Issuu on Google+

Las Vegas

Fresh Forum®

A FREE Event Sponsored by It’s FREE to Attend!

Embracing Our Floristness ! sm

M a r c h 1 1 th - 1 3 th 2 0 1 1

D E S I G N • B E S T P RACT I C E S • S H O P P I N G • C O M M U N I T Y

NEW Course Offerings at the Floriology® Institute! Visit www.mybloomnet.net/floriologyinstitute today!


there is a difference!

spring C=10 M=0 Y=50 K=30

Trusted source to the garden center, floral and gift industry for over 70 years Latest trends in Garden Decor, Containers, Seasonal, & Holiday Accessories Over 850 new distinctive designs, patterns & finishes Unparalleled customer service, seasonal dating & flexible purchasing options Superior quality is our standard and your guarantee

Experience the Napco difference today!

www.napcoimports.com

Call us to place an order at 1-800-356-2726

2011


2011 Fresh Forum Pro gram Agenda

Be our Guest & Exp lo re the N apco S howr oo m Experie nc e ! showroom - Salon J opens 8:00am FRIday Join us for a Cocktail Reception! Friday, March 11th from 5:30pm - 6:30pm Showroom Salon J

We are delighted to invite you to experience the Napco difference in 2011! Shop our newest collections for Fall, Holiday, Decorative Containers and Inspirational and Garden selections. • Our dedicated staff will assist you in placing orders in a relaxed atmosphere

• Explore fresh ideas & new concepts for display and merchandising

• Discuss market trends and color direction with our design team and fellow florists • Flexible & affordable case packs sizes with priority deliveries throughout the year • Take advantage of our flexible 2011 Christmas Dating, Low Minimums, Free Freight Incentives, and more!

floriology® Fresh Forum


2011 Fresh Forum Pro gram Agenda

S at u r day - M a r c h 1 2 t h , 2 0 1 1 8:00am - 8:30am

Check-In & Registration - Salon J

8:30am - 9:00am

BloomNet®/Napco Team Introductions - Salon M

9:00am - 10:30am

2011 Fall/Holiday Trends & Floral Design Jackie Lacey, AIFD, CFD, PFCI

10:30am - 10:45am

Break- sponsored by Cheryl’s Cookies

10:45am - 12:00pm

Care & Handling Floralife & Oasis Floral Products Jay Winnerman

12:00pm - 1:30pm

Lunch, Showroom & Trade Fair Shopping - sponsored by Napco - Salon J

1:30pm - 2:30pm

Technology Wedding Wire Sonny Ganguly, Chief Marketing Officer

2:30pm - 4:00pm

Marketing & Retail Best Practices Jo Buttram, Shirley’s Flowers, AR Bob Tucker, Miss Daisy’s Flowers & Gifts, FL

4:00pm - 4:15pm

Break - sponsored by Fannie May

4:15pm - 5:30pm

Spring/Everyday Trends & Floral Design Jackie Lacey, AIFD, CFD, PFCI

5:30pm - 5:45pm

Wrap-up/Closing Remarks/ Floriology® Scholarship Raffle Drawing

Sunday - M a r c h 1 3 t h , 2 0 1 1 8:00am - 12:00pm

Napco Showroom & Trade Fair Shopping

floriology® Fresh Forum


Guest Spe aker s Pro gram Summary

Jackie Lacey AIFD, CFD, PFCI

Jackie Lacey has over twenty-five years of experience in the retail floral market and ownership of shops in Tennessee, Texas and South Carolina. He has been provided an extensive background in the retail floral market and design industry. Formally Vice-President and Wedding & Event specialist for a retail floral corporation with annual sales over a million dollars, Jackie now utilizes his experience to provide education and instructional design programs, market showroom set up, private retail consulting as well as design and event planning. Award winner in numerous competitive floral design competitions in both multi state, national and local floral associations. Published articles have appeared on both his expertise and floral experience and have been seen in “Floriology®”, “Flowers &”, “Modern Bride” and “Inside Weddings.” A rare opportunity to participate in coordinating and designing for an episode of the popular “WeTV” Program “Platinum Weddings” has aired extensively on national television. Jackie’s strong desire to share this acquired floral knowledge and competition experience has only fueled the demand to promote the continued growth of the floral industry and continuing education through numerous stage presentations for multi State Associations and national industry leaders such as Virgin Farms Direct, Smithers-Oasis, BloomNet®, FTD and Ongoing Creative Designer for John Henry Company. His current position as Lead Floral Instructor for the Institute of Floriology® continues to broaden and enhance his own education. Experience in floral design for the Tournament of Roses Parade floats, product development team for the largest Import/Export show in the world and set up and design for Gift Market showrooms only adds to the vast floral experience he can call on for every event. He has served as a leader in numerous industry associations to include current position as board member of the Southern Region AIFD Board of Directors, AIFD National Membership Committee Vice Chairman, CFD Committee and Consumer Awareness Committee. Design experience for national industry leaders, corporations and collaboration in the development of both pictorial and written publications enhance Jackie’s level of knowledge. His extensive travels across the country, Hong Kong and China afford many opportunities for him to interact with designers of all levels and share this extensive background and experience to florists everywhere. He strives to continue to learn as much from those that participant in his programs as he hopes they take back with them to their individual careers or retail shops.

floriology® Fresh Forum


Grow your

Wedding Business It’s Simple. Introducing BloomNet’s NEW Wedding Wire™ program - Reach millions of brides each month with a customizable online store front, flexible advertising packages, and affordable pricing with exclusive discounts for BloomNet Professional Florists! • Advertise: SAVE 25% OFF all advertising packages. • Leads: Receive FREE leads from engaged couples in your local area. • Reviews: Promote those positive wedding reviews on your homepage. • Network: Connect with other Wedding professionals to help grow your business. • Forums: Participate in wedding blogs to share ideas, experiences and helpful advice. • Events & Deals: Showcase your events & deals to attract potential clients. Manage all your advertising across numerous sites all in one place

Sign up for BloomNet’s Wedding Wire Program at http://wedding.bloomnet.net or call us at 1-866-BloomNet (1-866-256-6663).


BloomNet is Proud... 5

to work with the best Fresh Floral Farms & Suppliers in the Industry! steps

1

2

of

sanitize

Clean, disinfect and deodorize work surfaces, cutting tools and buckets to help maximize flower quality and vase life. EPA-Approved Floral Product.

5 steps of fresh, available from these fine wholesale partners...

hydrate

Jumpstart flowers by unclogging stem cells and improving flower food uptake.

3

nourish

4

protect

5

customer care

fresh

Provide nutrients to fully open flowers while increasing freshness and quality – what your customers expect.

Refresh, hydrate and protect flowers with a last-step finishing spray to extend the enjoyment of receiving flowers.

Educate customers to enjoy their flowers longer with the addition of a professional flower food take-home sachet.

Action Imports Alcock Wholesale Flowers Allied Florist Supply Amato Wholesale Florist Amazing Enterprises Co. Apex Floral Distributors Baisch & Skinner Bay State Farm Direct Flowers Berkeley Florist Supply Bernard’s Wholesale Florist Bill Doran Company Bonnett Wholesale Central MS Wholesale Claymore Sieck Wholesale Cleveland Plant and Flower Coastal Wholesale Coward Wholesale Florist DWF Wholesale Florist Delaware Valley Wholesale Designer Flower Center Dreisbach Wholesale Floral Dudek Florist Supply Dunman Floral Supply Earl J Doesher & Co. Ensign Wholesale Fall River Florist Supply Fleurigros Flora Dec Sales Floral Supply Syndicate Florist Distributing Florist Supply Co. Flowers Direct Frank Adams Wholesale Gassafy Wholesale Georgia State Floral Distributors GM Floral Greenleaf Wholesale Florist Halls Wholesale Florist Hardin’s Wholesale Supply Henry C Alders Wholesale Florist Hermes Floral Hillcrest Gardens Import Connection Jacobson Floral Supply Karthauser & Sons KBF Wholesale Kennicott Brothers King Floral Supply

King’s Wholesale Florist Koehler & Dramm Krueger Wholesale Florist LD Trading Len Busch Roses Louisiana Wholesale Lubbock Wholesale Marsolais Enterprises Marvin’s Flowers Mattern Wholesale Florist Mayesh Wholesale Mears Floral Products Mt. Eden Floral Company Nordlie Inc. North American Wholesale Florist Northwest Wholesale Florist Oscar G Carlstedt Pennock Company Pikes Peak Pittsburgh Cut Flowers Potomac Floral Wholesale R J Carbone Co. R D Sproule Enterprises Reeves Floral Roman J Claprood Company Saginaw Valley Floral San Diego Florist Supplies Sequoia Wholesale Florist Shamrock Wholesale Florist Shibata Floral Company Shinoda Design Center Signature Floral Supply South Western Floral Southern Floral Southern Wholesale Staalduinen Floral Taylor Wholesale Tennessee Florist Supply Tennessee Wholesale Florist The Flower Group The Roy Houff Company Tommy’s Wholesale Florist Vans Floral Products Washington Floral Service WaterDale Westbrook Floral Zieger & Sons Inc.

T h a nk You to ou r F lo r iology F r es h F o rum T r a de Fa i r S pon S o r s Check out the 5 steps of fresh on IDEA Channel. www.oasisfloral.com/IDEAChannel

www.floralife.com

C=10 M=0 Y=50 K=30

Visit us at www.BloomNet.net or call us at 1-866-BloomNet (1-866-256-6663) today!


5

steps of

fresh

1

sanitize Clean, disinfect and deodorize work surfaces, cutting tools and buckets to help maximize flower quality and vase life. EPA-Approved Floral Product.

5

customer care

2

Educate customers to enjoy their flowers longer with the addition of a professional flower food take-home sachet.

hydrate Jumpstart flowers by unclogging stem cells and improving flower food uptake.

4

3

protect Refresh, hydrate and protect flowers with a last-step finishing spray to extend the enjoyment of receiving flowers.

www.floralife.com

nourish Provide nutrients to fully open flowers while increasing freshness and quality – what your customers expect.


BloomNet Floriology Fresh Forum - Las Vegas 2011