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BloomNet

TABLE OF CONTENTS 3 Products 15 Services 23 Technology 33 Team


WELCOME to your May 2014 BloomNet Directory

Directory 1 Old Country Road Carle Place, NY 11514 800-BloomNet (800-256-6663)

Directory Team

Publications Director: Fred Russell Publications Coordinator: Colleen Miller Directory Coordinator: Linda Jackson Lead Designer: Andrea Prendamano


BloomNet

PRODUCTS 4

Harry London 8

1-800-Baskets.com 10

WorldFlowers.com 12

Fruit Bouquet 13

Yankee Candle 14

Sympathy Guide


BloomNet Products 2014

HARRY LONDON

BEST SELLING CHOCOLATES from Harry London Since 1922, Harry London has offered the finest hand-crafted chocolates. Today, Harry London’s Best Selling Everyday and Signature Line of Chocolates are a winning combination for retail sales! Best Selling Everyday Harry London Chocolates, now available through BloomNet Products, include Buckeyes, Joys, Gourmet and Mini Chocolate Covered Pretzels, as well as everyone’s favorite – $100 London Mint Gift Set. These wonderful confections provide terrific sales options for cash & carry, add-on gifts and Gift Basket components!

A. 5.5oz. Mini Pretzels Milk, dark, white and peanut butter pretzels in handsome gabbled gift boxes. Product SKU#: 29970: Milk Chocolate Mini Pretzels 29971: Dark Chocolate Mini Pretzels 29972: White Confection Mini Pretzels 29973: Milk Peanut Butter Pretzels Nuggets MSRP: $5.00 | Unit Price: $2.50 Case Pack: 6 | Case Price: $15.00 B. 5.5oz. Everyday Joys Individually wrapped Joys in a variety of mouth watering flavors. Product SKU#: 29964: Cappuccino Biscotti Joys 29965: Mint Cookie Joys 29966: Milk Crispy Joys 29967: Milk Pretzel Joys 29968: White Pretzel Joys 29969: Peanut Butter Crispy Joys MSRP: $5.00 | Unit Price: $2.50 Case Pack: 6 | Case Price: $15.00

A

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BloomNet Products

Email customerservice@bloomnet.net Visit us at www.MyBloomNet.net Call us at 1-800-BloomNet (1-800-256-6663)


C. 5.5oz. Buckeyes Gift Box (not shown) Delicious peanut butter Buckeyes in a handsome gift box for everyday gifting occasions. Product SKU#: 29974 MSRP: $6.00 | Unit Price: $2.94 Case Pack: 12 | Case Price: $35.25 D. NEW 12.25oz. Harry London Buckeyes Tin Individually wrapped Buckeyes made with creamy peanut butter coated in luscious milk chocolate in a gift tin. Product SKU#: 29828 MSRP: $12.00 | Unit Price: $4.65 Case Pack: 12 | Case Price: $55.80

B

F. 13.5oz. London Mint $100 Bill Gift Box Creamy mint and milk chocolate in a novelty $100 bill gift box. Product SKU#: 29975 MSRP: $12.00 | Unit Price: $5.92 Case Pack: 12 | Case Price: $71.00 7oz London Mint $100 Bill Gift Box Product SKU#: 29976 MSRP: $6.00 | Unit Price: $2.70 Case Pack: 18 | Case Price: $48.60

D

E

Visit us at www.MyBloomNet.net today!

E. 8oz. Gourmet Chocolate Pretzels Large gourmet pretzels drenched in rich, creamy milk chocolate and presented in the perfect holiday box. Product SKU#: 29962: White Confection Covered Pretzels 29961: Milk Chocolate Covered Pretzels MSRP: $10.00 | Unit Price: $3.90 Case Pack: 12 | Case Price: $46.80

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BloomNet Products

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BloomNet Products 2014

HARRY LONDON

SWEET PRODUCTS Harry London’s premium Signature Line of Chocolates is packaged in a sleek, sophisticated package to offer a beautiful presentation. Hand-crafted by expert chocolatiers, Assorted Chocolates are hand packed in a one of a kind tray and are available in three sizes. Individually wrapped dark and milk chocolate Squares and Batons are created in a variety of delicious flavors and provide flexible point of sale and gifting options. Flexible single product purchasing and replenishment options at prices you can afford!

B

A A. Signature 14oz. Assorted Chocolates Product SKU#: 97738 MSRP: $30.00 | Unit Price: $8.25 Case Pack: 12 | Case Price: $99.00 B. Signature 2oz. Assorted Gourmet Chocolates Product SKU#: 97741 MSRP: $5.00 | Unit Price: $2.36 Case Pack: 24 | Case Price: $56.74

D

C. NEW 5.5oz. Everyday Gabled Box Collection

Individually wrapped gourmet chocolate in a variety of flavors in gables gift boxes. Product SKU#: 92796: London Mints 92804: Soft Caramels 92800: Raspberry Truffles 92807: Peanut Butter Meltaways 92811: French Vanilla Mochas 92815: Hot Fudge Truffles MSRP: $4.99 | Unit Price: $2.50 Case Pack: 6 | Case Price: $15.00 D. Signature 8oz. Assortment Product SKU#: 97742 MSRP: $20.00 | Unit Price: $6.49 Case Pack: 12 | Case Price: $77.78

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BloomNet Products

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Email customerservice@bloomnet.net Visit us at www.MyBloomNet.net Call us at 1-800-BloomNet (1-800-256-6663)


EVERYDAY DISPLAY Collection The Everyday Display rack is filled with some of Harry London’s best sellers and are a delightful way for consumers to experience our wonderful variety of chocolates. The rack is FREE with the purchase of the inventory package of chocolates. The inventory package is almost enough to fill the rack TWICE! Great value and great price.

Free Display $442 VALUE!

HARRY LONDON Everyday Display Rack INCLUDES

(1) Peanut Butter Meltaways

(1) Milk Sea Salt Caramels

(1) Buttery Caramels

(1) Dark Soft Caramela

(1) Milk London Mint

(1) 14oz Assorted Chocolates

(1) 8oz Assorted Chocolates

(1) 8oz All Milk Assortments

(1) 2oz Assorted Chocolates

(1) 8oz All Dark Assortment

(1) Milk Chocolate Squares

(1) Dark Raspberry Squares

(1) Dark and Milk Squares

(1) Dark Squares

(1) 14oz Assorted Truffles

(1) 7oz Assorted Truffles

(1) 7oz All Milk Truffles

(2) 25oz Assorted Truffles

(1) 7oz All Dark Truffles

(1) Dark Raspberry Truffles

(1) Milk Pralines Ships in multiple master cartons. Product SKU#: 97737 | Unit Price: $1,293.00 3 monthly installment payments of $431.00 Dimensions: 23”W x 79”H

MOVABLE RACK!

Visit us at www.MyBloomNet.net today!

BloomNet Products

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1800Baskets.com • logo color_stacked

PMS 255

BloomNet Products 2014

PMS 227

1-800-BASKETS.COM

GIFT & GOURMET Basket Program What’s the perfect complement to your shop’s beautiful fresh floral arrangements? Our sophisticated gourmet gift baskets, of course. Designed to be affordable, easy-tooffer and profitable for your business, our gourmet gift baskets arrive pre-made and start at just $29.99. They’re handcrafted and filled with high-quality, world-class foods, and always reflect well on your store and make a great impression on your customers and their friends and loved ones. Together, we can make your full-service shop your customer’s first choice for all their floral and gourmet gift giving needs.



Here’s To You Birthday Basket Product SKU: 139082BN MSRP: $49.99 Case Pack: 1 | Case Price: $31.87 Unit Measures: 8.625”L X 4.875”W x 11”H

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BloomNet Products

Email customerservice@bloomnet.net Visit us at www.MyBloomNet.net Call us at 1-800-BloomNet (1-800-256-6663)


Friend On The Mend Doctor’s House Call Kit Product SKU: 139081BN | MSRP: $39.99 Case Pack: 1 | Case Price: $38.49 | Unit Measures: 12”H x 9”W x 10”L

Orchard Gourmet Fruit, Sweets & Savories Basket Product SKU: 139008BN | MSRP: $99.99 Case Pack: 1 | Case Price: $54.00 | Unit Measures: 22”L x 8.375”W x 16.5”H



Sweet Selection Fruit & Gourmet Basket Product SKU: 139006BN | MSRP: $59.99 Case Pack: 2 | Case Price: $56.99 Unit Measures: Measures 15.75”L x 8.25”W x 12.5”H

Farmstand’s Finest Fruit & Gourmet Gift Basket Product SKU: 139007BN | MSRP: $64.99 Case Pack: 1 | Case Price: $47.00 | Case Price: 17.5”L x 8.25”W x 12.5”H

Check out our Everyday Assortment of Retail Gift Baskets available at www.BloomNet.net

Visit us at www.MyBloomNet.net today!

BloomNet Products

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BloomNet Products 2014 WORLD

FLOWERS

NOW OPEN FOR BUSINESS!

BloomNet Florists can now

go to Worldflowers.com for all their Fresh Cut floral needs.

Who is Worldflowers? Worldflowers is BloomNet’s NEW Fresh Floral Wholesale platform. We have partnered with one of the nation’s largest and most diverse floral wholesalers. Our objective is to bring fulfillment capabilities and professional expertise of the local wholesaler to a nationwide network of florists.

10 BloomNet Products

Email customerservice@bloomnet.net Visit us at www.MyBloomNet.net Call us at 1-800-BloomNet (1-800-256-6663)


Benefits Charge to your BloomNet House Account 7 Day Pre-Books Next Day & Saturday Delivery Available 100’s of Varieties, 1000’s of sku’s FOB Programs & Cold Chain Delivery Available

Visit us at worldflowers.com email customersupport@worldflowers.com or Call us at 1-800-BloomNet (1-800-256-6663) TODAY!

Visit us at www.MyBloomNet.net today!

BloomNet Products

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BloomNet Products 2014

FRUIT BOUQUETS

GROW YOUR BUSINESS with delicious fruit arrangements for any occasion!

Take advantage! Become a part of a rapidly growing business from its early stages. You could be one of the select fulfillers of Fruit BouquetsSM in  your local market.

HERE ARE JUST A FEW OF THE BENEFITS:

• Expand your business into a new product category. • Leverage your existing retail location and delivery/fulfillment capabilities. • Low cost of entry and sizeable revenue growth opportunity. • Attract new customers and increase your local customer base. • Leverage the national marketing reach of 1-800-FLOWERS.COM®, INC. the world’s leading florist and gift shop.

To inquire about becoming a Fruit BouquetsSM fulfiller or for more information, email sales@bloomnet.net, call 1-800-BloomNet (1-800-256-6663) or visit http://tiny.cc/FruitBouquets

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BloomNet Products

Email customerservice@bloomnet.net Visit us at www.MyBloomNet.net Call us at 1-800-BloomNet (1-800-256-6663)


s son a e 5R ate Top articip to P n FOM ransaction i T rage

Ave ume l osts 1. Bo reases Vo a s es c e n u I 2. Val lse Purch ew s r e 3. Off ves Impu rial of N s T i 4. Dr ourages nd Form c a n s  E e . c 5 ran Frag

As an authorized Yankee Candle® retailer, you will receive: FREE Shipping on all orders over $300 FREE Display on initial starter package (new customers only) 5% DISCOUNT on initial starter package

Fragrance of the Month This well-established promotion consistently provides increased floor traffic and sales, month after month.

How the program works: 1. Choose the month(s) in which you would like to participate 2. Choose whether you would like to purchase 1, 2 or all 3 recommended fragrances. 3. Choose the forms you wish to purchase at 15% off wholesale 4. Choose the level of your buy-in 5. P  lace your order for any of the available months and select your preferred ship dates. Don’t forget your FOM marketing collateral (stickers and signage)!

ACT NOW! If you are not already an Authorized Yankee Candle® Retailer, call our product specialists at 1-800-322-2421 ext.553, or visit us at yankeecandle.com.

To order, call: 800-322-2421 x553 fax: 904-520-4610 | www.BloomNet.net

$300 minimum buy-in per month required and cannot be combined with any other offer; 15% discount is taken on the total purchase after the minimum buy-in is achieved; orders cannot ship more than three months prior to the in-store program start date; only one replenishment order is allowed per month and must be submitted by the 10th of each month (example: January’s FOM can be replenished once and must be received by January 10th); replenishment orders must ship ASAP.

Visit us at www.MyBloomNet.net today!

BloomNet Products

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BloomNet Products 2014

SYMPATHY SELECTION GUIDE

SYMPATHY SELECTION GUIDE Expressions of flowers-tributes

COLLECTIONS

15 separate color sections, including sympathy for the home & plant collections.

ARRANGEMENTS

Over 125 fresh new individual sympathy arrangements.

LATEST TRENDS

Featuring both contemporary & traditional designs based on consumer demand. Grow your Sympathy Business with Professional Marketing Tools powered by BloomNet

1-800-FLOWERS.COM ® Sympathy Collection is now available as a BloomNet expressions of flowers selection guide insert Sympathy Collection Insert ONLY $49.99* Sympathy Collection Insert & Stand Alone Binder $59.99*

DON’T DELAY!

To place your order, visit www.bloomnet.net or call us at 1-800-BloomNet (1-800-256-6663)

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BloomNet Products

FLORIST FRIENDLY

Designs utilize the most commonly used floral varieties & can be re-created with ease by your designers!

MARKETING

Leverage professional tools to market to funeral directors & customers both in person & online.

AFFORDABLE

Most affordable Tributes Selection Guide in the Industry-starting at ONLY $49.99*!

Email customerservice@bloomnet.net Visit us at www.MyBloomNet.net Call us at 1-800-BloomNet (1-800-256-6663)


BloomNet

SERVICES 16

Floriology Institute 18

Digital Floriology 20

Vehicle Wrap Program 21

Wedding Wire 22

Vase Expressions


BloomNet Services 2014

FLORIOLOGY INSTITUTE

Quality Education:

A COMMUNITY COMMITMENT BloomNet offers a State of the Art Education Facility to provide retail florists the training tools needed to build a solid foundation to the floral community.

OUR INSTRUCTORS

OUR MISSION is to establish the premier, industry accredited educational services for the floral industry, to build a foundation for excellence, support best practices, and enable innovative approaches in floral design and retail business practices that allow florists to reach their full potential and allow their customers to recapture the joy and expression of the language of flowers.

ENROLLMENT IS OPEN TO ALL INDUSTRY PROFESSIONALS JACKIE LACEY AIFD, PFCI, CFD

FLORIOLOGY INSTITUTE OFFERS Principles & Elements | Modern Twist on Everyday Design Wedding, Party & Event | Sympathy of Today Competition | Certification | Prom & More!

Approved Pathway Provider

DONALD YIM A.I.F.D, P.F.C.I

16 BloomNet Services

BloomNet速 Floriology Institute Gains AIFD Pathway Provider Design Education Certification

Email customerservice@bloomnet.net Visit us at www.MyBloomNet.net Call us at 1-800-BloomNet (1-800-256-6663)


2014/2015 COURSE SCHEDULE SEPTEMBER 7–9, 2014 NEW CLASS!

3-Day Celebrating Life Everyday Jackie Lacey, AIFD, PFCI, CFD Celebrations occur everyday, join use as we design all that happens in between - from the cradle and beyond we update our look as we “Celebrate Life.” Everyday, Birthday and Sympathy.

NOVEMBER 2–3, 2014

2-Day Bling to Ching Jackie Lacey, AIFD, PFCI, CFD

Scan this code with your smartphone to register today!

JANUARY 19–23, 2015

5-Day Principles & Elements of Design Jackie Lacey, AIFD, PFCI, CFD

MARCH 1–5, 2015

5-Day Wedding Bliss & Party/Events Jackie Lacey, AIFD, PFCI, CFD

APRIL 5–7, 2015

3-Day Modern Twist on Everyday Design Donald Yim, AIFD

JUNE 7–11, 2015

5-Day Competition/Certification & Portfolio Jackie Lacey, AIFD, PFCI, CFD

Hear what florists have to say about Floriology institute

Kudos to BloomNet for partnering with Jackie Lacey to develop these courses to educate our floristry peers. There are other institutes out there but this was the most comprehensive by far. This course will be life changing for me. I had the skills, now I have the knowledge and confidence to move forward. There are no words to describe the feeling when someone as advanced as Jackie Lacey give you his stamp of approval –Sheri Jentsch, Blumen Meister Flower Market This has been the best learning experience for me! I am walking away today with more confidence in my floral design. –Christopher Branham, CFD, Christopher’s Creations

Can’t say enough great things. The quality of everything from the instructor, Donald to group dinners is terrific. Thank you so much for the opportunity to come! –Laura Kellogg, Laura’s Garden

Visit us at www.MyBloomNet.net today!

BloomNet Services

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BloomNet Services 2014

DIGITAL FLORIOLOGY

Your FREE Digital Edition* of Floriology Magazine is available wherever you go! COMPUTER | TABLET | SMARTPHONE

For more information, scan the QR Code with your smartphone

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BloomNet Services

Email customerservice@bloomnet.net Visit us at www.MyBloomNet.net Call us at 1-800-BloomNet (1-800-256-6663)


CONSIDER THE BAR RAISED Recognizing BloomNet Florists nationwide for outstanding achievement and commitment to the industry. A recognition program built by Florists for Florists. Florist Quality Care Board 2014-2015

TOM ADDALIA

MARIS ANGOLIA

MARY BETH HARROLD REGION 3

REGION 4

FLOWERS BY ADDALIA

KARIN’S FLORIST

PAPILLION FLOWER PATCH

SILVER SPRINGS FLORAL & GIFTS

175 Route 37 West Toms River, NJ 08755

527 Maple Ave. E Vienna, VA 22180

105 S. Washington Papillion, NE 68133

800 Central SW, Ste. C Albuquerque, NM 87102

ity Care ual

Visit us at www.MyBloomNet.net today!

gram Pro

Here’s how to find a Quality Care Program Award Winner where you’re sending an order! Look for the Quality Care Logo next to the shop name in both the printed or online directory. Look for the highly visible display ads in the directory. To find a complete list of winners go to www.bloomnet.net.

REGION 2

Florist Q

REGION 1

THIA SMITH

BloomNet Services

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BloomNet Services 2014

VEHICLE WRAPS

VEHICLE WRAPS DRIVE BUSINESS IN THE RIGHT DIRECTION DID YOU KNOW? • Vehicle signage garners over 8 million impressions in a 12 month period.* • 92% of people notice and read graphics on wrapped vehicles.* DESIGNS • Choose from a large selection of design templates • Custom Options Available • P  rinted on state of the art 3M vinyl with gloss laminate • A proof will be sent for authorization. INSTALLATION • Apply  12 monthly installments to your BloomNet Clearinghouse Statement • Installation  is included in price • Color  Spot has a nation-wide network of certified wrap installers • Installation  only takes 1 – 2 days! •C  olor Spot offers performance guarantee of 3 years

For more information, call us at 877-345-SPOT or go to http://wrap.bloomnet.net

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BloomNet Services

Email customerservice@bloomnet.net Visit us at www.MyBloomNet.net Call us at 1-800-BloomNet (1-800-256-6663)


GROW YOUR Wedding Business BloomNet’s Wedding Wire™ program reaches 6 million brides each month with a customizable online store front, flexible advertising packages, and affordable pricing with exclusive discounts for BloomNet Professional Florists! Leads: Receive FREE leads from engaged couples in your local area.

ADVERTISE

Save 25% off all advertising packages

Online Reviews: Easily compile and promote those positive wedding reviews on your homepage. Forums: Participate in wedding blogs to share ideas, experiences and helpful advice. Events & Deals: Showcase your events & deals to attract potential clients. Online is where the action is: 77% of couples plan their wedding online. Direct Connect: Bride’s will have direct access to the florist’s website, image gallery and contact information. Fastest Growing Network 6 Million Visitors Per Month

Manage all your advertising across numerous sites all in one place

For more information, go to wedding.bloomnet.net Visit us at www.MyBloomNet.net today!

BloomNet Services

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BloomNet Services 2014

VASE EXPRESSIONS

Create a one-of-a-kind truly original gift with

VASE EXPRESSIONS EXCLUSIVE to BloomNet florists BloomNet is excited to introduce Vase Expressions™, an innovative retail program Exclusive for BloomNet Professional Florists!  What is Vase Expressions ? Vase Expressions allows customers to personalize their floral arrangement vase with a photo of their choice.  How Does it Work? Customers simply bring a digital photo from their phone or download one from their Facebook page and bring to a participating BloomNet Florists shop to turn their arrangement into an extra special, memorable gift. The Vase Expressions portal is also pre-loaded with dozens of background images to help your customers express themselves perfectly! Your customers will love this creative and impressionable opportunity to personalize their arrangement.

CALL 1-800-BLOOMNET FOR MORE INFORMATION

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BloomNet Services

Email customerservice@bloomnet.net Visit us at www.MyBloomNet.net Call us at 1-800-BloomNet (1-800-256-6663)


BloomNet

TECHNOLOGY 24

Business Management System 26

NET ORDER INBOUND BLOOM r: 999999999 Order Numbe Sequence: I1 Thursday 01Date: ery Deliv 11111 Reference:

Credit Card Processing/Hardware Procurement T ORDER INBOUND BLOOMNE 999999999 Order Number: 009 Sequence: I1 Thursday 01-01-2 Delivery Date: 11111 Reference: : Sending Florist A9990000 BloomNet Florist 866-256-6663

st: Sending Flori A9990000 st BloomNet Flori 866-256-6663

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01:45 pm 01-01-2009 BloomLink: 009 01:45 pm Received on Florist: 01-01-2 Received by Occasion: Other Total ; $24.99 Current Order

SARY HAPPY ANNIVER LOVE, PAUL

01BloomLink: Received on Florist: 01-01 Received by Occasion: Other Total ; $24. Current Order

tion: Order Informa Print [0000] - Test 24.99 each Amount ; @$ Quantity: 1

MARIANNE

Directory Online

ERSARY HAPPY ANNIV LOVE, PAUL

MARIANNE

mation: Order Infor Print [0000] - Test 2 Amount ; @$ Quantity: 1

Second Choice:

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tions: Special Instruc Mrs. Smith 123 Bay Avenue New York NY - 11514 USA -6663 Phone : 866-256

e: Second Choic

Hosted Websites T FLORIST YOUR BLOOMNE & PHONE NUMBER SHOP ADDRESS APPEARE HERE

tion: Recipient Informa Mrs. Smith 123 Bay Avenue New York NY - 11514 USA -6663 866-256 : Phone

___________

_______ Received By:____

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uctions: Special Instr Time:_____

Mrs. Smith e 123 Bay Avenu New York NY - 11514 USA 56-6663 866-2 : Phone

Single Platform 30

Essentials App 31

iPad App 32

Constant Contact

matio Recipient Infor Mrs. Smith e 123 Bay Avenu

FLORIST YOUR BLOOMNET PHONE NUMBER & SHOP ADDRESS APPEARE HERE

New York NY - 11514 USA 56-666 Phone : 866-2

_____ Received By:__


BloomNet Technology 2014

BLOOMNET BMS

BLOOMNET BUSINESS MANAGEMENT SYSTEM More productivity means more profits. With BloomNet’s state-of-the-art Business Management System and its easy-to-use software you can get more done in less time – increasing efficiencies and reducing operating expenses. Best of all, this intuitive, comprehensive and web-based point of sale solution gives you the freedom to be a creative floral artisan, allowing you to concentrate on growing your business instead of thinking about your technology. Focus on your customers, not your software • Designed by florists...for florists. • Easy single-order entry screen. • Fully integrated with BloomNet Essential and BloomNet Hosted Websites, enables you to provide seamless best-in-class customer service for all your orders. One system does it all • Captures orders, verifies addresses for deliveries, routes orders for drivers, tracks sales tax, prints professional enclosure card messages, and much more. • Provides increased visibility into your business intuitive pre-configured reports, eliminating the time-consuming manual tracking of information. • Frequent software enhancements to meet your growing business needs. • Designed to make you independent of your wire service. Everything you need, for less than you expect • Affordable pay-as-you-go pricing with flexible monthly payments. • No long term contracts. • At as low as $150 per month, the system costs less than $0.94 an hour, enabling your most productive employees to focus on what they do best.

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BloomNet Technology

Email customerservice@bloomnet.net Visit us at www.MyBloomNet.net Call us at 1-800-BloomNet (1-800-256-6663)


FEATURES AT A GLANCE Point of Sale • Quick Order Entry & Management (Cash & Carry, Delivery, Outwire) • Customer Receipt and Super Ticket with Enclosure Card • Real-time Credit Card Processing • Complete Product Catalog (including 1-800-FLOWERS.COM® and BloomNet Selection Guide collections, and your own shop-specific gifts and arrangements) • Robust Customer Database Order Management • Order Modification (Edit, Cancel, Reject) • Integration with BloomNet Wire Service • Integration with BloomNet Hosted Websites • Ability to enter inbound orders from wire services other than BloomNet Business Management • Work Queues (To Be Designed, Awaiting Delivery, Out For Delivery) • Delivery and Trip Routing Financial • Integrated Credit Card Processing allows for automatic adjustments and additions against the transaction • Automated tax calculation and reporting • Cash Flow analysis (incorporating wire service rules and percentages) • Automated Tax Calculation • Custom Promotion Codes

Visit us at www.MyBloomNet.net today!

BloomNet Services 25


BloomNet Technology 2014

CREDIT CARD PROCESSING

CREDIT CARD PROCESSING Save money and enhance your bottom line. Relieve the workload burden of managing credit card transactions. And relax, knowing your customers’ credit purchases are being processed with the highest security and reliability. BloomNet’s Credit Card Processing offering is the low-cost solution that delivers tangible benefits to your business every day. Exceptional service, simple pricing. Clear advantages. • Integrates directly with the BloomNet Business Management System and BloomNet Hosted Websites for automatic real-time processing. • Service provided by a third party. Unlike competitive providers, BloomNet does not have visibility into your shop’s credit card processing and clearing. • Wholesale rates. • Separate credit card and BloomNet Clearinghouse statements. • Affordable equipment leasing and purchase. • No upfront fees. • PCI Compliant.

HARDWARE PROCUREMENT •We are an authorized reseller. •Competitive pricing for all your technology hardware needs. •Apply hardware purchases directly to your Clearinghouse Statement!

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BloomNet Technology

Email customerservice@bloomnet.net Visit us at www.MyBloomNet.net Call us at 1-800-BloomNet (1-800-256-6663)


EXCITING NEWS! THE NEXT GENERATION DIRECTORY ONLINE IS HERE! BloomNet Florists now have a FASTER & EASIER way to send orders.

The NEW “Google-esque” landing page layout will make entering orders quicker and takes under a minute. INCREASE in bound orders with enhanced listings & FREE social media links to your Facebok and Twitter pages. PLUS, the new Directory Online displays real time information!

Visit us at www.MyBloomNet.net today!

BloomNet Services 27


BloomNet Technology 2014

BLOOMNET HOSTED WEBSITES

BLOOMNET HOSTED WEBSITES Compete more effectively with online floral retailers. Grow your business by giving it more exposure. Fulfill local orders online. Plus, offer customers the ability to send floral orders anywhere in the U.S. through your own e-commerce site. With BloomNet Hosted Websites, you can increase average order value and boost profits with orders coming directly to you through your website. And by utilizing our targeted online marketing services, you’ll better engage your customers while we do the work of managing your website design and email campaigns. IT’S A NEW FLORAL LANDSCAPE. SEIZE THE OPPORTUNITIES. • Expand your marketing reach to millions of potential web visitors. • Enhance customer relationships. • Improve service, gain repeat business.

• Free holiday email campaigns sent to your registered customers or a third party email list you provide. • McAfee secure. BloomNet Hosted Websites are tested and certified daily to protect against identity theft, viruses, spyware and other online threats. INCREASE YOUR VISIBILITY WITH LOCATE MY FLORIST. • Online portal (LocateMyFlorist.com) enables consumers to search and locate BloomNet Florists nationwide. • Customers find you on the web, and connect with you locally • Increases your visibility to customers world-wide.

A COMPLETE WEBSITE SOLUTION. • Easy, affordable. Powerful. • Dozens of professionally designed templates including seasonal and holiday themes... change your store website design quickly and easily. • Simple, user-friendly website administration. • Pre-loaded with more than 250 product images and descriptions. • Optimized for search engines. • Customized banner ads to promote your shop. • Create promotional codes, offer online specials and site-wide discounts.

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BloomNet Technology

Email customerservice@bloomnet.net Visit us at www.MyBloomNet.net Call us at 1-800-BloomNet (1-800-256-6663)


DISCOVER THE POWER of your digital storefront Introducing BloomNet’s Web Marketing Program powered by

BloomNet handles the setup and shares your shop info, featured products, photos, special events, and more.

SinglePlatform publishes this information across the web, expanding your storefront to millions and providing the details potential customers are looking for.

Get discovered and grow your business!

DID YOU KNOW?

When researching products or services in their local area, over 90% of consumers now use online media. And 60% want more than just contact information*. They want details. For further information about SinglePlatform visit bloomnet.singleplatform.com or email us at technologysales@bloomnet.net.

SinglePlatform. It’s yet another way BloomNet is powering-up your profit potential. *BIA/Kelsey Research Group

Visit us at www.MyBloomNet.net today!

BloomNet Services 29


BloomNet Technology 2014

IPAD APP

THE FLORAL INDUSTRY’S FIRST Floral Selection Guide iPad®* App! Your NEW BloomNet Expressions of Flowers™ — Essential Selection Guide will be available for iPad. Now BloomNet Professional Florists will have their customers, and floral designs, in the palm of their hands, with our state-of-the-art shopping experience!

Here are just a few of the benefits BloomNet Florists receive: iNNOVATIVE marketing tool to maximize your Expressions of Flowers™ — Essentials Selection Guide. iNCREASE your profit potential and maximize sales throughout your shop with Expressions of Flowers™ — Essentials Selection Guide iPad App. iNTERACTIVE browsing experience allows customers to shop your Expressions of Flowers™ — Essentials Selection Guide by Occassion, Holiday, Product Name or Price. iMMEDIATE holiday & everyday design updates for your Expressions of Flowers™ — Essentials Selection Guide will be sent to your iPad!

Like us on Facebook today for the exciting Expressions of Flowers™-Essentials Selection Guide iPad App Launch!

iPAD App for your Expressions of Flowers™ — Essentials Selection Guide is FREE for all BloomNet Professional Florists! *iPad is a trademark of Apple Inc., registered in the U.S. and other countries.

30

BloomNet Technology

Email customerservice@bloomnet.net Visit us at www.MyBloomNet.net Call us at 1-800-BloomNet (1-800-256-6663)


INTRODUCING

the New iPad App by BloomNet Technology

KEY MESSAGING •E  ngage customers with a unique, interactive gifting experience. • Increase point of purchase inside and out of your store. • Support holiday staffing with ease. • Works with any point-of-sale integrate with BloomLink. TALKING POINTS • Ease of use, simple, intuitive. • Standalone configuration sends orders into existing POS via BloomLink. • Integrated configuration ties directly into BMS POS* COMING SOON • Real Time Credit Card Processing. • Receipts can be emailed directly to the customer. • Paper receipts can be printed to a wireless receipt printer.*

Visit us at www.MyBloomNet.net today!

BloomNet Services

31


BloomNet Technology 2013

iPAD APP

Introducing Advanced Web Marketing Program Powered by Add power and reach to your promotional emails BloomNet is collaborating with Constant Contact, a world leader in email marketing technologies and strategies, to provide BloomNet Florists with a new service that can increase retail sales and enhance customer engagement.

Build relationships, drive revenue, and deliver real results for your business Did You Know? Email is significantly more cost effective than many other forms of promotion including print ads and radio spots. Why Constant Contact? • Access to 450+ Constant Contact email templates that are easy to brand and customize with your content. Providing a professional look & branding for your shop. • Easily integrate your messages with your favorite Social Media platforms to get even more awareness. • Stay connected with customers and prospects quickly and efficiently. • The BEST delivery rates to customer inboxes in the industry, leading to higher engagement. • Measure results and tracking on each campaign.

Signup uptoday! today!Email Emailus usat attechnologysales@bloomnet.net technologysales@bloomnet.net Sign

32

BloomNet Technology

Email customerservice@bloomnet.net Visit us at www.MyBloomNet.net Call us at 1-800-BloomNet (1-800-256-6663)


BloomNet

TEAM 34

Senior Management 35

Management/Senior Sales 36

MAC Region 1 37

MAC Region 2 38

Sales Management 39

Product & Directory Sales


BloomNet Team 2014

SENIOR MANAGEMENT TEAM MARK NANCE, AAF President

516-237-4642 mnance@bloomnet.net

VINNIE MCVEIGH Senior VP Operations

516-237-6043

vmcveigh@bloomnet.net

ALEX GOMEZ Director, Customer Service

516-237-4132

agomez@bloomnet.net

LISA CARMICHAEL VP, Marketing & New Business Development

516-237-7948

lcarmichael@bloomnet.net

JAMES MCCANN Director, Products & Services

516-237-4630

jamesm@bloomnet.net

MARC GRZESKOWIAK VP of Technology

516-237-7962

FRED RUSSELL

marcg@bloomnet.net

Director, Publications

516-237-4912

frussell@bloomnet.net

TED NELSON VP Products & Services

516-237-4635

tnelson@bloomnet.net

RICHARD SQUILLARO Director, Planning, Operations & Logistics

516-237-7904 rsquillaro@bloomnet.net

GINO MAROTTA Director, National Sales

518-866-9778

gmarotta@bloomnet.net

34 BloomNet Team

Email customerservice@bloomnet.net Visit us at www.MyBloomNet.net Call us at 1-800-BloomNet (1-800-256-6663)


MANAGEMENT TEAM

GREGG CANIGIANI Senior Manager, Credit & Collections

516-237-6136 gcanigiani@ bloomnet.net

ELAINE BELL

DAVE DOBBINS

NICOLE GANDINI

LAURIN LADEROUTE

Manager, Customer Service

Business Analyst

Marketing Coordinator

Marketing Manager

516-237-6058

516-237-7787

516-237-7973

516-237-7813

ebell@ bloomnet.net

ddobbins@ bloomnet.net

ngandini@ bloomnet.net

lladeroute@ bloomnet.net

JAY PURSOO Manager, Technology Development

516-237-7708 jpursoo@ bloomnet.net

SENIOR SALES TEAM

GINO MAROTTA

BRENT EGGLESTON

DAVE MELLIN

TONY TANTILLO

MONICA VACCARI

CHUCK YEARICK

Director, National Sales

Regional VP Region 1

Regional VP Technology Sales

Regional VP Region 2

Regional VPPremier

518-866-9778

302-584-8209

310-266-1545

631-697-2707

312-371-6031

Regional VP National Accounts

gmarotta@ bloomnet.net

beggleston@ bloomnet.net

dmellin@ bloomnet.net

atantillo@ bloomnet.net

mvaccari@ bloomnet.net

Visit us at www.MyBloomNet.net today!

704-661-3110 cyearick@ bloomnet.net

BloomNet Team 35


BloomNet Team 2014

MARKET AREA CONSULTANTS Region 1

BRENT EGGLESTON

CHERI BENITEZ

RICHARD BENVENISTE

MIKE CALVERT

ADAM COLBERT

Regional VP

CO, KS, NE, NM

CA (N)

AZ, ID, MT, UT, WY

IL, MO

302-584-8209

720-289-4509

909-289-1998

812-717-1194

516-376-3942

beggleston@ bloomnet.net

cbenitez@ bloomnet.net

rbenveniste@ bloomnet.net

mcalvert@ bloomnet.net

acolbert@ bloomnet.net

BEN FERRO

JACKIE HARRELL

DAVID SHIPE

DONNA SPAULDING

JOANNA ZERVOS

CA (S), HI

AL, MS, LA

KY, TN, AR

TX (S)

PA, WV, OH (S)

714-381-1511

225-202-2398

615-496-2135

281-224-0024

412-298-5730

bferro@ bloomnet.net

jharrell@ bloomnet.net

dshipe@ bloomnet.net

dspaulding@ bloomnet.net

jzervos@ bloomnet.net

36 BloomNet Team

Email customerservice@bloomnet.net Visit us at www.MyBloomNet.net Call us at 1-800-BloomNet (1-800-256-6663)


MARKET AREA CONSULTANTS Region 2

TONY TANTILLO

DAVID BOOK

DOUG CRESCIMANNO

SHARA EVANTER

Regional VP

MN, WI, IA

FL (N), GA

631-697-2707

612-839-8444

904-540-9042

NYC (5 Boroughs & LI), CT (S)

atantillo@ bloomnet.net

dbook@ bloomnet.net

dcrescimanno@ bloomnet.net

631-245-9773 sevanter@ bloomnet.net

BILL JACOBSON

STEPHANIE MARCUS

KRISTIN MUELLER

MICHAEL STEPHENS

KEN VORIE

NC, SC

MA, ME NH, RI, VT

PA (E), DE, NJ

IN, MI

NY (C), NY (W), PA (W)

704-756-1123

516-305-9685

973-570-6045

260-239-2245

516-359-4730

bjacobson@ bloomnet.net

smarcus@ bloomnet.net

kmueller@ bloomnet.net

mstephens@ bloomnet.net

kvorie@ bloomnet.net

Visit us at www.MyBloomNet.net today!

BloomNet Team 37


BloomNet Team 2014

SALES MANAGEMENT TEAM

JEFF ALTADONNA

CINDY BROOKMAN

Retention Manager

Canada

516-237-4911 jaltadonna@ bloomnet.net

LES CHODOCK

TOM CONWAY

Retention Specialist

Market Area Specialist

803-729-0120

412-980-9147

720-378-2051

cbrookman@ bloomnet.net

lchodock@ bloomnet.net

tconway@ bloomnet.net

GREG HADDAD

JAYLA LOVE

JOHN SNAVLEY

Technology Sales Consultant

Market Area Specialist

225-287-5766

214-663-1937

904-238-1224

ghaddad@ bloomnet.net

jlove@ bloomnet.net

jsnavley@ bloomnet.net

Technology Sales Consultant

38 BloomNet Team

Email customerservice@bloomnet.net Visit us at www.MyBloomNet.net Call us at 1-800-BloomNet (1-800-256-6663)


PRODUCT AND DIRECTORY SALES TEAM DAVID TOLEDO Sales Manager

800-322-2411 ext.553 dtoledo@bloomnet.net

PRODUCT TEAM

For any questions reguarding BloomNet Products, Napco Products or Yankee Candle please call on one of our professional salespersons at 800-322-2421 For any questions reguarding Directory Advertising please call on one of our professional salespersons at 1-800-322-2421

DIRECTORY TEAM VERONICA JORCIN Directory Advertising Sales Specialist

800-322-2421 Ext. 558 vjorcin@bloomnet.net

REBEKAH CRAWFORD

JESSIE FAIRCLOTH

CHARLENE JORDAN

BloomNet Product Consultant

BloomNet Product Consultant

800-322-2421 Ext. 552

800-322-2421 Ext. 554

800-322-2421 Ext. 557

rcrawford@ bloomnet.net

jfaircloth@ bloomnet.net

cjordan@ bloomnet.net

BloomNet Product Consultant

JEFF LABERGE Directory Advertising Sales Specialist

800-322-2421 Ext. 556 jlaberge@bloomnet.net

BOB LEONARD Directory Advertising Sales Specialist

800-322-2421 Ext. 559 bleonard@bloomnet.net

ASHLEY MCMANAMAN

KELLY WALTERS

Yankee Candle Specialist

Yankee Candle Specialist

800-322-2421 Ext. 550

800-322-2421 Ext. 551

amcmanaman@ bloomnet.net

kwalters@ bloomnet.net

Visit us at www.MyBloomNet.net today!

BloomNet Team 39


EXCITING NEWS!

THE NEXT GENERATION DIRECTORY ONLINE IS HERE!

BloomNet Florists now have a FASTER & EASIER way to send orders.

The NEW “Google-esque” landing page layout will make entering orders quicker and takes under a minute. INCREASE in bound orders with enhanced listings & FREE social media links to your Facebok and Twitter pages. PLUS, the new Directory Online displays real time information!


Directory final