Feeding Tampa Bay | Annual Report 19-20

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Because food makes tomorrow possible

Annual Report 19-20

Because food makes tomorrow possible.

Because food makes tomorrow possible. A simple idea, really, but profound in its consequence. What we believe is that food is foundational: to who we are as people, to our health and well-being, to a life lived with capability and consequence. Food is the start of much more. With food, everything is possible – without it, nothing is. We know that a child well fed catapults forward, a senior with good nutrition enjoys the rewards of a life well lived and we know families with stocked pantries can flourish. For all we serve, food makes tomorrow possible. At Feeding Tampa Bay we want two outcomes: health that comes from access to nourishing foods and capability that comes from access to education, training and other programs. As you review this annual report, you’ll see how we get to those two outcomes and why we’ve moved our thinking forward – why our mission grew to include a broader response to those we serve. Our goal is a Hunger Free Tampa Bay by 2025 – made more challenging by COVID – but we remain committed to the ideal as well as the reality. When everyone in our community has access to health and capability, tomorrow is possible.


Thomas Mantz President/CEO

Tim Merrick Board Chair

66million meals served to our neighbors this year

During this fiscal year, the amount of neighbors in need almost tripled from 600,000 to 1.7 million across our 10-counties during the peak of the COVID response. Working in tandem with our 478 agency partners, we reacted and responded like never before. We also ranked #1 across the nationwide Feeding America network for the amount of retail distribution we orchestrated to place food directly into our network.

Agencies Per County


Meals Distributed Per County Hillsborough Polk Pinellas Pasco Manatee Highlands Citrus Hernando Sumter Hardee TOTAL Plus SNAP Meals

21,346,213 7,384,800 14,031,386 5,154,377 4,834,688 2,020,643 3,664,058 2,572,478 1,005,476 659,177 62,673,296 66,232,944

7 20 36 150 81



8 40


Last Year’s Revenue


Shared Maintenance Government Contracts Contributions Premier Product Program Program Support Other Income Donated Food

$818,464 .54% $3,152,059 2.09% $16,382,669 10.87% $633,989 .42% $133,373 .09% $72,164 .05% $129,476,447 85.93%



Last Year’s Expenses Fundraising $1,847,302 1.31% Management & general $1,172,626 .83% Food Distribution $137,857,909 97.86% Programs TOTAL



of all donations go directly into our food distribution programs

Grocery prices showed their biggest increases in nearly 50 years during the COVID-19 pandemic, led by rising prices for meat and eggs. In addition, increasing hikes in cereal and bakery products were the steepest on record, going back to 1919. This extraordinary jump in food prices came during a time when more than 20 million Americans had lost their jobs, driving one in five households into food insecurity. With these record prices, we relied on the donations of our food partners to help provide for our neighbors. Due to our incredible partners such as Publix and local farmers providing fresh produce, we were able to grow our efforts and meet the needs of our community.


Because food makes tomorrow possible.

Food Donor Partners 5 MILLION LBS. + Publix Walmart 1 MILLION - 4,999,999 LBS. C&S Wholesale Grocers Gordon Food Service Sams Club Sunset Growers Target US Food Service WinnDixie


300,000 - 999,999 LBS. Aldi Amazon Bimbo's Bakery BJ'S Wholesale Club Carolina Logistics Costco Dr. Pepper/Snapple Fresh Point GA Foods PFG (Performance Food Group) Riviana Foods Save-A-Lot Sprouts Farmers Market

100,000 LBS. + Butterkrust Coca Cola Conagra Del Monte Foods Del Monte Produce Feeding America National Office Fresh Market Jones Potato Farm Kellogg M & B Products Trader Joes Whole Foods

Food Sources 49.33% Retail 7.36% Miscellaneous 3.05% Salvage 6.42% Manufacturers 32.59% Produce

Due to the COVID-19 pandemic, there was a substantial decrease of meat products between April - July, however, simultaneoulsy, we saw new food donors jumping in to provide support of our mission like never before. In May alone, we had 17 new food donors helping to feed our neighbors. Typically, we have less than 10 total per month. Additionally, the USDA CFAP program was pivotal in procuring food needed to support the dramatic increase in the number of clients we serve. By receiving mixed produce boxes from USDA, as well as mixed produce, dairy, and meat boxes from USDA CFAP, we were able to ensure all of our neighbors had healthy, nutritious food on their tables.


Because food makes tomorrow possible. Even during a pandemic, when social distancing and safety protocols caused uncertainty and confusion, we saw our volunteers jump into action across 55 shifts weekly. While many food banks nationwide experienced loss of volunteer hours, Feeding Tampa Bay saw our community step in to the gaps to feed our neighbors through the addition of our Mega Pantries in 5 counties and triple the amount of mobile pantries. This incredible support also warranted the launch of our first ever Rapid Response Team, a group of dedicated individuals who are ready and willing to serve our neighbors, no matter what crisis we might face.


volunteer hours served (value of $3.8 million)


Top giving sources Corporate Individual Foundation Nonprofit Government

43.4% 28% 17.2% 8.7% 2.7%


Throughout the COVID pandemic, 14,403 new donors entered our world. Additionally, we had 4,330 people give more than once in FY20 and their giving represents $12,019,846.14 of our total revenue. Our overall donor retention was 47.17% and our first time donor retention was 28.35% (4% growth from last year - nonprofit average is around 20%).

unique gifts

(up 160% from 2019)

In FY20, we launched our first affinity group for children (ages 6-13), known as Changemakers. This program engages our youngest supporters in philanthropic efforts by increasing awareness, teaching generosity and social responsibility through volunteerism. We have 56 children making change for our neighbors.


Fueling our mission $100,000+ Bank of America Jeff Bezos Tom Brady & Giselle Bundchen Children's Board of Hillsborough County Conviva Care Solutions DeBartolo Family Foundation EFSP Hillsborough Feeding America Florida Blue Florida Department of Education FrankCrum Corporate Hillsborough County Hillsborough County Florida Board of County Commissioners Humana David Jenkins Gary & Melody Johnson Majeed Family Foundation MetLife Jeanne & Kevin Milkey Richard & Nancy Moskovitz Professional Golf Events Publix Super Markets Charities Steve Raymund Regist Sonia Raymund Foundation


Tampa Bay Buccaneers Tampa Bay Lightning Tampa Bay Rays The Spurlino Foundation United Way Suncoast USAA

$50,000-$99,999 Booz Allen Hamilton Community Foundation of Tampa Bay EFSP Pinellas General Mills Cynthia Morton New York Yankees Foundation Pricewaterhouse Coopers Suncoast Credit Union Truist Bank Valley Bank Walmart Wawa

Enterprise Holdings Foundation Feeding Florida First Housing Foundation Francis & Gertrude Levett Foundation James Gills Gralnick Foundation Iberia Bank J Crayton Pruitt Foundation Johns Hopkins All Children's Hospital McNeel Family Fund Morgan Stanley Scott & Jessica Peper Pinellas Community Foundation PNC Bank Quala Robert & Marya Reynolds Rotary District 6890 Foundation Greg & Aleah Stein Subway TECO Energy The Carol & Barney Barnett Fund TJ Maxx Visit Tampa Bay Wellmed Medical Management Wells Fargo Private Bank Todd & Rita Wickner

$25,000-$49,999 Bristol-Myers Squibb C & S Wholesale Grocers Cargill Incorporated Centene ConAgra Inc CVS Darden Restaurants Inc DTCC EFSP Manatee

$10,000-$24,999 Abrahamson & Uiterwyk Advent/Culligan International Arby's Foundation Christine & Bruce Arians Arnold & Winnie Palmer Foundation Bank OZK

Benevity Community Impact Fund Brent & Becky Bigger Broadway Cares/Equity Fights AIDS Inc. Brown & Brown Insurance CACI International Inc. Capital One Services Colleen & Dan Chappell Charity Polo Classic Citi Group Clorox Co ComDesign/CompuLink Community Foundation of Sarasota County Concordia Village of Tampa Carolyn Cooley Dane & Judy Cornell Costco Jeff & Sharon Darrey Dart Foundation Steve & Shirley Dehmlow Deloitte Howard & Rita Dickson Dixie Foundation Donovan Benefits & HR Consulting William Draeger ESG Kullen FaverGray Fidelity Charitable Gift Fund GEICO GTE Financial Gulfeagle Supply Steve & Victoria Heiser Keri Higgins-Bigelow & Jaime Bigelow Hoehl Family Foundation Bob Hogan & Jane Imboden HSCO Charities

Richard Hume ISM Saddles Jo & Ron Jadin Jane Jenkins Joy in Childhood Foundation JPMorgan Chase Junior League of Tampa Bay JVS Contracting Kellogg Co Kimmins Terrier Foundation Kiwanis Club Of Greater Brandon Laxer Family Foundation Life's Requite Mabel & Ellsworth Simmons Charitable Foundation Macy's John & Marion McLaughlin Mechanical Contractors Association of Central Florida & Local Union 123 Tim Merrick & Trish Messina Mesara Family Foundation Sheila & Ron Miller William Morgan Noren Foundation Ollie's Bargain Outlet Outback Bowl Pepsi Beverages Co. Radiant Church Honey Rand Red Nose Day Brad Resch Risser Family Fund Rotary Club of Hardee County Rotary Club of Tampa Bay RSM US Foundation Salesforce.org Scripps Howard Foundation Senior Citizen Services

Share Our Strength Steve & Cindy Shevlin Jennifer & Ken Shin Social Venture Partners Tampa Bay Southeastern Mills Starbucks Stein Giving Fund Tech Data The Foundation for a Healthy St. Petersburg The Freeman Family The Fresh Market Mosaic Company The Tom Quinn & Tommy F. Thompson Fund Transamerica Triad Foundation Vicki & Hendrik Uiterwyk Ultimate Medical Academy Unilever United Healthcare Services United Way of Pasco County Julie Weintraub Wholesome Wave Inc Joseph Zamrin


ForkLifters in our monthly giving program (up 165% from 2019) 10

$5,000-$9,999 1AB Inc A.J. Arango AARP AdventHealth Albert Shapiro Foundation Allegany Franciscan Ministries Faith Anderson Atul & Surbhi Vij Arya Axiom Bank Ball Corporation Clive & Lily Bamford Elaine Berman Bob & Linda Blanchard Family Foundation Patricia Boyce Heather Brown Millie Brown Bruce Silverman Family Philanthropic Fund Bush Brothers & Company Cabinets.com Campbell Soup Company Carpenter Technology Charts In Time Chesapeake Utilities Chicken Salad Chick Foundation Marie Chinnici-Everitt & Tim Everitt Cigna Foundation Clark Family Fund Coca Cola Refreshments Cannon & Lisa Coleman Construction Services of Tampa Corcoran Partners Thomas Courtney Covanta


Crate & Barrel Daisy Fund DATIS HR Cloud Gerard & Kristine deBlasi Dorothea & Fletcher Gleason Family Foundation Jeffrey & Jeanne Dowdle eBridge Bill & Judy Eckerle Erin & Todd Farha Mark & Trudy Fernandez David Finkel Flatwoods Consulting Group Fleming & Fleming Forum Architecture & Interior Design Kimberly Fryer Genevieve Lykes & Lawrence Dimmitt Family Foundation Jennifer & Brian Giglia Carey Gordon & Lois Bradshaw Stephen & Elaine Graham Greystar Dev LLC Guaranteed Rate Eric Guerrazzi Rob & Sue Hamill Jeannette & Russell Harms Sarane & Chris Harrell William Hein Hillsborough County Social Services Department Stanley & Elizabeth Hollen Hot Topic Impact Realty Tampa Bay J.M. Smucker Marc Jacobson Kenneth L Hagan Campaign Funds Keurig/Dr. Pepper Snapple Group

Lisa Kieres & Frank Salathe Kimley-Horn & Associates Kiwanis Club of Tampa Krewe of Sant Yago Education Foundation Greg Lauhon Darren Letang Sandra Lopez David & Bridget Lutterbach Melissa & Alex MacKinnon Bruce & Jennifer MacLeod Making Change Thomas & Lynne Mantz Frances Marton Henry & Dorothy Mattis Monsignor Joseph McCahon Mary & Robert McClelland Sarah & Raymond Melnyk MENTOR Network Charitable Foundation Mighty Spark Food James Miller & Judith Daniele Edward & Carolyn Mitchell Lars Moore David Moyer William Muir Jr National Christian Foundation Nationwide Financial Institutions New York Life Northrop Grumman George Nunez Dan Ochstein Olympus Pools Omni Hotels & Resorts Robert & Kathleen Palano Panera Cares Community Bread Box Program Judith M Ploszek plusone

plusone Richard Powers ProgenyHealth Quick Service Capital Partners LLC Regions Bank John & Valerie Renard Eric Ricks Riley Education Foundation Robert C. Goen Fund Robert J. Frisby Foundation Charles Rogers Stephanie Rumbley Gujarati Samaj SAP NS2 Software Solutions Sal Scaffidi Schaefer/Whidden Giving Fund Schwab Charitable Fund Anthony & Bo Sellitti Liaquddin Shaikh Joel Shane Randy & Linda Simmons Simply Healthcare Plans Cheri Simpson-Lombard & Dan Lombard Sloan Health Product Small Family Charitable Fund Sodexo Southeastern Grocers Southeast Produce Council SpartanNash Foundation Matthew Stamerjohn David Stoner Stoneweg US Sunshine Combined Federal Campaign Syniverse Technologies Tampa Capital Group Sally Jane Tanzer

The Kamminga & Roodvoets Charitable Fund The Kraft Heinz Company The Pampered Chef Titos Vodka Betty Valenti Visit Tampa Bay Wallace LLC Bradford Ward David Weiss Carol & John Westfall Westminster Shores Nancy & Steve Westphal Scott Whitley Whole Foods Market Wright National Flood Insurance Services

Annual Partners Abrahamson & Uiterwyk Aetna Amazon Axiom Bank of America Benefytt Partners Capital One ChappellRoberts DTCC General Mills Humana New York Yankees Foundation Seacoast Bank

Sysco Tampa Bay Buccaneers Tampa Bay Lightning Tampa Bay Rays Tampa Bay Times TECO Ultimate Medical Academy United Healthcare Valley Bank Wawa Wells Fargo


$30,192,294 Earned Media Value (Up 308% this year)

Leading up to and during 2020's life altering pandemic our collective team has shined. Television, radio, print and digital placements have featured stories of great challenge, gratitude filled relief and triumph of those that we serve, often shining a light on those committed to placing meals on tables. Media partners have also helped over 3 billion viewers or listeners experience our mission, taking action to help find food or provide for their neighbors. Two of our affiliates (NBC and ABC) took unprecedented action themselves by fundraising with the help of viewers providing 2,299,920 meals to support Tampa Bay families Our stories continue to be shared locally, regionally and nationally, sharing our expertise in hunger relief and advocacy for those who now need us now, more than ever.


Feedingtampabay.org Total new users: 244,058 (Up 78.55% from 2019) With the rising need in our community, the number of visits to our website rose. Our Find

+101.3% +19.9% +81%

Food and Mobile Pantries pages were the most highly trafficked pages, bringing in 30% of page views for the year and growing +398.9% since 2019. Our peak COVID daily users totaled 4,897. With this amount of traffic focused around need,


our team quickly pivoted to add language translations, making our user experience more accessible to our Spanish, Portugese and Arabic speaking neighbors.

Our new podcast, Stick a Fork In It, launched on Spotify, Itunes, Amazon music & more, with thrilling guests and exciting topics this year.


Because food makes tomorrow possible.


Feeding Tampa Bay’s FRESHforce provides workforce development and on-the-job training to individuals with barriers to employment. This year, FRESHforce kicked off, providing paid, on-the-job training and skills to selected participants in the fields of culinary arts, warehouse logistics, and CDL licensing.

of FRESHforce graduates have found job placement using the skills they learned in the program.


We have now completed two cohorts (September 2019 & June 2020) with a 100% graduation rate.

The Supplemental Nutrition Assistance Program — commonly known as food stamps - is a federal program that helps low-income Americans put food on the table. With millions utilizing these benefits, SNAP is the largest hunger-fighting program in America. This year, SNAP applications could not be completed in person and our team had to innovate to receive applications via phone. Even with this challenge, our team was able to provide 3,559,648 meals through SNAP. We continue to advocate for increases in the SNAP benefit program to create sustainability and healthy food access for our neighbors. Because of revisions made federally, families can now use their SNAP benefit cards to pay for online groceries from Amazon and Walmart. In addition, our new Groceries-on-the-Go market launched, taking food directly into areas that are underserved and impacted by barriers like food costs, mobility, and transportation. This reduced-cost, mobile grocery store now accepts SNAP/EBT payments.


Because food makes tomorrow possible. Feeding Tampa Bay is evolving our systems and programs in order to come alongside our neighbors. As we progress, we know that times may get even harder. At the start of the COVID-19 crisis, we prepared 500 meals per day for our two charitable restaurants. As the demand continued to skyrocket, and seniors were encouraged to socially distance, we quickly pivoted our efforts to prepare more than 10,000 frozen meals weekly. These meals were then delivered to 87 locations, including senior centers, community facilities and to individuals who were homebound.

weekly 17

Healthy food choices equate to a healthier life. In collaboration with local hospitals and clinics, the FoodRx program brings nutrient-rich foods to food-insecure patients directly at discharge or at the end of an appointment – free of charge. This year, we kicked off our first of these food pharmacies and are partnering with health care organizations to open 5 food prescription programs in 2020. Patients will receive a prescription to visit the food pharmacy at these locations and collect specific foods aimed to address their diagnosis, including fresh produce and appropriate shelf-stable items like whole wheat pasta or low-sodium pasta sauce. In the future, pharmacies will also include chef-prepared, medically-tailored, to-go, meals.



UNANTICIPATED NEED. UNMATCHED RESPONSE. UNPRECEDENTED YEAR. At a time when more than 20 million Americans lost their jobs due to COVID-19, grocery prices showed their biggest monthly increase in nearly 50 years. A 4% spike in the prices of meat and eggs brought challenges, but even staple goods like cereal and bakery products saw the steepest increase on record, since 1919. Circumstances faced during this time caused one in every five households to face food insecurity. At the peak of the crisis, 1 in 4 residents in our region had been laid off or furloughed, many having to seek deferral of rent or mortgage payments, postponing filling prescriptions to reduce expenses, and seeking out food assistance for the very first time. In surveying our Mega Pantry receipients, 68% had never received food assistance before. As the pandemic wreaked havoc on our region, wealth gaps that already existed started to widen significantly, particularly in the travel and hospitality industries. People faced ongoing struggles, including damage to their credit and savings, causing long-term financial instability. Even today, we continue to see an increased need as people continue to recover and rebuild from the damage caused since March.

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Our Response Throughout the COVID-19 pandemic, our community stepped up for our neighbors in need more than ever before. Our volunteers jumped in to provide heroic service. Our agency partners battled hunger, putting millions of meals back into our community. Our donors increased their funding ten-fold. Our staff team worked tirelessly to innovate creative solutions to meet the need head-on. We completely changed our model to Mega Pantry Drive-Thru grocery distributions and began delivering meals directly to those who need it most. Trinity Cafe’ pivoted their efforts to provide prepared to-go style meals and our warehouse team feverishly processed millions of pounds of food daily. Together, we met the needs of our neighbors like never before.


We truly could not have accomplished all we did without the support of our network. Look at what we accomplished together during this unprecedented time:

• Currently serving up to 2 million meals a week • We are forecasting serving 85 million meals this year • We hired 78 furloughed workers to date throughout the COVID-19 pandemic • We launched Mega Pantries serving 11,300 guests (377,000 meals a week) • Mobile Pantries have increased from 40 to 150 per month • Groceries on the Go truck officially relaunched and accepts SNAP/EBT payment • We are preparing and delivering 10,000 frozen meals weekly

2 million meals served each week


We Stand

TOGETHER Ending hunger in Tampa Bay by 2025

As part of our commitment to eliminating waste, this piece was printed on partially recycled paper.

Annual Report 19-20