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03 | Foreword

16 | Eguchi Co., Ltd.

04 | HappinessKey Co., Ltd.

18 | Day & Day Trading Corp.

06 | Studio Lim

20 | Kiwico Corporation

08 | Danzo Studio Co., Ltd.

22 | Studio Forma Co., Ltd.

10 | Singular Concept

24 | About MOC

12 | Shiang Design

25 | About TDC

14 | Googoods Co., Ltd.


2017 NY NOW DATE: 2017.8.20-23

PLACE: Jacob K. Javits Convention Center, New York City 655 W 34th St., New York, NY 10001 Level 3, HOME : Accent on Design Booth: 3930

Influenced by its geography and history, Taiwan has developed a unique and diverse culture. The island has a rich and particular ecosystem as well as international cities with high population density. Serving as an intersection between Eastern and Western countries, Taiwan has combined a flourishing manufacturing industry with high-tech products. In this efficiency-oriented century, information has come together, sped up, and exploded in Taiwan to form brand-new innovations. Exceptional Taiwanese creative brands selected by Fresh Taiwan are ready to participate in exhibitions after carefully considering many aspects, such as culture, creativity, and marketing of their products. In 2017, the brands plan to participate in “Ambiente” of Frankfurt, Germany, “NY Now” of New York, USA, “Gift Show” of Tokyo, Japan, and “BIG+BIH” of Bangkok, Thailand. Taiwan is ready for the world to discover their exquisite creative products.



No. 72, Lane 269, Roosevelt Rd., Sec. 3, Da-An Distrcit, Taipei City 106, Taiwan +886-2-2368-8238

HappinessKey Co., Ltd. HappinessKey Co., Ltd. is a design company based in Taiwan and dedicating on creating high-end living- ware. All of our products are handmade in Taiwan with neat and simple design by copper, wood, glass, ceramic or concrete only and which perfectly reflect our motto “No more less.” Our products are more like art works and enrich the quality and atmosphere of living spaces with practical functions. These works can be displayed as perfect home decorations if they are not in use. It is not only the products we are selling, but also the core concept of elevating and enjoying the quality of living.

Oblik Coffee Stand Modeling – not only for style! We tuned up the height of the holder for enough space under to fit the scale of cup - considering of most coffee lover’s habit. Disassemble design of the coffee maker and stand makes cleaning and storage more convenient. The stopcock has been our designer’s thoughtful pick all along. Coffee maker may close the stopcock when watering gets to the limit and prevent from extra dripping. Furthermore, various brewing ways can be derived from this stopcock design.

Biduhaev Cold Brew System

Handmade Glass / Copper / Concrete Glass Dripper: Ø 12-14 cm / 4.7-5.5inch,

Maximum of the minimum! The minimalism and utilization on cold brew system can be perfectly practiced from this device. Free from the frame gives us the idea to come off the tradition with better elaboration. Functionally, we enhance the cold brew system from the demand of supporting rack and space. All the devices can be performed completely in 3 dimensions. The lid along with other connecting parts (upper, middle, bottom glass container), this system not only prevents the bugs attracted by smells while brewing coffee, but also keeps the pureness of coffee flavor. Besides coffee, this cold brew system can also drip tea or alcohol! No need for spare device. You can fridge the bottle directly after brewing for a couple few days. This cold brew system has registered patent in many countries. Handmade Glass (including filters) L13: Ø 13cm / 5.1inch, H 56±2cm / 22inch, 2000cc M10: Ø 10cm / 3.9inch, H 46±2cm / 18.1inch, 1000cc S10: Ø 10cm / 3.9inch, H 30±2 cm / 11.8inch, 600cc

H 10-12 cm / 3.9-4.7inch Stand: H 33 cm Base: Ø 7cm, H 21cm

Pierce Dip Pen Set PIERCE, a dip pen shaped in extremely smooth curves overall. With its extraordinary non-straight line design, this work indeed makes a challenge on traditional lathe techniques. The outline of the nib holder was sophisticatedly designed to harmonize with the movement of your hand.  You can feel the solid weight and gentle touch from the nib holder while handwriting.   Two materials for the dip pen stand for your selection: Brass or Rosewood.  Along with a glass cap, Brause Cito Fein nib (Germany), Bandzug 2.0mm calligraphy nib, NIKKO round nib (Japan) and Rohrer & Klingner Ausziehtusche ink(Germany) and the matching dip pen holder, PIERCE dip pen set reminds you with the sentimental charm of the writing instruments in old days. Brass / Wooden / Glass Set: Ø 7cm / 2.76 inch , H 20 cm / 7.87 inch Dip pen body: Ø 1.3 / 0.5 inch , H 18 / 7.1 inch



No.450, Sanfeng Rd., Fengyuan Dist., Taichung City 42073, Taiwan +886-963-263886

Studio Lim Studio Lim is a material driven design brand powered by innovation. We turn materials through a journey of research and experimentation into one-of-a-kind lifestyle products which you will cherish for your interiors and home. There, you find our inheritance of authentic craft traditions fused with our skills of modern manufacturing. We aim to deliver an experience where you discover a renewed idea of aesthetic which is enhanced by sustainable choices of materials, technology and craft. We take care of your lifestyle in the present and the future in a way we pay attention to detail of your products and endeavour to achieve quality design. From home accessories to lifestyle products, we focus on exception associated with our long-life commitment to the environment where we were born. Studio Lim is not only a design brand but also an inspiration of new aesthetic for a sustainable future.

Fibrewood Objects - Coaster

Fibrewood Objects - Dessert Plate

Of the Fibrewood Objects collection, coaster is a second product. Comprising materials like flax fibre and lacquer as a surface coating, each piece is handcrafted and amplified with colour and pattern. In addition to being used as a design solution to help protect table from heat or water drops, every style of the coasters enchants the moment of your afternoon tea time while adding a quality touch to your daily life.

Fibrewood Objects manifests the use of innovative environmental material with a sense of aesthetic uniqueness. Being through retrospective experiments for over few hundred times in two years, “Fibrewood” is a sustainable material made of natural fibre, such as flax fibre.

Plant fibre, lacquer 10 x 10 x 0.3 cm 5 styles: Cloudy Black , Cloudy Blue, Wavy Blue, Mt. Green, Frosty Gold

The dessert plate, as part of the Fibrewood Objects collection, is light and durable. It constitutes a natural touch and feel of the plant fibre. Using similar technique like making lacquerware, every piece is coated with layers of lacquer before each sanding process by hands. It perfectly brings together innovative production technique with craft, resulting in an ever-changing pattern which becomes a beautiful complement to all kinds of desserts. We also work with local carpenter in Taiwan and put scrap wood to good use. This collaboration has therefore added another natural feel exclusively to the style of “Frosty Gold”. Plant fibre, lacquer 15 x 15 x 1.5 cm 5 styles: Cloudy Black, Cloudy Blue, Wavy Blue, Mt. Green, Frosty Gold



27 Alley 53, Lane 12, Sec 3 Bade Rd., Taipei City 105, Taiwan +886-2-2577-5575

TEA LIGHT 147 Tea Light 147 is inspired by a simple idea of making the luminous intensity of candlelight literally dimmable. The reversible dish-shaped holder, with concentric rings engraved on the bottoms, presents three positioning choices for tea lights in the numbers of 1, 4 or 7; also works as a steady plate for larger candles in different sizes. A356 Aluminum, Ă˜14 x 2.6(H) cm

Danzo Studio Co., Ltd. Danzo Studio was founded in 2013 in Taipei, Taiwan by designers Wei-Lun Tseng (graduated from Design Academy Eindhoven) and I-Han Chen (graduated from HDK, Gothenburg). Starting up as an entrepreneurial design studio, we are aspired to present superior design products to the world. Our professionals deliver quality designs with sharp messages and interesting stories, moreover, designs with soul and spirit.

LANDSCAPE Organizer Boxes The LANDSCAPE organizers introduce a collection of diversified habitats specified for all tabletop gadgets and/or accessories. Function follows form, for each box lid is outfitted with a particular terrain scene. The series contains five choices of terrains; each provides unique functions for various uses. ADC12 Aluminum, 16 x 10.5 x 3-6.5(H) cm

New Moon Wall mounted shelf/hook that is designed in a poetic yet subtle way. The new moon outline forms a tray-like placing option on the surface, and its double-layered structure provides a mezzanine for extra capability for storage. Furthermore, the acute angles of New Moon ingeniously turn into hooks for hanging clothes or accessories. A functional fantasy on wall. Aluminum, 18 x 10 x 6 cm



No.3-3, Ln. 4, Jinjiang St., Zhongzheng Dist., Taipei City 100, Taiwan +886-2-2369-0855

Singular Concept



The Accessory Set consists of a necklace, a bracelet and a ringto form a contemporary painting when assembled together.Each of the accessories presents an elegant and consistentstyle when wearing.

The Convertible Necklace can be folded into a cubic pendant, or be extended into a geometric bracelet or necklace for different wearing styles. The packaging wooden box also serves as a stand for static display.



7.8 x 7.8 x 1.7 cm (S), 8.2 x 8.2 x 1.7 cm (M), 9.0 x 9.0 x 1.7 cm (L)

3 x 3 x 3 cm

Singular Concept focuses on developing sustainable and competitive products ranging from house appliance to fashion accessories. It presents the best quality of Taiwanese design and manufacture to the international market.

Linear Task Light Linear Task Light is a light-weight, stable-structured LED lamp which is suitable for any modern home, hotel and trendy commercial environment. It applies highest standard (CRI 95), flicker-free dimming light chips with memory function. Linear Task comes with flat-packaging, and can be assembled easily by the user. Aluminum Alloy, 57 x 15 x 34 cm

Junction Desk Organizer The idea came from the pumping valves, drainage pipes hidden in the corners of train terminals or abandoned factories. Imaging the circulation in between pipelines and junctions, gives inspiration to the installation of table top of everyday life.The vase is designed to be a stand alone container for cut flower, or to form a set of stationary holder. Lead Free Crystal Glass, Various Dimensions



1F., No.3, Ln.38, Taihe St., Zhonghe Dist., New Taipei City 235, Taiwan +886-910-341111

% cups The height of the glaze shows the different moods, 30% 50% 75% and 100%. The lips take a sip to feel the thinness of the cup. Ceramics, Ă˜6 x 13 cm

Shiang Design Shiang Design Studio is a Taipei based design company founded by Che-Wei Shiang in 2015. We unite all fields of design: from interior design, to product, graphic design, and branding, and we collaborate with designers and artists in many fields, including illustration, crafts, and fine art. Shiang Design Studio is not limited to any particular focus. We work creatively and think critically to arrive at surprising, satisfying results for our clients.



Tandscape is a desk organiser for you to create your own table top landscape.

The long plate and the round plate are paired up to show a golden ratio at a particular moment.

Ceramics, 32 x 10 cm

Ceramics, 6 x 6 cm, 6 x 12 cm

Object_12 Object 12 are redesigned modern containers with a touch of Chinese antique style. Through standardized molding, various object 12 containers share the same diameter of 12 cm and thus can be combined together to form new looks. Each one of us is the designer to create unique containers through our own preference. Ceramics, Brass, Copper, Aluminum Ă˜12 x 8-20 cm



F (Float) Barstool

No.88, Zhongshan Rd., Central Dist., Taichung City 400, Taiwan +886-4-2229-7708

Depending on the viewing angle, the surfaces of a float chair make the chair appear as if it is floating. Create reality out of your imagination. The gap in the center is designed for magazines, books, objects, and the like. Steel, W35 x L35 x H76 cm

googoods Co., Ltd. Chihong’s furniture and furnishings created in simple style with flexibility and room for imagination emphasize on creating a relaxing atmosphere. Primeval materials are generally used, enabling users to express their idea of space, draw inspiration from furniture in style, leaving it up to them to decide what to do with their space.

R (Rock) Magazine Rack

V Envelope and Key Holder

How about beautify your home with a little imagination! It is a rock-resembling magazine rack, and whenever you finish reading a paragraph, you can put the magazine on the wire-structured metal and use it as a bookmark, making it look like it is resting on a rock.

It takes care of both the bills and the keys and reminds you don’t forget either one of them just like a humble butler. Or it can also be used simply for mail categorization. Steel, W11 x L26 x H2.5 cm

Steel, W46 x L63 x H46 cm

S (Swing) Bookcase How about beautify your home with a little imagination! Swinging on the swing…This is the most lighthearted moment I can recall. Reading the curves of swings makes me happy. Feeling the gentle rhythms of swings makes me free. Looking at the skyline high above the swing enables me to see higher and further.  Steel, W20 x L45 x H90 cm



1F., No. 46, Aly. 3, Lane 106, Sec. 3, Minquan E. Rd., 105 Taipei City, Taiwan +886-2-2514-8123

Music Box Lovely music will inspire and touch baby's life. These touching melody from nature wooden box can enriched their soul. The special design of ball shape and belt on the other side, even a baby can manage how to pull, then enjoy the nice melody anytime in everyday life!

Eguchi Co., Ltd Hand-made wooden toys for the little hands at the start of life! “eguchi toys� provide children something that they can really make use of it. No matter it's a furniture, a cloth, a tool or a toy, we need to consider capability and size of child's hands, intelligence and safety. Do not give them just a toy but provide anything what their hands ask for.

Walnut, Beech, Superba, Leather, Mechanism 7 x 7 x 6 cm

Mobile bird - Pelican Did your kids ever ask: "Mommy, where do babies come from?" A common story to tell children who are deemed too young to be told the truth is the myth of the stork, which flies over the rooftop with a little cloth bundle where there is a little newborn wrapped. This lovely Pelican, which will let you dream once again that babies come from the sky, and land on the front porch! :) The moving mobile is good for baby who enjoys the natural feeling, to feel the light, wind and rain. Mobile bird takes the natural into our living home.

Rattle Finely sanded and sealed with nature oil. Free of chemicals that may be found in plastic tethers. Every rattle was carefully hand crafted and polished for quality. Please note that due to natural properties of the wood, rattles may vary in color and tone. Walnut, Beech, Oak

Pine, 95 x 107 x 18 cm


11 x 3.5 x 3.5 cm


9F., No. 246, Sec3, Chengde Rd, Taipei City 103, Taiwan +886-2-2586-8979

Day & Day Trading Corp. TOAST was born in 2007 Summer. Our design ideas all come from observations in daily life. Focusing on the practical aspects and the essential elements of objects, we create great experiences and lots of fun for our users. In all TOAST products, we keep seeking for the spirit of fineness and balance, just like the meaning of Chinese words ”jun”: a condition of mellowness and elegance.

H.A.N.D / Coffee Carafe Set 600ml Designed by HK design studio Milk Design, the minimalist copper wire dripper is the most classic feature of this design. The special structure holds the filter paper nicely and also presents aesthetic copper tone when dripping. 18-8 Stainless Steel, Heat-resistant Glass, 12.3 x 13.8 x 21 cm

H.A.N.D / Coffee Carafe Set 300ml Suitable for V60 filter paper, you can control the speed and temperature perfectly with H.A.N.D dripper as it is not easily to be blocked by coffee powder. The coffee flavor made by this dripper is light and balanced. A minimalist-shape double wall glass carafe is good at keeping coffee warm, and not feels hot when you use it. 18-8 Stainless Steel, Heat-resistant Glass, Ø8.7 x x10.2 x 18.5 cm

H.A.N.D / Coffee Dripper set Suitable for V60 filter paper, you can control the speed and temperature perfectly with H.A.N.D dripper as it is not easily to be blocked by coffee powder. The coffee flavor made by this dripper is light and balanced. A minimalist-shape double wall glass carafe is good at keeping coffee warm, and not feels hot when you use it. 18-8 stainless steel, PCT, 9.9 x 11.4 x 6.6 cm

H.A.N.D/ Kettle 800ml Copper The H.A.N.D copper kettle is designed for making drip coffee. With the 18-8 material coated with copper, the kettle is not only easy to maintain but also has beautiful copper glamour.The thin spout is not only elegant but also enables water to flow slowly and predictably throughout the kettle even with small amount of water. 18-8 Stainless Steel, Heat-resistant Glass, 12.3 x 13.8 x 21 cm



6F., No. 19-1, Alley 3, Ln. 18, Sec. 2, Heping E. Rd., Daan Dist., Taipei 106, Taiwan +886-2-5599-6136 ext. 213

Kiwico Corporation

Sqoop Made of cast iron and teak, Sqoop intends to be a bit weighty and retro to perform your everyday coffee ritual. Firmly, squarely scoop one Sqoop or two, as to ceremoniously start the brew. Cast Iron, Teak, Teflon Coating 12 x 4.2 x 2.2 cm

We interpret artifacts in a heartfelt way. We care about how the subtlety connects objects with humans. From bestowing new meanings on daily supplies to realizing inspirations for future lifestyles, we create our works not only to function but to breathe life into the design. We focus on polishing the details that make these utensils unique and human. With selected materials and skilled craftsmanship, our classic and timeless products are ready to embellish your daily life.



As designers, we relish how actions of drafting and where they take place interact. This pen-ruler combination perfectly fits your notebook as a bookmark with its unique droplet shape while fulfilling different uses - on paper, on tablet, and on the go - with the interchangeable heads. Sleek, compact, this finely crafted tool is light and delightful to unleash your ideas with joy.

We find the process of coffee brewing is as much intriguing as coffee itself - the crawling mist, the diffusing aroma, and the dripping drops. Functioning romantically, the double-wall glass Gaze affords such pleasant view to hold your gaze while bringing out the flavor and cleanness of coffee with its precise conical helix design. Double-wall Insulated Glass

Finely Crafted Milled Aluminum

Dripper: Ø10 x 7.5 cm

113.8 x 2.5 x 1.1 cm

Pot: Ø9 x 7 cm


HMM Scissors

Mugr is where Earth Meets Wood. Handmade by Taiwanese artisans, this mug demonstrates the fine craftsmanship of decades’ experience. The unique matte glazed Japanese ceramic lends a look and feel of cast iron while the wood forms the signature shape to make the most beautiful landscape on your table.

The HMM Scissors are a 2-in-1 essential tool reimagined with style. The unique design allows one flip of the tool to turn the scissors into a boxcutter. They provide a crisp, accurate cut every time for every type of project, and the wide blades and solid weight will leave you feeling confident as you work. Made with Japanese steel and Taiwanese craftsmanship, these Scissors are so sleek that you will want to keep them within easy reach right on your desk.

Japanese Ceramic, Walnut or Beech Wood 8.7 x 9.8 x 12.7 cm

Stainless Steel, Rubber, Teflon Coating (Black) 16 x 8 x 0.5 cm



3F., No. 2, Ln. 7, Baojian Rd., Zhonghe Dist., New Taipei City 235, Taiwan +886-2-8941-3343

Studio Forma Co., Ltd. STUDIO FORMA is a style design team, exclusively selecting TYVEK® as a symbol material. Two brands, GreenWood and Fyber Forma, has already founded. Our designing products include creative craft to apparel category and focus more on personal style of clothing and bag as our future direction.



MOSIS is totally covered with the thickest type of TYVEK®, both light and strong, and the shape design combines the image of spacesuit & airbag.

FYBER FORMA maintain the spirit of the design Urban style & fashion of classic Tote bag. Bag collection SOLIA is specially designed to increase content and capacity, a unisex type specifically designed for men and women.

Thickest type of TYVEK®, Nylon, Zinc Alloy, Rubber 41 x 30 x 10 cm

Thickest type of TYVEK®, Nylon, Zinc Alloy, Rubber 34 x 30 x 12 cm

A.P.O Backpack FYBER FORMA Future Style Backpack Series- A.P.O is covered with double thickest type of Tyvek® and designed two layer space in the front and back. Furthermore, A.P.O combined with anti-scratch PVC Leather at the bottom, shield foam in the back side to protect your 15" laptop. Backpack have 2 color: black and white. Thickest Type Of Tyvek®, Nylon, PVC Leather, Rubber, Foam 42 x 33 x 12 cm





Since its founding on May 20, 2012, the Ministry of Culture has been promoting various cultural & creative industry development plans, including multifaceted measures such as the Business Start-up Consulting Service Plan for Small and Medium Enterprise, research, development, branding and marketing for cultural & creative industries. We gradually connect major elements of industry development and hope to introduce Taiwan’s cultural & creative industry to the international stage. In the future, we will further focus on innovation, refinement, and cultural depth to accentuate the developmental advantages of Taiwan’s cultural & creative industry.

Ministry of Culture No.439, Zhongping Road, 13 F (South Building), Xinzhuang District, New Taipei City 242, Taiwan T +886-2-8512 6588




Taiwan Design Center has been positioned as an integrated platform to promote creative design. Its main mission is to upgrade original creativity of Taiwanese designers, promote international design exchanges, upgrade market competitiveness of Taiwanese industries, help enterprises build up their own brands, raise value-added of the said industries, and announce to the world that the era of "Designed in Taiwan" has come.

Taiwan Design Center No.133, Guangfu S. Rd., Xinyi District, Taipei 110, Taiwan T +886-2-2745 8199







2017 fresh taiwan ny now  
2017 fresh taiwan ny now