Page 1

1


Disclaimer License Terms This course is for your own personal use ONLY. It is STRICTLY PROHIBITED to reproduce the content enclosed herein or to distribute this course to any third party, or via any third party website. All content is protected by Copyright ©.

Income Disclaimer This document contains business strategies, marketing methods and other business advice that, regardless of my own results and experience, may not produce the same results (or any results) for you. I make absolutely no guarantee, expressed or implied that by following the advice below you will make any money or improve current profits, as there are several factors and variables that come into play regarding any given business. Primarily, results will depend on the nature of the product or business model, the conditions of the marketplace, the experience of the individual, the application of said principles, and situations and elements that are beyond your control. As with any business endeavor, you assume all risk related to investment and money based on your own discretion and at your own potential expense.

Liability Disclaimer By reading this document, you assume all risks associated with using the advice given below, with a full understanding that you, solely, are responsible for anything that may occur as a result of putting this information into action in any way, and regardless of your interpretation of the advice. You further agree that the author cannot be held responsible in any way for the success or failure of your business as a result of the information presented below. It is your responsibility to conduct your own due diligence regarding the safe and successful operation of your business if you intend to apply any of this information in any way to your business operations. COPYRIGHT © 2011 Edgar Suppes “Clickbank Profits Formula 2011”. ALL RIGHTS RESERVED.

2


Table Of Contents TABLE OF CONTENTS ...................................................................... 3 1. INTRODUCTION ......................................................................... 4 2. „NO“ KEYWORD RESEARCH ....................................................... 6 2.1 PLACES TO FIND PRODUCTS TO PROMOTE ......................................... 7 2.2 ANOTHER WAY OF FINDING GOOD PRODUCTS ................................. 10 3. CREATE A PROFESSIONAL WEBSITE .......................................... 11 3.1 3.2 3.3 3.4 3.5

HOW TO PICK THE RIGHT DOMAIN ................................................ 12 IMPORTANT FACTOR OF PAGE LOAD SPEED ..................................... 16 HOW TO STRUCTURE A GOOD WP REVIEW SITE .............................. 21 HOW TO WRITE A COMPREHENSIVE REVIEW ................................... 25 HOW TO CREATE A GOOD BONUS OFFER ........................................ 29

4. OPTIMIZING YOUR WEBSITE .................................................... 32 4.1 EIGHT MOST IMPORTANT SEO RULES ............................................. 32 4.2 FIVE REASONS GOOGLE HATES YOUR SITE ....................................... 38 5. OFF-SITE SEARCH ENGINE OPTIMIZATION ................................ 43 5.1 5.2 5.3 5.4

WHAT ARE VALUABLE BACKLINKS? ................................................ 43 WHAT EXACTLY IS SEO-CONSOLE? ................................................ 49 WHY 95% OF YOUR OFF-SITE SEO IS USELESS ................................ 52 FIVERR + SOCIAL MEDIA TRAFFIC = GOLDMINE?!.............................. 55

6. CONCLUSION........................................................................... 58

3


1.

Introduction

Hello this is Edgar Suppes here and thank you very much for buying my very first WSO „Clickbank Profits Formula 2011“. In this course you will learn how I am earning money on the Internet for the last three years and how you can easily copy this system with only 4-6 hours of work in total and cash in hundreds of dollars with only one website. Yes I know, you heard such promises approximately 1 billion times. And yes I heard them, too. I bought dozens of expensive Marketing courses, spent thousands of dollars and lost many many hours of my time. But please before you close this course and „throw“ it away: Read the entire e-Book, and start doing what you will discover in a few minutes. Please believe me that earning money online really is not that hard. You just need to focus on one thing and keep working on it. This course is designed for everyone who speaks the english language. Even if you don’t know anything about Internet marketing, I promise that at the end of this course you will understand how to build a website fast, without much expenses and earn hundreds of dollars with it. Actually you will need only $10 for a domain name and a hosting account. However the return will be at least 10x higher than your inital investment. I promise! 4


If you doubt I know what I’m telling you, then please take a look at this little screenshot here:

Notice that for every vendor I created a new website. It took me not even three hours to create a complete website from buying a domain to promoting the site. You should be really excited right now as I am going to give you the exact step-by-step instructions to enable you to receive such paydays! Knowing the following stuff enables you to gather a small piece of a really huge cake. Take a look at how huge the cake is: This is the live counter of Clickbank’s payments to their affiliates. You can see this counter growing every second when you visit the homepage of Clickbank. They already payed out over 1,3 BILLION dollars to their affiliates! Considering that amount of money you should imagine how profitable Affiliate marketing really is nowadays. So without further ado, let’s get into the „Clickbank Profits Formula 2011“. And again, read it from the beginning to the end. The most important thing though is to DO THE WORK! 5


2.

„NO“ Keyword Research

I’m sorry to „disappoint“ you but there is absolutely no keyword research involved in this course. „WHAAAAT this is the most important aspect of a successful website“ – you probably think right now because all the other gurus always lecture that. Well yes, keyword research really is important for most successful websites, especially affiliate sites. The problem is that a lot of people, including myself, hate keyword research and fail many times because the targeted keywords were no buyer keywords or had a low search count, etc. I failed so many times when it came to keyword research and I almost gave up on that. For me it always seemed like people will never buy anthying from my sites. That’s why I started to look for a way to bypass the part of a usual keyword reseach and I came up with a very easy, yet extremely powerful way of finding BUYER keywords with a very high search count – without the usual keyword research!

6


2.1 Places To Find Products To Promote So how do we find keywords which we target to promote, then? The answer is JV Notify Pro. JV Notify Pro is a service from internet marketer Mike Merz. All the Internet Marketing superstars always announce their upcoming product launches weeks or even months before the launch date. There are huge product launches happening every day and you can promote every single one of them. Please visit that site and scroll down a little bit. In the middle of the page you will discover the „New Launch Calendar“. This is the place where you will find the products which you’re going to promote. Every, and I mean really every big internet marketer announces his product launch using JV Notify Pro. All the big names like Anik Singal, Steven Lee Jones, Andrew X, etc. browse that site in order to find new Joint Ventures or emphasize their own new products. Weeks before the official launch date of the product, the big affiliates promote the specific product to their huge email lists. That generates a huge buzz around the product name. And THAT will be our targeted keyword – the product name. There is an awesome advantage when you promote the products from JV Notify Pro – There is literally NO competition on Google AT ALL! Let me show you an example: At the time of writing this report, which is the 20th of July 2011, there is an upcoming product launch on the 5th of September. 7


The author of the product is Justin Michie and his new product is called „Viral Monopoly“. (No, I’m not promoting his product launch. It’s jsut a great example for you to understand the principle of my own way to find great buyer keywords.) Let me Google this product name and show you how ridiculously low the competition for the product name is right now:

So we have 9,5k results for „Viral Monopoly“. If you know only a little thing about internet marketing you should understand, that this is absolutely no competition. Don’t get me wrong, of course the competition will grow a few days before the official launch as most Affiliates create their websites one or two weeks before the launch. BUT you have a huge advantage now. You can easily establish your website and take over the first places within HOURS.

8


In fact, you will most probable achieve first page rankings just by creating your website and optimize a few things on that site. Of course I’ll go deeper into the subject of search engine optimization later in this course. The buzz which the „big players“ create by sending promotional emails to their immense lists will make the people want to read more about the product and see if it really is worth the money. Of course the first thing these people will do then is to Google the product name. However after an in-depth research of the traffic to my affiliate sites in the past years I’ve found out that these people not only look for the product name itself, but also for several other keywords in combination with the product name which you definitely need to consider to target as well. Here are the most searched keywords combined with the product name: „Product Name“ Review „Product Name“ Bonus „Product Name“ Scam „Product Name“ Software „Product Name“ Download Is „Product Name“ Legit Buy „Product Name“

9


People who search for these terms want to find out more about the specific product. And you should be the first one they will find! Don’t worry I’ll show you HOW to be the first one they’ll find. 

2.2 Another Way Of Finding Good Products If you would ask me on how many newsletter lists I am signed up, I’d bet I’m on all lists of the big internet marketers. These newsletter lists are extremely helpful for every internet marketer. And if you’re not signed up to them you have to do it now! Firstly the marketers deliver some great free material. Almost every day I receive a great video or a really good e-book which helps me a little more to improve my knowledge and earnings. Secondly they always send out emails to their JVs weeks or even months before their upcoming product launch and you will be one of the first who’s notified about that! So I strongly recommend you to head over to JV Notify Pro and visit every past product launch which is listed there. As of writing this there are all product launches since the 20th of June listed. Visit every Joint Venture page there and sign up to the Joint Venture lists. I promise, this will be a very big advantage for you!

10


3.

Create A Professional Website

Ok so now you know where to find a good product to promote and what keywords you need to target in order to get the best conversions. Before I start to explain you how to get to the first page of Google that every single potential customer can visit your site, you need to know how to create a professional, good looking and search engine optimized website. To be more explicit, we will create a Wordpress blog. You probably know that Wordpress is just the easiest and the best content management system available. Every serious internet marketer uses Wordpress for his websites and Google loves Wordpress, as blog owners update their blogs very often which results in fresh content for the Google spiders. However many affiliates struggle already at this stage. I’ve seen countless of colorful sites, with dozens of banners trying to attract the visitor to click on that picture. But this is not how it works. The people don’t want to be „sold“. I had really lousy conversion rates when I placed 3 banners on my site targeting the same product. They just don’t click on them. Nowadays people compare. Your site won’t be the only one which they click on. They always compare between other sites. Remember they want to be informed on a product before they decide to buy or not. If your site looks unprofessional with to many banners,a bad written review, a bad site design, etc. they will leave your site in no time. 11


This is why it is crucial to create a professional looking website with a very interesting and informative review on that product together with a very nice bonus offer. (I will go into detail on evaluating a good bonus offer later.) First let’s focus on...

3.1 How To Pick The Right Domain Let me tell you one thing upfront: In term of search engine optimization the domain name is one of the most important things. In order to determine the value of a website, one of the very first things Google looks at is the domain name. If the domain name contains the searched keyword then you have already made a very big step towards first page rankings. Fortunately choosing the right domain name is really easy as we only need to take our keyword as the name. This is why it’s really important to be one of the very first people to find out about upcoming product launches. In the last chapter I told you to get on the newsletter lists of all big internet marketers and it’s a step you really don’t want to miss. You can imagine that you’re not the only one who tries to receive the best rankings for the product. And that’s why you need to act really fast in order to secure a good domain name which contains the desired keyword, in our case the product name. 12


Unfortunately it happens really often that you will not receive a domain name with only the product name in it. However it shouldn’t be a problem. Remember the keywords I listed in the first chapter? The most searched ones: „Product Name“ Review „Product Name“ Bonus „Product Name“ Scam „Product Name“ Software „Product Name“ Download Is „Product Name“ Legit Buy „Product Name“

These keywords are also really great to use as a domain name. Firstly they contain the product name itself and secondly they comprise another great buyer word, like „Review“ or „Bonus“. That makes your site a lot easier to rank for the product name itself, as well as for i.e „Product Name“ Review. Let’s take the upcoming launch „Viral Monopoly“ as an example. I’ve tried to register some domains for that keyword at Godaddy.com Here’s a screenshot for available and not available domains:

13


So as you can see eight weeks before the official launch many of the domain names with the product name „Viral Monopoly“ itself are already bought by other marketers. However there are still many other great domain names available, like viralmonopoly.biz, viral-monopoly.org or buyviralmonopoly.org You need to watch out for these domains since they are really easy to rank high on Google. In my own experience I always get the best results with the following Top Level Domains: .com, .org, .net, .biz Please do not waste your time and money on other Top Level Domains like .info or .co To be honest I do not know for sure why, but you never see such a Top Level Domain in the first rankings, do you? However a good friend once told me that such domain extensions are often bought by hackers because these are the cheapest extensions 14


available. Google finds often malicious software on .info websites and this is why they generally don’t place sites with such an extension to high in the rankings. Again, I can not guarantee that. It’s just the experience of many other marketers including myself. So now you know how to find good domain names but you do not know where to buy them. To find some great deals you can go to the Webhostingtalk Forum directly into the Webhosting Offers Section. I personally use Stablehost. It is more than enough if you start with the basic package which costs like 4$ per month. They deliver the most important things which Webhosting providers absolutely have to: - 99.9% Uptime guarantee - Extremely fast servers - Use Softaculous for Wordpress installation However if you decide to use an alternative hosting company you really need to make sure that they deliver these three benefits. Nothing is worse than working on your sites just to find out that your provider took down all servers and ran away with your money. Yes it really happened to me once – and it was the most horrible week of my internet marketing career. So please do an extensive research on the hosting company an read other people’s reviews on the Webhosting Talk forum.

15


3.2 Important Factor Of Page Load Speed As I already told you in the last chapter, we will use the content management system „Wordpress“ (short WP) as our website system. You probably already know how to install Wordpress on your hosting account. If you don’t please go to your hosting prodiver and go through the FAQ since every hosting provider delivers great instructions for Wordpress. So I won’t go into much detail on the topic of Wordpress installation. However what really is important for Wordpress and what so many affiliates do wrong is the design and structure of the website. Many people use like twenty different plugins they think they really need and buy expensive so called „Review themes“ which always look very nice and flashy. Believe me most of the plugins and themes you probably use is just crap and unnecessary. What we want to achieve is a fresh and nice looking „feather-weight“ Website.

16


Recently, like two months ago Google Analytics released a new feature that lets you track your pages load speed right within the interface:

Many website owner simply ignored that. When you think about that, you should realize that this is huge news! Google is now forcing website owners to create fast loading websites! It is a new indicator for Google to determine the placement of a specific website. For that reason creating a small website, without many plugins and huge themes is crucial now! 17


This is why I only use three important Wordpress plugins on all of my affiliate websites:

-

Google XML Sitemaps „This plugin will generate a special XML sitemap which will help search engines like Google, Yahoo, Bing and Ask.com to better index your blog“

- W3 Total Cache „The highest rated and most complete WordPress performance plugin. Dramatically improve the speed and user experience of your site. Add browser, page, object and database caching as well as minify and content delivery network (CDN) to WordPress.“

- All In One SEO Pack „Optimizes your WordPress blog automatically for Search Engines“

These three plugins are available for free on the official Wordpress plugins page. Just type the name of the plugin into the search bar and you’ll find them immediately for download. Believe me, every other plugin will harm your page load speed unnecessarily!

Over the past years I’ve tried a lot of different themes for my Wordpress sites. I tried them all. The colorful ones, the one with many different setting options, I even bought several themes because they were so „optimized“ and had a lot of different functions and setting options. Guess which themes brought the best conversion rates?

18


The free ones, without any setting options, without any shiny color! People are overwhelmed when they visit a website with different colors and pictures and stuff like that. They just don’t know where to look at first and feel wrong on that site. Hence they leave immediately. The most converting website is the clean one without many pictures and a clean structure. You need to make the visitor clear what he needs to look at and where to click at. You need to „guide“ him through your website. It all starts with the choice of your theme. You received four themes as a bonus when you bought my „Clickbank Profits Formula 2011“. In the following picture you see my most favorite one called „Clean Home“. The other three themes look alike but have some different color shades:

19


When someone visits a site with that theme he immediately notices the big headline and knows what he’s going to read now. There are no flashy banners and no shiny colors. Just a plain white background. If your visitor found your site through Google searching for the product i.e. „Viral Monopoly“ he immediately knows that you are delivering something he neeeds. Show him that you are the one who delivers an honest, in-depth review on that product. You are the one who delivers the most comprehensive bonus.

20


If the visitor finds what he’s looking for just by skimming through your headline, he will stay and read the rest of your blog posts.

3.3 How To Structure A Good WP Review Site The very first things I do when I’ve installed Wordpress with the three plugins and one theme is to create four new pages: About Me, Contact Me, Privacy Policy, Terms Of Use These are the very first things you have to do before you write anything else into your blog. I’ve found out that 20% - 30% of all my visitors actually visit the About Me page. It’s important for a visitor to know who you are and why he should believe you what you are telling him. I always write some lines about myself. Where I’m coming from, What I’ve been doing in the last years, my past as a internet marketer, etc. When you write a review on a product you have to be an expert on that field. Make your visitors clear that you know what you’re talking about and that you really developed the review by an in-depth research about it. The contact form is also very important. I often get messages from people who read my reviews but still want a sort of confirmation that I’m a real person and that the review is genuine. Sometimes the people ask if the bonuses which I give away are real. If you reply in time the people will be more than happy to buy the product you sell. 21


So make sure you have a contact form with your contact details. Give them your first emailadress, your Skype ID, your messenger ID. Give them everything you can in order to make their life easier. Sometimes it only takes 3 minutes to chat with them and they decide to buy the product because they are actually supported and you help them if they have any questions or doubts. I won’t go much into detail of the necessity of a Privacy Policy and the Terms of Use. However what might be useful are the free generators of these two documents. See writing those documents can be really annoying and to be honest I never wrote such a document on my own. Here is a free and easy way to generate your own Privacy Policy. However please always reread the text and make necessary changes! Don’t just copy and paste everything into your site. A good and free way to establish a Terms of Use document is the following tool by Legal River.

Now after finishing the first four pages you can start to write the first posts into your blog. And this is where we come to another important aspect of search engine optimization: The content. The content of a website needs to be unique. Furthermore your website has to be updated regularly. So usually you start the creation of a review website 7 – 10 weeks before the official product launch. That’s what I do actually.

22


Hence there is much time which needs to be used. Google loves websites which are being updated regularly and that’s why you need to deliver unique content at least two times a week on your blog. However the biggest part of the site, the review itself, needs to be published on the launch day of the product! This is very important because usually the last post is on the top of your blog which means that the visitor will see that post first. For that reason I always start writing about the backgrounds of the product and the author. You can always Google the author name and find some important things about his last products or his marketing career. Furthermore you can write about the topic which the product covers. Let’s say you promote a software which automates the process of article submission to hundreds of article directories. In that case you can search for related articles about article marketing. Write how important article marketing is and how it can drive traffic to your website. At the end of such articles you can always refer to the promoting product with a hyperlink and tell the reader that this product is launching in the next days. When you are only one or two weeks prior the launch date the author always releases some prelaunch materials like videos or snippets of the product. That’s also a very important thing to mention in your blog. When your reader notices that, he thinks you are working together with the author and get „exclusive“ material from him. This makes the reader want to read more and he will visit your site frequently. 23


Another very important aspect of the structure of a review site is the „Bonus“ page. Nowadays almost every affiliate offers bonuses for purchasing a specific product through his affiliate link. Hence a bonus package essential for a good review website and good conversion rates. For my bonus packages I always write a new page on that blog. I do not simply post the bonus on the blog. I create a new page just for the purpose of my bonus package. Don’t worry I’ll tell you how to develop a great bonus package later. For now let’s just stick to the structure of a good review website. Of course the headline of the bonus page needs to be something which makes the reader want to get that bonus. Considering that many people will visit your site after searching for the keyword „product name bonus“ you need a headline which blows the reader away. I always take the value of my bonus into the headline. If the people see some $$$ they think they’re about to make a huge save when they buy the course with your personal bonus package. Let’s say you have something which has a value of $1500 then your headline would be something like: „Exclusive Viral Monopoly Bonus Worth Over $1500“ Remember to ALWAYS put the product name into your headline as people will always search for the product name. So what makes the headline so great?

24


The very first word is „exclusive“. The reader gets the idea that he is about to receive something really special which all the other buyers of the product don’t get. Then in addition of the product itself „Viral Monopoly“ they will get a „Bonus Worth Over $1500“. A usual clickbank product costs between $47 - $97. Here’s what an interest for that product will think: So I will spend fifty bucks and get the great Viral Monopoly course PLUS a bonus package from a guy who sold that once for $1500?? An amazing deal, huh? Ok that’s all you should know about the structure of a review website. Let’s start with the main work: The evaluation of a comprehensive Review and an exclusive bonus package...

3.4 How To Write A Comprehensive Review A very important thing to note when it comes to writing a product review is the attitude. You always need to remember that you write for the reader, for your website visitors. The visitor who comes to your website is most certainly willing to spend money. However before he takes out his wallet and pays for it he wants to make sure whether the product is the right thing for him. 25


And it’s you who needs to make him clear that the marketing course, marketing software or whatever is THE ONLY thing he needs in his internet marketing efforts However, it's a common error—particularly for new reviews—to think that "the reader" is the same as "me." This process isn't about your needs. It's about your readers' needs. That means you have to understand who the reader is, what he cares about, what problems he struggles with. In order to evaluate my reviews I always ask these five essential questions and answer them as good as I can:     

What problems has the customer before he buys the product? Is the creator honest? Has he other products? What does the product promise? How well does it achieve those goals? Is it a good value? for whom?

Often you can not answer some of those questions simply because you write about a product which isn’t available yet. However there are two good ways to get great and most certain exclusive content for the review. Firstly I always browse through the whole JV page of the product launch. Almost every vendor has a good set of marketing materials. Many vendors create reviews of their products, show proof of their incomes and that their system actually works. Keep in mind that you want something unique. Don’t just copy the whole content on the JV page, instead just read everything and write it in your own words. 26


Secondly I always contact the product creator, too. On every JV page you will find a support emailadress. The vendors are more than happy if they can assist you with some exclusive materials like pictures of the product (when it’s a software) or some snippets of the course. Remember the product is not available when you create your review which means that nobody else has got that kind of information. So now you have really exclusive material for your website which makes the other sites look like a poor copy of yours! Now we have our content for the review. Before you start to write your first review you need to learn that a review has got a structure and many people write bad reviews just because they forgot some important points. So here’s how a good review has to be layed out: First, you write an introductory paragraph. It states the problem to be solved, and introduces the product as a possible solution. The introductory paragraph (sometimes spilling to a second one) also provides a one sentence summary: Provide no details, here, just the summary. In the main body of the review, you describe what the product does, and how it works. While you can show your appreciation or disapproval of the features and process here, the intention here is to describe "what it promises." Then, go into detail about what you like, and what you dislike. Though it's common for affiliates to switch back-and-forth between the likes and dislikes (maybe they think it sounds more fair), readers usually expect the likes to precede the dislikes. 27


This is actually a very important point. Don’t be afraid to tell the people some negative aspects of a product. There is nothing „perfect“ on earth and people know that. If you show the reader that even that amazing product has it’s disadvantages then it is much more serious and honest. Finally, summarize your opinion, with a strong conclusion. Tell someone with certainty: is this worth the money? The reader has made it this far through your article because he wants to know if this product is worth his money. Just be honest. If this was your money, would you buy this product? Tell the reader so, and explain why. The review may contain your affiliate link. In fact it has to contain your affiliate link because this is one of the two places where you can sell the product in order to get a commission. I’ll show you the other way in just a second. I always put my affiliate link two times into the review. I always hyperlink the product name with my affiliate link. The first link goes into the introductionary part of the review. The last link should be in your conclusion. Seriously it’s not necessary to have 5 or more affiliate links in a review which contains 500 – 600 words.

28


3.5 How To Create A Good Bonus Offer For a successful review site, a bonus offer is absolutely crucial nowadays. Many people, especially people in the internet marketing niche, already know about affiliate links and they will discover really fast that you’re trying to get affiliate commission with your review site. However I experienced that these people have absolutely no problem with that as long as they get something in return. And that’s when a good bonus offer comes into place. As I already mentioned in this course, people compare websites. Your site will most certainly not be the only one they’ll visit. For that reason you need something outstanding, something really valuable. Let me tell you what I have done in the past in order to deliver the most outstanding bonus offers: One thing I had the best success with was delivering different kinds of SEO services. I have a very big tool arsenal. I have all that stuff like SENuke, Scrapebox, Article Marketing Robot and so on.. You probably know these tools, if not: These are really helpful internet marketing tools, but cost a lot of money. When I try to sell an internet marketing product, such a service is the best thing you can offer as a bonus. Usually I charge people hundreds of dollars when they want me to work on their websites and promote them using the tools above. 29


However I also push my services as a bonus for FREE. I.e. I offer free Article Marketing Robot submission for the purchase of a product. That means that I take the desired website of the customer and write an article on that topic and submit it to hundreds of article directories using the Article Marketing Robot. Believe it or not I even got some clients through such bonus offers. They were so amazed by the results of my bonus offer that they wanted me to work on other sites! If you have those marketing tools and know how to use them, make bonus offers out of them!! Seriously, you’ll get awesome conversions using such an outstanding bonus offer.

However if you don’t have these tools it shouldn’t be a problem because you can compile a big bonus package easily for free. If you Google „plr“ you will receive millions of websites which offer such items. „PLR“ stands for Private Label Rights and that means that the author of the product gives away most, or even all, of the rights of the product to you. You can sell the products easily, you can give them away, you can do literally everything with these kind of products. I often compile a huge mass of PLR products into one big Bonus offer. A good and FREE way to create such a package is PLRWholesaler. 30


On that site you will receive hundreds of different Wordpress Themes, ebooks, softwares and even videos on the subject of Internet marketing just by signing up! Now you can go and choose the best materials and combine them into one big bonus offer for your review site at no cost!

31


4.

Optimizing Your Website

Alright now you already learned how to build a website from A-Z. You know how to pick a domain name and where to host the site and which plugins you need in order to receive a fast loading, search engine optimized website. Now here comes the fun part of the course. Seeing your site ranking on the first place on Google for a product on the launch day is an awesome feeling. This is your main target. You want your website on the front page of Google. Obviously the higher the Google rank, the more sales you’ll get. This is only achievable with some very important rules which I am going to teach you now...

4.1 Eight Most Important SEO Rules The very first thing you do before you post anything on your website is to change the permalinks.

Permalinks: The permalinks structure is the way your Website URLs will be shown on Google.

32


So everytime you create a new page, post, category, etc. You will get a unique URL. There are many different ways you can structure you permalinks but we want to optimize our URLs the best way we can for search engines. Obviously our target is to rank high for the product name which we promote. For that reason you need to take the postname (which actually is the title) for your permalink. Everytime you publish a new post on your blog you will receive a new URL containing the post title which in turn contains your main keyword, the product name. Here’s how you change your permalink structure within your blog: Go to the Dashboard of your Wordpress blog and click on „Settings“  Permalinks. Under „Common Settings“ make sure that the option „Custom Structure“ is checked. In the box you need to type „/%postname%/“ All in all it should look like that:

Titles: I think this is obvious because the first thing search engines do in order to determine the topic of a website is checking the title tags.

33


Hence you absolutely HAVE TO write titles containing your targeted product name. There are three important tags for the title. The <h1>, <h2> and <h3>. When your write your post using the usual Wordpress editor in your Dashboard you have the option „Format“ on the top left corner. Just use these different formats as the titles and you won’t have to worry about the html codes if you’re not familiar with them.

I always write a headline using the product name as my main keyword. This would be the <h1> tag, or Headline 1 (in your Wordprress Dashboard). It is wisely to use the other two tags in combination with some varations of your main keyword. I always use the <h2> and <h3> tags in combination with keywords like „product name review“ or „product name scam“. In that way you make sure that your article not only targets the main keyword but also the main keyword with some variations of it. Hence your site will appear for more search terms in Google rather than just for the „product name“ itself.

All In One SEO Plugin Settings: Many of my clients ask me how to set up this plugin properly. It has a lot of different options and many people just don’t know what to do with them. 34


So before you write your first post itâ&#x20AC;&#x2122;s crucial to install this plugin properly. Before I write a long story about the proper installation of it, I rather give you a great video which the creators of this plugin made for webmasters. You can watch the free video here: All In One SEO Settings

Google XML Sitemap Plugin: Another crucial step for search engine optimization is a Sitemap of your website. A Sitemap is a list of webpages of your site. It makes the search engine spiders a lot easier to index your webpages when they have access to a Sitemap. The Google XML Sitemap plugin has not many setting options. Actually all you need to do is to make sure you activated the plugin. Everytime you publish a new post the plugin will generate automatically an updated version of your Sitemap containing the new webpages.

Image alt tag Your image canâ&#x20AC;&#x2122;t be read by search engine bots so you need to show them what this image is all about. You can use alt tags to add some keywords which describes the image better and can benefit your site as well. Though alt tags have reduced its weight in google algorithm, relevant keywords will always help.

35


When you write your blog post you can easily add an image, i.e. a product cover, a screenshot of the software, etc. By clicking on the little icon which I highlited in yellow here:

After uploading the image you will have the option to add a „title“ and „alt tag“ to that image. And this is the place where you need to place your keyword, like the product name.

Keyword Density: A keyword density has to be between 2% - 5%. So if you write a blog post which contains 500 words you need to include at least 10 different variations of your search term. This is another important indicator for the search engines to determine what your website is about. However if you exaggerate the keyword density it will look to spammy and Google might punish you for that. And remember always to vary your keyword variations as you always try to target several search terms for one post. 36


Hence if you write your comprehensive review you can easily place search like „product name review“, „product name scam“, etc. In that review.

You also have to highlight your keywords in the text. I always bold a keyword, make it italic or underline it.

Optimization Of The First 25 Words: I always place one or two keywords at the beginning of my articles. Search engines hold the first 25 words of your website in high regard, as it’s the description of your website in the Google rankings. So take advantage of it.

Content Frequency As I already said in the previous chapter you need to add fresh content regularly. This forces search-crawlers to visit your website more frequently and index your new pages. You don’t have to publish new posts daily in order to get more checkups from search-bots. Write your content for readers and stick to frequency if possible.

Remember the picture of the Google searches I showed you at the beginning of this course? That one with 9,5k competitors for the keyword „Viral Monopoly“?

37


If you apply those eight simple rules you will most certainley already hit the first or at least second page of Google without further promotion of your website! It happens always to me, sometimes I even land on one of the first three places!

However a few times I created websites and they never landed in Googleâ&#x20AC;&#x2122;s index, or at least too far away from the first spots. It is always painful for someone who put so much work in a website just to recognize that Google did not index the site or punished it for some reason. Therefore I created my personal...

4.2 Five Reasons Google Hates Your Site After working hard on your website and creating all the good and unique stuff it can happen that you wonâ&#x20AC;&#x2122;t find your site in the first three pages of Google. In the past I have found a few reasons, which definitely cause such problems. Avoid these mistakes and Google will love your website!

38


1. Pinging Google The very likely case is that Google not really hates your site but just does not know that your site does exist! Luckily there is a great and very simple solution for that problem. You want your site to notify Google everytime you publish new content on your site. In order to do that you need to go to the Settings tab of your Wordpress Dashboard, following the „Writing“ section. Scroll down to the bottom of the page and make sure that the following Updating Service is included in the list: http://rpc.pingomatic.com/ Using this service your website will automatically ping Google everytime you published new content on your site!

2. Google Is Blocked There is a tiny option in the Wordpress interface which can turn into a huge disaster if you choose the wrong setting.

Go to your Wordpress Dashboard and click on Settings  Privacy.

There you will find only the obove option. The „Site Visibility“: 39


If the second option is checked then you don’t have a chance to rank on google because your site has blocked every search engine. So make sure to check the FIRST option! Your site needs to be visible to everyone, including search engines, in order to appear in the Google rankings!

3. Wrong Title Structure At the very beginning of my marketing career I made a huge mistake by creating misleading titles. Search engines, especially Google, only take the first sixty characters of a Title to turn out the topic of the given website. So here’s an example based on our Viral Monopoly product: „Learn How To Make Money Online And Get Rich Quick With The Unique Viral Monopoly“ At first glance this title seems to be really good: It targets great keywords like „How To Make Money Online“ or „Get Rich Quick“. Well if you’d target such keywords then this title would be great. However we target the keyword „Viral Monopoly“. Google will not list our site because the title is way too long. This title contains 80 characters, the main keyword is placed at the end of the title. Google will never take note of that keyword as it thinks that word isn’t necessary for the topic of our site. Instead write a title like that: 40


„Viral Monopoly Is Going To Kill It“ A very short and simple title, yet powerful. The main keyword is placed directly at first. The reader who reads such a title will immediately want to know why Viral Monopoly is going to kill it. So keep in mind. A title has to be short and simple. Always place your main keyword in the front of the title!

4. Bad Content And The Role Of Social Networks More and more people are reading and writing online. As the amount of content increases the value of strong search engine filters goes up. Google is updating their algorithms regularly and more often than ever before. According to an annual report by SEOMoz titled “2011 Search Engine Ranking Factors”, there’s a significant correlation between Facebook shares and the ranking of that same page on search engines, particularly within Google’s US rankings. These days it’s more important than ever before to write high quality articles for your audience. If your content is poor, people will leave your site. It’s as simple as that. Though if you deliver good content which people like, and give them the possibility to share that content with their friends on facebook, twitter, etc. you will be rewared by Google!

41


Aim to make yourself an authority. Use the huge traffic possibilities like Facebook or Twitter and market your site with these social networks.

5. Site Inaccessibility Essentially, if your website is down often and therefore unreachable, Google’s search engine bots can’t crawl and index content and human visitors can’t view your website. For best results, make sure your site is hosted reliably on a server that provides plenty of bandwidth in order to prevent downtime and other accessibility issues.

These are the five biggest problems I faced in the past, especially at the beginning of my Internet marketing career. Please take note of these possible mistakes and solve them if you had any. If not.. Let’s dive into another great chapter of search engine optimization..

42


5.

Off-Site Search Engine Optimization

Off-Site SEO refers to search engine optimization techniques that are not performed on your own website or page, and are therefore called "off-site." Unfortunately these days, optimizing the content on your website is not enough. For good search engine rankings you need help from other websites in form of incoming links, commonly referred to as backlinks. That's basically what off-site SEO is all about – getting quality links relevant to your topic to assist the search engines in establishing what your web page focuses on. You can think of each backlink as a vote for your page.

5.1 What Are Valuable Backlinks? In the past it was enough to throw thousands of cheap comments or forum profiles containg your website as the anchor text to your website. Google indexed all the backlinks and saw your website as an „authority“ website because thousands of other websites were pointing to your site. Hence you got very good search engine positions with minimal efforts. Unfortunately too many people were doing this and Google finally made huge updates in order to devalue such backlink sources like forum profiles or blog comments.

43


Websites started to fall down in their Google rankings because their only backlink source were those cheap links. People started to complain not knowing what to do anymore. Actually the answer is quite simple: You need quality backlinks. Nowadays Google counts backlinks from trusted sources. There are several ways of gathering high quality backlinks:

1. Article Marketing A lot of my daily work has to do with article marketing. There are a few big sites which you really donâ&#x20AC;&#x2122;t want to miss. Just add one or two articles for every product you want to promote to these article sites. You will get visitors through these articles, as well as high valued backlinks.

Here are the main free article directories: http://knol.google.com http://www.ehow.com/ http://ezinearticles.com/ http://www.squidoo.com/ http://hubpages.com/ http://www.articlesbase.com/

44


However I know how annoying it can be to write articles. See if you have several websites it can be a pain to submit dozens of articles to each site seperately. This is why I HIGHLY recommend you to buy the Article Marketing Robot (yes it is my affiliate link. I’d really appreciate if you buy through my affiliate link). Currently this tool comes with a list of over 6,000 article directories. It is amazing how fast it submits to ALL the directories. You will get 6,000 HIGH Quality backlinks to your website in no time!

2. Natural Backlinks I already mentioned social networks in the last chapter. Believe me these networks are traffic goldmines and you absolutely have to use them! You need to give your visitors the chance to share your content with their friends. Place a small Facebook „like“ button at the end of every post. If the visitor likes your content he will share the post with his friends. Create a twitter profile and put a „Follow Me“ button on the end of every post. If your content is good enough, people want to hear more from you and follow you. Often people even link back to your article or piece of content from their own websites.

45


All in all you don’t have to do additional work in order to get backlinks. Just post content which people really like to read and they’ll be happy to share it with other!

3. Voting For Other Bloggers There are many great platforms where blogger can vote for other blog posts. I personally use the five biggest ones below: BlogEngage.com BlogInteract.com Serpd.com Blokube.com BizSugar.com I don’t submit all of my posts and I try to vote often for posts I like. Try to connect with people and vote on their posts. Keep it real and don’t go “blind voting” for everything on the home page. These sites can bring very targeted traffic to your blog considering they are pretty focused. Not to mention that once you have a great post shared on those sites (and it makes it to a home page) you will have your blog flooded with targeted visitors.

46


4. Social Bookmarking Sites Basically, social bookmarking sites are sites that allow users to post their favorite sites, using tags (keywords) to categorize and organize them Then other users can take these bookmarks and add them to their own collection or share them with even more users. Here are the top ten social bookkmarking sites on the Web - the sites that will bring you the most traffic and the most valuable backlinks to your site: Digg Folkd Kwoff Ebaumâ&#x20AC;&#x2122;s World LinkaGoGo Spotback A1 Webmarks Tagza Plime So force Another big advantage of those sites is that they have great Google Pageranks. That means they are trusted by Google. For that reason your bookmarks will often gain high Google rankings without any further promotion!

47


5. Contextual High PR Homepage Backlinks For me personally this is the „ultimative“ way of getting high quality backlinks. Google considers this type of backlinks on the highest quality hence you get a huge boost in your search engine rankings. The only disadvantage for the most marketers is: You have to buy those links. See many people, especially new Internet marketers don’t have authority websites with a high Pagerank. This is the reason why many marketers sell backlinks from their authority websites. A link on such a website costs anywhere from $1 - $2. Buying those links will pay out. I guarantee that! If you buy packages of 20 – 30 links you will gain an IMMENSE instant authority from Google. Within only days Google will pick up those backlinks and immediately push your website up to the top rankings! Remember you will have almost no competition when you start to create a review site on a product. You have the best opportunities to build your credibility as soon as possible and secure the first rankings. Let me show you my personal source for that kind of backlinks. The best forum for discussion about backlinking I know is the „Backlinks Forum“. There is a big Classified Ads section where you can buy those link packages. Let me show you an example: 48


45 Most Poweful Backlinks

Here is someone who delivers 45 of such powerful Homepage backlinks. He offers even a 90-day Trial which means that you will immediately receive your money back if you donâ&#x20AC;&#x2122;t get an improvement of your search engine rankings. There is absolutely no reason why you shouldnâ&#x20AC;&#x2122;t try those backlinks. Again I promise, you will not regret that! Still not confident enough to buy those links? Ok I have another last great opportunity to get the best backlinks available: High PR Homepage Backlinks... The service is called SEO-Console

5.2 What Exactly Is SEO-Console? SEO-Console is a new and revolutionary system for marketing and promotion of websites in search engines. Publishers are able to sell ad space on their websites, while advertisers may buy those ad spaces and place a backlink on the high PR websites.

49


Take a look at the huge amount of registered websites:

Notice here are only the Websites listed and not the indivdual webpages of each site! Now here comes the best part: You can get a backlink on a PR5 website for 0.01$ ... PER MONTH!!

You donâ&#x20AC;&#x2122;t believe me?! I can understand you really well.. I didnâ&#x20AC;&#x2122;t believe it either. But people really sell ad spaces for such a ridiculousy amount, seriously! Take a look at that:

50


Using SEO-Console I always buy packages of 100 Backlinks for lousy $7 -$9 per month. Itâ&#x20AC;&#x2122;s amazing what you can get there. Go ahead and register as an advertiser as soon as possible! Oh I forgot to tell you that you can cancel the backlinks any time you want. You donâ&#x20AC;&#x2122;t need to stay with those links for a full month, a year or any other timeframe. You can cancel the backlinks anytime and invest your money in other projects if you like!

51


5.3 Why 95% Of Your Off-Site SEO Is Useless Yep, that’s most certainly true. Taking the effort and buying and creating all kinds of backlinks is most certainly completely USELESS! If Google does not know your backlinks exist, they won’t count it. I have found out that in the worst case 95% of my backlinks do not get indexed. So which kind of backlinks need help and most important: How do you help Google to find all your backlinks?! All in all backlinks on pages with low traffic and low authority are not as much visited by the Google bots than high authority websites. If you buy those High PR backlinks from websites with much traffic you probably won’t have a problem indexing them, as Google bots visit those sites quite often and find your backlinks in no time. In most cases your backlinks will even get indexed within a few hours.

Backlinks from social bookmarking sites, article directories, comment backlinks, forum profiles are not as good as High Pr backlinks. In most cases Google will not find those backlinks as they haven’t that kind of authority and have most certainly an extremely low traffic amount. Hence you need to help Google to find these backlinks. I already mentioned in one of the last chapters the importance of „pinging“.

52


Pinging means that notify Google about new content on a particular site. But it would be awful to ping every single link if you’ve created thousands of them, wouldn’t it? For that reason I have searched for some „bulk pinging tools“ and came up with two very impressive and free services:

1. Pingfarm Pingfarm is really cool and easy to use. Actually it’s pretty self explaining. Take your list of backlinks, one link per row, and paste it into the textarea, hit „MASS PING“ and leave it open for a few minutes. 2. Bulkping Bulkping is actually pretty the same. However I always use those two sites. It won’t hurt to notify Google one or two times more about the new content.

But I also need to be honest with you. Using those two services bring moderate results. Within four days I always get between 10% - 20% of the backlinks indexed when I only use those services. It’s a great increase, sure, but it also gets even better. I tried many different so called „indexing“ services. Those people promise that they will get 80%, 90% or even 100% of your backlinks indexed. These claims are huge and I found out that they’re scam as well. 53


There is only one service which brought some great results for me and it is the best I know. Using them I get 40% of all my backlinks indexed within 72 hours of submission. After 10 days I even notice that 60% - 70% of my links are indexed. How do they do that? Pinging services literally „notify“ the search engine bots, that there is new content on the particular URL. You can imagine how many MILLIONS of links are established every day. The bots simply can not crawl every single one of them. The Backlinks Indexer literally FORCES the bots to visit your backlink and index it. They syndicate your backlink to thousands of other blogs, RSS Aggregators, Bookmarking sites, etc. They build backlinks to your backlinks, so to say. That means that even every single one of your backlinks has hundreds of other backlinks and that shows the bots that these links have to be „important“, as they gain many attention from other sites within just a short amount of time. I strongly recommend using Backlinks Indexer for your websites. Just try it. They offer a free 5 day trial. I promise you will be amazed by the indexing rates!

54


5.4 Fiverr + Social Media Traffic = Goldmine?! Ok now we have researched extensively on the subject of Off-site SEO. In this last chapter I’ll talk about the traffic source I recently found accidently. I think I already stressed enough how significant traffic from sources like Facebook or Twitter are. In case you’re an absolute beginner in the area of Internet marketing you probably don’t have a great fanbase on any of those sites. Recently I found a great way to receive huge traffic from those sources. Fiverr is a goldmine when it comes to SEO services. People are offering crazy things for just 5$ and you should not pass the opportunity to receive outstanding services for such a low price. You can get users to post to THOUSANDS of people on their Twitter or Facebook accounts for only five bucks! You will get serious traffic from those sources and Google will notice immediately when you receive hordes of visitors from those social networks. Your message will most probably go viral, if it’s good content you’re sending them and a lot more people will see your website!

55


Check out this guy:

He tweets your message to almost ONE HUNDRED Thousand people for only five bucks! Imagine how many people will see your site, read it, link back to your site, and probably buy the product you’re offering!! This guy has a 96% positive rating. He actually delivers what he promises. In order to make your life much easier you have received my personal „Top Ten Fiverr Gigs“. It’s a list with ten Fiverr users with whom I’ve worked together already. The list containts everything from social media traffic, press releases, website analysis up to .edu backlinking. However in a few months the list becomes outdated and many of those Gigs won’t be available anymore (unfortunately). 56


Before you’ll get completely confused  here’s what I do in order to receive the best Fiverr Gigs: 1. Head over to Fiverr 2. In the search bar I either type Facebook or Twitter 3. Filter the results by „Popularity“ That way I will receive the best Gigs on that topic. Trust me, there are a lot!

57


6.

Conclusion

Congratulations on completing the „Clickbank Profits Formula 2011“. You now have the full step-by-step system that I personally use to generate thousands of dollars in affiliate commissions. It is crucial that you follow every single step from this course in order to replicate my exact system. You won’t make any money just by reading this e-book. Remember, this is a proven system that I am using to generate a significant revenue on the internet. In order to make it EVEN EASIER for you I established a „fast step-bystep“ action plan. I included this plan as a bonus to this WSO. Please open the action plan and print it out. It is a checklis for you to go through while creating your affiliate websites. If you go through that checklist using all the strategies I taught you in this WSO, I PROMISE, you will earn money with your very first website. REMEMBER one last thing: Creating such an affiliate website will take you probably not more than five hours. So please take the time and produce at least one or two such sites. After seeing HOW SUCCESSFUL these little sites are, you will be more than happy to create dozens of such sites and increase your revenue every day! 58

Turning Your Knowledge into Money  

Selling your services may be the ideal solution to your cash flow problems. A service differs from a product because it isn’t tangible. You...

Read more
Read more
Similar to
Popular now
Just for you