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© Bruno Erhardt

SLOphistication Exploring San Luis Obispo San Luis Obispo (Spanish for St. Louis, the Bishop) is a city in California, located roughly midway between San Francisco and Los Angeles on the Central Coast. The city, referred to locally as SLO or “San Luis,” is the county seat of San Luis Obispo County and is adjacent to California Polytechnic State University (Cal Poly). As of the 2000 census, the city population was 44,174. The city is home to San Luis Obispo County Regional Airport which offers private and commercial air service to several major cities in the west. Amtrak provides daily rail service here as the terminus of the Pacific Surfliner line and a stop on the Coast Starlight line. Greyhound also maintains a bus terminal in San Luis Obispo. Public transportation includes the city-wide SLO Transit bus lines as well as the county-wide SLO Regional Transit system. Rideshare encourages the use of the local public transit, as well as carpooling and biking.

Cycling is occasionally used as a mode of transportation in San Luis Obispo. Bike lanes are maintained on a few of the streets and the number of bike stands are increasing, especially in the downtown area. Parking in the downtown area can be a challenge for those interested in finding a spot directly in front of their final destination. The city provides parking in three multistory parking structures throughout downtown at: Chorro and Marsh street intersection; Palm Street between Chorro and Morro streets; on Palm Street between Chorro and Osos streets. Street parking downtown is metered. The structures are free for the first hour and 75 cents per hour thereafter. Because of San Luis Obispo’s location halfway between Los Angeles and San Francisco, it has long been a stopping point for travelers. In fact, the word motel was coined here when the Motel Inn of San Luis Obispo was established in 1925. Since then, the pleasant year-round climate, pretty scenery, and well-preserved, walkable downtown have made the city a tourist destination in itself. Downtown San Luis Obispo is centered around the carefully restored Mission San Luis Obispo de Tolosa, originally built in 1772. It is one of the best preserved examples of Spanish Mission architecture and among the oldest buildings in California. Its bells are unique in that, unlike other California missions, the bell ringer stands in the bellroom with the bells when ringing the cadences.The downtown area also boasts many eclectic shops and boutiques. Another big tourist attraction is Hearst Castle, the vast estate of publishing magCoastal View Highway No. 1

© Bruno Erhardt | 1

© Bruno Erhardt

Upcoming Events © Bruno Erhardt

San Luis Obispo County has a lot to offer throughout the whole year. From Wine festivals to bike nights to family brunches in the park. Make sure you don’t miss out on the several events this month.

Happiest Place on Earth

One famous tourist destination is Bubble Gum Alley. Since about 1960, people have been sticking their chewed gum on the walls of this alley located on Higuera Street, between Broad and Garden streets. Bubble Gum Alley has even appeared on national television.

erations for this section of the California coast.

A field station of the Marine Mammal Center is located in San Luis Obispo to support sea rescue and beach stranding rescue op- | 2

zz 8th Annual Paso Pinot & Paella Festival Jun. 5th, 2011

One of the main draws is Farmers’ Market, a large festival held downtown on Higuera Street every Thursday evening year-round from 6 p.m. to 9 p.m.. About three-quarters of a mile of the street is closed to cars. Live entertainment is featured and local farmers and vendors sell goods and produce.The Farmers’ Market was created in 1983 to make use of downtown streets blocked off to end a tradition of teen/collegiate cruising. Farmers and vendors were allowed to set up between barricades as a way to bring people back to the downtown area. Later, all traffic was blocked off, making the downtown Farmers’ Market one long “mall,” even rerouting part of a state highway to accommodate the street closures. The Farmers’ Market brought a great

Another big attraction is the development of Edna Valley into a well-known wine region. Just south of the city, people can spend an afternoon wine tasting several wineries in the area with a very short drive. Some of these wineries have won awards and acclaim for their vintages. The wine region extends Along the central coast north beyond Paso Robles (30 miles you see beautiful nature north) and Santa Ynez (70 miles south).

deal of revenue and has become internationally known. San Luis Obispo has been home of several other events, including a stop on the way of the Olympic Torch, the Tour of California bicycle race, Cinco de Mayo celebrations, as well as a long-standing Christmas Parade. A Mardi Gras parade that was well attended has been fraught with difficulties related to crowd control and alcohol consumption. Debate about the cost of the parade, and the associated crowd control, continues.

zz Watch Elephant Seals - San Simeon Jun. 1st – 30th, 2011 zz Cal Poly Graduation Jun. 11 – 12, 2011 zz Country Coast Classic Bike Ride Jun. 25th, 2011

Mardi Gras has not been the only local event reined in after gaining acceptance. Cal Poly’s open house, Poly Royal, was held every April until a 1990 riot of drunken revellers, many visitors to town, caused damage throughout residential neighborhoods and the business district. The university cancelled the event for several years before reintroducing a scaled-down Open House. While Poly Royal welcomed the community for hikes, carnivals, “magic” shows put on by the Chemistry Department, and other public performances, the revamped version is designed for students and parents.

zz Trading Day & Kids Flea Market Jun. 25th, 2011 zz Classic Car Show Jun. 16th – 19th, 2011 The whole event calender you can find on

© Bruno Erhardt

The FremontTheater is a historic Art Deco theater from the 1940s. It has appeared in many movies including a three second clip in My Blue Heaven.

Pismo beach offers a lot of sport opportunities like surfing and playing volleyball

zz 4th of July Fireworks in Pismo Jul. 4th, 2011

© Bruno Erhardt

nate William Randolph Hearst, 43 miles to the north of San Luis Obispo. The Madonna Inn is another famous local landmark. Established by Alex Madonna in 1958, the inn is a famously eccentric building known for its generous helping of pink, wildly kitschy decor, themed guest rooms, and a waterfall urinal in a men’s restroom.

zz “Roll out the Barrels” Wine Festival Jun. 23rd - 26th, 2011

Jamba Juice, famous for its fruit smoothies, was founded in this town. Formerly called Juice Club, Jamba Juice is now a national chain. Although Juice Club was not a Cal Poly senior project as some claim, three of the four co-founders, Joe Vergara, Kevin Peters, and Linda Olds did graduate from the university. Jamba Juice still exists at the original Juice Club location: 17 Chorro Street #C. City ordinance prevents businesses of any sort (including fast-food resCloudy moring on the central coast | 3

the world-class vineyards of the Edna Valley, Cal Poly’s College of Agriculture, Food and Environmental Sciences boasts one of the nation’s most prestigious undergraduate agriculture programs. Our expert faculty members take pride in their ability to transform academically motivated students into innovative professionals ready to solve the complex challenges associated with feeding the world in sustainable ways.

taurants) from constructing new drive-up or drive-through windows or services. Two branches of one local bank are the only locations in the entire city with drive-up service; their drive-up service existed before the ordinance became law. The dentist office on the corner of Santa Rosa and Pacific streets is one of very few commercial buildings designed by Frank Lloyd Wright. A horse race on turf named the San Luis Obispo Handicap is run at the Santa Anita Park in honor of this city. San Luis Obispo was the first American town to ban indoor smoking in all locations, including bars and restaurants.

Cal Poly Agriculture at the peak ture,

We’re the College of Food and Environmental


At Cal Poly, we’re taking agriculture into the 21st century with a blend of new technology | 4

At the heart of Cal Poly’s educational experience is its renowned learn-bydoing methodology. Our students have access to state-of-the-art laboratories in a broad variety of majors, from dairy science, meat processing, horticulture and more.

and energy. And we’re doing it while staying true to our roots and more than 100 years of tradition and hands-on learning. We offer one of the nation’s most prestigious undergraduate agriculture programs, and you can’t beat our location: just 10 miles from the Pacific Ocean on the Central Coast, nestled between two of California’s premium Pacific Tree wine regions: Frog Paso Robles and the Edna Valley. At the heart of a Cal Poly education is our renowned learn-by-doing tradition. Our students have access to state-of-the-art laboratories as well as the university’s 10,000 acres of ranchland, orchards, vineyards and forests - Cal Poly’s ‘living laboratories.’

The laboratories also include ranchland, orchards, vineyards and forest, which, in turn, provide the learn-by-doing opportunities that are the essence of the Cal Poly experience. These living laboratories, combined with the attention of faculty members dedicated to their students’ success, offer a powerful combination of rigorous academics with handson experiences that lead to fulfilling careers and distinctive professional accomplishment..

Together, they provide the hands-on opportunities. that are the essence of the Cal Poly experience..

Nestled between the Pacific Ocean and

Romantic sunsets on the central coast Imprint


555 Ramona Drive San Luis Obipo, CA 93401


(805) 331 - 6651


(805) 331 - 6652



F. Kaelble



website: | 5


SLOphistications provides informations about San Luis Obispo

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