steady international

about the company she is supposedly promoting,” added

too many shows, participants would be better advised to identify which of the shows apply to their specific needs

All revolving around the lucrative live cam industry,

clientele who attends nearly every show, with a very high

another well-known industry executive. “For me to go to

and to target those venues specifically, rather than going

the AWSummit approach does bring in a diverse set of

concentration of CEOs, and industry decision makers.

a show I have to have confidence that attending will earn

to whatever happens to next on the calendar.

industry professionals, but perhaps because they all share

That’s why we focus on providing great opportunities to

me more money than not attending, and that includes

an interest in the same core vertical, it might be easier to

have quality time with VIPs that are hard to find at other

all the work time I am giving up away from my desk

“As it’s virtually impossible to visit every industry event

quickly identify potential opportunities than it would at a

larger events.”

to be there. I can’t justify that twenty or thirty times a

out there, you should choose the shows that fit you best

much larger but less targeted affiliate world event.

and have the most “depth” to them, added Walter of TES

year. I see people going to dozens of shows and I wonder After hearing from many of the top shows in adult, we

how they make that profitable, when you are seeing

Affiliate Conferences. “The more “depth” a show has,

In fact, while many shows try to market themselves

also spoke candidly with industry leaders, who were

the same people over and over… but the four or five

the more chance you have for a successful event. Be sure

by shouting about the massive size of their attendance,

willing to shed some light on their approach as long as

shows I do attend are essential to growing my business

the event you are going to offers: An excellent learning

others are carving a useful niche for themselves by

they were allowed to provide their views anonymously.

and I wouldn’t miss them for the world. The truth is,

experience, continuous networking sessions, a broad

catering to a boutique audience of avid attendees whose

international appeal, well-rounded industry participation,

passion for a show and its location give it a special circle

“I’ve gone to dozens and dozens of shows over my career

business you need to test and track to see what works

a diverse mix of attendees, lots of new faces, multiple

on many adult industry executive travel calendars.

in adult, and I really do like the people who run the

well for you. Go to the show, see if you come home with

shows. I think they work hard to provide quality events

more than you spent going, and then decide if you want

“Some of the biggest companies in the industry are

for people, but I also think it is a numbers game. When

to go again next year. The best shows will grow, and the

based in Montreal and Quebec City with many smaller

I started there were thousands of people worth talking

weak ones will die off. That’s the nature of all businesses

Put simply, by Walter, “Do the attendees offer what you

Canadian businesses as active members of the adult

to at every event. Now there aren’t more than a hundred.

and shows are no different.”

are looking for or are they looking for what you have to

industry, explained Izabelle of QwebecExpo. “This

So shows that successfully help me meet new people

vertical participation, as well as good pre-show tools to browse the attendees and setup your meetings.”

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to attend.”

your mileage will vary, and like any other part of your

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PHOENIX FORUM | 2018

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2018 BERLIN MESSEGELÄNDE

UNTERM FUNKTURM OUR RENT Y

BOOWTH! NO

www.venus-berlin.com BEATRIX JAENICKE Project Manager VENUS Berlin GmbH | Tel.: +49 (0)30 349911-21 bj@venus-berlin.com

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SPONSORED BY

MIROSLAV BLAZEVIC Sales Manager VENUS Berlin GmbH | Tel.: +49 (0)30 349911-42 venus@venus-berlin.com

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FUBAR Times issue 48  

'When all is said and done"

FUBAR Times issue 48  

'When all is said and done"