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A B U S I N E S S P L A N N I N G G U I D E TO D E V E LO P I N G A S O C I A L E N T E R P R I S E : A P P E N D I C E S

The market

Social purpose

Customers – who will buy your goods/services?

Give brief details of the social purpose you will meet through running your social enterprise.

Who will benefit?

Why will customers buy from you? Why is there a need for this social enterprise?

Market Research – detail the market research carried out, what trends were identified etc?

How will running the social enterprise meet the need?

Competitors – detail major competitors, their strengths/weaknesses and pricing strategies:

What is the type of social enterprise that will be run? (if applicable – for example social firm, development trust, etc)

Market testing (if applicable) – detail any results from this: Briefly detail your strategy to meet the critical success factors?

Similar examples (if applicable) – details of similar types of social enterprises and what can be learned from them

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Profile for Keith Murray

A Business Planning Guide for Social Enterprises  

The much loved Social Enterprise Planning Guide. Proving to be very popular. Brought to you by Forth Sector Development.

A Business Planning Guide for Social Enterprises  

The much loved Social Enterprise Planning Guide. Proving to be very popular. Brought to you by Forth Sector Development.

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