FALL 2019 - SEMESTER
FINAL STUDENT EXHIBIT
Photo by Riley McAvoy Printed in December 2019 by FUA - AUF Florence University of the Arts - The American University of Florence
FALL 2019 - SEMESTER
FINAL STUDENT EXHIBIT
Florence is one of the most famous Italian cities for art and, as the capital of the Italian Renaissance, it is also a UNESCO World Heritage Site. Florence always seemed to be a mysterious and unique city that retained its charm and splendid past, unaltered throughout the years. Today, Florence is transforming, the urban space of this magnif icent city is changing, and gentrif ication is emerging. Gentrif ication can be considered a form of modern colonialism because it uproots urban residents of Florence and brings change and disruption to the local way of life, altering the socio-cultural aspects of the city. Florence is like a flower and embodies greatness, beauty and art – the culture of the great Renaissance era. Flowers have to bloom, bring beauty to the world and its inhabitants, heal the souls. Florence should remain the way it has always been: beautiful, mysterious, magnif icent – a city full of secrets. The exhibition presents student-made work aff iliated with DIVA (school of Digital Imaging and Visual Arts) and IDEAS (school of Interior Design, Environmental Architecture and Sustainability.) The students present an introduction to advanced-level work based on their courses, thereby showing Florence as a historical heritage site which is allowing modernization and innovation within its urban space. Firenze è una delle città italiane più famose per l’arte e, in quanto capitale del Rinascimento italiano, è anche un patrimonio mondiale dell’UNESCO. Firenze è sempre sembrata una città misteriosa e unica, riuscendo a conservare nei secoli il proprio fascino ed un passato splendido, inalterato nel corso degli anni. Oggi Firenze si sta trasformando: lo spazio urbano di questa magnif ica città sta cambiando, sta emergendo la Gentrif icazione, che può essere considerata una forma di “colonialismo moderno”, portando grandi novità nello stile di vita urbano. Questo fenomeno si basa anche su aspetti socioculturali. Firenze è come un f iore e incarna grandezza, bellezza e arte - la cultura della grande era rinascimentale. I f iori devono sbocciare, portare bellezza al mondo e ai suoi abitanti, curare le anime. Firenze dovrebbe rimanere come è sempre stata: bella, misteriosa, magnif ica - una città piena di segreti. La mostra presenta lavori realizzati dagli studenti FUA-AUF del dipartimento DIVA (Scuola di Imaging Digitale e Arti Visive) e IDEAS (Scuola di Interior Design, Architettura ambientale e Sostenibilità). Gli studenti presentano un’introduzione al lavoro di livello avanzato basato sui loro corsi, mostrando Firenze come sito del patrimonio storico, che sta innovando e modernizzando il proprio spazio urbano.
Opening Thursday December 5th 2019, from 6pm From Dec. 5 2019 to Feb. 19 , 2020 th
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CORRIDOIO FIORENTINO Corso dei Tintori 21, Florence
From February 20th to March 19th the exhibition will continue at CORRIDORA, Palazzo Dell’Ospitalità, Via Ricasoli 21, FIorence
Instructor: Simone Ballerini Advanced Fashion Photography Through this course, students have met and collaborated with designers to come up with a specific fashion ad campaign and lookbook for Florentine designers in the field of fashion. Students learned how to meet with clients, present ideas, handle studio and location techniques in order to execute a campaign according to clients’ needs.
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Advanced Fashion Photography Elizabeth Aviña Atlanta, Georgia, USA | Georgia State University The Jumpsuit Digital Photography
This photo is part of my work showcasing Eva Di Franco’s collection of garments 6
Advanced Fashion Photography Elizabeth Aviña Atlanta, Georgia, USA | Georgia State University The Jumpsuit Digital Photography
This photo is part of my work showcasing Eva Di Franco’s collection of garments 7
Advanced Fashion Photography Shelby Stanley Fairfield, Maine, USA | Endicott College Fly Fashion Throughout Florence Digital Photography
Elise models for FLY Fashion Loves You in a laid back, feminine shoot throughout Florence 8
Intermediate Studio Photography Nola Barricelli Ridgefield, Connecticut, USA | Endicott College Hidden Digital Photography
In these pictures, I wanted the flowers to represent beauty in its organic form, along with the way the subject is placed, to emphasize their features 9
Intermediate Studio Photography Riley McAvoy Troy, Michigan, USA | Central Michigan University Date Night Digital Photography
This series displays the hard work and changes a woman undergoes while getting “date night” ready. Normally, the final product is all that is shown, however, this series looks into what goes into the making of a “date night” look. This specific photograph shows the difference in her facial appearance when she puts on makeup 10
Advanced Fashion Photography Jessica Giesing North Stonington, Connecticut, USA | Endicott College Untitled Digital Photography
Through portraiture, I try to capture people in moments when they have let their guard down and are relaxed. In these images, we can see honest examples of the human experience 11
Advanced Fashion Photography Dante Borgese Woods Hole, Massachusetts, USA | UMASS Amherst Le Formiche Digital Photography
Le Formiche 12
Instructor: Simone Ballerini Intermediate Studio Photography Through this course, students have learned techniques to execute professional assignments using controlled studio lighting. Starting with one single light and expanding to mix the ratio of multiple sources with both continuos and flash strobes, this work demonstrates the versatility and creative potential of the photographic studio.
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Intermediate Studio Photography Amelia Castelli Hope, Rhode Island, USA | Endicott College Untitled I Digital Photography
This photograph was shot indoors with natural light coming through a window. The placement of the two women’s heads, along with the orange band of light across their faces, forms an intimacy between them. They stare directly into the camera, bring the viewer in and evoking his/her curiosity 14
Intermediate Studio Photography Shelby Stanley Fairfield, Maine, USA | Endicott College Dark Personality Digital Photography
This image depicts a woman with a darker personality through lighting and fashion 15
Intermediate Studio Photography Annie Bolin Kansas City, Missouri, USA | University of Missouri-Kansas City Show Me Digital Photography
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Intermediate Studio Photography Annie Bolin Kansas City, Missouri, USA | University of Missouri-Kansas City Don’t Look Digital Photography
An exploration of that which is hidden, that which is exposed, and the space in between, through play with severe shadows and highlights 17
Intermediate Studio Photography Michael Spadola Wayne, New Jersey, USA | New Jersey City University Grip Digital Photography Exploration of directed light on subject
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Instructor: Marco Gualtieri Advanced Film Photography This advanced level class in photography expands the students’ shooting, processing and printing capabilities. A main characteristic of the class is to link traditional film and digital photography by shooting with color and black and white negatives, processing the film in the darkroom, and transferring the image from an analogue support to a digital file through professional scanners. The works produced by the Fall 2019 class visually exploring the theme of consumption, gentrification, and the new colonialism in the form of digital color ink-jet prints and traditional black and white darkroom prints.
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Advanced Film Photography Maria Artool Nazareth, Israel | FUA-AUF Florence University of the Arts Untitled Black and White Darkroom Print on Fiber Paper from 35mm Negative Film
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Advanced Film Photography Tejas Balapalli Bangalore, India | FUA-AUF Florence University of the Arts Untitled Digital Ink-jet Print from Large Format Color Negative Film
In addition to the previous astonishing Italian originators, numerous individual designers have risen over time making intense designs for those with a bold taste in fashion 22
Advanced Film Photography Alessandro Gueli Stellenbosch, South Africa | FUA-AUF Florence University of the Arts Walk Through Walls Digital Ink-jet Print from Medium Format Color Negative Film
A painter and her dog, Max. She moved to Florence 15 years ago from Zurich. From the short time I spent talking to her, I understood that her walls were her art, and in breaking the barriers of traditional painting with her work, she walks too 23
Advanced Film Photography Chih-Chin Hu Taiwan, Taiwan | Polidesign Fallen Angel Digital Ink-jet Print from Medium Format Color Negative Film
An angel fell into the wilderness. I took my camera and tried to capture that moment when he fell. The naked scapular shows the missing wings 24
Advanced Film Photography Anh Nguyen New York, New York, USA | Stony Brook University Untitled Digital Ink-jet Print from Medium Format Color Negative Film
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Advanced Film Photography NataliaHryniuk Ho Chi Minh City, Vietnam | Stony Brook University Old versus New Shapes Black and White Darkroom Print on Fiber Paper from 35mm Negative Film
Among the numerous Leonardo da Vinci structures placed throughout the city of Florence, the geometric and modern one is strategically placed in front of Santa Maria Novella, one of the oldest basilicas in the city-center 26
Instructor: Marco Gualtieri Introduction to Street Photography Students learned the basic principles of digital photography and acquired the foundation of their visual vocabulary. Students engaged visual research that aims to illustrate the aspects of “disneyfication” that transformed Florence into a big theme park targeting “fast” consumers who are often unaware and disengaged from the city’s cultural heritage. Around 16 million tourists visit Florence every year. Its popularity is not surprising, but for a population of 350,000, that’s an overwhelming figure. Students applied the techniques assimilated during the course to create a cohesive photographic portfolio in connection with the theme of consumption, gentrification, and the new colonialism.
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Introduction to Street Photography Andrew Foss Seattle, WA | Seattle Pacific University Sitting in Solitude Digital Photography
A boy sitting alone in a park, escaping the fast changing world around him 28
Introduction to Street Photography Kasey Kennedy Swampscott, Massachusetts, USA | Providence College We All Scream for Ice Cream Digital Photography
If you did not get gelato, did you even go to Italy?
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Introduction to Street Photography Claire Storti Concord, California, USA | Saint Mary’s College of California Rainy Days in Rome Digital Photography
Rainy days don’t have to mean gloomy days 30
Instructors: Giulio Vinci, Claudio Rodeghiero Intermediate Interior Design Lighting Design RESTAURANT / BAR CAFETERIA DESIGN The concept of this project focused on a cool space, and more specifically, the request for a place which blends a warm and friendly style with the latest trends in aesthetics, with a fusion of materials and finishes which give it an inviting atmosphere. The project required attention to colors a feature which prevails throughout the bar cafeteria and gives a stylish and chic note. Moreover, the use of materials and furnishings for the bar and the dining area, along with attention to details in the client bathroom, lighting design, and highlighting on floors and wall coverings, give the entire ambience a warm and natural touch perfect for relaxing during leisure time. Each work group has developed the project by defining a concept brief inspired by Consumption, Gentrification, and the New Colonialism: “The unavoidable process of modernization and renewal must be carried out while being attuned to history and tradition. Civic leaders must be supported by architects, scientists, environmentalists, and sociologists in the creation of a sustainable urban planning in which innovation and globalization are aligned with the necessary respect for local cultures.�
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Axonometric
Intermediate Interior Design Emily O’Donnell, Julianne Sullivan, Katherine Tomko Various cities | Endicott College Homegrown Digital Drawings
An issue that has arisen in Florence’s economic system is Gentrification. This worldwide phenomenon can be described as the moving away from traditional, location specific culture to appeal more to tourists and other cultures. Florence, for instance, has a bad case of shoving out small, local businesses in the city-center in favor of more internatinally-friendly brands, such as McDonald’s. This is at the expense of Florentine culture and its uniqueness. Homegrown fights to combat gentrification by providing a traditional, organic Tuscan meal surrounded by an atmosphere styled after the Tepidarium, an iconic building in Florence, through the use of sustainable materials. Homegrown is dedicated to providing an all natural, organic experience that brings Florentine culture back into the city center 32
Preliminary Sketch
Bar Perspective
Niche Perspective
Light Wall Perspective
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Exhibit Preselection We were asked to design a restaurant and bar for the Plus hostel located in Florence, Italy. The goal was to design the given space to be unique and dynamically efficient for its intended use. The clients asked for a functional cashier desk, lounge, dining room, bar area, client restrooms, kitchen and employee areas. Another element we needed to include was inspiration of the radical movement of gentrification. With this challenge in place we chose the concept of glorification. Glorification is connected to gentrification through the way of expansion. We also took inspiration from Gothic architecture in Italy because the main goal of Gothic architecture was to expand the cathedrals to become closer to god. By designing the restaurant bar with Gothic architectural elements, we are further expressing our concept of glorification as well as the rise and expansion of gentrification.
Glorification Mood Board Axonometric
Ornate Details
Tall
Pastels
Windows
Open
High rise
Pointed Arches
Stone
Nature
Duomo
Vaulted Ceilings
Gothic Architecture
Sculptures
Culture
Marble
Intermediate Interior Design Bridgette Layden, Michele Kaufman, Jessie Vancelette Various cities | Endicott College
Group 4 Jessie Vancelette Homegrown Digital Drawings
Michele Kaufman
Bridgette Layden
We were asked to design a restaurant and bar for the Plus hostel located in Florence, Italy. The goal was to design the given space to be unique and dynamically efficient for its intended use. The clients asked for a functional cashier desk, lounge, dining room, bar area, client restrooms, kitchen and employee areas. Another element we needed to include was inspiration from the phenomenon of gentrification. With this challenge in place we chose the concept of glorification. Glorification is connected to gentrification through the way of expansion. We also took inspiration from Gothic architecture in Italy because the main goal of Gothic architecture was to expand the cathedrals to become closer to god. By designing the restaurant bar with Gothic architectural elements, we are further expressing our concept of glorification as well as the rise and expansion of gentrification. 34
Section
Scale: 1:50
Floor Plan
Scale: 1:100
Perspectives
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Axonometric
Intermediate Interior Design Myles Chunamchaiporn, Ariana Scherbauer Various cities | Various universities The Opera Digital Drawings
For our concept, we are focusing on the positive side that comes with gentrification in Florence. With the city becoming more well-known, it attracts visitors from around the world, or the “new citizens” of Florence. The city becomes more internationalized and diverse where the old cultures blend, and new ones emerge. Hostel plays a significant part in our focus of bringing in the “new citizens” and internationalizing the city. objective is to transform the restaurant into a fun, exciting space that attracts the crowds and is a hub where visitors gather, share, and exchange cultures. In our design, we drew inspirations from the architectures and commonly used building materials in Florence. We kept the important features and characteristic of the old city in mind, while recreating a more modern and exciting atmosphere for the restaurant. A few features we drew inspiration from in Florence includes Ponte Vecchio and the Cathedral of Santa Maria del Fiore. The color palette is inspired by the Cathedral: the green from the Prato marble, the red-ish/pink from the Siena marble, the orange from the brick of the dome, the white from Carrara marble, and the gold from Palla del Verrocchio. The arches above the custom dining booths are inspired by the arches of Ponte Vecchio 36
Dining Area
Reception
Dining Booth
Color Palette
Color Palette
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ACKNOLEDGEMNTS/RINGRAZIAMENTI
EXHIBITORS
Introduction Level: Introduction to Street Photography Instructor: Marco Gualtieri
Intermediate Level: Intermediate Studio Photography Instructor: Simone Ballerini Intermediate Interior Design Instructor: Giulio Vinci Lighting Design Instructor: Claudio Rodeghiero
Advanced Level: Advanced Fashion Photography Instructor: Simone Ballerini Advanced Film Photography Instructor: Marco Gualtieri
CURATORS Gallery and Exhibition Curation Ruby Anderson Elizabeth Avina Sonny Helms Leah Laycock Mackenzie Looft Elisa Palumbo Gallery and Exhibition Curation and Experimental Learning Course Natalia Hryniuk Sophia Moffa Anna Giulia Tonetto Anel Tulegenova Instructor: Andrea Mancini DIVA-IDEAS Coordinator Giulio Vinci DIVA Art Director David Weiss CORRIDOIO FIORENTINO - FUA-AUF Florence University of the Arts - The American University of Florence
DIVA School of Digital Imaging and Visual Arts
IDEAS School of Interior Design Environmental Architecture and Sustainability