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A FREE Event Sponsored by

2011 Summer Fresh Forum®

Saturday, July 30th 2011

D E S I G N • B E S T P R A C T I C E S • S H O P P I N G • C O M M U N I T Y

NEW Course Offerings at the Floriology® Institute! Visit today!




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Show Specials

I Seasonal Dating l Free Freight & Freight Incentives

2011 Fresh For u m Program Agenda

B e o ur G uest & E x pl ore th e N apco Sh o w room E x perience! Join us for an Ice Cream Bar & Cocktail Reception! Saturday, July 30th from 3:30pm - 5:00pm

We are delighted to invite you to experience the Napco difference in 2012! Shop our newest collections for Fall, Holiday, Spring, Decorative Containers and Inspirational and Garden selections. • Our dedicated staff will assist you in placing orders in a relaxed atmosphere

• Explore fresh ideas & new concepts for display and merchandising

• Discuss market trends and color direction with our design team and fellow florists • Flexible & affordable case packs sizes with priority deliveries throughout the year • Take advantage of our flexible Seasonal Dating, Low Minimums, Free Freight Incentives, and more!

2011 Summer Fresh Forum

2011 Fresh For u m Program Agenda

S aturday - j uly 3 0 th , 2 0 1 1 8:00am

Showroom Opens

8:30am - 9:30am

Check-In & Registration

9:30am - 10:00am

BloomNet/Napco Team Introductions

10:00am - 11:30am

2011 Fall/Holiday Trends & Floral Design Jackie Lacey, AIFD, CFD, PFCI Anthony Swick, AIFD, CFD, FSMD

11:30am - 12:30pm

Creative Ways to Maximize Your Foil Balloon Sales Christine Bately, Regional Sales Manager Anagram International, Inc

12:30pm - 2:00pm

Lunch, Showroom Shopping - sponsored by Napco

2:00pm - 3:00pm

Spring/Everyday Trends & Floral Design Jackie Lacey, AIFD, CFD, PFCI

3:00pm - 3:15pm

Wrap-up/Closing Remarks/Floriology速 Scholarship Raffle Drawing

3:30pm - 5:00pm

Ice Cream Bar & Cocktail Reception - Napco Showroom

2011 Summer Fresh Forum

Gu est Spea k ers Program S u m mary

Jackie Lacey, AIFD, CFD, PFCI Jackie Lacey has over twenty-five years of experience in the retail floral market and ownership of shops in Tennessee, Texas and South Carolina. He has been provided an extensive background in the retail floral market and design industry. Formally Vice-President and Wedding & Event specialist for a retail floral corporation with annual sales over a million dollars, Jackie now utilizes his experience to provide education and instructional design programs, market showroom set up, private retail consulting as well as design and event planning. Jackie’s strong desire to share this acquired floral knowledge and competition experience has only fueled the demand to promote the continued growth of the floral industry and continuing education through numerous stage presentations for multi State Associations and national industry leaders such as Virgin Farms Direct, Smithers-Oasis, BloomNet®, FTD and Ongoing Creative Designer for John Henry Company. His current position as Lead Floral Instructor for the Floriology® Institute continues to broaden and enhance his own education. Experience in floral design for the Tournament of Roses Parade floats, product development team for the largest Import/Export show in the world and set up and design for Gift Market showrooms only adds to the vast floral experience he can call on for every event. He has served as a leader in numerous industry associations to include current position as board member of the Southern Region AIFD Board of Directors, AIFD National Membership Committee Vice Chairman, CFD Committee and Consumer Awareness Committee.

Anthony Swick, AIFD, FSMD, CFD With over 20 years plus experience in the floral industry, Anthony has been a retail shop owner for over 15 years. He has been involved in many large projects and won many awards for his designs. He was part of the FTD design team for the Governor’s mansion four times and has been involved in local functions for the community in education. He held the position of Vice President for the West Coast Florist Association. After a four year break to be a “stay at home dad”, Anthony has made his new home in the South Tampa, FL. Bay Bouquet has lent him new opportunities and the time to pursue his career within the industry. In 2009, he completed the Florida State Master Designer through FSFA and his CFD through The American Institute of Floral Designers. In 2011, Anthony was inducted into AIFD in San Francisco, CA. He has served as a leader in numerous industry associations including his current position as board member of the Southern Region AIFD Board of Directors, AIFD National Membership Committee Vice Chairman, CFD Committee and Consumer Awareness Committee. With a passion for floral design and working with the “back bone” of our industry, making education available to all is a goal that he promises for those who look to grow their knowledge.

Christine Batley, Professional Balloonatic In a 20 year career that has included Award-winning Choreographer, Creative and Expressive Arts teaching and Retail Sales / Merchandising Management, Christine brings with her a broad range of business and life experience. Her seven years with Anagram International has allowed her to travel the United States and Canada, sharing her knowledge and enthusiasm for the balloon business. You are sure to leave Christine’s presentation with a smile on your face and great ideas on how to grow your balloon business.

2011 Summer Fresh Forum

THE FOAM IT’S IN. Bouquets stay fresh for days in OASIS® Floral Foam Maxlife. A wilted bouquet is the last thing you – or your bride – need on her wedding day. With OASIS® Floral Foam Maxlife, you can rest assured the bouquet will last for days, allowing you to design days ahead and avoid the morning-of rush. And with an OASIS® WEDDING BELLE® Grande Holder, your bride can get the hand-tied look she desires while getting the flower life she needs.

See more results at


©2011 Smithers-Oasis Company. All rights reserved. OASIS® and VERTICAL BAR DESIGN ® are registered trademarks of Smithers-Oasis Company.


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King’s Wholesale Florist Koehler & Dramm Krueger Wholesale Florist LD Trading Len Busch Roses Louisiana Wholesale Lubbock Wholesale Marsolais Enterprises Marvin’s Flowers Mattern Wholesale Florist Mayesh Wholesale Mears Floral Products Mt. Eden Floral Company Nordlie Inc. North American Wholesale Florist Northwest Wholesale Florist Oscar G Carlstedt Pennock Company Pikes Peak Pittsburgh Cut Flowers Potomac Floral Wholesale R J Carbone Co. R D Sproule Enterprises Reeves Floral Roman J Claprood Company Saginaw Valley Floral San Diego Florist Supplies Sequoia Wholesale Florist Shamrock Wholesale Florist Shibata Floral Company Shinoda Design Center Signature Floral Supply South Western Floral Southern Floral Southern Wholesale Staalduinen Floral Taylor Wholesale Tennessee Florist Supply Tennessee Wholesale Florist The Flower Group The Roy Houff Company Tommy’s Wholesale Florist Vans Floral Products Washington Floral Service WaterDale Westbrook Floral Zieger & Sons Inc.

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Visit us at or call us at 1-800-BloomNet (1-800-256-6663) today!

To order, Call 1-800-322-2421 or email

Summer 2011 Fresh Forum  

Summer 2011 Fresh Forum