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An Event Sponsored by

2013 Winter Fresh Forum® Saturday, January 19th 2013

E m b r a c i n g O u r F l o r i s t n ess ™

D E S I G N • B E S T P R A C T I C E S • S H O P P I N G • C O M M U N I T Y

2 0 13 F r esh F o r u m P r o g r a m Ag end a

Be our Guest & Expl or e the Napco Showr oom Experience!

our elves have been busy

Join us for an Ice Cream Bar & Cocktail Reception! Saturday, January 19 th from 3:30pm - 5:00pm

Napco has put together the season’s most innovative assortment of Christmas products. From traditional to modern, whimsical to inspirational – and everything in between. Choose uniquely creative holiday ideas your customers will love as well as exciting new merchandising possibilities. It’s all here, all from Napco.

We are delighted to invite you to experience the Napco difference in 2013! Shop our newest collections for Holiday 2013 including Fall & Holiday containers, garden accessories and party and event. • Our dedicated staff will assist you in placing orders in a relaxed atmosphere • Explore fresh ideas & new concepts for display and merchandising • Discuss market trends and color direction with our design team and fellow florists • Flexible & affordable case packs sizes with priority deliveries throughout the year

• Exclusive designs you won’t find anywhere else.

• Take advantage of our flexible Seasonal Dating, Low Minimums, Free Freight Incentives, and more!

• Superior quality, guaranteed. • Exceptional value. • Unparalleled customer service. • Flexible purchasing options. • Trusted source to the floral industry for over 70 years.

Experience the Napco Difference Today! Visit us at or call us at 1-800-356-2726 find us on

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2013 Winter Fresh Forum

Gu est Sp ea k er s P r o g r a m Su m m a r y

2013 F r e s h Fo r u m P ro g ram A g e nd a

S at u r day - j a n ua ry 1 9 T H , 2 0 1 3 E mb r aci n g O u r F lo r ist n ess ™ 8:00am

Showroom Opens

8:15am - 9:15am

Check-In & Registration

9:15am - 9:30am

BloomNet/Napco Team Introductions

9:30am - 11:00am

2013 Fall & Holiday Trends & Designs Jackie Lacey, AIFD, CFD, PFCI

11:15am - 12:15pm

Social Media Seminar Here Comes The Bride, Don’t Miss Her! Jo Buttram, AAF, AMF, PCF

12:30pm - 2:00pm

Lunch, Showroom Shopping - sponsored by Napco

2:00pm - 3:00pm

Let’s Get This Party Started! Jackie Lacey, AIFD, CFD, PFCI

3:00pm - 3:30pm

Wrap-up/Closing Remarks/Floriology® Florist Design Competition Winner

3:30pm - 5:00pm

Dessert Bar & Cocktail Reception - Napco Showroom

Jackie Lacey, AIFD, CFD, PFCI Jackie Lacey has over twenty-five years of experience in the retail floral market and ownership of shops in Tennessee, Texas and South Carolina. He has been provided an extensive background in the retail floral market and design industry. Formally Vice-President and Wedding & Event specialist for a retail floral corporation with annual sales over a million dollars, Jackie now utilizes his experience to provide education and instructional design programs, market showroom set up, private retail consulting as well as design and event planning. Jackie’s strong desire to share this acquired floral knowledge and competition experience has only fueled the demand to promote the continued growth of the floral industry and continuing education through numerous stage presentations for multi State Associations and national industry leaders such as Virgin Farms Direct, Smithers-Oasis, BloomNet®, FTD and Ongoing Creative Designer for John Henry Company. His current position as Lead Floral Instructor for the Floriology® Institute continues to broaden and enhance his own education. Experience in floral design for the Tournament of Roses Parade floats, product development team for the largest Import/Export show in the world and set up and design for Gift Market showrooms only adds to the vast floral experience he can call on for every event.

5 steps of fresh

He has served as a leader in numerous industry associations to include current position as board member of the Southern Region AIFD Board of Directors, AIFD National Membership Committee Vice Chairman, CFD Committee and Consumer Awareness Committee. 1

Jo Buttram, AAF, AMF, PCF

Please see us for information on BloomNet Technologies or for a live demo of the Floral Industry’s most innovative point of sale solution!


Clean, disinfect and deodorize work surfaces, cutting tools and buckets to help maximize flower quality and vase life. EPA-Approved Floral Product.

5 steps of fresh, available from these fine wholesale partners...

Action Imports King’s Wholesale Florist Alcock Wholesale Flowers Koehler & Dramm Allied Florist Supply Krueger Wholesale Florist LD Trading Jo Buttram, AAF, AMF, is a 35 year industry veteran. She is2the owner and operator of Shirley’s Flowers Inc.Amato in Wholesale Florist hydrate Amazing Enterprises Co. Len Busch Roses Rogers, AR. Shirley’s Flowers Inc. has received Best of the Best Florist award in 3 counties by Arkansas Democrat Jumpstart flowers by unclogging Apex Floral Distributors Louisiana Wholesale stem cells and improving flower Baisch & Skinner Lubbock Wholesale Gazette for 2009 and 2010 and also has been named for 10 years running Best florist in Northwest Arkansas by food uptake. Bay State Farm Direct Flowers Marsolais Enterprises Berkeley Florist Supply Benton county Gazette. Shirley’s Flowers inc. work has been featured time and time again in At Home in Arkansas Marvin’s Flowers Bernard’s Wholesale Florist Mattern Wholesale Florist Magazine, Celebrate Magazine and Weddings with style magazine. Bill Doran Company Mayesh Wholesale 3 nourish Bonnett Wholesale Mears Floral Products Provide nutrients to fully Central MS Wholesale Mt. Eden Floral Company open flowers while increasing Jo has served on three committees for Society of American Florist in Washington D.C. The committees that Jo freshness and quality – what Claymore Sieck Wholesale Nordlie Inc. your customers expect. served on were Floral Management Advisory Committee, Retailers Council and Consumer Marketing Committee. Cleveland Plant and Flower North American Wholesale Coastal Wholesale Florist Recently Jo and her daughter Shelby were featured on the front page of SAF Floral Management MagazineCoward on Wholesale Florist Northwest Wholesale Florist DWFand Wholesale Florist Oscar G Carlstedt the March 2009 issue. Jo also has served as a board member president of the Ozark Florist Association the Arkansas State Florist protect 4 and Delaware Valley Wholesale Pennock Company Refresh, hydrate and Association. Buttram received the Ozark Florist Association’s Award of Merit in 2002, and the 2006 Arkansas Florist Association’s Bill Plummer Designer Flower Center Pikes Peak protect flowers with a last-step Dreisbach Wholesale Floral Pittsburgh Cut Flowers spray to extend theindustry. In 2007 Jo was inducted Distinguished Service Award for commitment, dedication andfinishing service to the into the American Academy Dudek Florist Supply Potomac Floral of Wholesale enjoyment of receiving flowers. Dunman Floral Supply R J Carbone Co. Floral Culture. Earl J Doesher & Co. R D Sproule Enterprises Ensign Wholesale Reeves Floral care Women and was celebrated Fall 5 customer This June of 2010 Jo Buttram was honored as a Crowning Achievers Business as a strong business owner. Company River Florist successful Supply Roman J Claprood Educate customers to enjoy Fleurigros Saginaw Valley Floral their flowers longer with the This honor for a nontraditional entrepreneur was given by a National organization. Jo was also featured in February in an Arkansas state Flora Dec Sales San Diego Florist Supplies addition of a professional flower food take-home article sachet. Sequoia Wholesale magazine as one of the “FAB FIVE” and was the only women featured. The looked at entrepreneurFloral whoSupply cameSyndicate from different places and Florist Florist Distributing Shamrock Wholesale Florist backgrounds and talked about their accomplishments. Florist Supply Co. Shibata Floral Company Flowers Direct Shinoda Design Center Signature Floral Supply Jo attributes her great success to her husband Randy of 31 years and daughter Shelby and her floral family,Frank theAdams staffWholesale at Shirley’s Flowers Inc. who Gassafy Wholesale South Western Floral Georgia State Floral Distributors Southern Floral always stand behinds her. GM Floral Southern Wholesale Greenleaf Wholesale Florist Staalduinen Floral Halls Wholesale Florist Taylor Wholesale Hardin’s Wholesale Supply Tennessee Florist Supply Henry C Alders Tennessee Wholesale Florist Wholesale Florist The Flower Group Hermes Floral The Roy Houff Company Hillcrest Gardens Tommy’s Wholesale Florist Import Connection Vans Floral Products Jacobson Floral Supply Washington Floral Service Check out the 5 steps of fresh on IDEA Karthauser & Sons WaterDale Channel. KBF Wholesale Westbrook Floral Kennicott Brothers Zieger & Sons Inc. King Floral Supply

T h a n k Yo u to o u r F lo r iolog y ® F r esh F o ru m ® T r a de Fa i r S po n S o r s

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2013 Winter Fresh Forum

2013 Winter Fresh Forum


Serve up Some Profits with the Industry’s Largest Gift & Gourmet Retail Program for Florists!

BloomNet is Proud...

to work with the best Fresh Floral Farms & Suppliers in the Industry!

• NEW 2012 BloomNet Selection Guide features the Best Selling Gift & Gourmet Baskets, Towers & Tins! • Keystone Pricing & Flexible Clearinghouse payment plans • Expand your Same Day Delivery & Corporate Gifting Services • Attract NEW customers with trusted & highly respected consumer brands

Technology Made Simple Business Management System

Floral industry’s most innovative point of sale solution

BloomNet Essential

Best-in-class software guiding everyday operations for BloomNet Florists

Directory Online

Fast and easy order entry, florist selection and sending

Hosted Websites

Pamper Her Spa Tower 95710

Birthday Delight 97791

Great Big Happy Birthday Sampler 97875 

New Harry London Signature Rack 97737

To purchase Gift & Gourmet products, contact us at 1-800-BloomNet (1-800-256-6663) or visit today!

Feature-rich solutions for connecting with customers

Credit Card Processing Cost effective, secure and reliable

Visit us at or call us at 1-800-BloomNet (1-800-256-6663) today!

take a course of action!

Creates exciting new opportunities to grow your business! 2013 Schedule COURSES, EVENTS & WEBINARS jan

15 19 20-24 MARCH

5 10-14 APRIL

7-9 16

Valentine’s Day Boot Camp 3.0 Napco Winter Fresh Forum® FREE 1-Day Event! 5-Day Principles & Elements of Design with Jackie Lacey, AIFD, PFCI, CFD Webinar

Corsage Boot Camp: Proms, Weddings and more 5-Day Sympathy of Today with Jackie Lacey, AIFD, PFCI, CFD

3-Day Modern Twist on Everyday Design with Donald Yim, AIFD Webinar

Mother’s Day Boot Camp 3.0

MAY 5-Day Competition/Certification and

19-23 21

Portfolio Skills with Jackie Lacey, AIFD, PFCI, CFD Webinar

Fresh, New Design with Judith Blacklock from London

Design Course -Jacksonville, FL

Scan this code with your smartphone to register today!

For More Information about the Floriology Institute, contact us at or call 1-800-BloomNet (1-800-256-6663)

2013 Winter Fresh Forum  

2013 Winter Fresh Forum

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