The Fresno County EDC is a nonprofit organization established to market Fresno County as the premier location for business prosperity. As "The Essential Connection" for expanding economic development in Central California, we strive to facilitate site selection for new businesses within Fresno County as well as assist in the retention and expansion of businesses that are already located in the area. With the help of a Keynote Speaker and 6 local real estate experts, the event and publication presents expert forecasts of the Fresno County region in an educational format. Publications are presented to guests at the event and are seen by site selectors as well as local, national, and international business professionals. Over 300 people attend this event annually and over 2,000 publications are distributed after the event.