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Fair Deal Information Point Design Introduction: The information point is all about providing teenagers with information about the ethics of fair trading. It needs to describe and explain how farmers are benefiting from people buying fairly traded items. The main screen must include my logo, a brief introduction to the ethics of fair trading and five images of fairly traded products, each of which links to relevant information about the ethics of fair trading. Content: Screen

Title

Caption

Main

Fair Deal…

…what we believe

Sugar

Sugar…

"...Fair Deal: It's a Sweet thing!"

Information

Assets needed

Over the past 10 years or so, people have seen on TV, heard on the radio and read in newspapers what low prices and poor working conditions farmers were given in poorer countries. Companies all over the world were ripping the farmers off. A lot of people didn’t like this, so the Fair Deal campaign was launched. We aim to help these farmers in poorer countries get a fair price for their produce and also to improve the working conditions for themselves and their employees. Natural Cane Sugar is grown in the south of Malawi, one of the poorest countries in Southern Africa. Long droughts result in famine and the twicea-year rain floods the land. Most families earn cash from sugar cane or cotton or work on nearby sugar farms. Poverty is common with most people living in mud huts and few people can afford to keep livestock. The sugar cane is cut by hand and delivered to the mill 25km away. But thanks to Fair Deal, the people of the Shire Valley have bought four bicycle ambulances. Pylons and transformers have been brought into nearby villages and 82 houses have already been connected. And a truck has been bought to transport

 Primary assets: - Image of apples in a fruit bowl. - Image of chocolate bars in cocoa beans - Image of coffee beans spread about a table top. - Image of bunch of bananas with the Fairtrade foundation - Image of sugar spread out next to sugar bag. - Project logo.

 Primary assets: - Image of sugar spread out next to sugar bag. Rounded edges. - Graphic showing the location of Malawi in Africa marked with an “X”.


crops and machinery. The truck is also used as transport for funerals, meetings and social events. Lots of the world’s bananas are grown in the small islands off the Coast of South America. The people who live in these tiny islands totally depend on the banana trade. However, the people who grow the bananas earn less than £1 per day! This is simply not enough to live and support their families. But now, thanks to Fair Deal, farmers have enough profit to live and support their families. The community of Kingstown, the capital of St Vincent, have bought a school bus for the children. This means that children who live at the other side of the island can go to school. But during school holidays, the bus is hired out for tourism and other communal activities that benefits much more people.

Bananas

Bananas…

"...who's bananas about Fair Deal?"

Coffee

Coffee…

"...enjoy a fair cuppa coffee!"

Some of the worlds Arabica Coffee is grown on the slopes of the East Uganda mountains. One coffee farm is located on the side of Mount Elgon; Uganda’s highest mountain which peaks at 14,200 feet! At harvest time, farmers hand-pick the ripe cherries from the coffee trees and then feed them through a hand-cranked machine that removes the coffee bean from the cherry. A lot of 'elbow grease' is required! But thanks to Fair Deal, the community have built a secondary school for their children. They have also built a medical clinic, roads and water sources.

 Primary assets: - Image of coffee beans spread out on a surface with the bag to the side. Rounded edges. - Graphic showing the location of Uganda in Africa marked with an “X”.

Cocoa

Cocoa…

"...Fair Deal - it's chocolate flavoured

40% of Africa’s cocoa production lies in the heart of the Ivory

 Primary assets: - Image of a chocolate bar in

 Primary Assets: - Image of bunch of bananas showing the Fairtrade foundation logo. Rounded edges. - Graphic showing the location of St Vincent off South America marked with an “X”.


Apples

Apples…

awesomeness!"

Coast (Côte d'Ivoire). Cocoa is the main source of cash for most of the farmers here and many of them also grow coffee too. The workers must have lots of ‘elbow grease’ otherwise they’re no good to the farm as most work is done by hand. Some of this work includes things such as sorting out the cocoa beans, transport of the crops and hand-picking the ‘pods’ off the tree’s. However, thanks to Fair Deal, the community have grouped together to build three new water wells with motor pumps which will supply the villages with clean, safe drinking water. Some of the money has been used to help build schools in some villages and farmers have bought bicycles so they can cycle back and forward to work!

cocoa beans (which are spread about a surface). - Graphic showing the location of the Ivory Coast in Africa marked with an “X”.

"...do you ever wonder where your apples came from?"

Apples are grown in the Western Cape of South Africa. Eight varieties of apple are grown including Granny Smith, Golden Delicious, Braeburn and Royal Gala. After harvest, the fruit is sent to a warehouse, where the apples are washed, sorted (because we don't want any bad ones!), packed and put in a big fridge ready to be shipped to your local supermarket.

 Primary assets: - Image of apples in a fruit bowl which are sprinkled with drops of water to give a professional effect. - Graphic showing the location of the Western Cape in Africa marked with an “X”.

Thanks to Fair Deal, conditions for the workers have improved. Mobile toilets have been put in the orchards so workers no longer have to go in the bush, rain shelters have also been built, wages are better, and workers houses have been upgraded!


Storyboard: Main Screen

Overview of screen: Main screen: this should show the title, caption, the 5 relevant images and my project logo. This is the first screen that people will see. When the user positions the mouse over the rollover area, the screen will change until the mouse is moved out of the rollover area which then the screen returns to normal. Assets needed: Primary - Image of apples in a fruit bowl. - Image of chocolate bars in cocoa beans - Image of coffee beans spread about a table top. - Image of bunch of bananas with the Fairtrade foundation - Image of sugar spread out next to sugar bag. - Project logo. Font: Trebuchet MS – Bold. Title – 90pt. – Green #B2D820. Caption – 20pt. – Blue #3DB5C3. Rollover area – 14pt. – Blue #3DB5C3. Transitions:  On page ready – Fade in: - Image 1, Image 2, Image 3, Image 4, Image 5. Wait 2 seconds. - Title, Caption, Mouse rollover area. 

On mouse over (Mouse rollover area) – Hide: - Image 1, Image 2, Image 3, Image 4, Image 5, Title, Caption.

Show: - (Title and Text from second screen)

On mouse out (Mouse rollover area) – Hide:


- (Title and Text from second screen) 

Show: - Image 1, Image 2, Image 3, Image 4, Image 5, Title, Caption.

Sugar Page

Overview of Screen: This screen gives information on Natural Cane Sugar. The page features an Image of the product and a map showing the location of where the sugar is grown. There is also a paragraph about where sugar is grown and how Fair Deal has helped the farmers/growers benefit. Assets needed: Primary: - Image of Sugar bag resting on paper. - Graphic: map showing the location of Malawi marked with a cross. Font: Trebuchet MS Bold. Title – 72pt – Green #B2D820. Text – 16pt – Blue #3DB5C3. Caption – 16pt – Green #B2D820. Link – 16pt – Green #B2D820.


Transitions:  On page ready – fade in: - Title, Text, Caption, Link. 

Wait 2 Seconds - Map.

When link is clicked – fade out: - Title, Text, Caption, Link, Map.

Banana Page

Overview of screen: This screen gives information on Bananas grown in Dominica. The page features an Image of the product and a map showing the location of where the bananas are grown. There is also a paragraph about how Fair Deal has helped the farmers/growers benefit. Assets needed: Primary: - Image of bunch of bananas with the Fairtrade foundation sticker on. - Graphic: Map showing the location of Dominica (marked with a cross) off South America. Font: Trebuchet MS Bold. Title – 72pt – Green #B2D820. Text – 16pt – Blue #3DB5C3.


Caption – 16pt – Green #B2D820. Link – 16pt – Green #B2D820. Transitions:  On page ready – fade in: - Title, Text, Caption, Link. 

Wait 2 Seconds - Map.

When link is clicked – fade out: - Title, Text, Caption, Link, Map.

Coffee Page

Overview of Screen: This screen gives information about Coffee beans and how they’re grown. The page features an Image of the product and a map showing the location of where the coffee beans are grown. There is also a paragraph about how Fair Deal has helped the farmers/growers benefit. Assets needed: Primary: - Image of coffee bean bag (displaying the Fairtrade foundation logo) in coffee beans. - Graphic: Map showing the location of Uganda (marked with a cross) in Africa.


Font: Trebuchet MS Bold. Title – 72pt – Green #B2D820. Text – 16pt – Blue #3DB5C3. Caption – 16pt – Green #B2D820. Link – 16pt – Green #B2D820. Transitions:  On page ready – fade in: - Title, Text, Caption, Link. 

Wait 2 Seconds - Map.

When link is clicked – fade out: - Title, Text, Caption, Link, Map.

Cocoa Page

Overview of slide: This screen gives information about cocoa and how it’s grown. The page features an Image of the product and a map showing the location of where the cocoa beans are grown. There is also a paragraph about how Fair Deal has helped the farmers/growers benefit.


Assets needed: Primary - Image of chocolate bar in cocoa beans. - Graphic: Map showing the location of the Ivory Coast (marked with a cross) in Africa. Font: Trebuchet MS Bold. Title – 72pt – Green #B2D820. Text – 16pt – Blue #3DB5C3. Caption – 16pt – Green #B2D820. Link – 16pt – Green #B2D820. Transitions:  On page ready – fade in: - Title, Text, Caption, Link. 

Wait 2 Seconds - Map.

When link is clicked – fade out: - Title, Text, Caption, Link, Map.


Apple Page

Overview of Screen: This screen gives information about Apples and how they’re grown. The page features an Image of the product and a map showing the location of where the apples are grown. There is also a paragraph about how Fair Deal has helped the farmers/growers benefit. Assets needed: Primary - Image of Apples in a fruit bowl. - Graphic: Map showing the location of the Western Cape (marked with a cross) in South Africa. Font: Trebuchet MS Bold. Title – 72pt – Green #B2D820. Text – 16pt – Blue #3DB5C3. Caption – 16pt – Green #B2D820. Link – 16pt – Green #B2D820. Transitions:  On page ready – fade in: - Title, Text, Caption, Link.


Wait 2 Seconds - Map.

When link is clicked – fade out: - Title, Text, Caption, Link, Map.

Design Decisions Audience: The audience for my Information point is teenagers. I have to adapt the language and layout so that young people can understand it. Purpose: The purpose of the information point is to inform teenagers about the ethics and benefits of Fair Deal profits. What will I do to ensure the work is suitable for... Audience? I will adapt my language use so that it’s not too complex. This will make it easier for everyone who views the advert understands the point that is being portrayed. I will also use my colour scheme so that the information point is easily recognised. The layout of the information point must be consistent. The product pages layouts are all consistent with each other. Purpose? I will ensure that the work is suitable for the purpose. Firstly, I will include text but not too much remembering that the teenagers can include people that are dyslexic. Secondly, I will lay the text and images out so that it is consistent all the way through. This is so that the audience doesn’t become confused. Thirdly, I will ensure that I will include products in my information point that are easily available in local shops. It’s no good including Fair Deal products that are only available in few stores. 

Style:

I intend to keep the style modern. Modern looking publications often look professional and make an impact on the reader. Professional looking publications are eye-catching and good to look at. An example of this is the Ben and Jerry’s Ice Cream adverts. This will keep the viewer interested in my Information point. Teenagers keep up with the modern times and are familiar with modern looking publications. 

Colour scheme:

The colour scheme will be kept consistent throughout. I will use only three colours used together to create an eye-catching and professional looking publication. The colour scheme links all the products together and makes them consistent. The colour scheme is almost like a trade-mark and makes the products recognisable. 

Content:

I will use primary images and maybe some secondary images that are hard to obtain as primary. Primary images award more marks in work and completely cancels out any copy-right related issues such as obtaining permission to use certain images. I will also


limit the amount of content I will use on each page. If there is too much content on each page, the audience will lose interest. 

Language:

Because the target audience is teenagers, I will have to keep the language relatively simple so people of all abilities can read and understand what purpose of the information point is. I will do this because long and tricky words can confuse people and the audience does become confused, they will stop taking interest in my work. 

Images/Graphics:

I will use professional looking assets in my Information point. When things look professional, it gives the audience a sense of trust and reliability. The assets on the swap slides will be relevant to the texts.

Fair Deal Information Point Design  

Fair Deal Information Point Design.

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