franklinozekhome presents
FUTURE OF AGENCY
That, I believe this should be an on-going and continuous effort that requires agencies to invest in ‘innovationhubs’ and develop people with capacity to anticipate and plan strategy across multi-disciplinary platforms. More importantly, the agency has to be a leader of knowledge and in the minimum, stand shoulder to shoulder with the clients. That core of manpower, I am afraid is in limited supply in Nigeria for now. It’s a huge paradigm shift but one that can bring great rewards – awards and wealth. Verizon Beatbox Mixer by R/GA Aquaduct by IDEO
franklinozekhome.com/innovation
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