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First Cut Development Glossary

Jhon Fredy RodrĂ­guez Gordillo

School of Modern Languages

Escuela Colombiana De Carreras Industriales

Student enrolled in the program The Modern Language ECCI e-mail mcjhonf@hotmail.com


1. Public administration: is a vague term limits comprising the set of public organizations that perform administrative and management function of State1 and other public entities with legal personality, whether regional or local. By function, Public Administration makes direct connection to citizenship and political power, satisfying the public interest immediately, in contrast to the legislature and the judiciary, which they do so immediate.

2. Storage: within the operation of secondary storage administrator, the file is a high figure, as this is where you store your programs and valuable information. 3. Analysis: in the broadest sense, is the decomposition of a whole into parts in order to study its structure, operating systems, functions, etc. 4. Autonomy: faculty or power of an integrated territorial entity other than to govern according to their own laws and agencies. 5.

Self: Ability of a person to control and govern themselves

6. Advertising campaign: is a series of advertising messages that share a single idea and theme. Advertising campaigns appear in different media across a specific time frame. 7. Purchasing power: a certain quantity and quality of goods and services that has a currency, whether in the country or abroad. 8. Customer: the person or company receiving a good, service, product or idea in exchange for money or other items of value. 9. Commerce: a socio-economic activity involving an exchange of some materials that are free in the market for buying and selling goods and services, whether for use, for resale or processing. 10. Competition: a situation in which economic actors are free to offer goods and services in the market, and choose who buy or acquire these goods and services. This generally results in a situation in which, for a given good, there is a plurality of vendors and a plurality of plaintiffs.


11. Perfect competition: the situation of a market where companies lack the power to manipulate the price (price takers), and there is a welfare maximization. 12. Smuggling: s input, output and clandestine sale of goods prohibited or rights in which local authorities disappoint. 13. Creation: Production imaginative or intellectual author.

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14. Demand: is defined as the quantity and quality of goods and services that can be purchased in different market prices for a consumer (individual application) or by all consumers (or market total demand), at a given time. 15.

Wishes: craving a satisfier is specific to a need.

16. Boost: Add pizzazz to an activity, develop or have become more important: 17. Distribution: the way it distributes wealth among socioeconomic strata. In trade, the distribution is the distribution of products and services: Channel distribution network of electricity distribution, retail and specialized mass distribution. 18. Private companies: a company dedicated to businesses whose owners can be nongovernmental organizations, or which are shaped by the relative number of owners not publicly traded on a stock exchange. 19. Financial institutions: private institutions are legally authorized to conduct financial transactions, mortgage, capitalization and savings, in any sector of the economy while maintaining direct relationship with customers. 20. otherwise.

Establishment: Place which makes a trade, business or

21. Counterfeiting: is an act consisting of the creation or modification of certain documents, outcomes, outputs (goods or services) in order to make them look like real, or to alter or simulate the truth


22. Funding: the act of giving money and credit to a company, organization or individual, obtain resources and payment to be allocated to the purchase of goods and services. 23. Home and Family: Those who use the operators to meet the common needs that through this can have a big improvement to the country. 24. Exchange: exchange of goods and services and trade, unmediated exchange of money or barter, economic exchange, usually mediated by money. 25. Market: in economics, is any set of transactions or agreements to exchange goods or services between individuals or associations of individuals. These participants may have as individuals, companies, cooperatives, ONG, etc. 26. Currency: is a piece of sturdy material, weight and uniform composition, usually stamped metal disc shaped with distinctive elected by the issuing authority, which is used as a measure of change. 27. Monopoly: it is a privileged legal or market failure, in which there is a producer (monopoly) supplier that has a large market power. 28. Monopsony: a market failure situation that occurs when there is a single consumer market, rather than several. 29. satisfy.

Need: a need for a person is a sense of lack with the wish to

30. Offer: is the system of market economy rests on the free play of supply and demand 31. Oligopoly: is a market dominated by a small number of sellers or service providers (oligopoly-oligopolists). Because there are few participants in this type of market 32. Oligopsony: a situation of imperfect competition that arises in a market where there is a small number of applicants which is deposited and power control on prices and quantities of a product on the market. 33. Thought: and activity is the creation of the mind; said of everything that is brought into existence through the activity of the human intellect.


34. Square: is a public urban space, large and open, which usually perform a variety of activities 35. Positioning: the 'place' that the mental perception of a customer or consumer has a brand, which is the main difference between this and your competition. Also to the product's ability to alienate the consumer. 36. Price: Usually referred to as payment or reward price assigned to securing an economic good or service or, more generally, any commodity. 37. Sale Price: I was talking to a pubic counter the price of a product, we will say that we add costs and let’s add the profit margin we want to win and that's our selling price. 38. Prestige: Is a word commonly used to describe reputation, fame or the laurels of a person or institution, although it has three somewhat related meanings that, to some degree, may be contradictory. 39. Product: it can refer to the result of any process, especially (according to the RAE): *Production *Sale *Multiplication (also used to denote the operation itself) 40. Promotion: is a tactical tool-controllable mixture or mix marketing (4 P's) which combined with the other three tools (product, place and price) generates a certain response in the target market for companies, organizations or individuals that used. 41. Profitability: the ability to produce or generate additional profit on the investment or effort. 42. Rest of the world: Those entities from other countries who want to contribute to the country with services and products changing the open closed economy. 43. Services: a set of activities to meet the needs of a client. Services include a variety of activities performed by a growing number of officials working for the state. 44. Rate value: already mentioned but let me repeat for the importance that when evaluating projects.


45. Trends: it is absolutely essential to the technical approach to market analysis. 46. Transport: to move from one place to another in any element generally persons or property. Transport is a fundamental activity within society. 47. Barter: is the exchange of items or services for other items or services and differs from the usual sales that intermediate liquid money in the transaction. The contract by which two people access a barter exchange is called. 48. Username potential: the terms were unreasonable considering the cost structure of the potential user of the license, without analyzing the possible existence of other factored. 49. their activities.

Real User: is one of need and use the information to develop

50. Sales: Is one of the most sought by companies, organizations or individuals that offer something (products, services, or other) in your target market, because its success depends directly on the amount of times you perform this activity, how well they do and how do find it profitable.


Glossary # 1 fundamentals of marketing jhon rodriguez