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Problems to resolve

Everything is going mobile Local or global brands who want to use the medium face different problems: The fragmentation (Telco’s and OS) and the complexity of the medium which limit the possibility of mobile campaign development. The Mobile is also used as a stand alone medium and used in principal for push campaigns SMS or banner on mobile portal which are more and more considered as SPAM by the phone owners. The mobile is considered as a “walled garden” by the initial actors (Telco’s and handset manufacturers) and cost and data collection remains a problem. The end users also face problems to use mobile as a medium. We can resume the situation by: a problematic User Interface and Navigation, cost not yet acceptable and marketing on the personal medium not yet targeted. a new way to approach mobile “TheTMSway”


Problems to resolve

Everything is going mobile Local or global brands who want to use the medium face different problems: The fragmentation (Telco’s and OS) and the complexity of the medium which limit the possibility of mobile campaign development. The Mobile is also used as a stand alone medium and used in principal for push campaigns SMS or banner on mobile portal which are more and more considered as SPAM by the phone owners. The mobile is considered as a “walled garden” by the initial actors (Telco’s and handset manufacturers) and cost and data collection remains a problem. The end users also face problems to use mobile as a medium. We can resume the situation by: a problematic User Interface and Navigation, cost not yet acceptable and marketing on the personal medium not yet targeted.


TMS Approach

TMS provide a user friendly platform and services to develop rich Mobile offers, automatically optimized for each OS, Telco’s independent to reach all targeted users and with authorized data collection. TMS provide the tools (widgets) to bridge offline and online Media to the Mobile offer in 1 click. Distribution available in 160 countries TMS provide a self service access to the platform and premium services developed by the TMS team for brands, media and merchants On the consumer side, TMS provide pull services with different user friendly access to mobile offers which are based on rewards, coupons and high value content or transaction requested to compensate the connection costs.


TMS Approach

The self service platform www.tmsfactory.com

TMS provide a user friendly platform and services to develop rich Mobile offers, automatically optimized for each OS, Telco’s independent to reach all targeted users and with authorized data collection. TMS provide the tools (widgets) to bridge offline and online Media to TMS mobile offer TMS shortcode* can be Alphanumeric TMS widget is a pull service that let you the Mobile offer in 1 click. Distribution available in 160 countries Enter you cell # in a form to or can include up to 4 letters Receive in real time the mobile offer Via a free message (SMS) alert* •TMS has a telco's independent platform to operate in 160 countries

Sample of TMS code: OLAY 41 75 A shortcode is accessible via: TMSsearch.com And provide an access to a Localized mobile offer

TMS provide a self service access to the platform and premium services developed by the TMS team for brands, media and * A SMS short code service like Influencers & trust agents but Telco’s neutral… in other words merchants It avoids dealing with Telco’s Friend recommendations Communities

On the consumer side, TMS provide pull services with different user friendly access to mobile offers which are based on rewards, coupons and high value content or transaction requested to compensate the connection costs.


TMS Approach

The self service platform www.tmsfactory.com

TMS provide a user friendly platform and services to develop rich Mobile offers, automatically optimized for each OS, Telco’s independent to reach all targeted users and with authorized data collection. TMS provide the tools (widgets) to bridge offline and online Media to TMS mobile offer TMS shortcode* can be Alphanumeric TMS widget is a pull service that let you the Mobile offer in 1 click. Distribution available in 160 countries Enter you cell # in a form to or can include up to 4 letters Sample of TMS code: OLAY 41 75 A shortcode is accessible via:

Receive in real time the mobile offer Via a free message (SMS) alert* •TMS has a telco's independent platform to operate in 160 countries

TMSsearch.com TMS provide a to self service access to the platform and premium And provide an access a Localized mobile offer services developed by the TMS team for brands, media and * A SMS short code service like Influencers & trust agents but Telco’s neutral… in other words merchants It avoids dealing with Telco’s Friend recommendations Communities

On the consumer side, TMS provide pull services with different user friendly access to mobile offers which are based on rewards, coupons and high value content or transaction requested to compensate the connection costs.


Our difference Some marketers consider the Mobile as a stand alone medium or as part of a 360 campaign

TMS leverage the Mobile using the medium as a Bridge between media and consumers

Consumer

They sell ad space including space on mobile web site

We sell ads as rich mobile web site And we provide simple & direct access from any other Media support


Our difference Some marketers consider the Mobile as a stand alone medium or as part of a 360 campaign

TMS leverage the Mobile using the medium as a Bridge between media and consumers

The company as developed a new shortcode technology and a widgets library to offer a 1 click access to mobile offers from all different other media offline and online.Consumer This approach and these tools allow us to access the mobile market with a largest angle than companies like Admob who has also developed a self service platform for marketer but to push ads on banners in existing mobile sites and app., We provide solution to marketers, media and merchants to use TMS services as vehicle to deliver personal message requested by consumers from any media support. The new shortcode technology developed by TMS will be use for promotion but also for real time mobile transaction Telco's free. They sell ad space including space on mobile web site

We sell ads as rich mobile web site And we provide simple & direct access from any other Media support


Our difference

A short code is essentially an abbreviated phone number used for: - Text (SMS) messaging - Multimedia (MMS) messaging - and now for URL messaging with (TMS) short codes

Powered by TheTMSway 2009


Our difference

A shortcode telco’s free “TMS code” and a new mobile search engine of code “TMSsearch.com” for real time interaction Media to Mobile

Enter the code OLAY 41 75 in TMSsearch.com using your mobile

Localized answer Powered by TheTMSway 2009


Our difference

Shortcode Samples

Powered by TheTMSway 2009


Our difference

Shortcodes Samples

Powered by TheTMSway 2009


Conclusion

TheTMSway offers A “do it your self” platform with a large advance to the market competitors, built for global mobile business and proximity marketing campaigns. An innovative Shortcode technology, bridging media to mobile to launch actions, which can become a killer app via the free distribution

Thanks for A Telco’s independent offer which answer the expectation of your business developers attention! A multi Billions US$ market where pure players can get shares A team with experience and an innovative and worldwide vision of the mobile business

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