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SHA FENG

PORTFOLIO


SKILLS general research

co design

creative thinking

universal design

problem solving

handcraft

ideation

bicycle design

concept generation

furniture design

INTERESTS

drawing

table tennis

cycling

chess

travel

key board

photography singing


HOMETOWN

SUZHOU,JIANGSU,CHINA

EDUCATION

2013-present Industrial Design,IME,Hohai University

AWARDS

EXPERIENCE 1 invention model patent 4 utility model patents 1 paper(NO.3,2016 3rd International Conference on Energy Science and Applied Technology)

2015.12-2016.12

Vice president of the Student Union

2015.5-present

Principal Investigator National Undergraduate Training Program for Innovation and Entrepreneurship

2016.7-2016.9

Internship,Goodbaby Group Co Ltd.


HOHAI


CONTENT 0.1 BICYCLE GUARDIANS

0.2

REAR CARRIER +

0.3 DIGNITY BIB

0.4

0.5

0.6

UMBRELLA REPAIRER

HANGER CARTON

MORE ABOUT ME

......


BICYCLE GUARDIANS As people to be eco-friendly and fit,bicycles grow in number.The bicycle safety always cause us headache.As a cyclist,i have basically tried every lock on the market but they have problems in many ways.Nowadays,what cyclists prefer is a convenience,artistic and durable lock.More and more structure locks are displacing the padlock.


bicycle guardian // 2


BACKGROUND Development of bicycle locks

Steel Lock From Germany These locks are designed for locking the rear wheel between the spokes, with the lock mounted directly on the stay underneath the seat.

the early 20th century

Bike Locks With Chains

Big Locks For Safety

The first velocipede locks consisted of a freestanding steel chain of a practical length and a steel padlock.

1920s

The padlock was heavy and inconvenience to lock.It was common to see a big lock on the rear rack.

1970s

Kinds Of Locks Every lock has its advantage, so people choose what they like to use.

present

OBJECTIVE Redesign a bicycle frame lock for riders and define a brand new lock way.The lock also needs to meet extra potential demands of riders.

“Invisible� lock may lead the bicycle design?


RESEARCH Categories of bicycle locks

Kinds Of Locks

chain lock

U-lock

pre-installed lock

code lock

Test In Life

Characters Of Four

A lock shelf,which is usually made of plastic, is also easily broken.

Ring lock is easily opened by thief or even removed from the bicycle.

A chain lock is consist of metal joints and it can often be folded.

The code lock does well both in the body of lock and the keyhole.

The U lcok is hard to clipp but it is usually too short to lock to an immoblie structure.

It may act up after long term use and affect the normal cycling.

It needs to be winded on the handle bar or under the saddle.

The price is usually very high due to the material and code tech.

“ Even with strong security,traditonal bicycle lock need a lock shelf and will get too faded and dirty from overuse. “

bicycle guardian // 4


ANALYSIS Rating of bicycle locks

PORTBILITY SECURITY DURABILITY CONVENIENCE COST OCCUPANCY hard to clip but sometimes also too short

flexible to lock to an immobile structure

convenient but often act up

hign security but expensive


CONSUMER RESEARCH TYPYCAL CONSUMER 26 / Assistant designer / male A product designer in Shanghai Spend more than 2 hours per day on cycling

cycling age: 5 years characteristic:

Keen on novelty Frugal

Energetic

Aesthetic Concentrated

purpose of cycling:

Jia yu ling

Sociable

vehicle

exercise

travel

race

TYPYCAL DEMANDS ON BICYCLE LOCK U-Lock is short and chain lock is too heavy and complex to use Aesthesic demand

Potential demand

Phsical demand

Using demand

Multifunctional as a bicycle stand or ...

Lock and its shelf especially chain lock which cannot be folded is ugly

reduce the bad effect by locks such as damage to bicycle paint

Potect the bicycle in different way like ruin cycle funtion after being stolen

bicycle guardian // 6


INSIGHTS & CONCEPT Product Analysis Insights

Consumer Research Insights

PORTBILITY

CONVENIENCE

SECURITY MULTIFUNCTIONAL

OCCUPANCY

SMART

INVISIBLE

DURABILITY COST FOLDED

Market Opptunities


Redesign a lock for riders Intelligent design is a hot trend,but an unconventional lock cannot meet the majority demand. A more convenience and safer lock which can make the locking process simpler is what consumers really need in daily use. It’s better to consider the general aesthetic notions.

part of frame

PORTBILITY

shut down the power

simplify process

smart≠convenience

SECURITY

DURABILITY

CONVENIENCE

bicycle guardian // 8


IDEATION Sketch

Normal locks

Association

Used on bicycles

Shapes Final shape

Final concept


Final Renders

bicycle guardian // 10


PRODUCT Prototyping process

Spray Can

ABS Plastic

Filer

Wire Cutters

502 Glue

Raw Material subject | auxiliary

Hand Electric drill

Hammer

Box Cutter

Chisel

Hand Tools

grind | cut | hammer | print

Common Pedal

Bicycle Guardians

Finished Model compare | optimize


General Model

next makings and mill the outline of the model

spray black paint on the ABS to line easily according to the mark

drill hole on drilling recondition with a rig hand electric drill

separate different parts of the model and install inside the lock

curve the details with an air gun

smooth the surface with sandpaper

dry the model

make logo and stickers by Ai and print it out

Complete Details

spray the paint and wait it diried

Final Model

bicycle guardian // 12


USER SCENARIO

1

3

lock the frame and the steel wire

5

2

act like a normal pedal

using it as a pedal again

4

stop and lock the bicycle

park on the side of the road

6

riding on the road


How To Lock & How To Unlock

bicycle guardian // 14


REAR CARRIER + The lack of space to carry large objects in the bicycle’s rear is frequently experienced.Rear Carrier + aims to solve this problem without the use of a carrier bell.

rear carrier+ // 16


OBJECTIVE Carriers Of Various Sizes Of Luggages focus on the little problem but vital to our daily life


POTENTIAL TARGET USERS

COURIER

HOUSEWIFE

For delivery Take insulated carriers Special rear carrier

For daily life Carry baby or child No carry heavy stuff

80%

Better to fit different baby seats

About 80% couriers in Changzhou have to refit their carrier.

This deficiency causes money waste and increase their employment costs.

Grocery more than cases,such as milk box,shopping basket ...

rear carrier+ // 18


RE-THINKING about the carrier

What

is a basic carrier?

Consumer research

d

fixe

move

op

era

te

Current carriers analysis How we use a carrier?

Why we unsatisfy about carriers? the way we use the function we need the sense we experience care about the luggage the size for people or things

no ropes only clip

limited space

hard to fix

In the current rear carriers,the clip can not adapt to the different sizes of luggage.So why not make the carrier flexible? It will also be a good match to equip a rope to fix things.

Needs Basic needs: carry things and people Nobtale factor: rope, space Implicit demand: convenient to fix, solid to carry adult


PRODUCT

Ropes are easier to be taken with when hooked at the bottom

rear carrier+ // 20


STORYBOARD

1

Put all the luggage on it

Pullout outthe the slide suitable sizesize 2 2Pull sliderail railtoto suitable


3 Take off the ropes on the hooks

4 Use ropes to fix the luggage

rear carrier+ // 22


DIGNITY BIB For some seniors whose teeth are losing,hands are trembling, it is common that foods are often dropped unconsciously when having meals. Most bibs ignore showing the due respect for seniors, making them look more disabled. Seniors will become more frustrated on mind. Also, it is hard for forgetful seniors to remember to take bibs with them.


dignity bib // 24


PROBLEM

Falling Tooth

Trembling Hands

Feeble-looking

Demen�a is a syndrome,usually of a chronic or progressive nature, caused by a variety of brain illness that affect memory,thinking,behaviour and ability to perform everyday ac�vi�es.


OBJECTIVE

Design a new product aimed at protecting the dignity of the old who has physical or mental problem.They can’t handle the basic behavior which is little thing but related to their dignity.The product is used as a bib for meals.

dignity bib // 26


EXISTING PROBLEM 47.5 MILLION

10%

PEOPLE LIVE WITH DEMENTIA SUFFER DEMENTIA PROBLEMS

10% OF THE OLD STILL 33% LACK CARE

33%

FROM THEIR FAMILIES DEMENTIA HEALTHCARE COSTS

US$604 BILLION PER YEAR NEED DIGNITY IN THEIR DAILY LIFE RAPIDLY

MORE THAN 48% 48%

3X

THE NUMBER OF DEMENTIA CASES ARE PROJECTED TO MORE THAN TRIPLE BY

2050


INSIGHTS

DIGNITY BIB

Gentleman

Comfort Aesthetic

Easy-to-clean

Easy-to-handle

dignity bib // 28


SKETCH Old gentleman

With dementia problem

Bow tie shapes

Concept

Bow tie & Bib


USER SCENARIO

Pull up

Have meal

Integrated the design of bowtie with the structure of drawcord,made out of soft comfortble fabrics with mild natural colors,it aims to create intimate,organic forms to show special care for seniors.It not only meets functional requirements,but also shows more humane care for the elderly compared with traditonal one,so as to enable seniors accept bibs with pleasure,like a decorative tie.

Fix drawstring

Wear

dignity bib // 30


UMBRELLA REPAIRER Are you going through this situation--------one of the rib falls off from the ferrule,but you have to use the umbrella which leaks.Most of us won’t send the umbrella for repairing.If there is an umbrella repairer to mend this little problem,it really saves a lot of materials and money.

umbrella repairer // 32


QUICK REPAIR

A design to repair the umbrellas which are left aside


WHAT DEVICE

Current Situation and Expectations

can fix umbrella bead effectively Current Situation

Expectations

=

less solid but more durable

=

no restorer but DIY

= =

no wait but instant recovery no waste money and materials

umbrella repairer // 34


Problem Insight Repairing Device for Broken Umbrella No Pofessionalor Effiective device available now to replace the bead. Little consumers have the Desire to repair the umbrella even it is such a little damage.

42% Abandoned because of broken bead Broken bead accounts for more than 40% of the reasons

This leads to a large Waste of consumers’ money and material resources.

Effective

Eco

Convenient


SKETCH Side from top

Top side

Packaging box Rib installed in

Reverse side Front view Side view

umbrella repairer // 36


MOCK-UP


3D printing

Remove the broken umbrella bead and use the umbrella repairer to clip the umbrella

Before painting

Photographing

Let umbrella rib go through the two hole of the repairer

Use as a portable gadget

According to the principle about ‘two point,one line’,the rib will be fixed

umbrella repairer // 38


HANGER CARTON With the advancement of electronic technology,online shopping has became a fashion.Everytime we buy clothes,after taking out the clothes,the package is useless.Hanger carton is a little design to take advantage of the clothes package and make a recycling hanger by yourself.


hanger carton // 40 24 dignity bib //


BACKGROUND Recycling process

Recycling

Cycle process Diagram Vellum

Paper waste

Side view Wasted cartons Smashing

Pulp Airing&Pressing

Vellum Die cutting

Vellum

Corrugated fiberboard cartons

1 Printing & Slotting 2 Die cutting To deal with the smaller or abnormal cartons,die cut them.

Die cutting Workshop New cartons

Call for

Environmental Protection !

Corrugated fiberboard cartons are recycled with pulp made by wasted cartons.


Consumers questionaire research--in CHINA

“Good recyclability of used paper products depends on good eco-design.“

MORE THAN 80% OF ADULTS expect food and beverage brands to actively help increase the recycling of their packages.

ONLY 11% PACKAGES &

IN 2013

47% OF ADULTS

consider how the product’s

9%

PACKAGING could be used in an eco-way rather than be thrown away

IN 2016

37% 52% CARTONS

would assume a package is not recyclable if it did not have a recycling symbol or language indicating that it was.

SPECIALLY DESIGNED FOR ECO

&

37%

RECYCLED SUCCESSFULLY

look to the product’s

PACKAGING first to determine if a product is recyclable

Adding one more step in production won’t disrupt the recycling process,but maximize the use of cartons. hanger carton // 42


CONCEPT

Factory production ONE MORE STEP IN PROCESS


=

+

User convenience ONE MORE FUNCTION IN USING hanger carton // 44


DIMENSION


USING PROCESS

Courier delivers the clothes

Use it as hanger and hang clothes

Open the carton and take out your clothes

Remove the hanger and assemble them

To enhance strength , Two cardboards form a hanger

hanger carton // 46


MORE ABOUT ME

Internship Goodbaby Group Suzhou China 2016.7 — 2016.10


4 years HANDCRAFTS experience in bachelor program


SKETCH 2015


SKETCH 2016


step 2 step 4

step 1 step 3

step 2

step 1

Tenon-and-mortise work applied to bamboo


SCULPTRUE WORK sheep statue 2015


Thanks for your time! CONTACT E-mail: sf595850255@gmail.com Tel: +86 138-6106-5476 Add: No.200, Jinling North Road, Changzhou, China


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