The Frederick News-Post Media Kit 2021

Page 1

MEDIA KIT 2021 No one reaches more people in Frederick County than

The Frederick News-Post. PRINT •

40,000+ 65,000+ daily readers

households reached

DIGITAL • 35,000+ daily unique users • 43,000 daily unique sessions • 77,000+ daily page views Contact your multimedia marketing consultant at 301-662-1163 or advertising@newspost.com.


We Deliver Frederick County The Frederick News-Post’s Circulation by Zone Program Zip code clusters allow preprint customers maximum flexibility in targeting households.* ZONE | ZIP CODE | TOWN 1

21701 Frederick City 21702 Frederick City 21762 Libertytown

2

21765 Lisbon 21770 Monrovia 21771 Mount Airy 21774 New Market 21797 Woodbine 21157 Westminster 21158 Westminster 21776 New Windsor

3

4

17214 Blue Ridge Summit 17268 Waynesboro 17320 Fairfield 17325 Gettysburg 21719 Cascade/Fort Ritchie 21727 Emmitsburg 21757 Keymar 21778 Rocky Ridge 21780 Sabillasville 21787 Taneytown 21788 Thurmont 21791 Union Bridge 21793 Walkersville 21798 Woodsboro 21703 Frederick City 21704 Frederick City 21710 Adamstown 21717 Buckeystown 21754 Ijamsville 20837 Poolesville 20841 Boyds 20838 Barnesville 20842 Dickerson 20850 Rockville 20855 Derwood

ZONE | ZIP CODE | TOWN 4

20871 Clarksburg 20872 Damascus 20874 Germantown 20876 Germantown 20877 Gaithersburg 20878 Gaithersburg 20879 Gaithersburg 20882 Gaithersburg

5

20176 Leesburg 20180 Lovettsville 21713 Boonsboro 21716 Brunswick 21755 Jefferson 21756 Keedysville 21758 Knoxville 21777 Point of Rocks 21779 Rohrersville 21790 Tuscarora 25401 Martinsburg 25414 Charles Town 25425 Harpers Ferry 25443 Sheperdstown 21714 Braddock Heights 21718 Burkittsville 21740 Hagerstown 21741 Hagerstown 21742 Hagerstown 21746 Hagerstown 21769 Middletown 21773 Myersville 21782 Sharpsburg 21783 Smithsburg 21782 Sharpsburg 21195 Williamsport

* Inserts available Wednesday and Saturday.

Combined with our total market coverage publication, the Frederick County Connector, we deliver to most Frederick households.

Contact your multimedia marketing consultant at 301-662-1163 or advertising@newspost.com.


Frederick County Demographic Profile *

Education

*

Population ............. 259,547 Male............................................ 49.3%

High School or Equivalent................. 24.3%

Female........................................ 50.7%

Some College.................................... 19.2%

Median Age................................. 39.2

Associate’s Degree............................ 8.3% Bachelor’s Degree............................. 23.1%

$$

Median Household Income

$88,502 Maryland: $78,916

Graduate or Professional Degree...... 17.5%

Average Household Income

$106,439 Maryland: $103,845

*

Race/Ethnicity

White Alone.................................... 80.7% Black Alone..................................... 10.7% Hispanic/Latino............................. 10.5% Asian Alone.................................... 5.0%

1

* Households .................... 91,405

Ownership Rate...................................74.8% Median Home Value.............................$323,600 Median Household Income..................$91,999 Average Household Size**....................2.67

Per Capita Income

$39,566

Maryland: $39,070

Sources: Population: U.S. Bureau of the Census (American Factfinder-Quick Facts), July 2019; Age, Households, 2018. 1 Hispanics may be of any race, so also are included in applicable race categories. Income: Frederick County Office of Economic Development.

Contact your multimedia marketing consultant at 301-662-1163 or advertising@newspost.com.


Our Audience

The Frederick News-Post in Print and Online

EDUCATION

Furniture/Decorating 78% Fitness/Exercise 79% Gardening 72% Crafts 62%

14% GRADUATE

AL

87%

23%

39%

COLLEGE GRADUATES HIGH SCHOOL GRADUATES ON

Electronics

25%

21%

VO CA TI

all households in Frederick County

%

INTERESTS

0. 4=

LIFESTYLE

AGE

HOUSING UNKNOWN

74%

3 & RENTERS

HOMEOWNERS

8% 18-34

29% 35-54

43% 65+

20%

UNKNOWN

55-64

unknown

Gourmet 60% Fashion 65% Pets 44%

41%

HOUSEHOLD

Automotive

40%

INCOME

Home Improvement

42%

Up to $19,999

5.19%

$20,000 - $39,999

10.54%

$40,000 - $59,999

10.93%

and $399,000.

$60,000 - $79,999

22.43%

$80,000 - $99,999

14.42%

$100,000 - $124,999 6.87%

34%

$125,000 - $149,999

4.33%

homes worth

$150,000+

14.18%

Hunting/Shooting 37% Green Living

39%

Dieting 38% Recreational Vehicles

44%

Dog Owners

34%

Cat Owners

37%

BlueVenn and Acxiom Corporation

Unknown 11.11%

of readers own homes worth

between $250,000

of readers own between $400,000 and $1 million plus.

Contact your multimedia marketing consultant at 301-662-1163 or advertising@newspost.com.


Modular Print Advertising FNP Broadsheet Ad Sizes & Base Rates

Double Truck 13 col x 20 in Mon - Fri $7,956 Weekend edition $8,424

Full Page 6 col x 20 in Mon - Fri $3,672 Weekend edition $3,888

3/4 Page 6 col x 15 in Mon - Fri $2,754 Weekend edition $2,916

Reservation Deadline • Noon,

two business days prior to publication.

Ad Approval Deadline • Tues

- Fri, noon day prior to publication • Sat and Mon, 11 a.m. Friday

Mechanicals 1/4 Page H 6 col x 5 in Mon - Fri $918 Weekend edition $972

Front Page Banner 6 col x 2 in Mon - Fri $1,333 Weekend edition $1,500

Weekend edition publishes Saturday. Rates apply only to broadsheet ad sizes shown. Prices include color. Non-modular advertising is available on a per column inch basis at the open rate of $36 pci for the Saturday edition and $34 pci Monday-Fri. There is an additional $14.98/ad for a seven-day inclusion in our Marketplace Carousel slideshow on FrederickNewsPost.com.

• • • • • •

1 Col = 1.57 inches 2 Col = 3.25 inches 3 Col = 4.93 inches 4 Col = 6.61 inches 5 Col = 8.29 inches 6 Col = 9.97 inches

1/2 Page V 3 col x 20 in Mon - Fri $1,836 Weekend edition $1,944

1/2 Page H 6 col x 10 in Mon - Fri $1,836 Weekend edition $1,944

1/4 Page V 3 col x 10 in Mon - Fri $918 Weekend edition $972

Advertiser Success Story My practice is 100% dedicated to helping my patients feel and live better. The Frederick NewsPost is dedicated to helping me reach those patients. I started advertising with the Frederick News-Post shortly after opening my Frederick office in 2017. I am more than pleased with the results. My weekly print and digital ads have helped me help my patients.

–Dr. Thomas K. Lo, D.C., M.A.

Contact your multimedia marketing consultant at 301-662-1163 or advertising@newspost.com.


Expand Your Audience With 72 Hours - Our Weekly Entertainment Publication

Ad Sizes & Base Rates

Full Page 5 col x 11 in $1,600

2/5 Page V 2 col x 11 in $700

1/5 Page H 2 col x 5.44 in $375

4/5 Page 4 col x 11 in $1,350

2/5 Page H 5 col x 4 in $700

1/10 Page H 2 col x 2.66 in $185

3/5 Page 3 col x 11 in $1,050

1/3 Page 3 col x 5.44 in $550

Page Banner 5 col x 1.5 in Front $500 Inside $275

1/2 Page 5 col x 5.44 in $960

Also distributed outside The Frederick News-Post, reaching a younger, active audience at colleges, restaurants, bars and entertainment venues

1/4 Page H 5 col x 2.66 in $450 Rates apply only to tab ad sizes shown. Prices include color. Non-modular advertising is available on a per column inch basis at the open rate of $36 pci. There is an additional $14.98/ad charge for seven-day inclusion in our Marketplace Carousel on FrederickNewsPost.com.

Publishes Thursdays

Reservation Deadline Monday at noon

Ad Approval Deadline Tuesday at noon

Mechanicals • • • • •

1 Col = 1.74” 2 Col = 3.59” 3 Col = 5.45” 4 Col = 7.30” 5 Col = 9.15”

Contact your multimedia marketing consultant at 301-662-1163 or advertising@newspost.com.


Expand Your Audience With Frederick County Connector

Ad Sizes & Base Rates

Full Page 5 col x 11 in $719

2/5 Page V 2 col x 11 in $326

1/5 Page H 2 col x 5.44 in $170

4/5 Page 4 col x 11 in $601

2/5 Page H 5 col x 4 in $323

1/10 Page H 2 col x 2.66 in $85

3/5 Page 3 col x 11 in $470

1/3 Page 3 col x 5.44 in $247

Page Banner 5 col x 1.5 in $200

1/2 Page 5 col x 5.44 in $396

Delivered to most households that do not subscribe to The Frederick News-Post

1/4 Page H 5 col x 2.66 in $203 Rates apply only to tab ad sizes shown. Prices include color. Non-modular advertising is available on a per column inch basis at the open rate of $18 pci There is an additional $14.98/ad charge for seven-day inclusion in our Marketplace Carousel on FrederickNewsPost.com.

Publishes

Ad Approval Deadline

Reservation Deadline

Mechanicals

Thursdays

Friday at noon

Tuesday at 2pm

• 1 Col = 1.74” • 2 Col = 3.59” • 3 Col = 5.45” • 4 Col = 7.30” • 5 Col = 9.15”

Contact your multimedia marketing consultant at 301-662-1163 or advertising@newspost.com.


Real Estate Marketing How to Raise the Bar

STEP 1 CHOOSE YOUR BRAND PLAN

• • • •

onthly commitment in M redesigned Saturday Real Estate section. o yearly contract; flexible N spending every month. bility to break ads down to A smaller sizes. ualify for local online rates Q as low as $3 CPM.

BRAND PLANS 2021 PLAN SPECS Monthly investment Base ad size (may be split) Ads per month Monthly inches Qualified CPM rate

PLAN 1

PLAN 2

PLAN 3

PLAN 4

PLAN 5

PLAN 6

$750

$1,260

$1,530

$1,800

$3,000

$3,960

1/4 page

1/2 page

1/2 page

Full page

Full page

Full page

2

2

3

2

4

6

60

120

180

240

480

720

$5.00

$4.50

$4.00

$3.50

$3.00

$3.00

THE Fine print: Online impressions must be used within 30 days of Brand Plan term. All ads must be modular to qualify for these rates, meaning they must be eighth, quarter, half and/or full pages. Ads may be used for any purpose, including open house ads, but open house advertising under Brand Plan terms will not qualify for the Open House Finder map, described in Step 2. Prices above do not include Marketplace Carousel fee of $10.50 per ad, which is strongly recommended, although not required.

Contact your multimedia marketing consultant at 301-662-1163 or advertising@newspost.com.


Real Estate Marketing How to Raise the Bar

STEP 2 Drive Activity with Class Packs and Open House 2x2 Packs

• • • •

eeply discounted classified D and 2x2 Open House programs support brand marketing. urchase packs of two to P 10 with no long-term commitment. acks include digital and P print. acks can be purchased by P agents of firm with any level Brand Plan.

FOUR-DAY CLASS PACKS PLAN SPECIFICATIONS

TWO-PACK

FOUR-PACK

10-PACK

Homes listed each day 2 4 Four-day cost per home $24.00 $20.00 Package cost

$48.00

$80.00

10 $16.00 $160.00

OPEN HOUSE PACKS PLAN SPECIFICATIONS

TWO-PACK

2x2 Ads Rate per open house

2 4 $50.00

FOUR-PACK

10-PACK 10

$40.00

$32.00

Coming in 2021!

Carousel & map per open house Package cost

$100.00

$160.00

$320.00

The fine print: Classified Class Packs get logo plus photo and up to 10 lines of copy. Open House ads must conform to standard template and include logo, text and one photo. Open House ads can be converted to 2x4, which doubles ad cost but not carousel & map fee. Classified ads run for thee days; Thursday through Saturday. To qualify for Open House or Class Packs, Realtor or brokerage must have purchased a Brand Plan valid on date of publication.

Contact your multimedia marketing consultant at 301-662-1163 or advertising@newspost.com.


Real Estate Marketing How to Raise the Bar

STEP 3 BUILD YOUR LISTS

EMAIL MARKETING DIRECT MaIL LEADGENERATING CONTESTS

We develop list- building programs specifically tailored to your needs. E mail Campaigns

arget intenders with email and online • Tadvertising. a leads list that includes email • Yand ou gain home addresses. • H ot leads are delivered in real time.

DIRECT MAIl Campaigns

fully-managed campaigns or • Wà lae offer carte services . ou can find prospects with geographic, • Y demographic or psychographic targeting.

OUR GUARANTEE TO YOU: Our fees are always transparent, with no long-term commitments required, so you can adjust your investment to suit your business needs. Contact your multimedia marketing consultant at 301-662-1163 or advertising@newspost.com.


Real Estate Marketing How to Raise the Bar

STEP 4 FIND MORE BUYERS

Online Targeting Social Marketing SEO & other digital services

• GWe’lleotargeting reach your customers where they live.

Ads (formerly Ad Words) • G Withoogle text-based search ads, in-app mobile ads,

banner ads and more, we’ll work with you to reach more potential local customers through Google.

targeting • F Wacebook e can target your ads demographically, geographically, to client lists

you provide, to people who share characteristics of your clients and are thus more likely to do business with you, to people who’ve liked or engaged with your page, and so much more. Based on your needs, we can also optimize your ads for the specific kinds of results you want, such as leads lists, event response (e.g. open houses) and brand awareness.

and content targeting • AWe’lludience use demographic targeting to find your best customers and deliver your ads to websites that attract them.

Contact your multimedia marketing consultant at 301-662-1163 or advertising@newspost.com.


Special Opportunities Preprints Tab (up to 12” x 10.5”)

Real Estate & Auto

number of pages

4 8 12 16 20 24 28 32 36 40 44 48

Standard (over 12” x 10.5”) 2 4 6 8 10 12 14 16 18 20 22 24 Full run (cost per 1,000) $48 $56 $57 $58 $60 $62 $64 $68 $72 $75 $79 $82

Open Inch Rate

$32.00

Contact your account executive for special frequency pricing.

Available Saturdays and Wednesdays. Single sheet: $38 per thousand For larger sizes, add $0.20 for each additional tab page or the equivalent. Specs: min. width 5”; min. height 10”; max. width 15”; max. height 11.75”. 10,000 minimum quantity. All Saturday and holiday papers require a full run. Print & deliver pricing by quote. Zone buys are available with purchase of zone 1 (core market). Contact us for pricing and quantities.

Total Market Coverage (TMC) inserts, delivered to an additional 44,000 homes, are $38 per thousand for single sheets, $44 per thousand for any other size. Contact us about additional quantities.

Delivery address:

Auctions

Open Inch Rate

$26.00

Receiving hours:

351 Ballenger Center Drive, Frederick, MD 21703

8 a.m. - 5 p.m. Monday through Friday

Employment Packages Digital & Print

Contact recruitment@newspost.com.

Sticky Notes

Self-Serve Classified Ads Available

Full-Run | Full Color Sticky Notes on the front page of the newspaper grab the reader’s attention, instantly delivering the highest visibility and immediate impact. The shelf life of your message extends beyond the paper, as customers save them on computers, refrigerators, dashboards, in office space and more.

Pricing: Daily: $55 cpm Saturday: $65 cpm Back printing: +$5 cpm

Visit FrederickNewsPost.com

Quantities:

Daily: 18,125 Saturday: 19,475 Print Size:

3” x 2.375” Deadline: Space reservation: 14 days prior Camera-ready materials: 10 days prior

Sample Sticky Note placed on the top of front page of the newspaper

Contact us for pay-for-performance options. Info@fcmsolutions.net

Contact your multimedia marketing consultant at 301-662-1163 or advertising@newspost.com.


Frequency is Key to getting results and building your brand

WHY

Branding messages build longterm customer loyalty, leading people to associate their beliefs and ideals with your company’s ideals and mission.

HOW

Running small-sized ads frequently and consistently in The Frederick News-Post will create millions of branding impressions for your business each year.

3 x 2.5 x 52

ads per week

readers per copy

weeks per year

= 6,825,000

[potential number of times you have reached the customer through print advertising!] Contact your multimedia marketing consultant at 301-662-1163 or advertising@newspost.com.


Ways to Save Consecutive Week Packages Commitment

Discount

6 Weeks

10%

13 Weeks

20%

26 Weeks

33%

52 Weeks

50%

Signed contract required. Consecutive week packages require that at least one ad be published every week in consecutive weeks for the number of weeks contracted. No other discounts apply.

Annual Spending Levels Dollar Volume

Discount

$5,000

5%

$7,500

10%

$10,000

15%

$15,000

20%

$25,000

25%

$50,000

30%

$75,000

35%

$100,000

40%

$150,000

45%

$200,000

50%

Advertiser

Success Stories Back in 2015 when I started advertising in The Frederick NewsPost, it was an investment I made for my business in my community. Moving forward to 2020, The Frederick News-Post reciprocated this relationship with offering an investment with their advertisers through their “Ogden Advertising Grant”. Not only was this a very good business decision, it was very kind of The Frederick News-Post to reach out to their advertisers and truly show “that we are in this together”.

Your thoughtfulness and support of a woman-owned small business is greatly appreciated. Bravo to The Frederick News-Post management!!

Signed contract required. Annual spending levels must be attained within a 12-month period. No other discounts apply.

It only reinforced what a very good business decision I made in being a regular advertiser in your paper.

Market Extension Discounts

THURMONT BARBER & STYLING SALON

–Barb Cline, Agency Owner of Barb Cline Travel dba/Cruise Planners

Display Frequency Discounts Frequency 2nd Ad 3rd Ad

Discount 25% 50%

All additional placements 50% OFF. Frequency discounts only apply to duplicate ads published within six days of the original ad’s publication. No other discounts apply.

FCC & 72 Hours

Frequency

Discount

6x

10%

13x

20%

26x

33%

52x

50%

Signed contract required. No other discounts apply. Must run within 12 months.

I THANK Y’ALL SO VERY MUCH for reaching out to Thurmont Barber & Styling Salon! We have truly seen a big difference with our ad! We have had five new women come in in regards to seeing our ad. Three new men also! We greatly appreciate your business and truly believe supporting small business

during this difficult time! So you support us and we support you! We truly think that paying it forward and giving back because eventually you will see that in return! Thank you so much! Sincerely, From the girls, (Cheryl, Rachel Charlotte Melyssa & Hayley)

Contact your multimedia marketing consultant at 301-662-1163 or advertising@newspost.com.


Frequency is your best value. Customers buy from businesses that they know and trust. Use the FNP Brand Builders program to become one of those businesses.

• No other media outlet can bring your business to the attention of more communities than the combined reach of The Frederick News-Post and FrederickNewsPost.com.

• Frequency is critical

• This program allows

to successful brand-building ads. We offer cost-effective print and online buying options such as our Brand Builders program.

you the frequency your business needs to stay visible and relevant with all Frederick News-Post readers.

Contact your multimedia marketing consultant at 301-662-1163 or advertising@newspost.com.


Build Your Brand with FNP Brand Builders

PLATINUM

GOLD

• 2 - 2x3 ROP per week • 1 - 2x7 ROP per week • Digital carousel • Friends to Follow & enhanced Marketplace listing • Plus 100,000 impressions/mo. on FrederickNewsPost.com

• • • •

2 - 2x2 ROP per week 1 - 2x5 ROP per week Digital carousel Friends to Follow & enhanced Marketplace listing

• Plus 80,000 impressions/mo. on FrederickNewsPost.com

COPPER • 3 - 2x3 ROP per week • Digital carousel • Friends to Follow & enhanced Marketplace listing • Plus 60,000 impressions/mo. on FrederickNewsPost.com

Value $1192.50 per week

Value $887.50 per week

Only $469 per week

Only $369 per week

Only $269 per week

SILVER

BRONZE

Pewter

• 3 - 2x3 ROP per week • Digital carousel • Friends to Follow & enhanced Marketplace listing • Plus 40,000 impressions/mo. on FrederickNewsPost.com Value $668.50 per week

Only $219 per week

• 3 - 2x2 ROP per week • Digital carousel • Plus 30,000 impressions/mo. on FrederickNewsPost.com

Value $718.50 per week

• 3 - 2x2 ROP per week • Digital carousel • Plus 20,000 impressions/mo. on FrederickNewsPost.com

Value $391.50 per week

Value $366.50 per week

Only $199 per week

Only $169 per week

Contact your multimedia marketing consultant at 301-662-1163 or advertising@newspost.com.


Leaving Money on the Table Apply for Co-op Dollars •

any manufacturers and brands offer coM op dollars to subsidize, or even cover, your advertising costs.

exchange, your business mentions or In shows their products or services in its advertising.

his allows you to advertise more and T pay less!

Ask your multimedia consultant for more information to help get you started.

50 BILLION

$

Annually

Estimated amount of co-op money in the U.S. available to local businesses for advertising. Approximately half of it is unused.*

*Marketing Land, 2015; DevHub, 2017

Contact your multimedia marketing consultant at 301-662-1163 or advertising@newspost.com.


Make An Investment In Your Business Now • Advertiser agrees to pay a weekly fee of $ __________ to be billed in 12 monthly installments, for a total spend of $___________. • The agreement is for 12 consecutive months commencing on ______________. • The agreement has been executed by the parties hereto through their authorized representatives on the date set forth below.

Agreement By signing this Agreement the advertiser accepts the following conditions: This Agreement is governed by the terms and conditions of the publication’s current rate card and general advertising policies. This Agreement may be terminated by either party with 30 days written notice. Early termination will result in advertiser paying prevailing rate (“Regular Price”) for all inventory/services used. Agreement will be automatically renewed on a month-tomonth basis after term until instructed to discontinue.

Advertiser:

MEDIA COMPANY:

(Sales Representative)

(Date)

(Business Name)

(Management)

(Date)

(Authorized Signature)

(Authorized Signature)

(Print Name and Title)

(Print Name and Title)

(Email Address)

(Email Address)

(City, State)

(City, State)

(Phone number)

(Date)

(Phone number)

Contact your multimedia marketing consultant at 301-662-1163 or advertising@newspost.com.


Digital Advertising

Reach. Engage. Convert. The Frederick News-Post operates websites dedicated to news, sports, health, entertainment, employment and more, with a combined reach of more than 35K readers every single day.

35%

38%

27%

Age 55+

Age 35-54

Age 18-34

35 K

43 K

77 K

Unique Users Every Day

User Sessions Every Day

Page Views Every Day

68% College Educated or Higher 65.87% Mobile

29.54% Desktop

4.6% Tablet

35% Income of 100K+ 33% Income of 50K-99K

PLUS: Audience Extension & Search Advertising In addition to placing you on FrederickNewsPost.com, we can target your ads to reach specific audiences based on interest and behaviors anywhere on the web.

Contact your multimedia marketing consultant at 301-662-1163 or advertising@newspost.com.


Digital Advertising On FrederickNewsPost.Com Digital Display Ads Run-of-Site (ROS) Rates (includes desktop, tablet and mobile) Standard Sizes Required

Sizes listed are in pixel

728x90, 468x60, 300x250, 320x50

Expandable 959x300/959x31

Rate

Rate

Add-on

Add-on

Add-on

up to 99K impressions

100K+ impressions

Section targeting

Homepage only

Day parting

$12 cpm $10 cpm

$10 cpm $8 cpm

+$1 cpm

+$2 cpm

+$2 cpm

w/12-month contract

w/12-month contract

$1,750/week or $300/day

Digital Display Ad Specs Mechanicals:

Leaderboard 728x90

• All ad sizes are in pixels

468x60 (tablet)

320x50 (phone)

• Preferred file formats: JPG or GIF • Maximum file size: 100kb

Expandable Collapsed 959x31 Expandable Open 959x300

300x250

Contact your multimedia marketing consultant at 301-662-1163 or advertising@newspost.com.


Digital Advertising • Bundle with Print and Save Dollar Volume

Discount

$5,000

5%

$7,500

10%

$10,000

15%

$15,000

20%

$25,000

25%

$50,000

30%

$75,000

35%

$100,000

40%

$150,000

45%

$200,000

50%

• Extend Your Reach With... 1 Friends to Follow $59/mo

Boost your social media reach. Friends to Follow is a unique, real-time window on FrederickNewsPost.com into what’s happening right now in Frederick County social media.

2

Featured Businesses $59/mo Boost your SEO. Your business is listed and searchable in our online marketplace. A link to your site from our popular site is proven to boost your search engine optimization. Example of enhanced featured business listing

3 Visibility Plus! Discounts apply to FrederickNewsPost.com. Signed contract required. Annual spending levels must be attained within a 12-month period. No other discounts apply.

BEST DEAL $99/mo

Combine Friends to Follow with Featured Businesses

• Live Social Media Feed • Gain More Followers • Digital Storefront Exposure

• Links to Social Media & Your Site • Featured Business listing on Homepage • Enhanced Organic SEO

Contact your multimedia marketing consultant at 301-662-1163 or advertising@newspost.com.


How to Power Up Your Email Marketing

EXCLUSIVE SPONSORSHIPS

Expand your digital audience with a 300x250 banner ad in The Frederick News-Post’s daily and weekly news mails.

Non-Member & Member News Mails

Members-Only News Mails

Frederick Foodie (Every Wednesday) 4,200 subscribers $199/month

Take 5 Daily Headlines 3,039 subscribers $99/month

Our Sunday Best (Sundays) 3,039 subscribers $99/month

Family Fun (Every Thursday) 3,300 subscribers $199/month

Obituaries (Daily) 1,470 subscribers $99/month

e-Edition (Daily) 8,300 subscribers $99/month

Health & Wellness (Every Tuesday) 3,250 subscribers $199/month On the Town • 72 Hours (Every Thursday) 22,850 subscribers $299/month

Best Value:

Buy all four for only $499/month

Breaking News/News Alerts (As They Happen, Generally 3-5 Times Per Week) 8,760 subscribers $499/month

DEADLINES: Subscriber numbers for all News Mails may fluctuate throughout the year.

Reserve 7 business days prior to publication for all News Mails.

Contact your multimedia marketing consultant at 301-662-1163 or advertising@newspost.com.


Native Advertising Does Your Business Have a Story to Tell? Market your content on FrederickNewsPost.com and in The Frederick News-Post.

Native article entry point on homepage Click-through to full native article online

Native Advertising Online Article | $799*

Online and Print | $1,299*

• On homepage 3 days • Evergreen on site 1 year • Includes writing and one edit • Photo gallery with article online • Identified as sponsored content

• Includes all features of online article • One-time publication in print (Recommended word count: 250 minimum, 550 maximum)

PLUS: Embed your video in the article | $50* • YouTube link preferred

Press Release

Advertisers spent over

$1.5 million marketing their content with newspapers in 2020.

Partner News Release | $199 per day • Press release published as submitted • Right rail on homepage

• Photo gallery with article • Online only

* All content is subject to publisher’s approval. Minimum turnaround for articles is 7 days; partner press release 2 days. For native, photography available for a surcharge; may increase turnaround time. Customer must supply photos for news release.

23% promoted content through advertorials in print publications. –Borrell, Inc. 2020

Contact your multimedia marketing consultant at 301-662-1163 or advertising@newspost.com.


Contests & Sweepstakes Build your email marketing list

Take advantage of new ways to engage your audience and grow your customer base.

Grow your email list and reach a broader audience by running sweepstakes and contests. One of the best ways to grow your email list and ensure that your messages are reaching the broadest possible audience is by running simple enter-to-win sweepstakes and contests where entrants can opt-in to receive emails from you.

Sweepstakes and contests encourage social sharing. The time and effort involved is minimal, so more people are going to enter – which is perfect for building up your customer database!

our audience will never get sick of them. Everyone Y loves free stuff and a chance to win, so your audience is never going to get tired of your giveaways.

he Frederick News-Post promotes these for you! T As part of your sponsorship, we promote the sweepstakes and contests through our print, online and social media resources.

Annual Contests: • Best of the Best Readers’ Choice Contest • Cutest Pets • Cutest Couples • Elf Adventures

CUSTOM CONTESTS & sweepstakes AVAILABLE

Contact your multimedia marketing consultant at 301-662-1163 or advertising@newspost.com.


2021

Special Publications ANNUALLY

Plus,ask about:

Best of the Best

Maintain Your Health During a Pandemic

The Frederick News-Post’s Best of the Best is an annual readers’ awards contest to select the best of Frederick in about 200 categories.

What you need to do to maintain your overall physical and mental health while minimizing your COVID risk.

Promote your business to an average of 25,000 people who vote in each round for their favorites, as well as our print readers as we publish nominees, the top five in each category, and the winners.

Publishes in March

High School Graduations Publishes in June

Nomination Round

Top 5 Round

Winners Round

RESERVATIONS Summer

RESERVATIONS October

RESERVATIONS November

Discover what Thurmont and Emmitsburg, the gateway to the Catoctin Mountains, have to offer.

PUBLISHES August

PUBLISHES October

PUBLISHES November

Typically publishes in summer and fall

Gateway

Game Changers

Prime Time

Stars of Frederick sports throughout the years, top all-time teams as voted on by readers, and more.

Market your product or service to 50,000 mature readers with disposable income.

Publication TBD

• January publication: 12/30 | Deadline: 12/2

• July publication: 6/30 | Deadline: 6/11

• February publication: 1/27 | Deadline: 1/8

• August publication: 7/28 | Deadline: 7/9

• March publication: 2/24 | Deadline: 2/5

• September publication: 8/25 | Deadline: 8/6

Brunswick Chamber Directory

• April publication: 3/31 | Deadline: 3/12

• October publication: 9/29 | Deadline: 9/10

• May publication: 4/28 | Deadline: 4/9

• November publication: 10/27 | Deadline: 10/8

A comprehensive listings of businesses in all sectors making it a snap for readers to shop local.

• June publication: 5/26 | Deadline: 5/7

• December publication: 11/24 | Deadline: 11/5

Publication TBD

MONTHLY

Contact your multimedia marketing consultant at 301-662-1163 or advertising@newspost.com.


2021

Special Publications SPRING

SUMMER & FALL

Summer Family Fun

Spring & Fall Home Improvement

RESERVATIONS | April 2021

PUBLISHES | April and September 2021

PUBLISHES | May 2021

Get ready for fun in the sun with details on outdoor adventures, info about camps for the kids, games the whole family can play and more.

SUMMER

Prepare in for all those projects both inside and outside the home that you love to do, need to do and have to do. These publications will make it easier and more enjoyable to get things done that will make you love your home and yard again,

FALL

Hello, Frederick

Frederick Weddings Magazine

RESERVATIONS | July 2021

PUBLISHES | November 2021

PUBLISHES | July 2021

Whether they’ll be large or intimate, prepare for your nuptials with our annual wedding magazine. Get inspired by the stories and photos of couples who’ve wed in and around Frederick, and learn about dozens of vendors who can offer expert advise, and make your wedding wishes come true.

With a new theme each year, this classic Frederick publication always keeps readers entertained and informed, and is something they look forward to every year.

Contact your multimedia marketing consultant at 301-662-1163 or advertising@newspost.com.


2021

Special Publications FALL & WINTER

Shop Local for the Holidays I & II PUBLISHES | November & December 2021

Our two holiday issues are not only packed with gift ideas, but also real, practical decorating and hosting tips, recipes, holiday events, coloring page and games ... and the list goes one!

WINTER

Holiday Coloring & Carols PUBLISHES | December 22, 2021

Contains well over a dozen pages for the whole family to color. No doubt readers will spend at least half an hour perfecting their creations, and your banner and will be in front of them the entire time.

Ask us about creating publications specifically designed to market your business! We’re a One-Stop Shop

that can do it all for you from content creation to editing to design to distribution! You tell us what you need. We hear you. And and we deliver.

• Our team of editors and

designers has more than 20 years of experience creating custom publications for businesses and nonprofits.

• We work with many of the

best writers in Frederick who combine for dozens of years of experience telling the stories of very wide variety of business sectors.

• Our own professional photographers can shoot on site or in our studio to capture powerful images that support your brand. We also work with local professional freelance photographers among the most respected in Frederick.

Contact your multimedia marketing consultant at 301-662-1163 or advertising@newspost.com.


Far Beyond Frederick Reach more than 210,000 readers daily with combination packages as we extend your marketing into Virginia and West Virginia.

• Martinsburg - The Journal • Harrisonburg - Daily News-Record • The Winchester Star • The Frederick News-Post Loudoun Strasburg

• Loudoun Times-Mirror • Strasburg - Northern Virginia Daily Contact your marketing consultant for more information and what combination discounts are available to help you reach a tri-state area.

Contact your multimedia marketing consultant at 301-662-1163 or advertising@newspost.com.


The Fine Print Policies, Procedures, Payment Requirements 1. The Frederick News-Post reserves the right to edit, alter or omit any advertisement. (Position cannot be guaranteed. We will attempt to accommodate paid-position advertisers.)

all liability for advertisements published (including illustrations, texts, claims, etc.) and agrees to assume any, and all, responsibility for claims occurring against The Frederick News-Post.

2. The Frederick News-Post shall assume liability for typographical errors only for the first insertion of an advertisement, and its liability shall not exceed the cost of the space occupied by the error. In no event shall the publisher be liable or responsible for errors that do not materially affect the value of the advertisement or for errors due to omission of material by the advertiser. Error adjustments shall be given in the form of either A) additional advertising space or B) cancellation of the charge or refund of any payment for the advertising space involved. Claims for adjustments must be made within seven days of the publication. In the event of an error or omission, we will, if requested, furnish a letter of explanation, which can be used by the advertiser. The Frederick News-Post shall not be liable for slight changes or typographical errors that do not lessen the value of an advertisement.

4. Advertising will be considered approved if corrections are not specified by noon on the day prior to publication, and 11 a.m. Friday for the Saturday and Monday editions. Corrections to advertisements in Wednesday Food and Thursday Home and Garden—both display and classifieds—are due by 2 p.m. on the day prior to publication. 72 Hours corrections are due by 5 p.m. on Monday.

3. The advertiser and/or advertising agency assumes

5. Display page size is 6 columns by 20 inches. Tab page size is 4 columns by 11 inches. Classified page size is 6 columns by 20 inches. 6. Minimum space is 1 column inch. Advertisements more than 18 inches deep will be billed at full column depth, which is 20 inches. 7. Space cannot be sublet to others. 8. All bills are due and payable upon receipt of statement. A service charge of 1.5% per month

on the unpaid balance will be added on all bills after the first day of the month following billing. This is a finance charge at the annual percentage rate of 18% per year. Any billing discrepancies must be reported within 30 days. 9. The Frederick News-Post reserves the right to revise advertising rates upon 30 days’ notice, and all contracts are subject to this revision. 10. Ads that simulate news articles must be identified with a 6 point rule across the top of the ad and the word ADVERTISEMENT set in capital letters in 10-to-12point type above the rule. 11. The Frederick News-Post will not be held responsible for printed material left with us for longer than 30 days. 12. All advertising material is subject to final approval by The Frederick News-Post Advertising Acceptance Committee, the publisher or the advertising director. 13. Credit applications are required for new accounts. Credit cannot be extended to accounts more than 30 days in arrears.

14. Prepayment is required from all advertisers without approved credit. 15. Prepayment is required for all special/custom publications unless arrangements are made in advance with the advertising director. Prepayment is required for all events. 16. The Frederick News-Post reserves the right for any advertisement that appears in the newspaper to also appear on digital or electronic media. Preprint Policies 1. Deadline for scheduling or canceling preprints is 10 days prior to the date of publication. 2. Deadline for delivery of preprints is eight days prior to the insertion date. 3. Preprints should arrive no sooner than two weeks prior to insertion. 4. Partial run (zoned) preprints are available. Sticky Note Conditions for Publication 1. Selected run dates are guaranteed for full-run

advertisers on a first-come, firstserved basis. 2. In the event of major breaking news, Sticky Notes may be run on another day. The publisher of The Frederick News-Post reserves the right to revise or reject in whole or in part any advertisement in the newspaper. 3. Artwork guidelines and templates are available. Ask your sales representative for details. 4. All orders are considered firm and cannot be canceled except on written authorization from The Frederick News-Post. A cancelation fee of $500, plus any accrued charges (artwork, proofs, and materials, etc.), will be charged to the customer. 5. When orders are printed to customer’s specifications, the purchaser agrees to assume any liability resulting from actions or demands brought against supplier for copyright infringement. 6. This order is governed by all terms and conditions outlined in The Frederick News-Post’s current advertising policies.

Contact your multimedia marketing consultant at 301-662-1163 or advertising@newspost.com.