Choosing a management tool for social media platform What are the best social media management tools in the market? That is the question you might find yourself asking when it comes to purchasing one for your business. Whether you are working alone or are part of a team, with a powerful social media tool, it is going to help in driving results that will end up boosting your productivity. Starting point You should start by being very selective when picking the best tool. There are several of them in the market, but you need to choose what will make sense to your individual needs. The key features to check out for your management of social media tool include: â€˘ Social media listening and monitoring: This will enable you as a social media specialist to review as you track the social buzz that is around your industry, brand, or competition. When you listen in, you will be able to look out for trends in behaviors and moods while at the same time looking for opportunities which you will use for your product promotion. â€˘ Reporting and analytical: The tool has to enable you to export the reports on the data which has been collected. Get one that can do quick analytics and reporting, which you will share with your clients or team. The use of the reporting allows for the making of informed, intelligent decisions regarding your strategy on social media. â€˘ Engagement: Engagement on social media is one of the most important aspects which will ensure successful relationships that will be fostered between you and your followers and also your potential clients. Having a great tool makes it easier for you to identify opportunities and easily respond to them. To get more information visit #how to market on social media.