Feeding Tampa Bay | Annual Report 20-21

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A Hunger-Free Tampa Bay


Hunger-free (adj.) –

a community in which any individual or family can thrive through access to healthy food and/or the development of financial self-sufficiency.

Take a moment to imagine a hunger-free Tampa Bay with us. Imagine a region with the capacity to meet the needs of local families and the endless opportunities that security will provide. Imagine removing barriers to access for everyone and opening doors to new possibilities. Imagine an engaged and intertwined community, relentlessly working together to support one another. Can you imagine it? We can. In her book, Imagine It Forward: Courage, Creativity, and the Power of Change, Beth Comstock writes about imagination: “Thrust into an unpredictable and profoundly complex world, the nature of today’s challenges cannot be solved by yesteryear’s tried-and-true expertise. Imagination is this ability to think ahead, to imagine a future and make it happen.” We believe at Feeding Tampa Bay that In order to help the families that we serve thrive in this landscape of economic and social uncertainty, we must narrow the gap between knowledge and creativity. We must harness the power of imagination, of critical thinking, thinking expansively and then act on it. It starts with asking: “What if?” And so you will note in this Annual Report that we are imagining a community without barriers to access by evolving our services, energizing our neighbors by providing healthy foods, engaging our supporters, and empowering our community towards a sustainable future. By providing food for today through hot meals and groceries, food for tomorrow through our benefits assistance programs, and food for a lifetime through workforce training programs, we can ensure our neighbors have brighter futures and sustainable lives. This is how we imagine moving closer to our goal of a Hunger Free Tampa Bay by 2025, making our vision forward a reality - because food makes tomorrow possible. Will you imagine that tomorrow and beyond with us?

Thomas Mantz President & CEO

Marc Spencer Board Chair


Hillsborough Pinellas Polk Manatee Pasco Citrus Hernando Highlands Hardee Sumter TOTAL

34,579,845 21,649,136 10,401,745 8,510,088 8,163,995 3,526,323 2,879,769 2,502,555 1,213,273 1,033,673 94,460,402

nearly

94.5M

meals served to our neighbors this year

Agencies Per County

The COVID-19 pandemic transformed our households and exacerbated tough choices faced by many local families in need. This translated to 1 in 6 adults unsure of where their next meal would come from, and 1 in 4 children going to bed hungry.

18 6 14

Thanks to our 475 incredible agency partners across our network, and support community, we were able to serve nearly one million of these neighbors - including anxious parents & caregives, scared children, and at-risk seniors.

38 161 83

62

38

10 45

With 900 retail grocery partners, we also ranked first across the nationwide Feeding America network for the amount of retail distribution we orchestrated to place food directly into homes. When we stand together, hunger doesn’t stand a chance.

IMAGINE A HUNGER-FREE TAMPA BAY

Meals Distributed Per County


Endless Opportunities New Programs By generating 4,571,253 meals for our community, our FoodPLUS program made an estimated $23,161,009 in local economic impact. In our march to end hunger across the region by 2025, while further recognizing the unique needs of residents right where they live, we launched an expansion of our FoodPLUS programs. FoodPLUS recognizes the need for not just providing food for today, but building a future through wrap around sevices and ongoing assistance. The increase in these programs, such as SNAP (Supplemental Nutrition Assistance Program) assistance, nutrition education, and additional FoodRX health partnerships inside hospitals and healthcare facilities, helped to provide nutritious food and life-altering solutions to thousands of local neighbors. With our FoodPlus programs, alongside Trinity Cafe expanding into Pinellas County, we moved significantly towards the launch of our full empowerment center - where neighbors will receive not only these wrap-around services but also additional resources from partners within the county. Feeding Pinellas Empowerment Center, a localized solution of Feeding Tampa Bay, is now serving guests regularly and will act as the heart for our other programs within the County.


Imagine moving into a new home, but your pantry is empty. This year, a new partnership was built when our leadership learned of this type of need from our friends at Habitat for Humanity of Pinellas & West Pasco Counties. As neighbors were moving into new homes, the rising food costs created gaps for these local families once they moved in. To help ease this burden, Feeding Tampa Bay committed to filling the pantries of every new Habitat for Humanity home. Together, to date, we have filled the pantries for 40 new homeowners!

New Possibilities Trinity Cafe served up dignity with over 100,000 to-go meals this year, in addition to nearly 135,000 of our nutritious, dine-in hot meals. When Adrian lost his job, he did his best to make ends meet. When bills and responsibilities became too impossible to bear, he was forced to move out of his home. As he learned his new surroundings, he searched for a safe place to eat each day, which led him to Trinity Cafe. “Trinity Cafe doesn’t just serve the homeless; they provide a meal once a day for any one who needs one. I often ate at a table with hard working mothers, fathers, professionals, or students. Witnessing that just about anyone could find themselves in hard times, I became motivated. It inspired me to keep pushing forward and find my way again.”

IMAGINE ENDLESS OPPORTUNITIES

New Partnerships


Exponential impact During some of the most trying times our region has ever faced, the ongoing support of our community never waivered. Through the generosity of 13,308 new donors and recurring gifts from 40% of previous donors, giving of their time, treasure and voice, our impact was able to be multipled to levels never before reached. With 98% of donations going directly to our services, programs, and distributions, our reach continued to expand, and more importantly, lives were changed and futures were made brighter for nearly 1M of our neighbors.

Top giving sources Corporate Foundation Government Individual Nonprofit Other Business

26% 7% 37% 13% 14% 3%

Last Year’s Revenue

Last Year’s Expenses

Shared Maintenance $108,336 0.05% Government Contracts $4,597,946 2.29% Contributions $26,774,024 13.35% Premier Product Program $642,971 0.32% Program Support $261,944 0.13% Other Income $49,022 0.02% Donated Food $168,068,640 83.82%

Fundraising $2,744,720 1.40% Management & General $2,581,244 1.31% Food Distribution $168,295,066 85.73% Programs $22,690,244 11.56%

TOTAL

$200,502,884

TOTAL

$196,311,274


IMAGINE EXPONENTIAL IMPACT

Food Sources Our goal of increasing access to healthy, nutritous food for all of neighbors led us to investigating all possible food sources. This year, governmental programs such as USDA CFAP were pivotal in procuring the food needed to support the dramatic increase of clients we serve. By receiving mixed produce, dairy, and meat boxes from various food sources, we were able to ensure all of our neighbors had critical nutrients on their tables.

45% Retail

4% Manufacturers

12% Salvage/ Miscellaneous 10% Farms

29% Government

Food Donor Partners 5 MILLION LBS. + Publix Walmart

300,000 - 999,999 LBS. Aldi Carolina Logistics Costco 1 MILLION CW Hendrix Produce 4,999,999 LBS. Dr. Pepper Amazon Feeding America Bimbo Bakeries Jacobs Farms C & S Wholesale Jones Potato Farm Gordon Food Service L & M Farms JGL Produce Long and Scott Mastronardi Produce Ltd PFG Sam's Club Southeast Farms Sprouts Farmers Market Townsend Brothers Target Trader Joe’s US Food Winn Dixie

Canteen Vending 100,000 LBS. + Services Cabbage Inc. Coke Florida Fresh Market Riviana Foods BJ Tampa General Save-a-Lot Hospital GA Foods RC Hatton Whole Foods Michael Lewis Company Wish Farms Mclane-Carolina Grimmway Produce Logistics Society of St. Andrews Petsmart Charities Capco Produce Florida Specialty White Wave Foods Southwest Airlines Butterkrust General Mills Sunripe Certified Produce West Coast Tomato Elior North America Freshpoint


IMAGINE EXPONENTIAL IMPACT

Donor Support $1MM+ Feeding America Manatee County Pinellas County

$500,000-$999,999 BayCare Medical Group Humana Richard & Nancy Moskovitz Pasco County Spurlino Foundation

$100,000-$499,999 Ashton Woods/Starlight Homes John & Sheila Auer Brenda Breslow & John Sternberg ChappellRoberts Children's Board of Hillsborough County Circle K Stores Inc. Robert Cohen CVS FEMA Emergency Food & Shelter Program FrankCrum Hillsborough County Peter & Veronica Mallouk MetLife Morgan Stanley NFL Foundation Tara & David Ruberg Share Our Strength Southeastern Grocers Starbucks Subaru Tampa Bay Buccaneers United Way Suncoast USAA

$50,000-$99,999 Aetna Christine & Bruce Arians Bank of America Booz Allen Hamilton Chick-Fil-A DeBartolo Family Foundation Steve & Shirley Dehmlow Delta Dental Community Care Foundation Enterprise Holdings Florida Blue General Mills

HSN Ivon & Jane Culver Charitable Trust Foundation Jo & Ron Jadin Jersey Mike's Gary & Melody Johnson Blossom Leibowitz Kurt & Teresa Long Mechelle Marchant & Julia Roberts Milkey Family Foundation National Football League Pinellas Board of County Commissioners Rotary District 6890 Foundation, Inc. Suncoast Credit Union Taste of the NFL TECO Energy Tom Quinn & Tommy F. Thompson Fund Ultimate Medical Academy United Way of Central Florida Wright National Flood Insurance Services, LLC

$25,000-$49,999 Central Florida Health Care Inc City of Largo Community Foundation of TB Darden Restaurants Inc Dixie Foundation William Draeger DTCC Feeding Florida Fresh Market Gralnick Foundation Russell Steve Haraf & Elizabeth Ursula Haraf Bob Hogan & Jane Imboden Leslie & Richard Hume Jabil Johns Hopkins All Children's Hospital Junior League of Tampa Bay Kraft Foods Group Macy's, Inc. McKinsey & Company Molina Family Foundation Nestle USA Inc Off The Field Players Wives Association

Pepsi Beverages Co. Pretium Produce for Kids Publix Steve & Cindy Shevlin Steve Raymund Sykes Enterprises, Inc. Tampa Bay TImes TJ Maxx Steve & Nancy Westphal Valley Bank WWE Youth and Family Alternatives, Inc.

$10,000-$24,999 200 Muslim Women Who Care Inc. Abrahamson & Uiterwyk ADT LLC AEO, Inc. Albert Shapiro Foundation Allstate Simon T. Bailey Douglas Barber Laura & Mike Bauer Harry Beggs Thilo Best Bi-Lo Holdings Foundation Bloomin Brands BoxLunch Broadway Cares/Equity Fights AIDs, INC Budget Blind/Rhea Group, LLC C&S Wholesale Grocers Campbell Soup CarePlus Health Plans Catalent Pharma Solutions Edward Cavazuti Citi Group William & Kathleen Clarke Community Catalyst Convene Corcoran Partners Costco Ronald & Linda Cox Crate & Barrel Crocs CSX James & Libby Darnell Jeff & Sharon Darrey Gerard & Kristine deBlasi Duke Energy Foundation eBridge, Inc


Radiant Church Rodael Direct Inc Lisa & Paul Romanowski SAP NS2 Software Solutions Save-A-Lot Richard Schwartz Ring Power Diana Scott Sean Thomas Beckwith Charitable Fund Caroline Sekercan Senior Citizen Services, Inc. Sigety Family Foundation Joseph & Mary Simmons Harold & Nancy Small Southwire Co, LLC Stone Soup Fund Sunshine Combined Federal Campaign Tampa Bay Sports Commission, Inc. Todd R Wagner Foundation Tyson Foods, Inc. Unilever University of South Florida Value Grocers Wawa Wellmed Medical Management Carol & John Westfall WoodmenLife Insurance

$5,000-$9,999 1AB Inc A.J. Arango, Inc. Ravi Ainpudi Chris Altenbernd American Express Amis Family Charitable Fund Anderson Family Fund Distribution Faith Anderson AT&T Jeffrey Bain Bank of Tampa BankUnited Bay Food Brokerage Bender Family Giving Fund Christopher & Ashton Bentivegna Brent & Becky Bigger BNY Mellon Bristol-Myers Squibb Catherine Buonemani Katherine Burdge

Bush Brothers & Company Carlton Arms of Magnolia Valley CBIZ & Mayer Hoffman McCann P.C. Cemex Foundation Dan & Colleen Chappell Judith Cherry Jerry Cobb Coca Cola Refreshments Shay & Graham Cochrane Dorothy Conflenti Construction Services, Inc. of Tampa Dane & Judy Cornell Cushman & Wakefield Viviana Daigle Carlos Dalence Ellen Daley Danner Construction Co., Inc. Dave, Inc. David & Sandra Millspaugh Foundation David Weekley Homes Mary De Meza Ron & Judith DeStasio Howard & Rita Dickson Patrick Donald Gleason Family Foundation Elevation Church Sylvia Ellis Pheneger Erin & Todd Farha Judith & Sam Ferlita Fidelity Information Services Dave Finkel Joann & Thomas Fitzgerald Flatwoods Consulting Group Frances David Fund Freeman Family Foundation George & Barbara Freeman David & Kristine Freitas Douglas & Karen Frost Dan Fuller Givaudan Stephen & Elaine Graham Great Value Ved Gupta Olive & Donald Hamilton Harcros Chemicals Inc. Alan Hardy Jeannette & Russell Harms William Hein Mary & Eugene Hengel Henricks Charitable Fund

IMAGINE EXPONENTIAL IMPACT

Edrington Mark & Trudie Fernandez GEICO GiveWell Foundation GTE Financial Ruth & Eric Guerrazzi Josephine Gump Hendrick Automotive Group Hershey Company HM Life Insurance Company Harry & Marcia Hochman Michele & John Hopkins Host Hotels & Resorts Iberia Bank Impact Realty Tampa Bay Marilyn Imparato Johnson and Johnson JPMorgan Chase Ruth Kaplan Kellogg Co Kforce Inc. Kimmins Terrier Foundation, Inc. Kiwanis Club of Tampa L6 Foundation. Sean & Amy Maguire Manatee Community Foundation Marvin D & Melissa U Gill Family Foundation Marvin M Tenberg Charitable Foundation Mauldin Hill Fund McNeel Family Fund Sarah & Raymond Melnyk Meritage Cares Mesara Family Foundation Kevin & Jeanne Milkey Monkey Knife Fight Mosaic Company NaturZone Pest Control New York Life New York Yankees Foundation, Inc. Noren Foundation Ollie's Bargain Outlet Marvin O'Quinn Papa John's Foundation PAR, Inc. PBX-Change Susan Peloubet PennyMac Corporate Philanthropy Program Premier Sotheby's Realty PSCU


IMAGINE EXPONENTIAL IMPACT

Annual Partners

$5,000-$9,999 cont. Sharron & Raymond Hoffmeister Terry Holcombe Homespire Mortgage Corp Ann Houser & Scott Pollei Allen Howard Hyde Park United Methodist Church International Paper J.M. Smucker James H and Amy G Shimberg Foundation JM Fertilizer Melissa Johnson Kamminga & Roodvoets Charitable Fund Charles Kannewurf Kenneth Krueger & Anne Christman Tom Krumrei Mario & Lynn Lamar David & Sherry Landon Billy Lao Greg Lauhon Law Offices of Lisa Esposito, P.A. Thomas Leet Patricia Lewis LivingHR Locale Church Sandra Lopez David Manthey Thomas & Lynne Mantz Margaret Marchak & Mark Schreier Materne North America Doreen McBurney Mechanical Contractors Association of Central Florida and Local Union 123 Ralph Metcalf Mighty Spark Food Sheila & Ron Miller Jalal Moharreri Kimberly Mollick William Muir Jr & Jacqueline Muir Vinanta Mundra Candace Nelson Eric & Lyris Newman Nu Vista Foods Group George Nunez Ochstein Family Philanthropic Fund Anthony Olson Open Text Corporation Robert & Kathleen Palano

Pampered Chef Peter Park PCL Construction, Inc. PCS Retirement Community Cares Fund Janet Peterson PNC Bank Prado Group Pricewaterhouse Coopers R&B Hoehl Impact Fund Rangers Cottage LLC RBC Capital Markets Eric Ricks John Rine Stephanie Rumbley Barbara Sansone Sanwa Growers Inc Schaefer/Whidden Gving Fund Randy & Linda Simmons Walter Simonz Dan Lombard & Cheri Simpson-Lombard Denise Singleton Sisters of Charity of the Blessed Virgin Mary Southern Pension Services Mark & Eleanor Spada Neil Spector & Kristen Murphy Peter Stueckemann Target Circle James Thomas LV Thompson Thorntons LLC Transitions Optical Inc. UHG Vernon H. White Charitable Fund James Ware Justin Watson West Coast Medical Resources, Inc. Wickner Charitable Gift Fund Craig & Karla Younger Lance Zingale

Abrahamson & Uiterwyk Aetna Ashton Woods/Starlight Homes BayCare Health System Bloomin Brands ChappellRoberts Convene DTCC FrankCrum Corporate, Inc./ Professional Golf Events LLC General Mills GTE Financial Humana Jabil Kforce Inc. NaturZone Pest Control New York Yankees Foundation, Inc. PBX-Change Seacoast Bank Tampa Bay Buccaneers Tampa Bay Rays Tampa Bay Times TECO Energy Tyson Foods Inc Ultimate Medical Academy Valley Bank Steve & Nancy Westphal


IMAGINE EXPONENTIAL IMPACT

Lifting Our Community x 1,000 Our ForkLifters program is an incredible community composed of generous, passionate, and committed donors on a mission to end hunger in Tampa Bay. Through monthly donations of all sizes, donors from more than 10 states, show the change we can make when we stand together. This year, we hit a major milestone in this program, with over 1,000 joining us in ending hunger throughout the year. Scan the code to the right to find out more about this program and how you can get involved.

Leaving a Lasting Legacy We know that food makes tomorrow possible. When we break the cycle of hunger, we create a healthier future where our children, neighbors and seniors can thrive. This year, we also launched our Legacy Giving program to protect our neighbors for a lifetime. Through this long-term planning program, dedicated supporters are now able to not only plan for their family’s future, but the future of our entire community.


A United Community Fueled by the support from generous donors, brave volunteers, and countless partners, we continued to stand together proving that no circumstance can or will stop us from ending hunger. This year, nearly 48,000 volunteers made direct impact on those we serve, investing over 155,471 hours. Whether sorting essentials at our warehouse, distributing groceries at one of our pantries, or serving a hot meal with dignity at Trinity Cafe, these warriors joined the fight against hunger on the frontlines. The gift of time stretched virtually as well, as advocates stepped up to create change using one of the most powerful tools at their disposal – their voices. Even those who could not volunteer in person made change by advocating for those who lack food, drawing awareness to the issue of hunger and encouraging their networks to join the movement. Along these lines, we also launched our Student Ambassador program this year, where nearly 50 college students each semester stepped up to share awareness on social media and volunteer with their peers.


In our culture, we seek to honor all - from staff team members, to volunteers, partners and the community we serve - we embrace the joy of our differences to reinforce our collective impact. This year, as we reflected through increased efforts around culture and an emphasized focus on diversity, equity and inclusion, we committed to creating a safe and supportive environment that connects people from all backgrounds and experiences to our mission. To better provide for our staff, who tirelessly work on the frontlines each and every day, we made an intentional adjustment of our minimum hourly compensation to ensure all team members across the organization have a fair living wage. In addition, we performed an extensive annual market compensation study to certify that all positions and team members are paid equitably in their profession. As we move forward, we remain committed to improving our diversity, equity and inclusion through the following initiatives: Listening and learning Building a diverse team, leadership and board of directors Lifting up voices through employee and client-led focus groups and advocacy programs Humanizing the experience of our colleagues through inclusive and supportive resources

Meet Anthony In just 10 short weeks of study in the FRESHforce program, Anthony graduated with his CDL license and is now proud to be a member of the Feeding Tampa Bay staff team. Anthony is passionate about his new career as a driver, bringing food to those who need help in our community. “This is my dream job” - Anthony

IMAGINE A UNITED COMMUNITY

We Honor All


IMAGINE A UNITED COMMUNITY

Keeping Our Neighbors Top-of-Mind Overall brand recognition and awareness of our mission increased by 29% this year. While COVID-19 continued to surge the need for food and stability in our community, we quickly recognized the necessity to leverage creativity and innovation to broaden our marketing reach. We did this through evolving our direct strategies to strengthen and position our brand and market leadership for crisis, by deepening engagement from our existing supporter base, and by strengthening our client-based messaging to increase knowledge of accessibility. By stretching our brand messaging, we were able to effectively increase support, broaden awareness, multiply our overall response, and position ourselves as a thought-leader in the area of food security across our region. Created around the ideal that we are unstoppable when united as one, our We Stand Together campaign, combined with the inaugural launch of our Feeding Summer Memories campaign, creatively shared our message, rallying additional support from our community. These campaigns combined provided us with over 50 million impressions in homes.


Launched this year, our Volunteer Captain Program is an opportunity for our volunteers who continuously display expanded leadership capabilities. To date, we have nearly 50 amazing captains helping to lead the way. Our Volunteer Captains are critical to Feeding Tampa Bay’s mission of ending hunger in Tampa Bay by 2025. By assisting our staff team in leading volunteer shifts, instructing new volunteers, and ensuring all volunteers have a pleasant and meaningful experience, our Captains provide consistency and excellence across all of our volunteer experiences.

$4.4M economic impact of volunteer hours served

Meet the O’Keefe Family “We want to lead by example to make the world better, to show our kids that you don't have to be super rich or super famous to make a difference. There is a benefit to being on the front lines, to breaking a sweat and putting out the effort for it. We can make a difference one day and one meal at a time. We want to teach our children to leave the world a better place than they found it and for us it starts right here with Feeding Tampa Bay. The world can be good if you make it good, this is part how we will make it good."

IMAGINE A UNITED COMMUNITY

Leading the Charge


IMAGINE A UNITED COMMUNITY

National Awareness The stories of our neighbors deserve to be told. This year, with over 4,429 stories shared (2,164 reaching National audiences) across television, radio, print and digital placements, Feeding Tampa Bay’s efforts were beautifully represented and featured to an estimated reach of 838,801,004 people nationwide. Local media partners stepped up to increase their support, providing special days of focus throughout our 12 Days of Giving, Cereal for Summer and Pack the Pantries Campaigns. The largest amount of national media support came through our efforts with the NFL around Super Bowl LV. From cardboard cutouts putting meals on tables, to the pivot of events due to Covid restrictions, the stories originating from CNN, ESPN and the Washington Post generated 49 national shares reaching 751 million people! Our stories continue to be shared locally, regionally and nationally, highlighting our expertise and thought leadership in food insecurity, hunger relief and advocacy for those who need it most.

Our Stick A Fork In It Podcast series had 2,000 downloads this year, with our Humans of the Food Bank series accumulating the most audience engagement.

$73,083,897 Media Value

(Up 142% this year)


FeedingTampaBay.org Total new users: 360,521 (up 46% from 2020)

To better serve our community, with a primary focus on helping our neighbors find food with ease, we launched a new website in September of 2020. Recognizing users primarily access the website on mobile devices, we optimized our site for the mobile experience. Alongside this redesign, we also launched our guest services texting platform FTBFYI to ensure neighbors can receive up-to-date relevant news on distributions, pantries, services, programs, closures and more.

33,327

Total Fans on Social (New Fans: 9,024)

Top Posts:

IMAGINE A UNITED COMMUNITY

Digital Awareness


Ending hunger, together. Even before the pandemic, our current space was operating way beyond its capacity. Our current facility was designed and equipped in 2009, when we were serving fewer than 15 million meals annually. Now, as we’ve increased our annual food distribution to over 95 million meals — while increasing fleet, staff and volunteers to meet that need — our current facility is dramatically limiting our mission. As we imagine ending hunger in our region, we know that our future facility must look and operate differently. Our vision is to create a space where we will have the capacity to meet the entirety of demand for food support across our 10-county region. Not only will it create the capacity to serve our community’s increased need for food, but it will also nourish healthier, more capable people. We imagine this hub of opportunity will incorporate sustainability across its development towards all-around operational efficiency. Our future home will truly stand as a vibrant foundation for a hunger-free community. More details to come as we imagine our way forward in ending hunger.


Our community is uniting to end hunger in Tampa Bay, proving that when we act as one we can transform

the

health

and

livelihoods

of

our

neighbors. When we stand with Feeding Tampa Bay, we're not only supporting

countless

children,

families and seniors. We're making an impact that will keep bellies full for many years to come. STAND WITH YOUR COMMUNIT Y AT FEEDINGTAMPABAY.ORG


As part of our committment to eliminating waste, this piece was printed on partially recycled paper.

@FeedingTampaBay