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Walter Astrada, 2008

For Action

Andrew Biraj, 2012


Dilemma Precedents and Inspirations Audience Prototype Evaluation Schedule Feedback

Frederico Andrade for

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If you see something, do something. It’s not complicated.

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Opportunity to become involved with social movements around the world is largely and increasingly available.

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The world doesn’t stop, there is always news being made.

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REUTERS/Stringer Frederico Andrade for

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Heba Farouk Mahfouz Dilemma

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Possible action is plagued by fear and helplessness. There is an acutely overwhelming awareness of scale.

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1 Frederico Andrade for

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This can be attenuated, if not altogether eliminated, by intelligent and emotive design.

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Frederico Andrade for

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The goal of this project is to provide clarity and opportunity to act on behalf of news that concerns us.

Frederico Andrade for

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Frederico Andrade for

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A general survey of the bigger non-governmental organizations (NGOs) reveals a superficial interest amidst the social networks.

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8,037,067

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Each of the eight NGOs presented commands an average of 1 million likes on it’s main property.

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Frederico Andrade for

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With regards to news, it is largely consumed through social networks.

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10,524,183

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Each of the five examples commands an average of 2.1 million likes, corresponding to views.

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+

Frederico Andrade for

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By using traditional news and social media in conjunction, better guidance can show news readers what is being done in philanthropy and activism.

Frederico Andrade for

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Dilemma Precedents and Inspirations Audience Prototype Evaluation Schedule Feedback

Frederico Andrade for

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A brief technical and conceptual survey of the news-action field.

Frederico Andrade for

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Frederico Andrade for

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An example of facilitating donations through published media.

Frederico Andrade for

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Frederico Andrade for

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A chrome extension that parses and hides political content, relevant to the 2012 American presidential election.

Frederico Andrade for

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Frederico Andrade for

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A socially oriented crowd-funding platform with a distinctively light tone of voice and unquestionable star power.

Frederico Andrade for

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Frederico Andrade for

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An ethical precedent that looks to end discrimination by raising awareness and promoting inclusion of all peoples worldwide.

Frederico Andrade for

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TED Talk - How social media can make history.

Frederico Andrade for

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Here Comes Everybody, a book that looks into the power of multiplying social network connections for greater action than was possible before.

Frederico Andrade for

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Dilemma Precedents and Inspirations Audience Prototype Evaluation Schedule Feedback

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A survey of the target audience.

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Frederico Andrade for

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Local news readers, interested in small scale issues with local impact.

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Frederico Andrade for

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But also international news readers, concerned with the big movements of world politics.

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Frederico Andrade for

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Mobile people, who consume their news on the go, and use their tools and friends to multiply their news intake efficiency.

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Dilemma Precedents and Inspirations Audience Prototype Evaluation Schedule Feedback

Frederico Andrade for

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Proof of concept.

Frederico Andrade for

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Facebook

Publisher page

Publisher NGO Page share

Timeline

NGO Page

read

Profile

Page

Page

learn more

Proposed interaction sc Action opportunity

in the news

For Action Internal link Overlay Link

NGO

Data transfer

Proposed interaction scheme Action opportunity Action for Frederico For Andrade Internal link

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Flow chart.

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Early exploration including a call to action button on Facebook.

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Frederico Andrade for

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Second exploration including a

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for ac button on a publisher’s website.

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Example of opportunity popup.

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A curated selection of petitions, opportunities to offer gifts or volunteer is presented.

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The profile tracks the user’s activity and offers feedback on the user’s contribution of time or money.

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Dilemma Precedents and Inspirations Audience Prototype Evaluation Schedule Feedback

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Early feedback.

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The content of the news is overwhelming in and of itself. The barrier to entry comes from a learned helplessness with regards to international issues.

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Guilt is as legitimate a motivator as any, and is most powerful right after a certain news item is consumed.

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Once the user overcomes their fear to get involved, reward them with something meaningful.

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Frederico Andrade for

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The technical requirements of this project are vast.

Frederico Andrade for

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Evaluation

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Dilemma Precedents and Inspirations Audience Prototype Evaluation Schedule Feedback

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Second semester thesis planning.

Frederico Andrade for

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Schedule

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3 week cycles

Iterate on feedback

Prototype

User test

1 week

1 week

1 week

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Three week cycles of iteration, design and testing.

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Dilemma Precedents and Inspirations Audience Prototype Evaluation Schedule Feedback

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Second set of feedback.

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Sven Travis

Ken Paprocki Josh Clark

12.10.12

12.11.12

12.13.12

Merge petitions and volunteering into a community builder and manager.

Too much presentation for the time given, rushed and too condensed.

Track articles and digest over time. Present suggestions to reader based on preferred content.

Interested parties might form communities around the issues, and then take, guide and direct action towards the cause as a whole.

Must have a robust backend tracking system for the action taken.

Fake a prototype.

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Be more mindful of chosen language. “Activism” and “Donation” are very charged concepts and create a barrier to entry for the user.

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Calendar reminders weekly moment of caring and taking action. Rate user action like amazon: “Users who read X also read Y”

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Special thanks to Pascal Glissmann, the members of thesis class, and all of those who took the time to learn about the project.

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Frederico Andrade BFA DT


Thesis 1, Frederico Andrade, For Action