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Record number of Londoners are leaving the Capital* Moving out of London is nothing new, it is part of the natural cycle; however what is significant is that an increasingly high proportion of these London buyers are now looking at buying further afield; outside of the “traditional home counties region”. The Three Counties/Midlands being one of the prime destination winners.

Achieve the best price

Valuable pool of buyers

Quick decision makers

London buyers are still able to spend significantly

We regularly see 20% of our buyers coming from

London buyers are generally fast decision makers

more on a country home than the average buyer.

London and the South East.

Why the Three Counties provides the winning Formula “Perfect balance of value for money, accessibility, rural quality of life, thriving towns, culture, low crime & congestion rates.”

Tom Grant Director & Valuer

Richard Stone Director & Valuer

Whatever the outcome of Brexit, and we won’t know for years to come - life’s natural cycle continues and for many Londoners, especially families, they simply can’t or won’t put their lives ‘on hold’ any longer. We are seeing factors such as increased crime rates, congestion and poor quality of life fuelling property demand and with a finite property stock in this area, when focused London buyers find what they want, they go for it.

*Net migration > doubled. Office for National Statistics

**2018 Birmingham top destination for Londoners migrating

The gulf between property prices in the capital and the Three Counties is still significant enough to entice more and more London buyers to choose this area.

What our London Buyers are looking for Peace and quiet Buyers are increasingly citing that the “Home Counties” is becoming just too urbanised, over crowded and congested.

£1 million

Family values

The average London

A high percentage of

buyer on our database

our London buyers are

plans to spend in excess

families looking for a

of £1m on their next

well-proportioned home


near good schools.

Increased communication and employment opportunities outside of London are fuelling the Three Counties Property Market.**

The Home Counties vs The Three Counties Cost of moving Average stamp duty bill for buying a detached home in the south is almost double compared to this area.

Value for money Families can still swap

Cost of living

a small London home

Increasingly high cost

for a large family house

of living in The Home

with land in our region;


lowering or paying off their mortgage and school fees.

Gentler pace of life Buyers are fast understanding that by looking further afield they can achieve the whole “country dream�.

The Value of London Nick Churton Chairman & Managing Director The Mayfair Office

Grant & Co’s excellent local knowledge, backed up by our extensive contacts and networks ensures “no stone is left unturned” to find you the strongest possible buyer.

Selling face to face Our London Day provides the perfect platform to personally and directly promote your country property to London buyers. We are strong advocates of selling the “whole country lifestyle”. In addition to highlighting your property’s individual

MID HEREFORDSHIRE SOLD excess guide price to London/S.E. buyer

attributes, we also sell those “extra benefits” which can be key deciders for buyers; such as that outstanding Ofsted rated school, main line station or Michelin starred pub nearby or an outbuilding that could be converted to provide a home office or income stream such as a holiday cottage.

SOUTH HEREFORDSHIRE SOLD excess guide price to London/S.E. buyer


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Capitalise on our London connections  

Capitalise on our London connections