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VERSION 1.0 – 2013

Brand Identity Guidelines


Brand Identity Guidelines


PGC Brand Guidelines

TABLE OF CONTENTS 1. Our brand

2. Stationery

3. Printed literature

4. PROMOTIONAL

PGC logo 1.1 Introduction ...........................................04 1.2 Brand platform ......................................05 1.3 Logo construction ..............................06 1.4 Primary logo ...........................................07 1.5 Unit of measurement .......................08 1.6 Logo components .............................08 1.7 Colour palette .......................................12 1.8 Incorrect logo usage .........................13 1.9 Typography .............................................14 1.10 Photography ..........................................16 1.11 The grid .....................................................17

Primary Stationery 2.1 A4 Letterhead ........................................18 2.2 Business card .........................................22 2.3 Compliment slip ..................................23 2.4 DL Envelope ...........................................24 2.5 C4 Envelope ...........................................26 2.6 Folder ..........................................................28 2.7 Facsimile ...................................................30

VARIOUS 3.1 Brochure ...................................................34 3.2 Advert ........................................................38 3.3 Teardrop and classic banners .....................................................39 3.4 Generic banners ..................................40

CLOTHING 4.1 Minimum sizes on promotional items .............................42 4.2 Logo size guideline for promotional items .............................43 4.3 Shirts ...........................................................44 4.3 Caps .............................................................45

Electronic stationery 2.8 PowerPoint ..............................................32 2.9 Email signature .....................................33

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1. OUR BRAND

PGC Brand Guidelines

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1.1 Introduction Welcome to the brand guideline manual for the PGC brand. The PGC brand guideline has been developed to assist users in ensuring all PGC branded collateral is in accordance with the defined, approved brand identity. The guidelines set out in this manual should be strictly adhered to in order to ensure a consistently distinctive image for the PGC brand.


PGC Brand Guidelines / OUR BRAND

1.2 Brand platform

SHAPING RETURNS

A brand platform is the key device for developing and managing a brand and forms a common framework – the core thinking – for its custodians.

R MA N C E O F R PE

A powerful, differentiated strategy was created that informed and gave rise to our exciting new identity. The PGC brand platform has been developed to define and manage the positioning of our dynamic brand. It is a powerful blend of our strengths – performance, balance, people, trust, truth and integrity – that internally support our brand essence of ‘... History, distinction & trustworthy’.

PEOPLE

EXPERIENCE EXPERTISE PASSIONATE INNOVATION ENERGY ASPIRATIONAL

HISTORY, DISTINCT & TRUSTWORTHY

VALUE partnership CITIZENSHIP FAIRNESS ACCESSIBLE

BALANCE

THOUGHT LEADERSHIP

DEPENDABILITY TRACK RECORD CONSISTENCY TENACITY agility

ALIGNING INTEREST

ACCOUNTABILITY PROVEN TRACK RECORD RELIABILITY RELATIONSHIPS

TRU

Y T I ST & INTEGR BASIS FOR BUSINESS

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PGC Brand Guidelines / OUR BRAND

1.3 Logo construction A logo forms the centre point of a brand and is highly instrumental in how a brand is recognised and perceived by its audience. Everything about our brand – from corporate stationery to promotional material – emanates from the logo. The PGC logo comprises two main design elements, i.e. the icon and logotype. The icon and the logotype should always appear together. It is vital to be consistent with this application and to never display the logo in configurations other than those shown in this manual. Please note that our logotype is a hand-crafted font, thus one should never attempt to recreate it or make use of a substitute font that may appear similar.

Logotype

Trademark symbol is optional

Wedge icon

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PGC Brand Guidelines / OUR BRAND

1.4 primary logo There are two versions of the primary PGC logo that may be used, namely: 1. Black: This version of the primary logo should always be used on a white background. 2. White (reversed): This version should be used on black.

With trademark

Without trademark

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PGC Brand Guidelines / OUR BRAND

1.5 Unit of measurement The spacing guide has been developed in a proportion system, with height of the wedge icon referring to the logo icon. The proportionate heights and/or widths are given in relation to the wedge icon.

Trademark symbol is optional

Area of isolation

An identified area of isolation, comprising of 1 X wedge icon, must surround the PGC logo at all times. This isolation space allows the brand logo to be clearly visible and gives it maximum impact. Isolation space must never be encroached upon by photographs, text or illustrations. This is, however, a minimum indication - the space may be larger, but never smaller.

Logotype

Wedge icon

Minimum size

In order for the PGC logo to be clearly seen, a minimum size has been created for its usage. The logo may not be applied smaller than 15 mm in width.

Minimum size

15 mm

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PGC Brand Guidelines / OUR BRAND

1.6 LOGO COMPONENTS The logo, which includes the graphic element of Africa, has two variations. No other variations may be used.

Area of isolation

0.5 ‘P’

An identified area of isolation, comprising of 0.5 X ‘P’ and 1 X ‘P’, must surround the PGC logotype and icon at all times. This isolation space allows the brand logo to be clearly visible and gives it maximum impact. Isolation space must never be encroached upon by photographs, text or illustrations. This is, however, a minimum indication - the space may be larger, but never smaller.

1 ‘P’

0.5 ‘P’

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PGC Brand Guidelines / OUR BRAND

1.6 LOGO COMPONENTS The PGC logo that includes the graphic element of Africa can be reversed out of black. No other variations may be used.

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PGC Brand Guidelines / OUR BRAND

1.6 LOGO COMPONENTS The PGC graphic element of Africa can be used on its own. No other variations may be used.

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PGC Brand Guidelines / OUR BRAND

1.7 colour palette Pantone: 485 C Process: C0 M100 Y100 K0 Electronic: R237 G28 B36 Hex: #ed1c24

The correct colour application is as much part of the PGC brand as the logo itself. The correct application of our logo onto our brand colours are essential to ensure a consistent image for the brand. The RGB colour values are only for electronic use, thus colours may appear differently on screen due to monitor calibration.

PRIMARY COLOURS TERTIARY COLOURS Pantone: Black C Process: C0 M0 Y0 K100 Electronic: R35 G31 B32 Hex: #231f20

Primary colours

The PGC logo may be applied on any of our primary brand colours. Please refer to the following page for the correct application of our logo (black vs. white reversed).

Secondary colours

Pantone: 7543 C Process: C6 M0 Y0 K30 Electronic: R175 G185 B191 Hex: #afb9bf

The PGC logo may also be applied on any of our secondary brand colours on the logo components. Please refer to the following page for the correct application of our logo (black vs. white reversed).

Pantone: Cool Gray 4C Process: C0 M0 Y0 K30 Electronic: R188 G189 B192 Hex: #bcbdc0

SECONDARY COLOURS

Pantone: Cool Gray 9C Process: C0 M0 Y0 K67 Electronic: R115 G116 B119 Hex: #737477

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Pantone: 624 C Process: C3 M0 Y0 K15 Electronic: R211 G218 B222 Hex: #d3dade


PGC Brand Guidelines / OUR BRAND

1.8 Incorrect logo usage 1. Do not use the logo with the wedge icon in the incorrect position 2. Do not use logo with enlarged graphic element of Africa. Only use sizes indicated in CI guide 3. Do not use logo on black graphic element of Africa 4. Do not use reversed logo on coloured background other than the colours indicated in the CI guide 5. Do not use on coloured background other than the colours indicated in the CI guide 6. Do not use the logo without the wedge icon 7. Do not use the CMYK full colour logo only in red. One colour option can be used but only as ndicated in the CI guide 8. Do not use the logo as an outline

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PGC Brand Guidelines / OUR BRAND

1.9 TYPOGRAPHY Primary FONT Myriad Pro has been chosen as the primary font for its legibility and simplicity of application. Do not attempt to substitute any other font that may appear similar to the corporate fonts of PGC.

Myriad Pro Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890@%&*()$ Myriad Pro Light

Myriad Pro Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890@%&*()$ Myriad Pro Regular

Myriad Pro Semibold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890@%&*()$ Myriad Pro Semibold

Myriad Pro Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890@%&*()$ Myriad Pro Bold

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Myriad Pro Light Myriad Pro Light Italic Myriad Pro Regular Myriad Pro Regular Italic Myriad Pro Semiibold Myriad Pro Semibold Italic Myriad Pro Bold Myriad Pro Bold Italic


PGC Brand Guidelines / OUR BRAND

1.9 TYPOGRAPHY SECONDARY FONT The electronic font specified for PGC is Arial. The font has been selected for its universal compatibility across various PC and Mac platforms. Do not attempt to substitute any other font that may appear similar to the corporate fonts of PGC.

Arial Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890@%&*()$ Arial Regular

Arial Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890@%&*()$ Arial Bold

Arial Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890@%&*()$ Arial Italic

Arial Regular Arial Bold Arial Itlaic

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PGC Brand Guidelines / OUR BRAND

1.10 PHOTOGRAPHY The photographic images used in the PGC communication is an important part of how the brand are positioned in people’s minds. As photography is a visual representation of the brand, the photographic images should encapsulate the sophistication, dynamism, intelligence and distinctiveness of the PGC brand.

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PGC Brand Guidelines / OUR BRAND

1.11 THE GRID The height of any layout may be divided into eighths in order to obtain a unit of measurement for the height of the PGC logo and in certain instances the placement of type and/or images. Each of these 1/8ths can be further subdivided by multiples of eight if needed.

1/8

8/8

1/8

1/8

1/8

1/8

1/8

1/8

1/8

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PGC Brand Guidelines / STATIONERY

2. Stationery

1/16

2.1 A4 Letterhead - A

1/16

8/8

1/8

The A4 letterhead is part of the PGC business stationery, and guidelines for its use should be followed. The dimensions shown here are intended only as a guide for checking accuracy. Do not attempt to reproduce any artwork, or any of its elements, from these pages. Only official artwork may be used for reproduction.

1/8

1/8

1/8

1/8

1/8

1/8 PGC House, 273 Paul Kruger Street, Pretoria, 0001 | PO Box 11497, Hatfield, 0028, Pretoria T: +27 (0) 11 305 7400 | F: +27 (0) 861 530 530 | E: info@popcrugroup.co.za | www.popcrugroup.co.za

Fonts and sizes: Trade Gothic Medium, Light & Bold No.2 6/7pt

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1/8

PGC (POPCRU GROUP OF COMPANIES) Directors: Dr RJ Khoza (Chairman) Prof MM Katz (Vice-chairman) ML Ndlovu (Vice-chairman) TA Boardman (Chief Executive) CJW Ball MWT Brown TCP Chikane MA Enus-Brey Prof B de L Figaji RM Head (British) A de VC Knott-Craig JB Magwaza ME Mkwanazi NP Mnxasana GT Serobe Company Secretary: GS Nienaber PGC (Popcru Group of Companies) is an authorised financial services provider in terms of the FAIS Act (FSP no.392) Company Reg. no. 1993/004296/06

8/8


PGC Brand Guidelines / STATIONERY

2.1 A4 Letterhead - A Technical specifications: Size: 210 mm x 297 mm Colour: CMYK Paper stock: Matt 135 gsm

PGC House, 273 Paul Kruger Street, Pretoria, 0001 | PO Box 11497, Hatfield, 0028, Pretoria T: +27 (0) 11 305 7400 | F: +27 (0) 861 530 530 | E: info@popcrugroup.co.za | www.popcrugroup.co.za

PGC (POPCRU GROUP OF COMPANIES) Directors: Dr RJ Khoza (Chairman) Prof MM Katz (Vice-chairman) ML Ndlovu (Vice-chairman) TA Boardman (Chief Executive) CJW Ball MWT Brown TCP Chikane MA Enus-Brey Prof B de L Figaji RM Head (British) A de VC Knott-Craig JB Magwaza ME Mkwanazi NP Mnxasana GT Serobe Company Secretary: GS Nienaber PGC (Popcru Group of Companies) is an authorised financial services provider in terms of the FAIS Act (FSP no.392) Company Reg. no. 1993/004296/06

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PGC Brand Guidelines / STATIONERY 1/16

2.1 A4 Letterhead - B

1/16

8/8

1/8

The A4 letterhead is part of the PGC business stationery, and guidelines for its use should be followed. The dimensions shown here are intended only as a guide for checking accuracy. Do not attempt to reproduce any artwork, or any of its elements, from these pages. Only official artwork may be used for reproduction.

1/8

8/8

1/8

1/8

1/8

1/8

1/8

PGC House, 273 Paul Kruger Street, Pretoria, 0001 | PO Box 11497, Hatfield, 0028, Pretoria T: +27 (0) 11 305 7400 | F: +27 (0) 861 530 530 | E: info@popcrugroup.co.za | www.popcrugroup.co.za

Fonts and sizes: Trade Gothic Medium, Light & Bold No.2 6/7pt

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1/8

PGC (POPCRU GROUP OF COMPANIES) Directors: Dr RJ Khoza (Chairman) Prof MM Katz (Vice-chairman) ML Ndlovu (Vice-chairman) TA Boardman (Chief Executive) CJW Ball MWT Brown TCP Chikane MA Enus-Brey Prof B de L Figaji RM Head (British) A de VC Knott-Craig JB Magwaza ME Mkwanazi NP Mnxasana GT Serobe Company Secretary: GS Nienaber PGC (Popcru Group of Companies) is an authorised financial services provider in terms of the FAIS Act (FSP no.392) Company Reg. no. 1993/004296/06

8/8


PGC Brand Guidelines / STATIONERY

2.1 A4 Letterhead - B Technical specifications: Size: 210 mm x 297 mm Colour: CMYK Paper stock: Matt 135 gsm

PGC House, 273 Paul Kruger Street, Pretoria, 0001 | PO Box 11497, Hatfield, 0028, Pretoria T: +27 (0) 11 305 7400 | F: +27 (0) 861 530 530 | E: info@popcrugroup.co.za | www.popcrugroup.co.za

PGC (POPCRU GROUP OF COMPANIES) Directors: Dr RJ Khoza (Chairman) Prof MM Katz (Vice-chairman) ML Ndlovu (Vice-chairman) TA Boardman (Chief Executive) CJW Ball MWT Brown TCP Chikane MA Enus-Brey Prof B de L Figaji RM Head (British) A de VC Knott-Craig JB Magwaza ME Mkwanazi NP Mnxasana GT Serobe Company Secretary: GS Nienaber PGC (Popcru Group of Companies) is an authorised financial services provider in terms of the FAIS Act (FSP no.392) Company Reg. no. 1993/004296/06

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PGC Brand Guidelines / STATIONERY

2.2 BUSINESS CARD

1/8 1/8

The business card is part of the PGC business stationery, and guidelines for its use should be followed. The dimensions shown here are intended only as a guide for checking accuracy.

1/8 JOE PETERS

1/8

Managing Director

Do not attempt to reproduce any artwork, or any of its elements, from these pages. Only official artwork may be used for reproduction.

1/8

PGC House, 273 Paul Kruger Street, Pretoria, 0001 P O Box 11497, Hatfield, 0028, Pretoria C: +27 (0) 82 786 456 9981 T: +27 (0) 12 346 0787 | F: +27 (0) 12 305 7460 E: joepeters@popcrugroup.co.za www.popcrugroup.co.za

Technical specifications: Size: 50 mm x 90 mm Colour: CMYK Paper stock: Magno Matt 350 gsm Die cut edges optional

1/8 1/8

1/12

1/24

1/8

JOE PETERS Managing Director PGC House, 273 Paul Kruger Street, Pretoria, 0001 P O Box 11497, Hatfield, 0028, Pretoria C: +27 (0) 82 786 456 9981 T: +27 (0) 12 346 0787 | F: +27 (0) 12 305 7460 E: joepeters@popcrugroup.co.za www.popcrugroup.co.za

Font

Fonts and sizes: Myriad Pro Regular & Bold 6.5/7pt

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Back


PGC Brand Guidelines / STATIONERY

2.3 Compliment slip

1/8

The compliment slip is part of the PGC business stationery, and guidelines for its use should be followed. The dimensions shown here are intended only as a guide for checking accuracy.

1/8 1/16 1/16

PGC House, 273 Paul Kruger Street, Pretoria, 0001 PO Box 11497, Hatfield, 0028, Pretoria T: +27 (0) 11 305 7400 | F: +27 (0) 861 530 530 E: info@popcrugroup.co.za | www.popcrugroup.co.za

Do not attempt to reproduce any artwork, or any of its elements, from these pages. Only official artwork may be used for reproduction. Technical specifications: Size: 210 mm x 99 mm Colour: CMYK Paper stock: Matt 135 gsm

1/8 1/8 1/8 1/8 1/8

Fonts and sizes: Myriad Pro Regular & Bold 6.5/7pt

1/20

PGC House, 273 Paul Kruger Street, Pretoria, 0001 PO Box 11497, Hatfield, 0028, Pretoria T: +27 (0) 11 305 7400 | F: +27 (0) 861 530 530 E: info@popcrugroup.co.za | www.popcrugroup.co.za

1/20

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PGC Brand Guidelines / STATIONERY

2.4 DL Envelope 1/8

The DL envelope is part of the PGC business stationery, and guidelines for its use should be followed. The dimensions shown here are intended only as a guide for checking accuracy.

1/8 1/8

Do not attempt to reproduce any artwork, or any of its elements, from these pages. Only official artwork may be used for reproduction.

1/8 1/8 1/16 1/16 1/16 1/16 1/8 1/16

1/16

1/8 Fonts and sizes: Myriad Pro Regular & Bold 6.5/7pt

PGC House, 273 Paul Kruger Street, Pretoria, 0001 PO Box 11497, Hatfield, 0028, Pretoria T: +27 (0) 11 305 7400 | F: +27 (0) 861 530 530 E: info@popcrugroup.co.za | www.popcrugroup.co.za

1/8 1/8 1/8 1/8 1/8 1/8 1/8

1/16

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1/16


PGC Brand Guidelines / STATIONERY

2.4 DL Envelope Technical specifications: Size: 220 mm x 110 mm Colour: CMYK High white matt, uncoated non-watermarked stock, no less than 80 gsm

PGC House, 273 Paul Kruger Street, Pretoria, 0001 PO Box 11497, Hatfield, 0028, Pretoria T: +27 (0) 11 305 7400 | F: +27 (0) 861 530 530 E: info@popcrugroup.co.za | www.popcrugroup.co.za

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PGC Brand Guidelines / STATIONERY

2.5 C4 Envelope The C4 envelope is part of the PGC business stationery, and guidelines for its use should be followed. The dimensions shown here are intended only as a guide for checking accuracy. Do not attempt to reproduce any artwork, or any of its elements, from these pages. Only official artwork may be used for reproduction.

1/16

1/16 PGC House, 273 Paul Kruger Street, Pretoria, 0001 PO Box 11497, Hatfield, 0028, Pretoria T: +27 (0) 11 305 7400 | F: +27 (0) 861 530 530 E: info@popcrugroup.co.za | www.popcrugroup.co.za

1/8

1/8

1/8

1/8

1/8

1/8

1/8

1/8

8/8

Fonts and sizes: Myriad Pro Regular & Bold 6.5/7pt

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8/8


PGC Brand Guidelines / STATIONERY

2.5 C4 Envelope Technical specifications: Size: 229 mm x 334 mm Colour: CMYK High white matt, uncoated non-watermarked stock, no less than 80 gsm

PGC House, 273 Paul Kruger Street, Pretoria, 0001 PO Box 11497, Hatfield, 0028, Pretoria T: +27 (0) 11 305 7400 | F: +27 (0) 861 530 530 E: info@popcrugroup.co.za | www.popcrugroup.co.za

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PGC Brand Guidelines / STATIONERY

2.6 Corporate Folder

1/16

1/16

1/16

1/16

1/88/8

1/8

The corporate folder is part of the PGC business stationery, and guidelines for its use should be followed. The dimensions shown here are intended 1/8 only as a guide for checking accuracy.

8/8

1/8

Do not attempt to reproduce any artwork, or any of its elements, from these pages. Only official artwork may be used for reproduction. 1/8

1/8

1/8

1/8

1/8

1/8

1/8

1/8

1/8

1/8

1/8

PGC House, 273 Paul Kruger Street, Pretoria, 0001 PO Box 11497, Hatfield, 0028, Pretoria T: +27 (0) 11 305 7400 | F: +27 (0) 861 530 530 E: info@popcrugroup.co.za | www.popcrugroup.co.za

1/88/8

Back

Fonts and sizes: Myriad Pro Regular & Bold 7pt

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8/8

Cover


PGC Brand Guidelines / STATIONERY

2.6 Corporate Folder Folded: 220 mm x 307 mm Flat: 445 mm x 465 mm Colour: CMYK Paper stock: Magno Matt 350 gsm Special finishes: Matt laminate and Spot Gloss Varnish Die-cut sleeve and cover

Spot UV Varnish

Cover

Inside

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PGC Brand Guidelines / STATIONERY 1/16

2.7 Fax Cover Sheet

1/16

8/8

1/8

Facsimile

The A4 fax cover sheet is part of the PGC business stationery, and guidelines for its use should be followed. The dimensions shown here are intended only as a guide for checking accuracy.

1/8

Colours are greys and black. Do not attempt to reproduce any artwork, or any of its elements, from these pages. Only official artwork may be used for reproduction.

Date:

No. of Pages:

To:

From:

Fax:

Phone:

1/8 Salutation Stationery items that follow a precise and attractive typing format compliment the person and company behind them. The format should work with and enhance the design of the letterhead.

1/8

ondence using 8 1/2” x 11” letterhead. Skip one line between the address information and the date, and two lines between the date and the salutation. Skip one line and start the text of the letter. Paragraphs are typed with a double space between them; do not indent. Punctuation should be kept to a minimum.

1/8

Skip one line between the text and the complimentary close, and allow three line spaces for the signature. The sender’s name and title are optional if the stationery is personalised. Initials should be three lines below the name and title. Skip one line before typing enclosure and copy information. Complimentary close,

Sender’s Name & Title

1/8

DL (012) 000 000 E xxxxxxxxx@pgc.co.za

1/8

Fonts and sizes: Trade Gothic Medium, Light & Bold No.2 6/7pt

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PGC House, 273 Paul Kruger Street, Pretoria, 0001 | PO Box 11497, Hatfield, 0028, Pretoria T: +27 (0) 11 305 7400 | F: +27 (0) 861 530 530 | E: info@popcrugroup.co.za | www.popcrugroup.co.za

1/8

PGC (POPCRU GROUP OF COMPANIES) Directors: Dr RJ Khoza (Chairman) Prof MM Katz (Vice-chairman) ML Ndlovu (Vice-chairman) TA Boardman (Chief Executive) CJW Ball MWT Brown TCP Chikane MA Enus-Brey Prof B de L Figaji RM Head (British) A de VC Knott-Craig JB Magwaza ME Mkwanazi NP Mnxasana GT Serobe Company Secretary: GS Nienaber PGC (Popcru Group of Companies) is an authorised financial services provider in terms of the FAIS Act (FSP no.392) Company Reg. no. 1993/004296/06

8/8


PGC Brand Guidelines / STATIONERY

2.7 Fax Cover Sheet Body copy text: Arial Regular 9/12pt

Facsimile

Address details: Arial Regular 6.5/8pt

Date:

No. of Pages:

To:

From:

Footer: Arial Regular 5/7pt

Fax:

Phone:

Salutation Stationery items that follow a precise and attractive typing format compliment the person and company behind them. The format should work with and enhance the design of the letterhead. ondence using 8 1/2” x 11” letterhead. Skip one line between the address information and the date, and two lines between the date and the salutation. Skip one line and start the text of the letter. Paragraphs are typed with a double space between them; do not indent. Punctuation should be kept to a minimum. Skip one line between the text and the complimentary close, and allow three line spaces for the signature. The sender’s name and title are optional if the stationery is personalised. Initials should be three lines below the name and title. Skip one line before typing enclosure and copy information. Complimentary close,

Sender’s Name & Title DL (012) 000 000 E xxxxxxxxx@pgc.co.za

PGC House, 273 Paul Kruger Street, Pretoria, 0001 | PO Box 11497, Hatfield, 0028, Pretoria T: +27 (0) 11 305 7400 | F: +27 (0) 861 530 530 | E: info@popcrugroup.co.za | www.popcrugroup.co.za PGC (POPCRU GROUP OF COMPANIES) Directors: Dr RJ Khoza (Chairman) Prof MM Katz (Vice-chairman) ML Ndlovu (Vice-chairman) TA Boardman (Chief Executive) CJW Ball MWT Brown TCP Chikane MA Enus-Brey Prof B de L Figaji RM Head (British) A de VC Knott-Craig JB Magwaza ME Mkwanazi NP Mnxasana GT Serobe Company Secretary: GS Nienaber PGC (Popcru Group of Companies) is an authorised financial services provider in terms of the FAIS Act (FSP no.392) Company Reg. no. 1993/004296/06

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PGC Brand Guidelines / STATIONERY

2.8 PPT Template The PowerPoint presentation is part of the PGC business stationery, and guidelines for its use should be followed. All editable text is Arial because of its good compatibility across different computer platforms.

Presentation Heading Goes Here Sub header goes here

Content Slide Header

Divider Slide

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01

H1 paragraph and bullets

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. • Sed ut perspiciatis unde omnis • Voluptatem accusantium doloremque laudantium • Quasi architecto beatae vitae


PGC Brand Guidelines / STATIONERY

2.9 Email Signature The email signature template is a guideline to show how your email message should look. Please use the same proportions as the example shown. All editable text is Arial because of its good compatibility across different computer platforms.

Salutation This letter illustrates the flush left typing format for email correspondence. Skip one line after the salutation and start the text of the email. Paragraphs are typed with a double space between them; do not indent. Punctuation should be kept to a minimum. Skip one line between the text and the complimentary close, and allow three line spaces for the signature. The sender’s name and title are optional if the stationery is personalised. Initials should be three lines below the name and title. Skip one line before typing enclosure and copy information. Complimentary close, Regards, Joe Peters / Managing Director

Delmondo Office Park, Capri Building, 1st Floor, 169 Garsfontein Road, Ashleigh Gardens, Pretoria P O Box 11497, Hatfield, 0028, Pretoria T: +27 (0) 12 346 0787 | F: +27 (0) 12 305 7460 E: joepeters@popcrugroup.co.za www.popcrugroup.co.za

Delmondo Office Park, Capri Building, 1st Floor, 1 69 Garsfontein Road, Ashleigh Gardens, Pretoria P O Box 11497, Hatfield, 0028, Pretoria T: +27 (0) 12 346 0787 | F: +27 (0) 12 305 7460 E: joepeters@popcrugroup.co.za www.popcrugroup.co.za

Option 1

Delmondo Office Park, Capri Building, 1st Floor, 1 69 Garsfontein Road, Ashleigh Gardens, Pretoria P O Box 11497, Hatfield, 0028, Pretoria T: +27 (0) 12 346 0787 | F: +27 (0) 12 305 7460 E: joepeters@popcrugroup.co.za www.popcrugroup.co.za

Salutation This letter illustrates the flush left typing format for email correspondence. Skip one line after the salutation and start the text of the email. Paragraphs are typed with a double space between them; do not indent. Punctuation should be kept to a minimum. Skip one line between the text and the complimentary close, and allow three line spaces for the signature. The sender’s name and title are optional if the stationery is personalised. Initials should be three lines below the name and title. Skip one line before typing enclosure and copy information.

Option 2

Complimentary close, Regards, Joe Peters / Managing Director

Delmondo Office Park, Capri Building, 1st Floor, 169 Garsfontein Road, Ashleigh Gardens, Pretoria P O Box 11497, Hatfield, 0028, Pretoria T: +27 (0) 12 346 0787 | F: +27 (0) 12 305 7460 E: joepeters@popcrugroup.co.za www.popcrugroup.co.za

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PGC Brand Guidelines / Printed literature

3. Printed literature

1/16

1/16

3.1 Brochure - A 1/8

The grid of 8ths is extremely versatile and can change dramatically from one page to the next, whilst still appearing consistent and expressing the same visual language. Do not attempt to reproduce any artwork, or any of its elements, from these pages. Only official artwork may be used for reproduction.

Programme

Programme

9th ANNUAL PGC CONVENTION

7-10 MARCH 2013

9th ANNUAL PGC CONVENTION

PAGE 1

7-10 MaRCH 2013 9th ANNUAL PGC CONVENTION 7-10 MARCH 2013 DAY ONE

8/8 PAGE 1

THURSDAY 7 MARCH 09:00 – 10:30

Departure: Head Office

09:00 – 11:30

Departure: OR Tambo

09:00 – 10:30

Departure: Own Driving

12:30 – 14:00

Guest Arrival & Lunch (Sun Terrace)

14:00 – 17:00

Registration and Check-in

15:00 – 15:30

Welcome: Mphile Sibande (Baobab Room)

15:30 – 17:00

Guest Speaker: Linda Ntuli

17:00 – 17:30

Case Study Distribution

17:30 – 19:30

Leisuire Time & Dressing time for dinner (Check-in continues)

19:30 – 20:00

Beach Party Pre-dinner Drinks (Monkey Spring Plaza)

20:00 – 20:10

Welcome: Joe Peters

20:10 – 23:00

Dinner & Entertainment

PAGE 2

34

PROGRAM M E


PGC Brand Guidelines / STATIONERY

3.1 Brochure - A The grid of 8ths is extremely versatile and can change dramatically from one page to the next, whilst still appearing consistent and expressing the same visual language.

daY tWO PR OG R aMME

Do not attempt to reproduce any artwork, or any of its elements, from these pages. Only official artwork may be used for reproduction.

9th ANNUAL PGC CONVENTION 7-10 MaRCH 2013 daY ONE P R OGR aM M E THurSday 7 marCH

8 marCH 06:00

Friday 1st Conference Wakeup Call

06:45

2nd Conference Wakeup Call

07:00 – 07:45

Breakfast

08:00 – 08:05

Welcome & MC Introduction: tshaka Mdiya (Boabab Room)

08:15 – 08:40

Grand Opening

08:40 – 09:10

Opening address by GCEO

09:15 – 10:45

Guest Speaker: Simphiwe Masiza

10:45 – 11:00

tea Break @ Boabab B Foyer

11:00 – 11:15

Sales Model Introduction: Charles Nonkonyana

11:15 – 12:30

New Sales Model Presentation: Ncaba Hlophe

12:30 – 13:30

lunch @ Sun terrace

13:45 – 15:45

1. Breakaway: Commission 1 @ Boabab 1 2. Breakaway: Commission 2 @ Boabab 2 3. Breakaway: Commission 3 @ acacia Room 4. Breakaway: Commission 4 @ Jacaranda Room

09:00 – 10:30

departure: Head Office

09:00 – 11:30

departure: OR tambo

09:00 – 10:30

departure: Own driving

12:30 – 14:00

Guest arrival & lunch (Sun terrace)

15:45 – 16:00

tea Break @ Boabab B Foyer

14:00 – 17:00

Registration and Check-in

16:00 – 17:30

Workerslife Game Show

15:00 – 15:30

Welcome: Mphile Sibande (Baobab Room)

17:30 – 19:00

leisure time and dressing up for Cocktail dinner

15:30 – 17:00

Guest Speaker: linda Ntuli

19:00 – 23:00

Cocktail dinner & Comedy Show @ Hall of Treasures

17:00 – 17:30

Case Study distribution

19:15 – 19:30

Cocktail dinner Welcome MC – tK

17:30 – 19:30

leisuire time & dressing time for dinner (Check-in continues)

19:30 – 20:30

dinner & drinks

19:30 – 20:00

Beach Party Pre-dinner drinks (Monkey Spring Plaza)

20:35 – 21:15

Comedian 1: Skhumba Hlophe

20:00 – 20:10

Welcome: Joe Peters

21:20 – 22:00

Comedian 2: Joey Rasdien

20:10 – 23:00

dinner & Entertainment

22:00 – 23:00

Music Entertainment

PAGE 2

PAGE 3

35


PGC Brand Guidelines / Printed literature

1/16

1/16

3.1 Brochure - B 1/8

The grid of 8ths is extremely versatile and can change dramatically from one page to the next, whilst still appearing consistent and expressing the same visual language. Do not attempt to reproduce any artwork, or any of its elements, from these pages. Only official artwork may be used for reproduction.

2013 2013

QUARTERLY REPORT Report title - Q1

QUARTERLY REPORT

Report title - Q1

1

8/8 1

36


PGC Brand Guidelines / STATIONERY

3.1 Brochure - B The grid of 8ths is extremely versatile and can change dramatically from one page to the next, whilst still appearing consistent and expressing the same visual language. Do not attempt to reproduce any artwork, or any of its elements, from these pages. Only official artwork may be used for reproduction.

01 rEPOrT

PGC QuaRtERlY REPORt | REPORt tItlE - Q1

PGC QuaRtERlY REPORt | REPORt tItlE - Q1

SaEPE anCillaE POSidOnium nO nam Oporteat nominati Id summo minimum usu. Quo dico congue at, dolore volutpat usu at. Inimicus percipitur assueverit pro et, no mundi oportere eam. dicat indoctum an vel, erant option delenit eu vel. Eos doming labore iuvaret eu, est graece adipiscing contentiones et. Eu eum ullum accumsan, vel postea ancillae ei. Oporteat nominati ad mea, nam adhuc falli placerat et.

SaEPE anCillaE POSidOnium nO nam Exerci neglegentur in vis, eos ex gubergren philosophia suscipiantur. Eu recteque urbanitas has. Modo quot dolores pro id, eius dictas quaerendum ei sea.

Eam tale viris aliquip ea. ad mea eleifend theophrastus, in vix detraxit moderatius. aperiri detracto sententiae ad has, vis omnium ornatus evertitur.

Id summo minimum usu. Quo dico congue at, dolore volutpat usu at. Inimicus percipitur assueverit pro et, no mundi oportere eam. dicat indoctum an vel, erant option delenit eu vel. Eos doming labore iuvaret eu, est graece adipiscing contentiones et. Eu eum ullum accumsan, vel postea ancillae ei. Oporteat nominati ad mea, nam adhuc falli placerat et.

Pri urbanitas expetendis adipiscing ex, vim no alienum nostrum, usu ut alii rationibus consectetuer. Putent dolorem eum at, no est tibique oportere, nec id dissentiet definitiones definitionem. Nec suas malorum eu, soluta postea periculis vim ne. Pri te veri dolor admodum, in vis admodum platonem. Vis ea recusabo sapientem voluptatibus, sea quis vituperatoribus ea. Qui rebum definitionem et, his at esse populo.

Pri urbanitas expetendis adipiscing ex, vim no alienum nostrum, usu ut alii rationibus consectetuer. Putent dolorem eum at, no est tibique oportere, nec id dissentiet definitiones definitionem. Nec suas malorum eu, soluta postea periculis vim ne. Pri te veri dolor admodum, in vis admodum platonem. Vis ea recusabo sapientem voluptatibus, sea quis vituperatoribus ea. Qui rebum definitionem et, his at esse populo.

Eam tale viris aliquip ea. ad mea eleifend theophrastus, in vix detraxit moderatius. aperiri detracto sententiae ad has, vis omnium ornatus evertitur at. Ius atqui delenit delectus id. Mea in eloquentiam interpretaris.

Elit quas nostrud ius no. Eius accumsan deterruisset vis an, ad ubique lucilius mediocritatem nam. Vidit eloquentiam ei sea, pro vivendum constituto posidonium id. Illum aeque iusto at sea, duo choro postea invenire in. Pri augue repudiandae id. ut ullum impetus nam, ne vix eius fastidii gubergren, sea ei dolore deseruisse omittantur. Ex ludus consetetur vim, per vivendo consequuntur no. at sint brute ius, tale numquam luptatum in pro. tota definitionem vix ei, ei his noster copiosae abhorreant. Ei mea stet tation, vis et ornatus deseruisse, nam at illud tollit.

Elit quas nostrud ius no. Eius accumsan deterruisset vis an, ad ubique lucilius mediocritatem nam. Vidit eloquentiam ei sea, pro vivendum constituto posidonium id. Illum aeque iusto at sea, duo choro postea invenire in. Pri augue repudiandae id. ut ullum impetus nam, ne vix eius fastidii gubergren, sea ei dolore deseruisse omittantur. Ex ludus consetetur vim, per vivendo consequuntur no. at sint brute ius, tale numquam luptatum in pro. tota definitionem vix ei, ei his noster copiosae abhorreant. Ei mea stet tation, vis et ornatus deseruisse, nam at illud tollit. numquam dolorum ut usu Veri rebum qualisque vis ut, dicta probatus eu per. tota tamquam ad pri, has at munere tractatos. Pro duis melius numquam in, id docendi signiferumque duo. Causae impedit minimum pro an. Cum labores electram interpretaris in. His at mediocrem inciderint, ex alterum mediocritatem mei, mea unum intellegebat mediocritatem no. an modo facilisis vis, at veri mazim vis, his consulatu constituto in. Constituto eloquentiam id nec, modo magna an pro, nec dicat putent cu. Mel ad liber tollit partiendo. te vis posse incorrupte neglegentur, te qui ignota eleifend. Per regione suavitate cu, sed no essent labores petentium. Sea tation appareat indoctum ea.

molestie. Quis epicuri ad sea. Has ne porro eripuit. id summo minimum usu Quo dico congue at, dolore volutpat usu at. Inimicus percipitur assueverit pro et, no mundi oportere eam. dicat indoctum an vel, erant option delenit eu vel. Eos doming labore iuvaret eu, est graece adipiscing contentiones et. Eu eum ullum accumsan, vel postea ancillae ei. Oporteat nominati ad mea, nam adhuc falli placerat et. Eam tale viris aliquip ea. ad mea eleifend theophrastus, in vix detraxit moderatius. aperiri detracto sententiae ad has, vis omnium ornatus evertitur at. Ius atqui delenit delectus id. Mea in eloquentiam interpretaris.

numquam dolorum ut usu Veri rebum qualisque vis ut, dicta probatus eu per. tota tamquam ad pri, has at munere tractatos. Pro duis melius numquam in, id docendi signiferumque duo. Causae impedit minimum pro an. Cum labores electram interpretaris in. His at mediocrem inciderint, ex alterum mediocritatem mei, mea unum intellegebat mediocritatem no. an modo facilisis vis, at veri mazim vis, his consulatu constituto in. Constituto eloquentiam id nec, modo magna an pro, nec dicat putent cu. Mel ad liber tollit partiendo. te vis posse incorrupte neglegentur, te qui ignota eleifend. Per regione suavitate cu, sed no essent labores petentium. Sea tation appareat indoctum ea.

id summo minimum usu Quo dico congue at, dolore volutpat usu at. Inimicus percipitur assueverit pro et, no mundi oportere eam. dicat indoctum an vel, erant option delenit eu vel. Eos doming labore iuvaret eu, est graece adipiscing contentiones et. Eu eum ullum accumsan, vel postea ancillae ei. Oporteat nominati ad mea, nam adhuc falli placerat et. Eam tale viris aliquip ea. ad mea eleifend theophrastus, in vix detraxit moderatius. aperiri detracto sententiae ad has, vis omnium ornatus evertitur at. Ius atqui delenit delectus id. Mea in eloquentiam interpretaris. Pri urbanitas expetendis adipiscing ex, vim no alienum nostrum, usu ut alii rationibus consectetuer. Putent dolorem eum at, no est tibique oportere, nec id dissentiet definitiones definitionem. Nec suas malorum eu, soluta postea periculis vim ne. Pri te veri dolor admodum, in vis admodum platonem. Vis ea recusabo sapientem voluptatibus, sea quis vituperatoribus ea. Qui rebum definitionem et, his at esse populo. Elit quas nostrud ius no. Eius accumsan deterruisset vis an, ad ubique lucilius mediocritatem nam. Vidit eloquentiam ei sea, pro vivendum constituto posidonium id. Illum aeque iusto at sea, duo choro postea invenire in. Pri augue repudiandae id. ut ullum impetus nam, ne vix eius fastidii gubergren, sea ei dolore deseruisse omittantur. Ex ludus consetetur vim, per vivendo consequuntur no. at sint brute ius, tale numquam luptatum in pro. tota definitionem vix ei, ei his noster copiosae abhorreant. Ei mea stet tation, vis et ornatus deseruisse, nam at illud tollit.

Quod sumo petentium et nec. Ius erat altera commodo ei. Eam sententiae interesset appellantur at, an vix quando molestie. Quis epicuri ad sea. Has ne porro eripuit.

Quod sumo petentium et nec. Ius erat altera commodo ei. Eam sententiae interesset appellantur at, an vix quando 2

3

4

5

37


PGC Brand Guidelines / Printed literature

1/16

1/16

3.2 ADVERT 1/8

Our printed advertising material makes use of the grid of 8ths and 16ths for the placement of type and/or images on a layout. The grid can be further subdivided. The grid prescribes areas where copy and graphic elements can be placed. The grid is extremely versatile and can adapt dramatically, whilst still appearing consistent with the PGC brand and expressing the same visual language.

REPRESENTING MORE THAN 150 000 MEMBERS

www.popcru.org.za

REPRESENTING MORE THAN 150 000 MEMBERS

www.popcru.org.za

Do not attempt to reproduce any artwork, or any of its elements, from these pages. Only official artwork maybe used for reproduction.

• Police • Corrections & • traffic Officials

• Police • Corrections & • traffic Officials

The Police and Prisons Civil Rights Union [POPCRU] is a trade union organisation in South Africa operating within the South African Police Service [SAPS], the Department of Correctional Services [DCS] and the Traffic component. This gigantic movement was established on the 5th November 1989 at the height of the liberation struggle within the country.

The Police and Prisons Civil Rights Union [POPCRU] is a trade union organisation in South Africa operating within the South African Police Service [SAPS], the Department of Correctional Services [DCS] and the Traffic component. This gigantic movement was established on the 5th November 1989 at the height of the liberation struggle within the country.

T: +27 (0) 12 346 0787 F: +27 (0) 12 305 7460 E: queries@popcrugroup.co.za

38

T: +27 (0) 12 346 0787 F: +27 (0) 12 305 7460 E: queries@popcrugroup.co.za

8/8


PGC Brand Guidelines / STATIONERY

3.3 Teardrop/Classic Banners Our flags are clean and precise. Our banners make use of our brand colours.

www.popcrugroup.co.za

www.popcrugroup.co.za

www.popcrugroup.co.za

39


PGC Brand Guidelines / Printed literature

3.4 Generic Banners

Text Executions

Hanging Banner

The grid is extremely versatile and can adapt dramatically, whilst still appearing consistent with the PGC brand and expressing the same visual language. Do not attempt to reproduce any artwork, or any of its elements, from these pages. Only official artwork maybe used for reproduction.

Excellence has no limit

9th ANNUAL PGC CONVENTION 7-10 MARCH 2013

Excellence has no limit

40

9th ANNUAL PGC CONVENTION 7-10 MARCH 2013


PGC Brand Guidelines / STATIONERY

3.5 Generic Banners

Photographic Executions

Hanging Banner

The grid is extremely versatile and can adapt dramatically, whilst still appearing consistent with the PGC brand and expressing the same visual language. Do not attempt to reproduce any artwork, or any of its elements, from these pages. Only official artwork maybe used for reproduction.

9th ANNUAL PGC CONVENTION 7-10 MARCH 2013 Excellence has no limit

9th ANNUAL PGC CONVENTION 7-10 MARCH 2013 Excellence has no limit

41


4. PROMOTIONAL

PGC Brand Guidelines / PROMOTIONAL

42

4.1 Minimum Sizes on Promotional Items In order for the PGC logo to be clearly seen a minimum size has been created for its usage. The logo may not be applied smaller than 15 mm in height when using the full colour logo.

Minimum size

15 mm


PGC Brand Guidelines / PROMOTIONAL

4.2 Logo Size Guideline for Promotional Items The promotional elements are part of the PGC brand, and guidelines for their use should be followed. The dimensions shown here are intended only as a guide.

ww

w.p o

pc

ww

o w.p

a rg.z

ru.o

pc

ru .or g.z a

1X

1X

1X

1X

1X

1X

Shirt = 6Xs ww

w.p o

pc

ru .org .za

a rg.z ru.o

pc

ww

o w.p

Shirts: The logo may not be applied smaller than 15Â mm in width when using the logo on a shirt.

0.5X

1X

.popcru.org.za www 1X 1X

0.5X

Shirt = 5Xs

Caps: The logo may not be applied smaller than 15Â mm in width when using the logo on apparel.

43


PGC Brand Guidelines / PROMOTIONAL

4.3 SHIRTS The PGC logo and type can be silkscreened or embroidered.

ww

w. po

a g.z .or cru

pc

ru .or g.z a

w

ww

w.p o

pc

44

ru .or g.z a

p .po ww

a rg.z ru.o

pc

o w.p ww


PGC Brand Guidelines / PROMOTIONAL

4.4 CAPS The PGC logo and type can be silkscreened or embroidered.

popcru.org.z a www.

popcru.org.z a www.

popcru.org.z a www.

45


PGC House, 273 Paul Kruger Street, Pretoria, 0001 P O Box 11497, Hatfield, 0028, Pretoria T: +27 (0) 11 305 7400 F: +27 (0) 861 530 530 www.popcrugroup.co.za

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