MOVE IT LIKE...
LEE SAYS... We have the support of 100s of years of intelligence within our group and so we very rarely get it wrong.
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To what extent is NNR GL a 360-degree logistics service? Do you work extensively with forwarders or other suppliers? The best value with NNR is in complex solutions that require fully managed, multi-faceted approaches. To be a successful 4PL you need to collaborate with other partners and be totally transparent about that. In the old days it was called freight forwarding; now it’s similar but robustly joined together by a sophisticated IT platform that delivers metrics
Q A Q A
How did you get into the freight industry? Ahhh, my plan was a career in journalism but a friend mentioned that a decent stop gap would be in cargo. I couldn’t
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for optimisation and continual improvement.
How do you make strategic decisions? What’s your method? Everything NNR does is very well thought out. A notion is tabled and assessed for value, be it corporate value or financial. Once agreed we assess the investment required and rigorously Q&A test for durability, sustainability and return-on-investment potential. We
ever get out again!
subscribe to kaizen (continual, incremental improvement) [Japanese,
How did your role at NNR come about or evolve? I joined 13 years ago to head up UK sales, then progressed to General Manager to consolidate departments and drive NNR’s expansion to the next level. I was rewarded with a directorship in 2011. Since then we have gone from strength to strength: we are double the size now and I’m proud of our achievements, considering our growth is always purely organic.
lit. improvement] and I am personally very careful and pragmatic by nature. We have the support of hundreds of years of intelligence
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within our group and so we very rarely get it wrong.
Does Japanese culture have much influence on NNR? Yes, most definitely. It’s absolutely the best thing. We are so focused on fine detail, manners and accountability. I’ve spent a fair amount of time in Asia and the more time you spend in Japan, the more you realise how much the West can learn from the East. Japanese culture is a perfect complement to the Western style. That’s where the magic is!
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FORWARDER magazine
June 2017