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but we can tell you exactly where our paper originates.
Creatives and Printers working together.
Our FSC accreditation means we can trace a paper’s source to managed forests that help sustain communities and keep families together. So using FSC paper isn’t just good for the environment. It’s good for your soul.
All well and good. But what exactly does FSC mean? This is the Forestry Stewardship Council. Companies must fully comply with tough requirements to achieve accreditation. And each organisation is audited annually to maintain its FSC status. A tracking system based around labeling allows FSC certified wood to be followed through the production chain to the final product. If we had to, we could plot a brochureâ€™s journey from the forest to the filing cabinet. (But most clients just trust us).
And what does it mean in human terms? FSC means communities in countries like South America are able to earn a decent living from their natural resources which are carefully managed to make sure the next generation can do the same. So it also means you can sleep soundly at night.
Interestingly, FSC is the only forest certification supported by all major environmental groups. Good for them.
OK, apart from FSC, how else do we help protect the environment?
We use only vegetable based inks. The key benefit of replacing mineral oil inks with vegetable oil inks is the reduction of Volatile Organic Compounds (VOC) emissions. These carbon containing gases and vapours are released from solvents used during the printing process. In terms of environmental impact, VOCs mix with vehicle exhaust fumes to form smog and in liquid form can affect water and soil quality. So eliminating them is definitely something our kids will thank us for (which makes a change).
We promote the use of recycled paper. Evolution is our 100% recycled ‘house’ paper for digital use. For Litho printing, 9 Lives is available as 100% recycled and 80/20 or 50/50 blends. Other options are, of course, available. Where a non-FSC virgin fibre paper is required, we will specify one with a low environmental impact – ie: chlorine free and from a sustainable plantation. And don’t believe all you hear about bleaching recycled paper being more harmful that starting from scratch - that’s just a big fat porky.
We dispose of waste from the printing process in an eco-friendly way. We maintain the highest environmental standards of treatment ensuring full compliance with existing legislation. This allows us to provide a service that will enable our customers to fulfil their Duty of Care and legal obligations on environmental issues. We even recycle the hand towels in our loos. No kidding â€“ thatâ€™s how serious we are about this kind of stuff.
We donâ€™t recommend printing in bulk. Research shows that around 40% of printed material is never used. Stock becomes outdated or the quantity has been overestimated. So it ends up in the bin. Our free-to-install web to print offering means you can print exactly what you need when you need it. So it ends up in your customersâ€™ hands.
We have ISO 14001 Certification. This isn’t something we’ve just hung on the wall of reception. We live and breathe it as well as display it. In fact, it’s the framework around which we’ve built our management and operating procedures. And it means environmental awareness, monitoring and continual improvement are at the heart of what we do with the focus on: • Compliance with environmental regulation • Prevention of pollution • Improvement in environmental performance
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We have invested in personalised direct mailing technology. A recent survey showed that 40% of people thought mass, unaddressed leaflets/door drops were bad for the environment. Compare this to 20% who thought the same about personalised mailings. And our personalisation system not only reduces waste, it also increases response â€“ by 18% on one project we undertook. Double whammy.
Right now you can choose to be â€˜greenerâ€™. Soon you will have to be. The Government is attempting to improve the environmental behaviour of businesses across the board. This year the Climate Change Bill will set legally binding annual targets for reducing CO2 emissions. And in 2010 the EU Landfill Directive comes into effect. This will aim to reduce the amount of waste dumped in landfills and bring substantial fines for those who fail to comply. Initiatives like these will force us all to make big changes in the way we work.
We’re ready. Are you?
The mark of responsible forestry SGS-COC-OO5841 © 1996 Forest Stewardship Council A.C.