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23-29 January 2015

Vol. 4 No. 23  Pages 16  ` 10

RNI No. HARENG/2011/39319, Postal Regn. No. GRG/35/2014-2017

prakhar PANDEY

A Dream faces Reality

{ Abhishek Behl FG }

write to us at letters@fridaygurgaon

T

he Kingdom of Dreams (KoD), the premier entertainment destination of Gurgaon (and perhaps even NCR), is unfortunately standing at the crossroads today. Perceived as the Mecca of live entertainment and fantasy dining, the Kingdom of Dreams was built on a grand scale by the promoters, with the hope that it would capture the imagination of the classes - thus ensuring a good return on investment. However, four years down the road, KoD finds itself weighed down by high operation costs and a constant high maintenance bill for its unique, colossal world-class infrastructure. Given its high overheads, KoD needs at least 80 per cent ‘occupancy’ of its food and entertainment ‘shows’, for

sustenance. The management has already approached the Union Tourism Ministry for help, and requested that KoD be treated as a tourism destination, as it has become an important part of the Golden Triangle (Delhi-Jaipur Agra) tourist circuit. No doubt a large number of tourists to Delhi and Jaipur now also halt at Gurgaon and visit the Kingdom of Dreams, but the number is currently not large enough. The locals would also want KoD to keep going, as they are proud that the Kingdom of Dreams offers them and all visitors a world class entertainment experience – something that even Delhi does not quite have. The management clearly needs to find some out of the box solutions. Gagan Sharma, who along with Wizcraft is the Co-promoter of the Great Indian Nautanki Company, which owns the Kingdom of Dreams,

confirms that they have sought support from the Ministry of Tourism as the project has been facing difficulties lately. “Across the world projects like KoD are supported by governments, as they also generate worthwhile employment and revenue for the State. We provide direct em-

ployment to 1500 people, and indirectly to 5000 men and women, which is significant. This project is indeed unique. It is one of the best entertainment destinations across the world,” asserts Sharma. Rather than getting support from the State, KoD in fact has to contend with rental payments

to HUDA, which has leased land to KoD. There are also allegations that the management has mortgaged the HUDA land against a loan - which would be in violation of the agreement. Sharma clarifies that they have mortgaged the rights only, Contd. on p 4

Friday gurgaon 23 29 jan, 2015  

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