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The Platypus and The Egg

OUR MISSION: Woodland Park Zoo saves animals and their habitats through conservation leadership and engaging experiences, inspiring people to learn, care and act.

Spring 2014 Information Design Instructor Scott Mansfield

Heather Hendrickson Project 1 - Preliminary Critique


Project Statement Background The platypus is a confusing, interesting animal that many people do not know a lot about. In order to encourage others to be more interested in fascinating animals and their habitats I will create an info graphic for Woodland Park Zoo.The platypus will be used as a proxy to engage others in knowledge of habitats, conservation, and instill an, "ethic dealing with human's relation to land and to the animals and plants which grow upon it" (Aldo Leopold, 1949). The uniqueness of the platypus is only the tip of the ice berg when it comes to the environmental curiosities of the world. Target Audience The target audience will be adults with kids. The resulting info graphic that will encourage parents to take their kids to the Woodland Park Zoo. The info graphic should also peak environmental interest in a dormant mind perusing the internet.

Spring 2014 Information Design Instructor Scott Mansfield

Objectives The objective of the info graphic is to intrigue kids and adults alike. Intrigue enables the viewers to explore the platypus further and also look into the Woodland Park Zoo (WPZ) as a source of entertainment and discovery. The design will be visually interesting and intellectually stimulating in order for viewers to go to WPZ and provide money for the client to continue to educate viewers. The info graphic will be advertised on WPZ’s Facebook page in order to garner more attention for the WPZ and draw visitors. Using the info graphic as an ad in a local newspaper will allow a wider audience to be reached and interested. The info graphic will be compelling an in turn will be re-posted onto people’s Facebook walls. Responses to the Facebook post should be akin to “funny”, “cute”, and “I didn’t know that!” The WPZ wants specific information in their graphic, including: the life cycle of the egg of the platypus, habitat needs, habitat status (endangered, fragmented, dissapearing?), where they are from, and what other species live near the platypodes. The client specifically wants 1 or 2 endangered or threatened species to be mentioned in this, and does not limit the species to mammals. Obstacles The evolutionary basis that may be touched upon that may contradict individuals personal beliefs. Pressure or stigma of science being the answer.

Key Benefit Encouraging curiosity about the environment is what the WPZ wants people to take away. People that are curious will educate themselves. You can’t force education on people but you can spike their interest. A gained curiosity is the only way for people to find out what is there, and ultimately have the curiosity to explore more through WPZ. Support Statements/Reason Why The mission is to get people excited not to get people to be political. Tone The tone will be light. It’s going to be filled with fun, interesting, and potentially humorous information in appropriate places. Media The media used for this info graphic will be a web based design first, followed by a newspaper ad. Creative Consideration No.

Heather Hendrickson Project 1 - Preliminary Critique


Project Sources Agnew, George. "Facts." The Complete Platypus. Last modified March 5, 2008. http://www.platypus.org.uk/. Hall, Brian K. "The paradoxical platypus." Oxford Journals | Life Sciences | BioScience. Last modified 1999. http://bioscience.oxfordjournals.org/content/49/3/211.full. Leopold, Aldo. Aldo Leopold A Sand County Almanac. Boulder, CO: Centre Productions, 1983. National Geographic Society. "Platypuses, Platypus Pictures, Platypus Facts." National Geographic. Accessed April 21, 2014. http://animals.nationalgeographic.com /animals/mammals/platypus/. Warren, Wesley C., Ladeana W. Hillier, Jennifer A. Graves, Ewan Birney, Chris P. Ponting, Frank Gr端tzner, Katherine Belov, et al. "Genome analysis of the platypus reveals unique signatures of evolution." Nature 453 (2008): 175-182. Accessed April 11, 2014. doi:10.1038/nature06936. Woodland Park Zoo. "Woodland Park Zoo Home - Woodland Park Zoo Seattle WA." Woodland Park Zoo Home Woodland Park Zoo Seattle WA. Last modified April 18, 2014. http://www.zoo.org/page.aspx?pid=1722. Zoological Society of London. "EDGE :: Mammal Species Information." EDGE of Existence. Accessed April 21, 2014. http://www.edgeofexistence.org/mammals/species_info.php?id=533.

Spring 2014 Information Design Instructor Scott Mansfield

Heather Hendrickson Project 1 - Preliminary Critique


Competitive Analysis

This info graphic is very realistic, which I don’t want to emulate. It gives the graphic a very scientific feel, which could alienate some viewers. This graphic tid bits of information and a nice chart showing where the platypus comes from.

This info graphic uses a realistic drawing, which is closer to what I would design. This design focuses mostly on various anatomical aspcts of the platypus.

This graphic covers a wide range of infomation on the platypus. It includes where they live, information about thier anatomy, various facts, and it talks about the toxicology of male platypodes.

Spring 2014 Information Design Instructor Scott Mansfield

Heather Hendrickson Project 1 - Preliminary Critique


Inspiration

As the client, I thought I would take from their design choices. I am usin the font that comes from their web site and their color scheme.

The winding road of this graphic would also be a nice layout for my graphic because it has process and room to put text along the process.

The levels of the earth that you can see in this graphic would go well with my graphic because the platypus lives above and below ground. I would have part of the process above ground before the eggs are layed below ground.

Spring 2014 Information Design Instructor Scott Mansfield

Heather Hendrickson Project 1 - Preliminary Critique


Sketches

Spring 2014 Information Design Instructor Scott Mansfield

Heather Hendrickson Project 1 - Preliminary Critique


Digital Process

Lucinda Sans Unicode - Body text Lucinda Sans Demibold Roman - Headings

#616265

#00a0a5

#5d6265

#92c83e

Colors from Woodland Park Zoo web site Spring 2014 Information Design Instructor Scott Mansfield

Heather Hendrickson Project 1 - Preliminary Critique


Final

2. The Mom is pregnant for

1. Platypus begin breeding

about a month before

after the age of 2.

laying 2 to 3 eggs that are soft and sticky.

3. The Mom sits on the eggs for 10 to 12 days.

4. The hatched platypodes* stay in the burrow for 3 to 4 months, drinking their

*Entomology: Coming from

mom’s milk.

Greek, the plural for platypus is not the commonly assumed platypi, but instead platypodes.

5. The hatched platypodes then Member of Monotremata order -

leave the burrow, but

The platypus is 1 of 5 egg laying

continue to drink their

mammals that have only one

mom’s milk until they

opening for both bathroom needs

can feed themselves.

and reproduction.

Spring 2014 Information Design Instructor Scott Mansfield

New Instilation - Monotremata Order Woodland Park Zoo June 12 - August 21

www.zoo.org Buy tickets online Heather Hendrickson Project 1 - Preliminary Critique

Heather p1finalcrit  

platypus info graphic project

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