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A B U S I N E S S P L A N N I N G G U I D E TO D E V E LO P I N G A S O C I A L E N T E R P R I S E : E X P LO R AT I O N

Social aims Addressing the issues above is something which all new (and existing businesses) have to do regardless of whether they are social enterprises. However, social enterprises have one further aspect of essential criteria to consider. Although you may have attained a strong focus upon your potential market and ascertained the level of risk associated with developing the business, you will still need to think about whether this meets your social aims. You should refer back to your original motivation. Will you still be able to achieve what you wanted? Can you achieve your social aims through this business? You should be very clear about the social impact that you want to have, because that impact will be a key aspect in setting your business apart from mainstream businesses – essentially, defining you as a social enterprise. Linking all of these areas together can seem complicated but it is crucial that you engage in this exercise. Skipping over it may mean that you end up starting a business that is unviable.

What can you add to the business plan? With the information from the feasibility study your business plan will begin to take shape. You should be able to complete the sections on:

The market

Costs

What is our business idea?

Have we considered and added up all the costs?

What market research have we done? Who will our customers be?

Do we know the ‘cost of sales’? Who do they buy from now and why?

The Social Enterprise Partnership has developed a range of tools to support organisations to assess the quality and impact of their venture. Details are provided in the Contacts List at the end of the guide. www.sepgb.co.uk

Have we got accurate cost information?

Is there a margin for contingency in the plan?

Why should they swap their custom to us? What is our route to market? (Retail, etc) What is our Marketing Strategy?

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A Business Planning Guide for Social Enterprises  

The much loved Social Enterprise Planning Guide. Proving to be very popular. Brought to you by Forth Sector Development.

A Business Planning Guide for Social Enterprises  

The much loved Social Enterprise Planning Guide. Proving to be very popular. Brought to you by Forth Sector Development.

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