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Brief Two TenTen

Logo ~ hand-rendered The logo created represents the striking designs of my clients, using simple geometric composition to create the brand name, the inspiration for this logo came from the signature stiching found throughout TenTen’s designs, it is visually

striking and creates a very contemporary aesthetic. The target audience is aimed at young fashionable females who value attention to detail and all things new

Frankie Roberts Design Practice 3 OUGD301


Brief Two TenTen

TenTen is a new shoe label in need of branding. I wanted to create an aesthetic for the brand that represented the deisgns produced, by my client one way I did this was using stock found in the Leeds university union, there was a very subtle leather embosed texture to the stock which seemed perfect for this project,

not only did it represent the high quality materials used for the products it gave the brand an up market aesthetic with a sophisticated feel Seeing as TenTen is still in the development process, I decided to keep the branding to a minimal with simple pastel colours and a contemporary logo.

2/3 Frankie Roberts Design Practice 3 OUGD301


Brief Two TenTen

I wanted to round my project off by adding subtle detail throughout, focusing on simple patterns, an aesthetic found in many up market contemporary fashion brands. Other details include stitching found on various different business cards and along the insert of the note book.

Frankie Roberts Design Practice 3 OUGD301

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