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Build Local Brand Increase Web Sales

Digital Marketing Solutions


Committed to Your Success

PLEASURE TO MEET YOU! I’m Renato Cruz Sogueco, BloomNet’s Vice President of Digital Strategy & Education at BloomNet and Lead Business Instructor at the Floriology Institute. Over the past 15 years, including my time at the Society of American Florists, I’ve personally consulted with thousands of florists, written countless articles and presented at many conferences with the primary goal of helping floral retailers leverage new digital marketing practices. Many of these florists are thriving in the online marketplace. We are passionate about helping Florists thrive! That’s why we’re so excited to launch our NEW program, Floriology Digital Marketing Solutions, a culmination of our of teams experience and success using proven methods and tactics. Our expert team of digital marketing coaches will work with you to design a Digital Marketing Plan that focuses on building you a strong search engine optimized (SEO) website to increase rank and relevance, then applies strategies such as search engine marketing (SEM), content creation and management, and gathering positive ratings to build sales now and into the future. Thank you for considering Floriology Digital Marketing Solutions. We look forward to working closely with you to help your business thrive in todays digital marketplace. Sincerely, Renato

Renato Cruz Sogueco VP of Digital Strategy & Education


ATTRACT new business At the core of your digital marketing strategy is solid SEO. Local information is used on al the right places to attract visits from both nearby customers and those living outside your area looking to deliver flowers.

STAY AHEAD of your competitors With SEO is in place, we help you start a search marketing (SEM) campaign to protect your brand! SEM protects your brand by displacing national advertising with your ads, drives more traffic to the website - especially those on mobile, and helps you build business segments such as weddings and funerals.

ENGAGE existing customers Content is the most critical factor impacting SEO and SEM, confirms our Google contacts. Our experts meet with you to help maintain the content process and leverage content from our own content creative services. We also drive traffic back to your website, using weekly email campaigns!

CONVERT shoppers into buyers Customers are relying more on Ratings & Reviews when buying online. We’ll install a system on your website to automatically gather reviews and post straight to review sites, such as Google My Business and Yelp. We’ll keep watch, inform you of any negative references and help you turn lemons into lemonade!


About Floriology Institute Floriology Institute is the industry’s leading, state-ofthe- art floral and business education center located in Jacksonville, FL. Our courses are open to all students seeking hands-on instruction in floral design and best business practices. Together with our certified instructors, we are committed to providing continuing education opportunities to help florists stay on top of trends, new marketing practices and leverage technology.

Floriology Institute Jacksonville, FL

To Learn More 1-800-BloomNet (1-800-256-6663)

info@floriologyinstitute.com

www.floriologyinstitute.com/webmarketing Insta

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