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From the Land of Kansas is the state trademark program designed to promote and celebrate agricultural experiences and products grown, raised or produced in Kansas. The From the Land of Kansas brand makes it easier for people to find and support Kansas-made products and Kansas-based businesses. The program offers an array of incentives to Kansas companies – big and small – who grow, raise, serve or produce products in the state.

2019 Membership Packet www.fromthelandofkansas.com

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1320 Research Park Drive, Manhattan, KS 66502 Dear Kansas Business Owner, Welcome to the From the Land of Kansas program! We are excited you have decided to invest in your business. The state trademark program has a long history of helping Kansas-based businesses who grow, produce or process in our state to grow in ways just as unique as their business is. This year, we are offering a program that has advantages for businesses at any stage. By moving away from the membership levels that have guided our program in the past, we hope to give more businesses the chance to find the resources and marketing opportunities they need, at the price that fits their budget. Whether you are just getting started and want to grow your brand with partners across the state supporting you, or have been in business awhile but are looking to network and take your business to the next level, From the Land of Kansas provides you the network, exposure and up-to-date information you need. This program is all about fitting the needs of our Kansas businesses. We hope you will use the program to your full advantage by engaging with us on a regular basis to keep us informed of the best way to leverage your business and tell your story to consumers. We love to hear from you and support you, so don’t be shy in sharing your accomplishments and new ventures! As you plan your 2019 year of membership with From the Land of Kansas, know that we are here to provide support and guidance when you need it. If you have questions about benefits or additional benefits we could provide, or you need advice on what will help your business the most, don’t hesitate to reach out. We love to hear from you! Thank you for choosing to do business in Kansas. We look forward to getting to grow with you! Sincerely,

Janelle Dobbins Marketing Manager From the Land of Kansas Janelle.Dobbins@ks.gov 785-564-6759

Lexi Wright Program Coordinator From the Land of Kansas Lexi.Wright@ks.gov 785-564-6755


From the Land of Kansas State Trademark Program

About the Program The state trademark program promotes and celebrates agricultural experiences and products grown, raised or produced in Kansas. Participating businesses and products can be identifed by the program logo. The program serves Kansas businesses by providing resources and benefits designed to help businesses grow.

Membership Qualifications Procers/Processors must produce, process or manufacture 100 percent of their products in Kansas. Restaurants must be Kansas owned or serve dishes including multiple Kansas food ingredients. Retailers must sell five or more From the Land of Kansas products. Members of the program must renew their information each year to remain active.

Types of Members Members of the state trademark program range widely in variety. Our members include equipment manufacturers, farmers, food businesses, restaurants, agri-tourism businesses, retailers and much more. For a full listing of our members and to browse by category or location, visit our website, fromthelandofkansas.com. You will discover there are countless ways to shop local and support your fellow Kansans’ livelihoods and your local economy.

Application Process Applications are available online at fromthelandofkansas.com. Your application helps us get to know you and how to support your business. Once your application is approved, you will be able to select benefits from our a la carte menu and pay for them. The next step is providing us with the vital information to complete the benefits you have selected. Benefits are provided on a first come, first served basis, so providing your details quickly ensures your needs are met. It is the responsibility of the member to provide details for fulfillment of benefits. Benefits not used in the calendar year expire and are not refundable. Staying engaged will help you receive the best experience in the state trademark program. Updates are sent to you in monthly newsletters and shared in a members-only Facebook group. But communication goes both ways. Don’t hesitate to give us a call and introduce yourself! The better we get to know you, the better we can promote your business and match you with opportunities. We also enjoy coming to visit – getting a firsthand view of your business lets us tell your story in new and unique ways. Don’t be a stranger – let’s get to know each other!

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From the Land of Kansas Free Benefits From the Land of Kansas Web Listing Keeping up a website is time intensive and costly. Let us keep your most important information available to the public so they can easily find information about you! Your profile includes: business description, business address and map directions, contact information, links to your social media pages, and photos. Your profile is maintained by our staff, and can be updated at any time. UPC Barcode Program Barcodes or UPCs are a required step toward selling your products in many stores. From the Land of Kansas buys barcodes in bulk and offers them to you at a discounted price of $5 per barcode with an annual maintenance fee of $1. Barcodes can be created for you at any time and paid for upon creation. Facebook Networking Group The From the Land of Kansas Members Facebook group allows you to connect with members across the state, network, ask questions, share success stories, and keep up to date with opportunities available through From the Land of Kansas and the Kansas Department of Agriculture. Social Media Promotion – Facebook, Twitter, Instagram, Pinterest We love sharing your story with Kansans who love to shop local. We create posts that feature you, your events, and great reasons and ways to shop local with our followers. Homegrown by Heroes Logo on Web Listing Please select this benefit option if you are part of the Homegrown by Heroes program to have the Homegrown by Heroes logo called out on your From the Land of Kansas profile and let us know to include you in veteran-associated events and opportunities. From the Land of Kansas Merchandise 50% Discount The From the Land of Kansas program purchases merchandise branded with the From the Land of Kansas logo to increase brand awareness and encourage consumer investment in the brand. You can purchase this merchandise for half price for personal use or for resale. Food Export Program Food Export supports U.S. suppliers of food and agriculture products by providing exporter education, market entry opportunities to meet qualified buyers, research markets, and even ways to save money on international marketing efforts. Recognizing that there is great potential to access foreign buyers at large tradeshows which happen inside the United States, the USDA Foreign Agricultural Service has authorized certain U.S.-based shows as “eligible for reimbursement.” Exhibitors may be eligible for 50% reimbursement of costs incurred to exhibit at these eligible shows.

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BeneFit Quick Reference Online Marketing - PG 4-5

Social Media “All About Me� Week................................................................................................................$50 Social Media Member of the Month...............................................................................................................$75 Social Media Toolkit: Ready-to-Use Portfolio..............................................................................................$50 Facebook, Instagram or Pinterest Ad Campaign........................................................................................$75 Guest at From the Land of Kansas Facebook Live Event.........................................................................$150 Upkeep of Kansas Tourism Web Profile........................................................................................................$10 Feature in Trademark Connections (consumer e-newsletter)...................................................................$40 Special Event E-Blast........................................................................................................................................$25 Basic Email List Setup......................................................................................................................................$30 Advanced Email List Setup..............................................................................................................................$50 Website Feature Home Page Pop-Up.............................................................................................................$50

Design & Consultation - PG 6

Storefront Consultation..................................................................................................................................$75 Personalized Invoice Template, Tracking Tool and Guide.........................................................................$20 Communications Kit Design.........................................................................................................................$100 Communication Piece Design.........................................................................................................................$25 Logo Design......................................................................................................................................................$250 From the Land of Kansas Branded Signage...................................................................................................$15 Online Marketing Consultation.....................................................................................................Website: $40 ............................................................................................Social Media: $10

Special Events - PG 7

Pop-Up Stores ...................................................................................................................................................$75 Taste of Kansas Ag Experience Dinner........................................................................................................$250 Kansas State Fair.............................................................................................................................................$350 KAKE with Chef Alli......................................................................................................................................$250

Product Marketing & E-Commerce - PG 8

Holiday Gift Boxes.........................................................................................................................................$250 Organization Fundraising Sales...................................................................................................................$250 E-Commerce Featured Product....................................................................................................... Header $60 ..................................................................................................Main Page $25 Product Listings on E-Commerce Website..................................................................................................$100

Program Discounts - PG 9

Kansas Value Added Foods Lab......................................................................................................................$50 Kansas Value Added Meats Lab......................................................................................................................$50 Trademark Logo Use (or free with purchase of $25 of other benefits)....................................................$25 Access to Tradeshow Assistance Program (TAP) (free with $100 of benefits)

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2019 MENU OF BENEFITS

Online Marketing Social Media “All About Me” Week................................................................................................................$50 Show off a special event, new product launch, or just let people know about your business! This benefit features a week-long social media campaign planned for you by our staff and includes Facebook, Twitter and Instagram. Social Media Member of the Month...............................................................................................................$75 Be our feature member of the month on social media. We will plan a collection of posts about your business to feature on Facebook, Twitter, Pinterest and Instagram. Be sure not to miss out – only 12 spots are available! Choose your month on a first come, first served basis. Social Media Toolkit: Ready-to-Use Portfolio..............................................................................................$50 If you struggle to know what to post on your social media platforms, let us help you! We will create a portfolio of social media posts, and can even schedule them on your social media sites to post automatically. Facebook, Instagram or Pinterest Ad Campaign.........................................................................................$75 Would you like to run ads on social media? Let us customize and manage an ad campaign for you. Additional budget for ads (determined by you) is required. Guest at From the Land of Kansas Facebook Live Event..........................................................................$150 Host a Facebook Live event with us at your business! Help customers understand your business, talk about products and services, and let people know why they should support your business. We will host the video on our Facebook page with over 8,000 followers and help you share your story. Upkeep of Kansas Tourism Web Profile........................................................................................................$10 The Kansas Department of Wildlife, Parks and Tourism hosts the travelks.com website which features profiles for any retail or tourism businesses across the state. We will maintain and keep your profile up to date on their website for the year, freeing you to focus on running your business.

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2019 MENU OF BENEFITS

Online Marketing Feature in Trademark Connections (consumer e-newsletter)...................................................................$40 Access more than 2,000 readers (and growing) who are interested in local products and events. Our monthly newsletter can feature photos and an article to showcase your business. Special Event E-Blast........................................................................................................................................$25 The From the Land of Kansas email list includes more than 2,000 people (and growing) interested in local products, businesses and events. If you have an event you want to advertise, we will create an email targeting your event to send out to our followers. Basic Email List Setup......................................................................................................................................$30 What would you do if Facebook or Instagram ceased to exist? Would you still have a way to get in touch with your customers and fans? An email list guarantees you have a direct line of communication. This benefit helps you set up a free service to manage contacts, send newsletters and updates, and keep in touch with the people who love your business the most. For lists of more than 2,000 contacts, please choose the Advanced Email List benefit. Advanced Email List Setup..............................................................................................................................$50 You know the value of email marketing. Let us help you get set up and organized or take it to the next level to easily manage your contacts to get them the information they are interested in most. Advanced Email List Setup requires an additional investment in an email marketing service (~40/ month, dependent on list size.) Website Feature Home Page Pop-Up.............................................................................................................$50 Our new From the Land of Kansas website has many capabilities. If you want to be sure you stand out, this feature allows your business profile to pop up on our home page when people access the website. We can customize this pop-up for you to showcase an event, a product, or just a special part of your business. Pop-up lasts for one month.

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2019 MENU OF BENEFITS

Design & Consultation Services Personalized Invoice Template, Tracking Tool and Guide.........................................................................$20 Having professional invoices and tools to track your billing can help set you apart and help your customers feel a sense of security in paying their invoices without questions. We can create a customized invoice specifically for your business and a simple tracking tool to stay up to date. Communications Kit Design.........................................................................................................................$100 Give your business a professional appearance with branded media items that allow you to conduct business with ease. Kit includes letterhead, business cards, return address stickers, and two bonus materials. We do not print materials; you will be emailed digital copies. Communications Piece Design.......................................................................................................................$25 Give your business a professional appearance with branded media items that allow you to conduct business with ease. Let us help you design a business card, post card, flyer, or other media piece promoting your business. We do not print materials; you will be emailed digital copies. Logo Design......................................................................................................................................................$250 Is your business growing to need a recognizable logo? Let us help you design a logo that fits your business and tells your story. Use your logo to brand your products and business! From the Land of Kansas Branded Signage...................................................................................................$15 Get the signs, flyers or other printed material you need to promote local From the Land of Kansas products. You choose the purpose, size and message to include and we will craft it for you. We do not print signs; you will be emailed digital copies. Storefront Consultation..................................................................................................................................$75 Is your store suited to attracting customers? Let us come visit and be a fresh set of eyes to provide feedback for your displays and store general appearance. Online Marketing Consultation.....................................................................................................Website: $40 ............................................................................................Social Media: $10 Do you have a website or social media page that you want to improve? Let us take a look and provide you with input on how you can engage more of your audience and provide the appropriate information to your customers. Cost is per website or per social media profile.

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2019 MENU OF BENEFITS

Special Events Pop-Up Stores ...................................................................................................................................................$75 Pop-up stores occur at events across the state throughout the year. These pop-ups are staffed by From the Land of Kansas staff to sell your product to attendees at conferences and events. Profits are deposited directly into your bank account through the e-commerce website. Delivery of product to the event or to the Kansas Department of Agriculture is required as well as being a vendor on the e-commerce platform. This guarantees inclusion in at least two pop-up stores. Taste of Kansas Ag Experience Dinner........................................................................................................$250 The From the Land of Kansas dinner will be in the summer/fall of 2019. The location is TBD in southeast Kansas. Ensure your product is used in the meal by reserving your spot now. Event will only accept one product per product type category (i.e., we will only be able to utilize one business to supply tomatoes, etc.) This benefit includes a ticket to the event to interact with attendees and share with them about your product. Any cancellations must be made 60 days prior to event for a 50% refund. Kansas State Fair.............................................................................................................................................$350 Reserve one of 10 spots in the From the Land of Kansas booth at the Kansas State Fair. Staff will stock and sell your products. Members will be required to make arrangements to deliver products to the fair and pick up leftover merchandise, as well as attend the fair to sample your products for one day. Any cancellations must be made 60 days prior to the fair for a 50% refund. KAKE with Chef Alli......................................................................................................................................$250 Chef Alli’s monthly segment on KAKE news out of Wichita airs on the 6th of each month. On her segment, she prepares a dish featuring your product and shares with the public about what you do. Presence is required for taping of the segment in Wichita. Utilize the recipe, Facebook video, and YouTube video segment for your own promotions any time! Any cancellations must be made 60 days prior to event for a 50% refund.

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2019 MENU OF BENEFITS

Product Marketing Holiday Gift Boxes.........................................................................................................................................$250 This is the third year of our holiday gift boxes sold online at shop.fromthelandofkansas.com and shipped anywhere in the U.S. This benefit allows your products’ inclusion in the gift boxes. Must have adequate stock of your product available to meet order needs. Inclusion of products is on a first come, first served basis, with the condition of meeting price, size and shipping requirements of the gift boxes. Organization Fundraising Sales....................................................................................................................$250 Include 1-2 products in our fundraising catalog available for organizations to use for sales. This booklet will offer a local option to organizations for fundraising programs.

E-Commerce E-Commerce Featured Product....................................................................................................... Header $60 ...................................................................................................................Main Page $25 Feature a product on the shop.fromthelandofkansas.com website. Reserve the page header or one of four spots on the home page. Feature lasts for one month. Month choices are provided on a first come, first served basis. Must be an e-commerce seller to utilize this benefit. Product Listings on E-Commerce Website.................................................................................................$100 Seventy-nine percent of Americans now shop online. As our society becomes more tech savvy and mobile friendly, many customers just aren’t stepping into brick and mortar stores when they can shop with the click of a button from their phone. Our e-commerce platform makes sure you aren’t missing out on these customers, and don’t have the high cost of maintaining your own e-commerce site. Selling on our website opens the door to more opportunities such as pop-up shops and allows us to help shoppers easily find your products.

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On our platform, you can list unlimited products and run coupons and sales whenever you choose. Receive an email when an order comes in and ship your product to the enclosed address. Profits are deposited directly into your bank account at the end of the month. This is an annual fee and is not discounted for later sign-ups.


2019 MENU OF BENEFITS

Program Discounts Kansas Value Added Foods Lab......................................................................................................................$50 The Kansas Value Added Foods Lab offers a wide array of services to Kansas businesses including: - Food product development from concept to commercialization, including feasibility studies - Process authority services - Nutrition Facts panel generation and ingredients listing - Chemical and physical testing - Regulatory compliance - Sourcing of ingredients and packaging materials - Education opportunities for food processors By selecting this benefit you will receive one free process authority and label, free reconfiguring of nutrition labels to meet new FDA guidelines, and one free shelf life test. ($150 value) Members spending over $1,500 in benefits will also receive a shelf life study. ($900 value) Kansas Value Added Meats Program.............................................................................................................$50 The Kansas Value Added Meats Program offers an array of services to Kansas businesses including: - Shelf-life evaluation - HACCP training and assistance - Nutrition Facts labeling - Microbiological and quality assessment (including water activity and pH determination) - Prerequisite program training - Product and process development Trademark Logo Use – With Purchase of $25 of Benefits Access to use the From the Land of Kansas logo for your packaging or in advertising is free of charge with the purchase of a minimum of $25 of benefits. Or, purchase From the Land of Kansas logo stickers to use on your products for $9 per roll ($25 of benefits purchase still required). Access to Tradeshow Assistance Program (TAP) – With $100 of Benefits The Tradeshow Assistance Program (TAP) reimburses up to $2,000 within the state fiscal year of eligible costs paid for attendance at a wholesale tradeshow. Access applications and eligibility requirements by contacting us. Membership required for 6 months prior to tradeshow. Tradeshows must be pre-approved to be eligible.

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www.fromthelandofkansas.com

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2019 Membership Benfits  
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