VOLUME 2 n ISSUE 1
ONE STUDENT IME s T s A e c T A c u S g n i r easu
FROM FROSTBURG TO THE WORLD Dear Friends, Welcome to the second issue of Impact Magazine, a publication that profiles the accomplishments of the alumni and students who have worked in the Department of Student and Community Involvement at Frostburg State University. Since our premiere issue two years ago, we have seen many changes on campus, including the creation of a new marketing theme at Frostburg State. “One University, A World of Experiences.” was officially adopted as our University’s tagline in the fall of 2013. Frostburg State has a longstanding tradition of offering its students amazing realworld opportunities that prepare them for their careers beyond college. SCI has been a part of these offerings for years. We educate students and provide both employment and real-world experiences to prepare students for careers in a variety of fields. Time and time again, we hear from our alumni how their undergraduate experiences have made a positive and lasting impact on their lives. As you read the stories of our alumni and our current students in this issue, we want to thank them for sharing their experiences with all of us. Student and Community Involvement would literally not exist without student engagement and commitment. We practice our mission every day for the betterment of our students and our community. We hope you enjoy this editon of Impact. Bill Mandicott Assistant Vice President Student & Community Involvement
Our Mission: Building Community through Engagement Student and Community Involvement builds community and empowers students to achieve personal and academic excellence through distinctive co-curricular programs, services and experiential learning opportunities.
We Appreciate Your Support Thank you to those who have supported Student Community Involvement with their time, effort, and/or contributions. When you attend our events, volunteer your time or make pledges to the university, you are showing us that our programs matter. If you are in a position to support us, whether it be a financial contribution or an in-kind gift, we encourage you to contact the FSU Foundation at 301.687.4161 or contact Bill Mandicott at 301.687.4881 or email@example.com.
IMPACT Magazine Volume 2, Issue 1
For more information: STUDENT & COMMUNITY INVOLVEMENT FROSTBURG STATE UNIVERSITY 101 BRADDOCK ROAD FROSTBURG, MD 21532-2303 PHONE: 301.687.4411 FAX: 301.687.7049 EMAIL: firstname.lastname@example.org
involvement.frostburg.edu “Like” us at FSU Department of Student & Community Involvement Tweet us @thesocialbobcat
2 STUDENT & COMMUNITY INVOLVEMENT
Impact is published by the Frostburg State University’s Department of Student and Community Involvement to inform community members, friends, faculty, staﬀ, alumni and parents of its programs and impact.
Vice President for Student and Educational Services Dr. Tom Bowling Assistant Vice President for Student and Community Involvement Bill Mandicott Writer Ty DeMartino Graphic Designer Melissa Martz
Photographers Ty DeMartino Melissa Martz Contributors Beth Bair Lisa Clark Robert “Coop” Cooper Angel Flowers Amy Fynes Bill Mandicott Missy Martz Patrick O’Brien Mary Jane Plummer Rob Webber Jamie Winters
Innovative Programs, Collaborations Respond to Student Needs The leadership of Student and Community Involvement recognizes that the campus is changing and with that, so are it needs. Several new collaborative initiatives have been created to meet the operational and programmatic needs of our students.
Lane University Center Technical Services
As the number and quality of performances continued to soar at FSU through its Cultural Events Series, Student Activities and University Programming Council, the need for a centralized technical services staff became more apparent. The Lane University Center put out the call and assembled a group of tech-savvy, professional students to make up Technical Services. The group works on all major campus events, from special University convocations to visiting musical and stage acts. Technical Services not only makes sure that the shows go on, but that they look and sound first-rate.
Traveling companies have been so impressed by Technical Services that many of the students have been offered jobs with professional firms.
When our Student and Community Involvement staff and Student Government Association saw the need for alternative after-hours programming, they collaborated to create a dynamic, engaging late-night, “must-attend” event. As a result, Late@Lane was born. Created “for students by students,” Late@Lane is a free monthly event series for the University community that runs from 10 pm to 2 am. From DJs and concerts to great food and prizes, Late@Lane has been THE place to be since its inception. On one weekend, an estimated 1,500 students were in attendance. FSU students have raved about the entertainment value and the chance to leave with high-ticket giveaways such as iPads and snowboards. The Frostburg State administration applauds the success of this alternative, safe programming venture. Student programmers walk away with event management and marketing skills and a sense of accomplishment. It’s a win-win.
Top to bottom: Late@Lane dishes out late night grub to students. Social Marketing Team photographers capture the moment at Late@Lane.
Social Marketing Team
In this era of tweeting, trending and tagging, Student and Community Involvement saw the need to connect with students digitally. The Social Marketing Team is a group of University students who share FSU happenings through their unique online perspectives. The Team also produces and circulates SpotlightOnline, a weekly e-newsletter informing the campus of SCI events. The results have been creative, on-the-spot promotions that trend across all social media platforms.
STUDENT & COMMUNITY INVOLVMENT 3
CULTURAL EVENTS SERIES The Cultural Events Series at Frostburg State University continues to captivate its audiences by attracting professional, world-renowned artists to campus. CES oﬀers a full schedule of artists from September through May each year, from Broadway-caliber musicals and plays to captivating dance and music concerts. CES is also known for its tradition of oﬀering educational outreach opportunities for the community, often introducing people to their first experience with the performing arts. The impact of the Cultural Events Series is far-reaching and life-changing. CES student ushers take a break from seating people to pose for a photo.
ALUMNI IMPACT ASHLEY AMEZCUA ’06 THEN: Hospitality Coordinator
NOW: Freelance Producer, Nashville, Tenn.
Production Work Keeps Grad “Happy and Fulfilled”
For Ashley Amezcua ‘06, working with FSU’s Cultural Events Series propelled her toward a career that she loves today. “The Cultural Events Series definitely kicked off my love of live events,” she says. “I enjoy seeing an empty auditorium – like a blank canvas – and then seeing it transformed into an entire stage set up.” Amezcua now calls Nashville home and works in all types of freelance productions. From television to film and concerts to photography shoots, Amezcua admittedly does it all. “I truly do everything you can think of,” she says, with a laugh. A native of Western Maryland, Amezcua graduated with a mass communications degree with a concentration in video production before moving to Nashville because of “her love of country music” and desire to avoid a desk job. “I don’t like the 9 to 5,” she admits.
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Even though she wandered into town not knowing a soul, her willingness to work immediately helped her pick up jobs as a production assistant on sets. She has helped out in every department – design, hair, make-up, wardrobe – just to learns the ins and outs of the business. “A good producer should work in every department once, so they know what everyone does,” Amezcua says. Her strong work ethic landed her more gigs on TV shows shooting in Nashville such as American Idol and The Voice and music videos such as Eric Church’s
“ The Cultural Events Series definitely kicked oﬀ my love of live events. I enjoy seeing an empty auditorium – like a blank canvas – and then seeing it transformed into an entire stage set up.” ASHLEY AMEZCUA Freelance Producer
Creepy and the independent movie Blue Like Jazz. However, it’s the live music shows, like the Country Music Awards, where Amezcua’s experience with CES shows pays off. One of her fondest CES memories was working with the Goo Goo Dolls when they played FSU. “I don’t really get star struck, but it was great to meet them,” she remembers. Most recently, Amezcua has been working as a production coordinator for a new TV show starring the viral sensation “Kid President,” the little boy in a suit who offered the nation a pep talk back in 2013. The uplifting children’s show is slated for a summer 2014 premiere on the HUB cable network. While living the life of freelance production can be unpredictable with last-minute calls to set or wondering what your next gig will be, Amezcua couldn’t be happier. “I want to be happy and fulfilled in what I do. My goal is to work on projects where the content is good,” Amezcua adds. “This is exactly what I want to do.” n
CULTURAL EVENTS SERIES IMPACT
“ I’ve always worked in the hospitality field. And the Cultural Events Series is all about hospitality. One time we had an artist who only wanted blue M&Ms. If they’re happy, you’re happy.”
• Over 8,500 people attend performances and arts events each season. • 20 artist engagements were produced in 2013-14; these engagements involved 46 events and 15 public performances. • Attendance at 31 educational outreach events was over 5,000; attendees included local community members, school children, FSU students and seniors.
ASHLEY DEPPE Hospitality Coordinator
STUDENT IMPACT ASHLEY DEPPE Cultural Events Series Hospitality Student Manager
It’s All About Hospitality
• 170 professional artists performed. • 61 FSU students and faculty members took part as performers and teaching artists at seven CES events.
Ashley Deppe, a senior business manager, definitely knows the meaning of hospitality. “I’ve always worked in the hospitality field. And the Cultural Events Series is all about hospitality,” she says. “One time we had an artist who only wanted blue M&Ms. You just suck it up and do it. If they’re happy, you’re happy.” And Deppe is at her happiest when she is organizing an event. A transfer student from Johnson and Wales University in Florida, Deppe earned experience working as a catering manager at a yacht club in her hometown of Kent Island, Md., before joining FSU’s CES team. She now works in many aspects of CES, where she does everything from ticket sales to answering the phone to dealing with the needs of artists – including those specially colored, chocolate-covered candies.
Jazz artist Catherine Russell performs.
A Cultural Events Se ries patron joins a ca st member from Broadway’s Ne xt H!T Musical on sta ge.
“I guess I just like people,” she says, noting her additional involvement with her sorority Alpha Sigma Tau, the Student Government Association and the Society for Human Resources Management. Deppe’s long-term plans include owning her own event business and dealing with some of the toughest clients of all – brides. “I love weddings,” she says. “I like to make people relax and help them solve their problems.” How incredibly hospitable of her. n
CULTURAL EVENTS SERIES 5
STUDENT ACTIVITIES AND GREEK LIFE Students can never claim “there’s nothing to do at FSU.” The goal of Student Activities and Greek Life is to create opportunities that add to a student’s academic experience at FSU through social, cultural, recreational and governance programs. It creates a cocurricular environment to enhance a student’s studies and exercise his or her leadership skills. The University Programming Council (UPC), student programming for students by students, is the main office in Student Activities and oﬀers a packed schedule of events throughout the entire academic year. The goal is to present students with educational and entertainment opportunities to complement their academic life at the University.
Late@Lane members promote at the Student Organization Fair.
ALUMNI IMPACT BRANDI JORDEN ’13 THEN: Late@Lane Organizer, Lane University Center Student Manager NOW: Club and Property Manager, Gainesville, Fla.
Tenacity and Persistence Pay Oﬀ for Alumna When the history major from Southern Maryland received the assignment of securing donations for Spring Fest, Jorden’s enthusiasm and abilities impressed Robert “Coop” Cooper of the Lane University Center. “I got tons of donations and Coop noticed,” she remembers. Her instructor quickly encouraged Jorden to work in Student Activities. When Brandi Jorden ‘13 graduated from Frostburg, she wanted to move to Florida. She did. She wanted to get a job where she was in event planning. She did. And she now wants to get a degree in student counseling in higher education. She will – because Jorden is driven to get what she wants. It was that tenacity and persistence that caught the attention of the instructor of her event planning course at FSU. “I really enjoy planning events, so I took the class,” Jorden recalls.
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When the campus saw a need for late-night programming, Jorden was one of the students involved in the genesis of the new Late@Lane program. “Our goal was to offer students fun in a controlled and safe environment,” she says. “The event blew me away.” The attendance was overwhelming, attracting as many as 1,500 Frostburg students. Jorden credits the success to meeting the need in a creative way and offering unusual entertainment such as fire breathing, belly dancing, games and big prizes that attracted and captivated the students.
“The administration used students in the planning – that’s what made it successful.” Jorden is now successfully working as a club and property manager in a community in Gainsville, Fla., where she oversees 300 homes and the residents’ living and programming needs. She puts into practices the skills she learned from her days in Student Activities, such as hiring and managing a staff, working within a budget and getting “the best deals” from vendors. “Frostburg is the kind of school that specializes in one-on-one relationships,” she says. “That is great for the students.” n
STUDENT ACTIVITIES AND GREEK LIFE IMPACT • Late@Lane entertained 25 percent of the campus community one weekend per month during the fall and spring. • FSU’s student organizations collaborate to provide food, music, novelties and fun in the sun at the annual Spring Fest which had an attendance of approximately 1,200 campus community members. • Every year, the University Programming Council hosts approximately 80 programs for FSU students and the University community.
Jeremiah’s Kall performs at a University Programming Council late night event.
STUDENT IMPACT JILL HELMSTETTER University Programming Council Hospitality Student Manager
From Campus to Classroom Programming It’s a good thing that Jill Helmstetter has so much going on in her life. Otherwise, she would be bored silly. “I wouldn’t know what I would do if I just had to go to class,” says Helmstetter, who has a triple major in earth science, geography and secondary education and has “held every position imaginable” in the University Programming Council office over the past five years.
In addition, Helmstetter is a member of Delta Zeta sorority and the Geography Honor Society and is the vice president of the College Pan-Hellenic Council. However, she credits her time with UPC for establishing her role as a programmer and an educator. “Starting out in UPC made me feel connected with Frostburg. It got me involved right away,” she recalls.
Now a senior, she looks back at the time planning events for the campus with nothing but joy. “It’s so rewarding when you have an event and you see all these people having fun. It makes you feel good inside that you’re reaching so many students.”
Helmstetter is also grateful for the leadership training that she received with UPC, where she learned how to be professional and keep one’s enthusiasm. She plans on taking those traits with her into her classroom.
The native of Little Orleans, Md., says that some of her fondest memories are the bigger events like Spring Fest and UPC’s murder mystery dinners. “Those take a lot of work to pull off, but they’re worth it.”
“Those are skills that you can use in teaching.” With a plan like that, Helmstetter’s students are going to have the best programs imaginable. n
“ Starting out in UPC made me feel connected with Frostburg.” JILL HELMSTETTER University Programming Council President
STUDENT ACTIVITIES AND GREEK LIFE 7
STUDENT ACTIVITIES AND GREEK LIFE STUDENT IMPACT:
Greek Life is All About Teamwork
Greek Life has been a part of the Frostburg campus fabric since 1931. From those early beginnings to today, Greek Life at Frostburg has promoted the progression and advancement of fraternity and sorority life through the principles of scholarship, philanthropy and service, community and social activity and leadership. Greek organizations make a lasting impact, providing students with opportunities for leadership training, networking opportunities and lifelong friendships.
ALUMNI IMPACT MICHAEL DUNN ’90 THEN: Founder, FSU Chapter of Sigma Alpha Epsilon Fraternity NOW: CEO, Chesapeake Eyecare and Laser Center, Annapolis, Md.
Greek Life Was on Alum’s Bucket List easy as signing paperwork. Dunn, who was a soccer player putting himself through college, dedicated his spare time to convincing administrators and the Interfraternity Council and recruiting classmates to his cause. “It was a lot like starting a business from scratch,” says Dunn, who is now an entrepreneur and CEO of the Chesapeake Eyecare and Laser Center in Annapolis. “In order to get the chapter, I had to put in the work.” When Michael Dunn ‘90 came to Frostburg in the mid-1980s, he wanted to pledge a national Greek fraternity. But when he didn’t find one he liked, he decided to start his own. “It was on my bucket list to be a member of a national fraternity,” he remembers. “So I said, ‘let me start one. I’ll find 20 guys.’” That, in essence, is how the Sigma Alpha Epsilon Fraternity came to be at Frostburg State University. Dunn says he chose his affiliation with SAE because of its national affiliation, size and strong mentoring and leadership programs. But creating a chapter wasn’t as
8 STUDENT ACTIVITIES AND GREEK LIFE
All of his hard work and persuasion paid off and the fraternity became a chapter in 1991, a year after Dunn graduated.
Dunn feels that his efforts influenced the trend for more national organizations at Frostburg at the time, when most of the fraternities and sororities were local. Through the years, he has remained as acting adviser for SAE at Frostburg and the president of the SAE Alumni Association. When he visits the chapter, he is proud of their accomplishments. “The students are great. They are very enthusiastic,” he says, hoping each one will reap the benefits of a fraternity like he has. “My career started because of SAE. It was definitely the key to my success.”
“It was hard to leave college. But by that time, we had a strong group there,” he says.
As for Dunn, who has four sons who range in ages from 12 to 18, he secretly hopes that his hard work and love of Greek life will be passed on as they enter college.
“ The students are great. They are very enthusiastic.”
“If it fits within their academic career, they should do it. Joining a fraternity is a personal choice,” he says, quickly adding. “But do I want them to be SAE? Absolutely.” n
MIKE DUNN Sigma Alpha Epsilon Alum
STUDENT ACTIVITIES AND GREEK LIFE IMPACT • 440 Greek members served 162.5 hours of philanthropic service. • Sigma Alpha Iota won Greek Organization of the Year at FSU.
“ I love a team dynamic. I don’t like working alone. And Greek Life brings people together.” JANINE FIELDS President, Greek Council
• Greek Week raised $558 for Relay for Life; overall Greeks donated over $11,800. • Greeks help such causes as the American Cancer Society, White Ribbon Campaign, Humane Society and the local animal shelter, Habitat for Humanity, voter registrations, St. Jude’s, Movember, UNICEF, Ronald McDonald House, Pulsera Project, Alzheimers Association, American Red Cross and Wounded Warrior Project, and participate in such events as the Deep Creek Dunk, Hooley Plunge, local food bank and women’s shelter, Alternative Break to New Orleans and New Jersey, FSU Family and Homecoming weekends, Block Party and walk-in athletes for Special Olympics.
STUDENT IMPACT JANINE FIELDS President, Greek Council; Member, Alpha Phi Omega
Sigma Alpha Iota sings at All Campus Sing.
It’s All About the Teamwork Ask Chair of the Greek Council Janine Fields what drives her and her answer is simple: teamwork. “I love a team dynamic. I don’t like working alone,” she says. “And Greek Life brings people together.” With her packed schedule of responsibilities, Fields is never alone. In addition to her duties on Greek Council, she is also a resident assistant on campus and president of Alpha Phi Omega service fraternity. But her work with Greek Life has been especially rewarding for Fields who sees her role as a liaison between the administration and the students to promote Greeks in a positive light. “For years, Greeks have had a bad rep on campus,” she says. “It was nice to remind people what is positive about our organizations.”
Phi Beta Sigma perform during Iota Phi Theta’s Party Walk.
During her tenure on Greek Council, Fields gave her positive spin to events such as Greek Week. She enjoys when the fraternities and sororities can give back to the community through service projects and fundraising. She boasts that a
recent Spirit Night helped to raise $4,000 for the local animal shelter. “I love being part of a successful project and helping people.” The psychology major from Baltimore plans to continue to help people post-graduation, when she pursues her master’s degree in student affairs. This way, she can pay it forward and keep up that team dynamic she loves. “I like helping people,” she adds. “And I want to help students like me.” n
STUDENT ACTIVITIES AND GREEK LIFE 9
LANE UNIVERSITY CENTER It has been described as the official “hub of campus life” at FSU. With its recent renovation, the Lane University Center is now equipped for the best service and programming possible. While the physical building boasts of spacious meeting rooms and lounges, a 17-seat computer lab, a fitness center, student offices, a state of-the-art smart lounge/game room and shopping and campus dining opportunities for a variety of tastes, it’s the people inside the building that bring it to life. Designed with the input of students, the Lane University Center is a place where students meet, learn and grow – especially for the fortunate group of students who work there.
ALUMNI IMPACT ALEX ROLDAN ’12 THEN: Lane University Center Technical Services Manager NOW: Sound Designer/Mixer, Ott House Audio, Silver Spring, Md.
The Sweet Sound of Success What is the sound of success? You could probably ask FSU alum Alex Roldan ‘12 to describe it. The mass communications major is now living his dream of working in the sound field as a designer and mixer. “It was awesome landing a job in audio,” he says. “I never thought I could.” Roldan had his sights on sound back in his high school days, working with music. He finally put his love of the craft to work when he became a student at Frostburg State and was hired to work on the Technical Services staff of the Lane University Center. Right away, he found himself at the mixing board running live events. “These were actual events with paying customers,” he recalls with a laugh.
“ Getting that hands-on, real-world experience at the Lane Center definitely helped me get a realworld job.”
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ALEX ROLDAN Sound Designer
That kind of real-world experience is what prepared him for his current career. “My time in the Lane Center definitely molded me into a professional person.” Roldan notes the trust of the FSU staff who gave students these experiences. He credits Lane University Center’s Rob Webber and Austin Huot for allowing students to try and fail, if they had to. But they would always grow. “On Tech Crew, I got to do a little bit of everything – from scheduling to lighting,” he says. He is now employed by a post-production company called Ott House Audio, where he works on all types of sound mixing for video productions – from feature films to television shows to special projects for groups like the Smithsonian. And for Roldan, it all officially started at FSU. “Getting that hands-on, real-world experience at the Lane Center definitely helped me get a realworld job.” ■
“ Tech enhanced my work ethic. It teaches you about problem solving and every business will have problems.” ANDY KREHBIEL Lane University Services Technical Services
LANE UNIVERSITY CENTER IMPACT • Provided paid experiential learning opportunities for 36 students during the academic year. • On average, 2,400 patrons visited the Lane University Center each day during the 2013-14 academic year. • The Lane University Center hosted more than 6,700 events during the 2013-14 academic year. • The Lane University Center student staff logged over 16,000 hours supporting our campus community and student life.
STUDENT IMPACT ANDY KREHBIEL Lane University Center Technical Crew
A Passion for Tech For Andy Krehbiel, the Lane University Center has been his home away from home during his years at Frostburg State. “I’ve definitely put in days where I’ve worked 18 hours, got four hours of sleep and then got up and worked another event,” Krehbiel says. “You have to be dedicated and passionate about tech.” As a member of Lane University Center’s Technical Services, Krehbiel and the others work around the clock to make sure every production in the Department of Student and Community Involvement looks, sounds and feels professional.
Krehbiel, a double major in business Angel Flowers, Austin Huot and Rob Webber accep and economics from Hagerstown, t the Excellence in Student Training Program award at the Association Md., was no stranger to working on of College Unions audio and lighting setups. In fact, he International National Conference in Orlando, Fla. started in his middle school, running their events. When he came to FSU for Freshman Krehbiel plans to relocate to Atlanta after graduation Preview, he met Assistant Director of the Lane to take a position in his family’s carpet cleaning University Center Austin Huot and quickly learned he business, but won’t give up his passion. “Oh, I’ll be could parlay his passion into a paying gig. Krehbiel a weekend warrior for sure,” he says, noting he’ll do accepted right away and ended up working at his own freelance tech on weekends. Freshman Convocation. Despite the lack of sleep, he will miss the bonds with Krehbiel has also been active with Phi Mu Delta the other members of Technical Services and that fraternity and served as a senator on the Student sense of accomplishment when breaking down a Government Association. Joining additional show. organizations within SCI was a natural fit. “You join “It was great looking back at Homecoming, Family people, not organizations,” he explains. And after all, Weekend or Convocation and thinking, ‘Man. We won he “lives” in the Lane University Center. this weekend,’” he says, with a reflective smile. “It’s “Tech enhanced my work ethic,” he says. “It teaches been like a fraternity. Tech, to me, is another set of you about problem solving and every business will letters.” n have problems.”
LANE UNIVERSITY CENTER 11
SOCIAL MARKETING TEAM The Social Marketing Team is the online pulse of the FSU campus. From what students are thinking to campus events, SMT represents FSU Bobcats on social media through posts, photos and online marketing campaigns. In addition, the Team creates and distributes the SpotlightOnline e-newsletter that informs the campus of weekly events. The office is new, but growing as the way students receive their information changes at a rapid pace.
Flo Kargbo produces Late@Lane videos for use on social media.
ALUMNI IMPACT BLAIR RAUGHLEY ’12 THEN: Photographer, Social Marketing Team NOW: Photo Editor, Associated Press, Hollywood, Calif.
Alumna Captures Hollywood at ease. “The type of photography I did for the Social Marketing Team is very similar to the photography I do now. You want people to feel relaxed. I’ve applied the skills that I’ve learned at Frostburg.” Since moving to LA, Raughley worked freelance for Getty Images and even photographed the Twilight movie premiere. “But I don’t really get star struck,” she admits. Blair Raughley ‘12 has gone from photographing Bobcats to photographing starlets. An art major with a concentration in photography, Raughley was one of the first members of FSU’s newly formed Social Marketing Team. Now, she finds herself at red carpet events in Hollywood, working for prestigious organizations such as the Associated Press. “I was sort of undecided where I wanted to go with my photography,” she says. “But the Social Marketing Team gave me a whole new aspect of photography.” Raughley moved to California shortly after graduating from Frostburg. She admits that taking photos for social media helped her learn how to put her subjects
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That’s a good thing, because currently she is a fulltime photo editor for AP and can be found working such star-studded events as Coachella, ComicCon and the Academy Awards. She has also traveled to the Toronto Film Festival and to Sundance where she admits to getting great shots of Cumberland native William H. Macy. She continues to take side jobs for nonprofit organizations like the Catholic Education Foundation. Raughley just wants to be shooting as much as she can. “If I have a camera in my hand, then I’m happy,” she says. n
“ I was sort of undecided where I wanted to go with my photography. But the Social Marketing Team gave me a whole new aspect of photography.” BLAIR RAUGHLEY Photo Editor
SOCIAL MARKETING TEAM IMPACT • Social Marketing Team videographer Florence Kargbo was selected to work on the National Association of Campus Activities National Conference video team. • Social Media Coordinator Katie McCartney represented the Social Marketing Team at the College Media Association Conference in New York City.
STUDENT IMPACT LY-ANH MCCOY Social Marketing Team Coordinator
Putting the Social in Social Media If this story had a hashtag, it would be #ironic.
It was actually social media that landed Ly-Anh McCoy her job as a member of the Social Marketing Team at FSU, even before she was officially a student. When McCoy, a student from Baltimore, came to FSU Preview, the summer orientation for all freshmen, she began Tweeting about her experiences using the hashtags #Frostburg and #Bobcats. It was then that Missy Martz, director of the Social Marketing Team, noticed McCoy’s posts and did some old-fashioned footwork while networking. “Missy somehow found me,” McCoy says, recalling how Martz walked into the Lane University Center lounge and asked, “Is a Ly-Anh McCoy in here?” It was a case of hashtagging at the right place at the right time. “Missy tracked me down and offered me a job as a Twitter coordinator.” McCoy never considered herself a big Twitter fan prior to Preview, but was up for the challenge within the newly formed department. She started on the team and her role as the social networking voice of the
campus. The mass communication major’s goal was to build interaction among students. “It’s all about starting a conversation,” she says. “You have to be outgoing.”
“ To do this job, you have to be outgoing, creative and have strong leadership skills.” LY-ANH MCCOY Social Marketing Team Coordinator
She implemented guerrilla marketing tactics of roaming the campus, finding stories and Tweeting about them. Through her years at Frostburg, McCoy has transitioned into other roles with the Social Marketing Team. She has served as SpotlightOnline coordinator, where she acted as editor for the weekly campus events e-newsletter. Most recently, she was promoted to team coordinator, where she
Katie McCartney, Social Marketing Team Social Medi a coordinator, accepts a Steal This Idea award for the Twitter account @thesocialbobcat at the Association of College Unions Region 4 Conference.
oversees everyone from the graphic designers to the photographers. “I’ve been involved for three years and I’ve had three positions,” she says. McCoy has also been “social” in Greek Life as a member of Delta Zeta sorority and serving as president of the PanHellenic Council and the Greek Council. She knows all her experiences will help her in the future, whichever way that “trends.” She would like to get her master’s degree, but would also like to be a PR specialist or event planner. “To do this job, you have to be outgoing, creative and have strong leadership skills,” McCoy says, unknowingly describing herself. If McCoy’s future had a hashtag, it would be #promising. n
SOCIAL MARKETING TEAM 13
CIVIC ENGAGEMENT The programs include:
The Office of Civic Engagement builds lasting community partnerships through national service opportunities, community collaborations and volunteer opportunities in Western Maryland. By providing a wide range of onetime and ongoing service opportunities that address key local and global issues, volunteers are able to meet vital community needs while forging new friendships, building personal and professional skills, and creating memories that last a lifetime.
ASTAR! in Western Maryland: A Maryland AmeriCorps program placed 195 AmeriCorps members in volunteer positions, providing direct service meeting the needs of education, healthy futures and volunteer management in the four westernmost counties in Maryland. VOICE Volunteer Clearinghouse: An AmeriCorps program that serves as the volunteer manager for Allegany and Garrett counties, providing students with service opportunities on campus and throughout the communities. Read to Succeed: An AmeriCorps program providing academic engagement to strengthen reading and math while reinforcing the importance of education in grades K-12. ECHOSTARS: An AmeriCorps living, learning and serving residential program. This freshman-based initiative combines academics and volunteering into a unique experiential learning experience. Rising STARS: An AmeriCorps program focusing on a sophomore component, engaging them as mentors in service and volunteerism on campus and in the community.
ALUMNI IMPACT HOLLY HARRINGTON ’04 THEN: Campus Activist, Student Government Association, AmeriCorps Volunteer NOW: Writer, Platform Strategist, Activist; Taiwan
Service With a Global Impact Luckily for the world, Holly Harrington ‘04 is a born “joiner.”
competition. She didn’t see the fruits of her labor, however, until she was in Taiwan.
From her early days as a Girl Scout to being in “pretty much every club” in high school, Harrington was ready to get involved when she hit the campus at Frostburg State. Now, she puts to use those skills she learned at Frostburg with her activist work in Taiwan.
“This was the project I initiated and planned in my final months at Frostburg, and I was sad to leave it behind without getting to see how it turned out,” she says. When she received a news clipping that candidates raised over $19,000 for local charities that first year, she was overjoyed and still has the clipping to this day. “It was one of my proudest moments.”
“I actually got involved on campus the very week I arrived,” recalls Harrington who, after many majors, settled on political science with a women’s studies minor. “Over time, I got involved in more and more activities like Student Government Association, The Bottom Line, the Western Maryland Student Legislature, Amnesty International and V-Day.” Not only did Harrington get involved, but she was a leader of many of the groups. She is credited with resurrecting the Sierra Student Coalition on campus and a defunct Earth Day celebration. After her graduation, she stayed at Frostburg as an AmeriCorps volunteer to continue to shape campus programming. It was Harrington who was instrumental in changing the way the annual Homecoming king and queen are elected by adding a fundraising component to the
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Nowadays, Harrington works as a writer and platform strategist for the startup company StorySense Computing, where she develops and promotes news-writing logarithms. Even though she does not directly work in the service field, she continues to be active with causes in which she believes. She is spokesperson and government liaison for Forward Taiwan, an organization that aims to help Taiwan’s future through immigration reform for businesses and start ups. She has also been involved with V-Day Taipei and has raised almost $30,000 for women’s organizations. She performs these duties with the passion and skills she acquired at Frostburg.
Harrington encourages all students to get involved, to lead and to acquire necessary experiences that will help them in the future. “Being a leader in a student organization is kind of like being an entrepreneur. You have to find resources, build a team, do marketing and implement strategy. When you do all of that, you have to learn to deal with individual personalities and needs, defend your ideas, manage your time and actually meet your goals,” she says. “Be involved in anything. ....[it] really can shape your ability to make things happen and deal with difficulties in your career and in life in general.” Even with all she accomplished at Frostburg and continues to accomplish overseas, Harrington is uncomfortable with the word “service.” It proves that this “joiner” is just doing what comes naturally. “At the time, I didn’t see that as service, but I guess that’s what it was,” Harrington admits. “It may just be a matter of semantics.” n
CIVIC ENGAGEMENT IMPACT • The Governor’s Office on Service and Volunteerism has recognized the ASTAR! Program as a Program of Excellence throughout Maryland, 2007-2014. • Relay for Life raised the most money ever at FSU, reaching $58,000 for the American Cancer Society. • A STAR! director received the 2013 Peace Crafter Award through Community Mediation Maryland. • ECHOSTARS received the 2013 Governor’s Service Award and the 2013 Maryland DC Campus Compact Award.
“ I wasn’t sure how community service would fit into my plans, but it did. And it made a huge impact.”
• Frostburg State University was again named on the President’s Higher Education Community Service Honor Roll for 2013. • The Office of Civic Engagement led an Alternative Break to New Jersey this spring with 40 participants.
JENNIFER CRUZ ECHOSTARS
ALUMNI IMPACT JENNIFER CRUZ ECHOSTARS member, Resident Hall Assistant, Intern, FSU Diversity Center
Creating a Service Plan Jennifer Cruz believes her work in civic engagement is just part of who she is. “I just like helping people,” she says. “It’s who I am.” Cruz, a junior from Columbia, Md., was active in community service organizations throughout high school and her church back home. So when she came to FSU, it was a natural fit for her to get involved in civic engagement. “I wasn’t sure how community service would fit into my plans, but it did. And it made a huge impact. “ Cruz became a member of the ECHOSTARS residence hall, a living-learning and serving community, her freshman year. Looking back, she admits that was the perfect way to get started and acquaint herself with the campus.
• Student organizations, FSU athletic teams, FSU departments and community members donate over 100 Thanksgiving baskets annually to the Office of Civic Engagement to be distributed to those in need throughout the local area.
“Joining ECHOSTARS kick-started a lot of my service efforts and got me connected.” A psychology major, Cruz decided to do a placement at the FSU Children’s Center. There, she interacted with all types of young children, including some with challenges, and established relationships with her fellow students.
Shayna Sandbank sweeps a Frostburg sidewalk during Beautify the ‘Burg.
More recently, service says been incorporated in her role as a resident assistant on campus. She has helped with the Relay for Life event, works with nonviolence and anti-bullying clubs on campus and interns at the FSU Diversity Center, where she helps students organize focus groups on such topics as diversity and campus inclusion. Just as she was uncertain how service would fit into her Frostburg life, she’s uncertain about will happen after graduation. However, she hopes service will still be a part of her plans. “We will see how life works out,” she says, with a smile.” n
CIVIC ENGAGEMENT 15
STUDENT & COMMUNITY INVOLVEMENT STAFF For more information: STUDENT & COMMUNITY INVOLVEMENT FROSTBURG STATE UNIVERSITY 101 BRADDOCK ROAD FROSTBURG, MD 21532-2303 PHONE: 301.687.4411 FAX: 301.687.7049 EMAIL: email@example.com
Left to right: Judy Abbott, Beth Bair, Donna Briner, Autumn Brode, Sandy Cannon, Lisa Clark, Robert Cooper, Angel Flowers, Amy Fynes, Becky Grube, Austin Huot, Bill Mandicott, Susan Manger, Missy Martz, Mark Miller, Melanie Moore, Patrick O’Brien, Kathi Perkins, Mary Jane Plummer, Rob Webber and Jamie Winters
LANE UNIVERSITY CENTER
Patrick O’Brien • firstname.lastname@example.org Director, Office of Civic Engagement
Rob Webber • email@example.com Director, Lane University Center
Sandy Cannon • firstname.lastname@example.org Administrative Assistant, Office of Civic Engagement
Austin Huot • email@example.com Assistant Director, Lane University Center
Lisa Clark • firstname.lastname@example.org Director, A STAR! in Western Maryland
Judy Abbott • email@example.com Lane University Center Information Desk
Beth Bair • firstname.lastname@example.org AmeriCorps National Service Coordinator Office of Civic Engagement
Mark Miller • email@example.com Multimedia Assistant, Lane University Center
CULTURAL EVENTS SERIES Mary Jane Plummer • firstname.lastname@example.org Director, Cultural Events Series Melanie Moore • email@example.com Assistant Director of Production Services Cultural Events Series Donna Briner • firstname.lastname@example.org Box Office Manager, Cultural Events Series Susan Manger • email@example.com Grant Associate, Cultural Events Series
Angel Flowers • firstname.lastname@example.org Event Management Coordinator Lane University Center
STUDENT ACTIVITIES AND GREEK LIFE Robert “Coop” Cooper • email@example.com Director, Student Activities and Greek Life Amy Fynes • firstname.lastname@example.org Assistant Director, Student Activities
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STUDENT & COMMUNITY INVOLVEMENT William Mandicott • email@example.com Assistant Vice President Student & Community Involvement Autumn Brode • firstname.lastname@example.org Administrative Assistant Student & Community Involvement Becky Grube • email@example.com Accounting Clerk Student & Community Involvement Missy Martz • firstname.lastname@example.org Graphic Designer and Social Media Coordinator Student & Community Involvement
STUDENT GOVERNMENT ASSOCIATION Kathi Perkins • email@example.com Administrative Assistant Student Government Association
Jamie Winters • firstname.lastname@example.org Assistant Director, Student Activities and Greek Life
Frostburg State University is an Affirmative Action/Equal Opportunity Institution. Admission shall be determined without regard to race, color, religion, sex, national origin, age or handicap. FSU is committed to making all of its programs, services and activities accessible to persons with disabilities. To request accommodation through the ADA Compliance Office, call 301.687.4102 or use a Voice Relay Operator at 1.800.735.2258. Frostburg State University is a smoke-free campus.
Published on Jun 18, 2015
Read about the IMPACT Frostburg State University's Student & Community has made on its students and alumni and how they are IMPACTing the wo...