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FRANZISKA BITTNER Life & Business

EDUCATION 2005 2008

DIPLOMA COMMUNICATION MANAGEMENT design akademie berlin – SRH Hochschule für Kommunikation & Design, Berlin

2016 2017

REIKI PRACTITIONER | LEVEL 1&2 Seishin Reiki School Berlin

2018

S AB B AT IC AL | J an u ary - J u ly

YOGA TEACHER TRAINING RYS200 Sarvaguna Yoga School, Goa - India MEDITATION TEACHER TRAINING RYS100 Sarvaguna Yoga School, Goa – India CONSCIOUS CREATOR TRAINING Life Artists, Berlin

CONTACT

WORK EXPERIENCE

STEINSTRASSE 1, 10119 BERLIN

since Aug 2018

BITTNER.FRANZISKA@BERL IN.DE

FREELANCE BRAND CONSULTING & DIGITAL STRATEGY Franziska Bittner | Life & Business, Berlin

I am supporting clients to develop their strategic brand FRANZISKA-BITTNER.COM

direction in order to empower them implementing their strategies. Together we recognize opportunities and

0049 151 701 239 56

As a service-oriented, creative and passionate Brand Consultant & Digital Strategist with more than 8 years working experience in digital planning, communications, brand strategy & experience strategy, I can straddle the line between research guru, idea generator, problem solver & brand interpreter. As a Compassion & Mindfulness Trainer at Work I support people in organizations finding a deeper connection to themselves, developing a higher consciousness for the whole and uncover a gateway for more mindfulness to improve greater well-being, performance, collaboration and empathy.

understand springboard Dec 2016 Dec 2017

https://www.xing.com/profile/Franziska_Bittner/cv

CAPABILITIES / SKILLS PERSONAL Creative Spirit

Market Research & Analysis

Professional

User Behavior Research & Customer

Organized

Needs Assessment

Time Management

Personas Development

Team Play

Brand Positioning & Brand Story

Fast Learner

Communication Strategy & Brand

Motivated

Campaigning

Integer

Digital Branding & Planning

Curious

Consumer Journey Development

Mindful

KPIs, Analytics & Reporting

within

the

market.

for

a

successful

brand

leadership.

SENIOR STRATEGIST SapientRazorfish, Berlin

Senior Strategist | Porsche AG Lead brand community strategy- Brand strategy

Senior Strategist | Credit Suisse – E.ON – Volkswagen Experience strategy and service design

https://www.linkedin.com/in/franziska-bittner-36359982/

Brand Leadership & Management

chances

Development and execution of an international online and offline brand community with an app as the central hub for Porsche • Brand Strategy • Target audience definition • Communication and content strategy

As a Life Consultant I help people to reconnect to their body, voice and unique spirituality to tap into their true (creative) potential.

PROFESSIONAL (i.a.)

their

The pivot of my work is the clients purpose, which is the

Apr 2014 Dec 2016

Development of customer experience strategies for a number of clients • Target group segmentation and persona definition • Market research and competitor analysis • Experience mapping and customer journey mapping STRATEGIST Razorfish, Berlin

Strategist | AUDI AG Digital business strategy Development of an international business strategy for Audi • Needs and behavior based B2C and B2B customer segmentations as well as different market profiles segentation (US | EU | CHN) • Identification of global drivers, trends and players disrupting the automotive industry • Derivation of new business opportunities and projects driving service, brand and communications activities throughout the business


EXPERIENCE

TECHNICAL SKILLS

- CONTINUED -

Strategist | AUDI AG Social and platform strategy

Ms Office/ iWork

Photoshop

KPIs / Analytics/ Monitoring / Reporting

Apr 2010 Apr 2014

LANGUAGES

GERMAN NATIVE

ENGLISH FLUENT – spoken and written

CASES

PORSCHE GOLF CIRCLE SapientRazorfish Brand Community and App Development

2017

VOLKSWAGEN RALLY THE WORLD Aperto/IBM (former Greenkern) Transmedia Storytelling Campaign

2013

SKODA CLEVER TOGETHER

Strategic support and guidance on all international social related Audi topics and campaigns • Social listening and monitoring (reports) • KPI tracking and data analysis • Campaign planning BRAND MANAGER Greenkern (now Aperto/IBM), Berlin/Beijing

Brand Manager and Consultant | Skoda China Brand planning and digital communication strategy Initiation and development of the first time ever online co-creation platform for Skoda in China - choreographing the project from conception to execution, and remaining actively involved post-launch to ensure its success • Conception and implementation of Skoda´s first time everdigital brand presence in the Chinese web • Strategic project steering support and alignment with business objectives • Ongoing evaluation of KPIs and key deliverables to optimise project performance • Development of service provider briefings and provider steering support • Project reporting support to external and internal Stakeholders Brand Manager & Consultant | Volkswagen – Skoda China Brand strategy and planning Strategic planning as well as development and execution of international marketing strategies for Volkswagen and Skoda • Global brand model development (including development of brand value system, brand mood film, brand book, implementation and training of internal marketing and sales staff, development of a modular brand training and implementation workshops) • Data analysis, market research, target-group definition • Development and facilitation of creative briefs • Concept development of brand initiatives

REFERENCES

Aperto/IBM (former Greenkern) Open Innovation Platform & Brand Campaign

K A THRI N DA RI Z Group Strategy Director | SapientRazorfish

2012

kathrin.dariz@gmail.com | +49 163 503 0884 SANDRO LANNI Founder & Managing Director | of Unicorns&Lions

INTERESTS

sandro@unicornsandlions.com | +49 170 480 8637 MUSIC

YOGA

FOOD

TRAVEL

DANIEL SIMON Creative Leader | IBM ix - Aperto daniel.simon@aperto.com | +49 172 543 4402 EWELINA BUBANJA Reiki Master & Founder | Seishin Reiki School Berlin info@reikischoolberlin.com

Profile for Franziska Bittner

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