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GRAPHIC DESIGN & PHOTOGRAPHY PORTFOLIO OF FRANKLIN LAM


“There are three responses to a piece of design - yes, no, and WOW! Wow is the one to aim for� -Milton Glaser (1929)


ÒDes ign + Creative + Typography SUCCESSÓ ÒDesign Typography + Determination Determination== SUCCESSÓ

GRAPHIC DESIGN & PHOTOGRAPHY This book represents the work of Graphic Designer and Photographer: Franklin Lam. Originally born and raised in California, which currently is my home. I have been designing since I was fourteen. Even after ten years, I must admit that I still love what I do. Because of my infinite passion for design, this has never seemed like work. Franklin continues to work daily as an artist, designer, and a photographer. Franklin currently showcase his work on his website at: www.franklinlam.com

-franklin lam


Ă’ABOUT THIS PORTFOLIOĂ“

This book is dedicated to myself as it is for anyone who has ever had a doubt that they could achieve their dreams in life. Thank you everyone . . . - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - I am currently a graduate with a Bachelor of Arts: Graphic Design at California State University, San Bernardino. This portfolio gathers a selection of my best work that I have developed both at college and at home, organized to show my skills and also the different subjects that I have approached on graphic design, such as poster, advertising, illustration, and photography. All works include a short description to unveil what is behind every single detail and also to show my conceptual thinking.


ÒDesign StatementÓ

Ò

Ò

ÒNothing is better than effective communication. Without that, youÕre not communicatingÓ

WITH MY DESIGNS... I have a simple hierarchy that inspires my pursuit of excellence :

DEFINE THE PROBLEM THINK ABOUT IT UNDERSTAND IT SOLVE IT EVALUATE IT REPEAT, IF NECESSARY

6edleesmiegnn ts!

By doing this, I constantly develop a strategic method that operates with my imagination, creativity, and communication. Having the opportunity to experience many cultures, people and projects, I have grown to appreciate that creativity comes from within, not the tools that we work with. As a designer and artist, my goal is to always remember what Jean-Luc Godard said: “It’s not where you take things from it’s where you take them to.” Graphic Designer Franklin Lam


ÒDesign IndexÓ

thin light regular medium bold

{ Typography

* !

ABCDEFGHIJKLMOPQRSTUVWXYZ1234567890!

Typography breaks down the anatomy of simple communication. The anatomy of typography allows the designer to explore the formal structures and use methods of organizing the mechanics of movement.

Editorial The old adage that says, “form follows function,” relies mainly on the application of the layout in an editorial content. An editorial is an opinion article.

Promotional

The purpose of a promotional campaign is to bring awareness to a brand or product..

@ Corporate Identity

+

Corporate Identity is the “persona” of a corporation which is designed to accord with and facilitate the attainment of the business objectives, and is usually visibly manifested by way of branding and the use of trademarks.

Packaging Packaging is the marketing vehicle for consumer products. Packaging, can take on many forms ranging from paper to metal. A successful packaging targets the consumers’ attention.


“

“

The real issue is not talent as an independent element, but talent in relationship to will, desire, and persistence. Talent without these things vanishes and even modest talent with those characteristics grows.

- Milton Glaser


“2010-2011 / 2009-2010 Projects”

2010-2011 2009-2010 p

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Client: Associated Students, Incorporated San Bernardino

2010-2011 STUDENT PLANNER

A S S O C I A T E D S T U D E N T S, I N C O R P O R A T E D


“FOR

STUDENTS BY THE STUDENTS”

Associated Students, Incorporated produces 5,500 Student Planner annually free to the students. The design incorporates famous landmarks around the world. “Around the world in one academic year” California State University, San Bernardino Program: Adobe Photoshop CS4 Design: Front/Back Cover | Actual product will be available on September 24, 2010

THE


ASSOCIATED STUDENTS, INCORPORATED 2009-2010 STUDENT PLANNER Client: Associated Students, Incorporated San Bernardino


Associated Students, Incorporated produces 5,500 Student Planners annually free to the students. The design was meant to represent the challenges and activities college students faces everyday. California State University, San Bernardino Program: Adobe Illustrator CS4 Design: Front/Back Cover


THE PRIMARY LOGO The Associated Students, Incorporated logo is the primary graphic identification mark that visually distinguishes the department. The primary logo consists of the icon and the nameplate. The primary logo should be displayed prominently on all documents and publications.

LOGO

icon nameplate 60% black PMS 300

The Icon

The icon is easily recognize with rounded rectangle corners embedded with the abbreviation of the non-profit organization. Century Schoolbook DT Regular is the typeface used for the abbreviation A.S.I.

The Nameplate The nameplate has been crafted in all-caps in the font, Friz Quadrata. The nameplate also gives emphasis to the location of the campus and separating it from the other CSU campuses, while also giving prominence to the California State University System. The Associated Students Incorporated has been crafted in the font, Myriad Pro Bold.

PMS: 300

cmyk: 100/42/0/0 rgb: 0/101/189 html: 0065BD

Black 60%

cmyk: 0/0/0/60 rgb: 128/130/132 html: 808284

Program: Adobe Illustrator CS4 Client: Associated Students, Incorporated San Bernardino


Color Variations Alternate color variations that may be used includes solid white and solid black with a reversed dark background. The logo may also be foil-stamped in gold, silver, bronze and blue. (Crown #510 for PMS 300 or match spirit of PMS 300, Metallic inks have been identified as PMS 877 for silver and PMS 872 for gold.)

Alternate Logo Variations

PMS 300

cmyk: 100/44/0/0 rgb: 0/121/193 html: 0079C1

Orange

cmyk: 0/50/100/0 rgb: 247/148/30 html: F7941E

Magenta

cmyk: 0/100/0/0 rgb: 236/0/140 html: EC008C

Green

Reverse White

Graphics

Box Office

cmyk: 75/0/75/0 rgb: 43/182/115 html: 2BB673

cmyk: 0/0/0/60 rgb: 128/130/132 html: 808285

cmyk: 0/0/0/0 rgb: 255/255/255 html: FFFFFF

cmyk: 0/0/0/60 rgb: 128/130/132 html: 808285

Associated Students, Incorporated • California State University, San Bernardino • September 2009 Logo Design • 5500 University Parkway, San Bernardino, CA 92407-2392 • 909.537.7723


Details: Business Cards

Details: Envelopes

Details: Letterhead

CORPORATE IDENTITY-STATIONERY SET Client: Associated Students, Incorporated San Bernardino


The stationery created for Associated Students, Incorporated is meant to be very simple, clean and corporate. The upper left corner carries the logo and includes all the mandatory information. California State University, San Bernardino Program: Adobe InDesign CS4 Design: Business Cards, Letterhead, Envelope, ASI Logo


PROMOTIONAL ITEMS Client: Associated Students, Incorporated San Bernardino


Promotional items were created for Associated Students, Incorporated that included t-shirts, pens, lanyards, hand-sanitizer, comment & suggestion forms, and RSVP cards. California State University, San Bernardino Program: Adobe Creative Suite CS4


TYPOG

BROCHURES!

Client:Associated Students, Incorporated Brochure Design | California State University, San Bernardino | Design: Inside/Outside


GRAPHY

OHHHHH YEAHH!

The brochures created for Associated Students, Incorporated is meant to be very energetic, bold and fun! Typefaces: Bebas, Gotham Rounded, and Myriad Pro Programs: Adobe Illustrator CS4


Target, Inc // Student Project Client: Sam Bonilla

What is a universal value of every culture? Why do people immigrate to the USA? The family. The regular family, the parents want the best they can have for the family. Target is already known for its quality products, the respect and responsibility to the customer and the community they are in. The trick is that we don’t have to confer the idea of quality product, but show that Target isn’t just for Americans. American is not a designation of people or person, but it represents an ideal. Target is selling this ideal, the American dream. Theme: “Quality Products for a quality life!” Program: Adobe Photoshop CS4


Target, Inc // Student Project Client: Sam Bonilla

Represented in older 1950 mom and pop store commercials. Where it was the quality and personal shopping experience that are reflected in a family. Theme: “The Retro Life!� Program: Adobe Photoshop CS4


California State University, San Bernardino An Alliance to Save Energy Program Green Campus // Commissioned Project | Work featured on Green Campus’s Website

Client: Sam Bonilla & Green Campus Alliance

During the month of May & June 2010 is Laundry Efficiency week. Residents on campus can learn to be more laundry efficient. Program: Adobe Photoshop CS4


The Green Campus Program is a student led effort to raise energy awareness and promote energy efficiency on college campuses through educational activities.

Sponsored by: Alliance to Save Energy Edison International Company Pacific Gas & Electric Company Southern California Gas Company Sempra Energy Foundation


Veronica’s Home of Mercy: Haiti Clothing Drive Hope for Haiti Now // Commissioned Project | www.marysmercycenter.org

Typeface: Arial Black & OFL Sorts Mill Goudy

Typeface: Yanone Kaffessatz Bold

Client: Aaron Toy Scott & Veronica’s Home of Mercy

Development of Veronica’s Home of Mercy logo & Hope for Haiti Now Program: Adobe Illustrator CS4


Client: Aaron Toy Scott & Veronica’s Home of Mercy

Tuesday afternoon, January 12th, the worst earthquake in 200 years - 7.0 in magnitude struck less than ten miles from the Caribbean city of Port-au-Prince, Haiti. Efforts to help Haiti was on the way. Developed the concept for this poster. Program: Adobe Illustrator CS4


Client: Enrichment Through Action & Lubos P.A.S.O - Let’s Clothe Haiti

There are more than 80 unique clubs and organizations on campus at California State University, San Bernardino. With the help of two organizations, Let’s Clothe Haiti was born. In efforts to provide clothing for the disaster at Haiti, this flyer was made to promote the effort. Program: Adobe Illustrator CS4


CSUSB Theatre Department Musical: The Last Five Years // Promotional Project | Webdesign

Description: A contemporary song-cycle musical that ingeniously chronicles the five year life of a marriage, from meeting to break-up or from breakup to meeting, depending on how you look at it. Written by Jason Robert Brown (Parade, Songs For A New World), The Last Five Years is an intensely personal look at the relationship between a writer and an actress told from both points of view. The show is presented in “forward time” as we follow the story of their relationship from Jamie’s perspective, starting with their first meeting and following through with their wedding and ultimate breakup. At the same time, Cathy relates the story in “reverse” starting with their breakup and moving backwards in time until their first meeting at the end of the show. Made up mostly of solo turns, with beautiful music and alternately humorous and heartfelt lyrics, it is only in the middle of the show that Jamie and Cathy come together as Jamie proposes and the two are wed. Musicals about relationships are nothing new, but The Last Five Years manages to reinvent the familiar formula and offers up one of the brightest, freshest scores of the new century. Current Situation: Develop a promotional website to raise interest in the show for those who find out about the show through online resources or visit the website for additional information. Give accurate pricing, show-times, and teasers. Target Audience: Age 13 and Up, Primarily High School and College Age Individuals

Client: Shane Churchill & Jessica Soza

Development of branding/logo/wireframe diagram outline/html coding Program: Adobe Illustrator CS4, Adobe Photoshop CS4, Adobe Dreamweaver CS4


deÿ ne:REAL Clothing/Boutique Store // Clientele Project | Webdesign

Description: We are here to provide individuals his/her right to express their own unique belief of what is REAL. It’s definition, we believe, should not be what is printed in our present-day dictionaries; it should be what an individual feels what is right for them. Some are able to express themselves through art or music; however, some are more comfortable with showing how they feel through their enthusiasm towards style..And those are who we are here for. REALtalk. REALindividuals Current Situation: This project focuses on a complete design of all graphics, HTML, and CSS (styles). The site needs to be dynamic, professional, and deliverable to the client. Appropriate branding and a cohesive design that reflects the clients industry and expectations. Collecting, organizing, and implementing all relevant content. Target Audience: Age 13 and Up, Primarily trendy and hip individuals

Client: Joey Michael Domingo & Jay Domingo

Development of UI design/layout/custom logo/sitemap/ coded display templates/contact email forms/page edit module/multi-brower/os testing Program: Adobe Illustrator CS4, Adobe Photoshop CS4, Adobe Dreamweaver CS4


ASI Elections 2010 // Commissioned Project Client: Christian Martinez

The ASI Elections 2010 was held on April 28, 2010 and April 29, 2010. The design is bright, vibrant, and very inviting for the students. Atmosphere design with popping colors. Theme: “Rock The Vote!�


Open Forum // Commissioned Project Client: Christian Martinez & Mark Hartley

Open Forum Election Candidates hosted by Mark Hartley on April 22, 2010. Design was inspired by the Obama Campaign. Theme: “Hands on discussion!�


FIFA Xbox Tournament Flyer

// Commissioned Project Client: Nick Kendle

Design was inspired by the video game FIFA 2010. Program: Adobe Photoshop CS4 & Adobe Illustrator CS4 Photo Credit: EA Sports


Madden Xbox Tournament Flyer

// Commissioned Project Client: Nick Kendle

Design was inspired by the video game Madden 2010. Program: Adobe Photoshop & Adobe Illustrator CS4 Photo Credit: EA Sports


Black History // Commissioned Project Client: Luisa Stowe

This year’s theme recognizes the diverse accomplishments of men and women throughout black history. Clean, simple, and professional. Theme: “History, always standing, never falls!” Program: Adobe Photoshop CS4 Adobe Illustrator CS4


Women’s History // Commissioned Project Client: Luisa Stowe

This year’s theme recognizes the diverse accomplishments of women throughout history. Clean, simple, and professional. Theme: “Recognize the diverse accomplishments of women!” Program: Adobe Photoshop CS4 Adobe Illustrator CS4 Photo Credit: womenshistorymonth.gov


Coyote VS Food // Commissioned Project Client: Nick Kendle & Shannon Stratton Behold the glorious consumption of culture and food. This design emphasizes on quality as well as quantity. The use of colors will definitely turn more than one heads. Theme: “Do you have what it takes?� Program: Adobe Photoshop CS4 Adobe Illustrator CS4


Movie Night // Commissioned Project Client: Jessica Madrigal

Celebrating a night with the hilarious comedian Kevin James with his successful movie: Mall Cop. Theme: “Mall Cop Time!� Program: Adobe Photoshop CS4 Adobe Illustrator CS4 Photo Credit: paulblartmallcop.com


Call Of Duty // Personal Project Theme: “If the enemy is in range, so are you” Program: Adobe Photoshop CS4


Unique // Personal Project Theme: “You’re unique!” Program: Adobe Photoshop CS4


Album Covers // Personal Project Several redesign of Kanye West’s successful 808s & Heartbreak album. Program: Adobe Photoshop CS4 Adobe Illustrator CS4 Pixelmator


Without aesthetic, design is either the humdrum repetition of familiar clichés or a wild scramble for novelty. Without the aesthetic, the computer is but a mindless speed machine, producing effects without substance. Form without relevant content, or content without meaningful form.

- Paul Rand


“2007-2009 Projects”

2007-2009 p

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{

Font Exhibition

}

TypographyÊisÊtheÊart,ÊcraftÊandÊtechniquesÊofÊ typeÊdesign,ÊmodifyingÊtypeÊglyphs,ÊandÊarrangingÊtype.

abcdefghijklmnopqrstu

T

ypography is an essential factor in Graphic Design. In honor of the most used sans-serif typeface designed by Geoffrey Lee, this installation presents posters, signage, and other graphic material demonstrating the variety of uses and enduring beauty of this design classic. As a special feature in the exhibition, it was hosted at California State University, San Bernardino’s Design Room, Fall 2007. Over the course of this project, I wanted to showcase the various visual elements of what typography can really offer. Each poster had a bit of inspiration from the Bauhaus Art Movement. Though, with the help of modern art and its subjects, it allowed me to explore the abstraction, and movements that is applied to different types of arts. This was my grand step of becoming the next best designer.

typograp


Typocrazy // Student Project Theme: “Chaotic!” Program: Adobe Photoshop CS4


The

2

0 0 7

SURIN ELEPHANT ROUND-UP SHOW

Surin,Thailand // Student Project Theme: ÒCome visit the elephant roundup!Ó Program: Adobe Illustrator CS4


S

urin, Thailand. Home of the “elephant roundup.” Every year, hundreds of elephants are brought in from many villages around Surin to celebrate “the elephant culture.” This year is believed to be the promising one yet. But there is only one way to find out. Are you ready and packed for a trip of a lifetime?

Inside Fold

Surin Poster


The

TRUTH ABOUT

FUR!

F

aux or feline? The Truth About Fur! This is the real story. According to our government, “our government,� estimates, 500,000 garments are sold in the United States every year. Remind yourself. This practice must stop. This practice must stop. This practice. This practice must stop...

The Truth About Fur // Student Project Program: Adobe Illustrator CS4


The

FUR!

Book

TRUTH ABOUT

The Truth About Fur Book // Student Project Program: Adobe Illustrator CS4

This thirty two page booklet promises you the other side about fur, the truth side about fur. This booklet is a collaboration of the Fur Free Alliance Poster.


Synopsis The history of “Lost Energy Drink” accumulated as a simple project involving a few daring individuals with the interest of snowboarding and surfing. Lost Energy Drink is widely disturbed by the ever-so-popular Hansen Beverage Company, also known for their high-quality, all-natural beverages, and former partnership with Lost International, Inc. Lost has revolved itself around surfboards, surf/skate apparel and accessories. This energy drink invented itself with a new buzz, hip, and demographic. Lost Energy Drink wants you to represents whatever you think it is.

Alternate Logos

In the state of confusion, dehydrated, or even pooped out; the drink itself will boost your hip anytime of the day. Lost Energy Drink’s goal is to provide the individual with the “blast” to satisfy their needs.


Promotional Signage

Lost Energy Drink & X-Games Since this campaign is known widely for its insane skateboarding, snowboarding and surfing era, we would like to set-up a promotional event involving top of the league riders at each location: the beach, the mountains, and the desert. This event will be a mock off similar to the ever so popular “X-Games.” The purpose of this promotional signage is to create “awareness.”


Direct Mail Lost Energy Drink x Free Drink

Who doesn’t like a free drink? If you get one of these in the mail, then you are the lucky few. The concept behind this was to successfully design a direct mail promotional piece used to be sent to prospective clients, donors, dealers, and retailers for their contributions in the Lost Energy Drink campaign.


Lost Energy Drink Campaign

The Collection

// Student Project Promotional Work

The entire promotional package for The Lost Energy Drink campaign. Lost Energy Drink Programs: Adobe Photoshop CS4, Adobe Illustrator CS4, Adobe InDesign CS4


Mission Objective: Choose a movie that has been recently released at the theaters, but did not do so well. Develop an outdoor campaign with a buzz to bring back the hype for the upcoming DVD release.

Viral Posters

Concept: Shown above; is the promotional DVD movie posters. The concept behind this was to use the official trademark of the movie and effectively communicates the message and catch the audience attention without actually suggestion what movie it is. Using the staggering colors of black, white and red, it creates a unique tone. The tagline of 1,000,000,000,000,000 vs. 1 indicates that only one survivor will save us all.


Billboards

Concept: Seemingly, the concept behind this is to create an “unknown” billboard setting. Located in the streets of Hollywood Blvd., the creative trademark is used as well as the date and a unbarring creature on the top corner of the billboard with a dreadful message.

Concept: Located in the heart of Los Angeles, the concept of this billboard was distorted with an eerie atmosphere of a woman who “perhaps” is a zombie, covered in blood, and ready to feed on flesh. The overall image is set with a black, gray, and white overlay.

Wall Installation Concept: This concept is derived for an outdoor campaign. The purpose of this installation is to create a buzz with a face familiar to that of Calvin Klein models but with a twisted face makeover; resembling that of a zombie. This piece measures at about four stories high and seventeen rooms wide.


Transit Shelters & Bulletins

Concept: The goal of the bulletin installation is to create hype for the upcoming dvd film. By creating a buzz for the unknown movie by the images and icons; the concept can be universal.

Subway Installation Concept: What is an easy way to create hype? Make something look like something from the movie, of course! By wrapping the interior of a subway train, it will create an almost similar atmosphere to the movie. Fake trash on the floor, fake broken windows, bloody handprints on doors, and hidden symbols all over the train with a date.

Concept: As people walk by, do you ever stop and think if they ever notice transit shelter ads? Well, this ad will! A face so grotesque, how will anyone miss this? The goal of this outdoor campaign is to create a mysterious buzz. Its purpose is to reach a variety of audiences and excite them. Although, the media will help reach this audience in a larger scale, it can still entice and wow the audience.


Stairway Installation Concept: Wouldn’t it be cool to walk on the steps and notice a familiar face? If you know her, Alice is her name. She plays the main role in the movie. A stairway installation is enforced on the steps with her dreadful ability and thirst to kill zombies. The goal behind this is to create an additional hype to the subway installation. With the color tones and contrast, it creates the similar atmosphere to that of the movie.

Major Installation Concept: The final installation is one of the biggest outdoor movie campaign. Think of how people love going on rides and getting scared during Halloween. Well, this viral campaign has re-created an ultimate ride through a bus that is deteriorated, destroyed and filled with much surprises. Closed off of almost 20 blocks in the heart of Los Angeles, a city that is fully recreated in honor of the movie will certainly, get people’s attention as well as the media.


MEXICAN GRILL Statement of objective: The overall project will consist of research of a local taco stand, the client (assuming) all expensive are paid for. The designerテ不 job will be to re-create a universal identity look for his clientテ不 business. Companyテ不 Objectives: To create a fresh look for an existing taco stand. Competing in terms of corporate and retail environment mixture of a gourmet restaurant vs. a home-style restaurant, Fataco Mexican Grill is the newly hyped restaurant business that is spicing up all around the San Bernardino county district. Fataco Mexican Grill will anticipated and outburst of chain more than 580 quick casual Mexican eateries in almost 30 states in the near future. Known for its fresh, gourmet, and increasingly organic ingredients, Fataco offers a simple menu of tacos, burritos, fajitas, and tacos featuring pork, shredded beef, chicken, steak, and vegetarian fillings. Simply anyone can afford this food, customerテ不 check averages about $5.50. Customers can build their 1 to 1 1/2 pound taco or burrito from a lineup that includes chicken, steak, barbecue or free-range pork, as well as beans, rice guacamole, and various other veggies and salsas. Fataco also serves chips and salsa, beer, and margaritas for the more spiced up individuals.

Logo Variations

MEXICAN GRILL

MEXICAN GRILL

MEXICAN GRILL

MEXICAN GRILL


P a c k a g i n g - C u p s, N a p k i n s, B a g s

Concept: Competition plays a major role in packaging. Shown above, is a unique looking design with the ever-so loved color scheme. The simple trademark is embedded throughout the cup, napkins, and bags. Simple and easy, your customerÕ s will fall in love with.


Point of Purchase Concept: Love our restaurant? WhatÕ s a better way to take home a piece of memory. Your client will love this idea of having a point of purchase display in the front counters for consumers to purchase. This is the newly genuine grill card (gift card) that has been introduced to the line. The design simply explains itself.

Signage Concept: Ever been lost and can’t find a good restaurant to eat at? WeÕll this simple sign will change your mind. Very easily recognized with the logo.


Vehicle Billboard Concept: When youÕre driving on the freeway, be sure to lookout for the ever-so-popular logo and icon! The idea behind this is simple and just simply placed on a white backdrop.

MEXICAN GRILL

Q

(U

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Billboard Concept: The idea behind this is very abstract. Two tacos = FATACO. What more can you possibly ask for?

ART343


Concept: I’ve always figured that putting people before product just made good common sense. Establish Indulge as the premier purveyor of the finest handmade truffles in the world while maintaining their uncompromising principles as they grow. Font: SF New Republic *any colors can replace the logo, depending on the packaging color usage.

Mission Statement: Chef Jean-Marc Gorce, a chocolatier from France now working in San Francisco sells handmade chocolate truffles at his shop on Columbus Avenue in North Beach, and on the web. He is interested in redesigning his packaging, as he believes his current packaging is too plain. He wants his chocolates to be presented with the “handmade” look but also to be distinctive and different. Please visit his web site at (http://www. xoxtruffles.com/). For more info about him, his company, his truffles, and his packaging.

Concept: Based on the information through research, Chef JeanMarc Gorce believes his handmade chocolate truffles are essentially unique and one of the finest. My job, is to create a brand value for the products based on the packaging. Gorce’s packaging, it’s very eloquent with vibrant colors such as gold, red, brown, purple, different shapes and exotic bow ties. However, the logo seems a bit bland, and needs reinvention to amped the visual and aesthetics. Therefore, the logo will be changed completely, Indulge Handmade Truffles will be the new identity.


Concept: Jazzy! It folds like a flower! But, acts as a package. Indulge Handmade Truffles has created yet another innovate package. Specs:

• One truffle • Portable • Easy • Accessible • Concept • User friendly


Concept: You can now savour the great taste of Indulge Handmade Truffles at your home or anywhere you desire! With this new innovative packaging, you can easily carry up to four truffles, and you might thank us later! Specs:

• Four truffles • Easy handle • Very portable • Small/Weightless • Innovated • Attraction • Simplistic

Concept: Don’t let the tall box fool you. You’re in for a surprise. Be different, try something new. Specs:

• Two truffles • Remarkable design • New flap • Easy storage • Unique • Original


Mission Statement: Mezzetta is a company specialized in Mediterranean food products, particularly olives and pasta sauces. They would like to expand into the pasta market and compete with such companies as Ronzoni, Classico, and Gia Russa. They have had good niche market success with their Napa Valley Bistro brand but they don’t feel that their design really attracts a large-scale audience. Currently the Mezzetta name dominates their product line; they would like to emphasize the Napa Valley Bistro brand and subordinate Mezzetta as the parent company. Research shows that the Mezzetta name is associated only with jarred condiments. They want to separate their pasta sauces and go into a whole line of handmade pastas such as spinach, whole wheat, spicy rye, pastas that are variously shaped, colourful, tasty, and have eye appeal.

Concept: Based on the information through research, Mezzetta specializes in Mediterranean food products with the product line of pasta and sauces. My job, is to create a brand value for the products based on he packaging. Based on Mezzetta packaging, its very eloquent with vibrant colours such as gold, red, brown, yellow, on their jars and pasta boxes. The current design incorporates an Italian feel. However, the packaging needs to be redesign to maintain quality and tradition. The colour palette will incorporate much of the colors on the logo but with different label designs.

Font: Sketch Rockwell Swatches:

#FFFFFF

#EB2227


Mission Statement: Porto Rico is a company specialized in coffee and tea products. They are famous for their custom blends of coffee, their tradition has lived on with their rich ingredients. However, Porto Rico wants to market their packaging similar to Starbucks, and drinks registered to their drinks. Also in need of a new logo/identity.

Concept: Based on the information through research, Porto Rico specializes in quality coffees and teas in the retail market and is looking to go worldwide just as Starbucks did. My job, is to create a brand value for the products based on the packaging. Based on Porto Rico packaging, its very simple with a recurrent design throughout with labels, and logo. The current design incorporates an contemporary feel. However,the packaging needs to be redesign to maintain the same feel as Starbucks along with registered names for the coffee.

Font: Optimus

Princeps

Swatches:

#006853

#8BC63F

#8B5923

#FFFFFF


Original Photograph.

Photo Restoration // Student Project Photograph is creased and damaged. Program: Adobe Photoshop CS4


Restore Photograph & Color Restoration

Color Restoration Photograph is restored and colorized Program: Adobe Photoshop CS4


You’ve got to push yourself harder. You’ve got to start looking for pictures nobody else could take. You’ve got to take the tools you have and probe deeper. - William Albert Allard


“Photography�

Photography For more pictures visit: flickr.com/franklinlam


Canon 5D Mark II Camera Model: Canon EOS 30D Aperture: f/1.4 Shutter Speed: 1/125 Speed Rating: ISO 1000 Lens Model: EF50mm f/1.4 USM Edited: Adobe Lightroom 2


CSUSB Pfau Library Camera Model: Canon EOS 30D Aperture: f/4 Shutter Speed: 1/45 Speed Rating: ISO 500 Lens Model: EF24-105mm f/4L IS USM Edited: Adobe Lightroom 2


Dasani Bottle Camera Model: Canon EOS 30D Aperture: f/1.4 Shutter Speed: 1/60 Speed Rating: ISO 640 Lens Model: EF50mm f/1.4 USM Edited: Adobe Lightroom 2


Sarah Vu Camera Model: Canon EOS 30D Aperture: f/4 Shutter Speed: 1/50 Speed Rating: ISO 1600 Lens Model: EF24-105mm f/4L IS USM Edited: Adobe Lightroom 2


Steel Chair Camera Model: Canon EOS 30D Aperture: f/2 Shutter Speed: 1/30 Speed Rating: ISO 800 Lens Model: Canon EF 14mm f/2.8L Edited: Adobe Lightroom 2


Canon EF 70-200mm f/2.8L IS USM Camera Model: Canon EOS 30D Aperture: f/2.8 Shutter Speed: 1/30 Speed Rating: ISO 800 Lens Model: Tamron 28-75mm f/2.8 Edited: Adobe Lightroom 2


SMSU Santos Manuel Student Union Camera Model: Canon EOS 30D Aperture: f/4 Shutter Speed: 1/1500 Speed Rating: ISO 100 Lens Model: Canon EF24-105mm f/4 Edited: Adobe Lightroom 2


SMSU, Night Shot Camera Model: Canon EOS 30D Aperture: f/4 Shutter Speed: 1/6 Speed Rating: ISO 400 Lens Model: Canon EF24-105mm f/4 Edited: Adobe Lightroom 2


Street Pole Camera Model: Canon EOS 30D Aperture: f/4 Shutter Speed: 1/750 Speed Rating: ISO 200 Lens Model: Canon EF24-105mm f/4 Edited: Adobe Lightroom 2


Unusual Plant Camera Model: Canon EOS 30D Aperture: f/4 Shutter Speed: 1/499 Speed Rating: ISO 200 Lens Model: EF24-105mm f/4 L IS USM Edited: Adobe Lightroom 2


College of Education CSUSB Camera Model: Canon EOS 30D Aperture: f/1.4 Shutter Speed: 1/8 Speed Rating: ISO 800 Lens Model: EF24-105mm f/4L Edited: Adobe Lightroom 2


James Phillips, CSUSB Student Camera Model: Canon EOS 30D Aperture: f/4 Shutter Speed: 1/15 Speed Rating: ISO 1600 Lens Model: EF24-105mm f/4 L IS USM Edited: Adobe Lightroom 2


iTouch 32 GB John Mayer Camera Model: Canon EOS 30D Aperture: f/2 Shutter Speed: 1/30 Speed Rating: ISO 500 Lens Model: EF50mm f/1.4 USM Edited: Adobe Lightroom 2 Inspiration: Music has always been a big part of my life and frequently plays a large part in the creation of my design & photos - but especially writers from this generation like John Mayer and John Legend are doing things that give me so much hope for what’s possible to create under the umbrella.


“A LITTLE MORE ABOUT MYSELF”

+franklinlam

Graphic Designer+Photographer

mobile +909 419 0328 email franklin.lamm@gmail.com web franklinlam.com

Computer skills Adobe Creative Suite • Photoshop (+8) • Illustrator (+9) • InDesign (+8) • Dreamweaver (+7) • Flash (+6) • Acrobat Pro (+8) • After Effects (+4) • Lightroom (+8) • QuarkXPress 8 (+3) • iMovie (+7) Pixelmator 4Winds Interactive Hand coding CSS/HTML Microsoft Visual Basics Microsoft Word, Excel, Powerpoint Proficient with Mac & PC

Creative skills • Corporate Identity Branding • Print Design • Logo Design • Layout/Editorial Design • Web-Interface Design • Leadership Skills

Age: 24 | Ethnicity: Chinese/Vietnamese/American | Bilingual | honest & responsible!

----------------------------------------------------------------------Objective:

My objective is to find a position where I can develop ideas to express my creative abilities, to solve visual problems and improve as a designer.

Education: B.A. in Arts: Graphic Design (Sept. 04’-Dec. 08’) GPA: 3.3 CSU San Bernardino (CSUSB) Department Honors: (Spring 07, Fall 08) Related Coursework: Typography | Corporate Identity | Web Design | Packaging | Promotional | Editorial * Work has been showcase on abduzeedo.com Activities: Vietnamese Student Association (VSA) Graphic Designer Lubos Pilipino American Student Organization Employment: (April 07’-June 10’) Associated Students, Incorporated (ASI) Graphic Designer/Multimedia Specialist (Student Position) Duties: • As a staff graphic artist, my duties include the production of custom flyers, large posters, banners, t-shirts, business cards, brochures, and photography to be used for campus promotional materials • Design ads to be displayed for 4Winds Interactive (digital monitors) • Overseeing and coordinating design for web development (asi.csusb.edu) • Develop additional resources for the department (forms and proposal) • Coordinate printing process and distribution to printing services • Mentoring and guiding future interns

----------------------------------------------------------------------Portfolio and References available upon request


graphic designer & photographer | www.franklinlam.com | franklin.lamm@gmail.com

Graphic Design & Photography  

This portfolio gathers a selection of my best work that I have developed both at college and at home, organized to show my skills and also t...

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