Situated in the border region of the lower Austrian „Weinviertel“ and the Czech South Moravian wine regions, the outlet centre with an adjoining entertainment park has, over the last years, developed into an attraction for leisure and bargain hunting. After being taken over by the Austrian fashion outlet group (Parndorf Fashion Outlet) it features many new brands and enjoys a much higher customer frequency.
As a result of new investment, this trend will be boosted even further. The goal is to transform the Freeport Fashion Outlet into one of the TOP performing outlets in Europe.
A LOCATION IS REDEFINING ITSELF
MACRO-SITUATION AND CATCHMENT AREA
The centre is directly situated on the E59 express, one of the major traffic routes between Vienna and Prague. 5.2 million people live within 120 minutes driving time from the center. 51% of the Freeport Fashion Outlet customers come from Austria, 44% from the Czech Republic and 5% from other countries.
The development of the S3 will be completed by 2019, and the attractiveness of the location will increase sustainably.
STABLE REGION WITH HIGH PURCHASING POWER
5,2 MILION 120 min. 4,1 MILION 90 min. 2,7 MILION 60 min. 0,2 MILION 30 min.
VIENNA BRNO PARNDORF
FASHION OUTLET FREEPORT GUNTERSDORF GRUND
MICRO-SITUATION AND NEIGHBOURHOOD
The Freeport Fashion Outlet is in the immediate neighbourhood of the Excalibur entertainment park which, over the past years, has expanded strongly; a further extension is being implemented.
Another attraction in the region is the casino landscape which is creating a mini Las Vegas at the border between Austria and the Czech Republic. In the coming years, new casinos and hotels will be built very close to the outlet.
Especially at the weekends, the region has developed into a destination for outings for the whole area. Besides speaking Czech, the staff in all shops also speak German and everywhere you can either pay in Czech crowns or Euro.
GUARANTEED FREQUENCY DUE TO SYNERGIES WITH THE NEIGHBOURS
IMPRESSIVE DEVELOPMENT 44 %
Over the last years, the Freeport Fashion Outlet has very well developed. The number of visitors and total turnover all show significant growth rates. 5% others
Currently 1.9 million customers visit annually the centre.
5 male ratio Female/ others %
Age structure 21 %
IMPRESSIVE DEVELOPMENT, STRONG FUTURE
Age up to 30
Net turnover in € 55 %
Male 2 100 000
Age up to 30
1 900 000
55 000 000 50 000 000
1 750 000
Turnover per square metre Top 50 in €
45 000 000
Age: 51+ 1 700 000
3 000 35 000 000
1 650 000
30 000 000
% 000 331 600
25 000 000
Age up to 30
20 000 000
1 550 000
1 5 000 000 1 500 000
1 000 10 000 000
1 450 000
1 400 000
5 000 000
A refit of the centre to be finalized in spring of 2018. The portal will be constructed in an art nouveau design and, together with a new façade, will significantly improve and upgrade the appearance of the centre. The art nouveau ambience forms a joint thematic background of the regions which, historically, have been connected for a long time.
The shop-fronts will be adapted and new stalls designed.
INVESTMENTS GUARANTEE THE SUCCESS
The Introduction of new brands has already increased the attractiveness of the center. Above and beyond this, especially top brands have invested in refits and ensure a shopping experience of the highest quality.
A STRONG PORTFOLIO OF BRANDS ENSURES INCREASING ATTRACTIVENESS AND FREQUENCY
With Vienna, Brno and Znojmo and the neighbouring wine region, the Freeport Fashion Outlet is in an area rich in attractions and sights. Vienna
HISTORIC REGION The whole region is known for excellent wines
Merlin‘s childrens‘ world
Laa an der Thaya
Close to Freeport, there are many tourist attractions such as the Aqualand Moravia, the Laa thermal spa, the Excalibur childrens world and the emerging casino scene
FREEPORT FASHION OUTLET is designed in the style of a shopping high street, typical for outlets.
Due to the gallery without junctions and cul-de-sacs, all shops have an equally prominent location.
The centre comprises 75 shops, four restaurants, and 3 cafés and casino.
EXPERIENCE OF A SHOPPING STREET
FASHION 53 Armani & Versace Jeans 7 Benetton 17 Camel Active 79 Coccodrillo 108 Desigual 68 Diesel 52 Fade – Calvin Klein 5 Gant 39 Gaudì 2 Guess 81 Jerem 30 Kara Trutnov 10 Kennet Street 28 Kenvelo 62 Lee Cooper 16 Lee/Wrangler/Vans/ The North Face 78 Lego wear 45 Levi’s 48 Mango 57 Michael Kors /Pinko 84 Mustang 74 Nuna Lie
3 69 19 60 35 18 54 66 42 20 101 86 75 9 8
Pepe Jeans Pierre Cardin NEW Pietro di Martini Sales Retro Jeans Saxoo London Seidensticker Skiny Huber s.Oliver NEW Terranova Timeout Tom Tailor NEW Tommy Hilfiger Tommy Hilfiger Extra Sale Vermont Wellensteyn NEW
SPORT AND LEISURE 107 Adidas 64 Alpine Pro 55 Asics 13 Hannah / Rockpoint 15 Hi-Tec 14 KILPI
102 40 36 34 61 77 25
Nike Puma Reebok Regatta Rossignol SAM Trespass
SHOES AND ACCESSORIES 26 Ara 83 Ecco 50 Geox 76 M2shoes 6 Salamander JEWELLERY AND WATCHES 51 Freywille 4 Klenoty Aurum FURNISHINGAND PRESENTS 59 Bohemia Crystal 104 Decostyl 21 Home&Cook
OTHER 1 Casino Admiral 31
71 106 72 103
Dětský Koutek/ Kinderecke Free Shop Pompo Toys Teta
GASTRONOMY AND FOOD 23 Burger King 80 Coffee Day Café 11 Česká restaurace 58 Helmut Sachers Kaffee 24 KFC 56 Lindt 32 Pizzeria Lenuzzi 22 Starbucks
The Freeport Fashion Outlet catchment area has enormous potential. Enhanced promotion and marketing for the Viennese is currently under preparation which will inform of the many new brands and, in this context, of the Sunday opening.
The complete marketing is done bilingually and will continue to work for the target markets with different testimonials.
By way of intensive social media approaches, a direct customer relationship will be established and combined with customer relationship management programmes.
The combination of intensive cooperation with the shops, events, promotions and synergies with the entertainment park guarantees continuously growing numbers of visitors.
VIENNA REGION OUTLETS
The Parndorf Fashion Outlet and the Freeport Fashion Outlet are connected under the umbrella brand Vienna Region Outlets. As a first step opportunities in the B2B area for the benefit of our tenants and subsequently also in the B2C area will be developed.
The Vienna Region Outlets cover a catchment area with a population of over 7 million, which includes three capitol cities, 3 airports and many tourist attractions and sights.
The Parndorf Fashion Outlet currently comprises over 20,000 square metres of retail space and this will, by 2018, be increased to 29,000 square metres. It represents, together with the directly connected neighbour McArthur Glen, the largest Outlet Center agglomeration of it‘s kind in Europe, with a combined retail area of 60,000 square metres.
SYNERGIES IN THE GREATER VIENNA REGION
FREEPORT FASHION OUTLET KEY FACT Size: 22 400 m2 Catchment area: 120 minutes radius: 5.15 million residents Purchasing power: 120 minutes radius: 25,000 million € of which 2,800 million textiles Distance to Vienna: 60 minutes Distance to Brno: 45 minutes Visitors: 2 million Parking spaces: 1 300 Parking spaces with Excalibur: 2 000 Business hours: 10.00 – 21.00 Monday - Sunday, also open on national holidays Centre opening: 2003
WE ARE LOOKING FORWARD TO THE MUTUAL SUCCESS
Refit: 2017 - 18
PETR DROZD Leasing Manager +420 775 617 859 firstname.lastname@example.org JAN PROCHAZKA Centre Director +420 724 152 277 email@example.com THOMAS M. SEIKMANN CEO +43(0)1/512 05 33 222 firstname.lastname@example.org