The Quarterly Publication of The Garden State Chiropractic Society
One to Three Percent …
What Education Do Our Students Need?…
Don’t Try It; Be It…
Upcoming Events: GSCS General Meeting Saturday, November 12, 2011 at 8:00 p.m. Woodbridge Hilton, Exit 131A GSP GSCS Holiday Party Sunday, December 4, 2011 at 11:00 a.m.
Woodbridge Hilton, Exit 131A GSP
Continued on page 7
ST Y ET CI O S
the way they fight Chiropractors because I have taken Chiropractic adjustments for fifty-three years and, when it comes to the need for medical treatment, I have never had to have any. I attribute my good health to the fact that I have taken from one to two Chiropractic adjustments every week for the past fifty-three years.” It would seem Col. Sanders had a better understanding of Chiropractic’s unique objective than some of our spokesmen inside the profession. “I feel that the Chiropractic adjustments I get keep the nerve centers up and down my spine from being impinged. This keeps the full flow of energy open to all parts of my body,” stated the Col. “Just think how wonderful Chiropractic is for me. I am seventy-eight years old, yet I can do more work than a thirty-year-old man today. I get up around 4:30 every morning and retire around 10:30 to 11:00. That is a long day for some people.” He isn’t talking about low back pain. Why? He was obviously an educated patient. He evidently shared the enthusiasm of those Chiropractors who cared for him. “I like to be around Chiropractors. I like their enthusiasm,” he continued. He discussed how he wished that medical doctors could understand Chiropractic principles, “I am not prejudiced against medical doctors. They fulfill a need also,
IC CT A R P O IR CH
There have been many famous supporters of Chiropractic over the years. Literally thousands of household names have given their endorsement to Chiropractic. Many were lifelong patients with a great understanding of Chiropractic thought. Few were as interesting as Colonel Harlan Sanders, the “Kentucky Fried Chicken” entrepreneur. Col. Sanders developed his unique chicken recipe and sold it at his single restaurant along a major thoroughfare. With the increase in travelers on the nation’s highway system, a new highway with no off-ramp for the Col. replaced the well-traveled road. The elevated segment of highway soon took him off the map. A master of turning adversity into opportunity, he took his show on the road by selling his system of cooking chicken to restaurants. It came with very stringent rules which the restaurants had to follow. This soon mushroomed into an intercontinental fast-food powerhouse. Most of us remember well this ‘grandfather-like’ gentleman who became known for his white suits and black bow-ties. But what is relatively unknown is his depth of knowledge and support of Chiropractic. Of Chiropractic Col. Sanders said, “I am seventy-eight years old, and I have a high respect for the medical profession for what they can do, but I do not respect
In this Issue:
By Robert Sinnott, D.C., L.C.P., DPh.CS • firstname.lastname@example.org
Chiropractic is Finger-Licking Good!
The Official Voice of Straight Chiropractic in New Jersey
ET CI O S
IC CT A R P O IR CH
Garden State Chiropractic Society
Executive Committee President Gregory Stetzel, D.C. Vice-President Jay Yuhas, D.C. Secretary Jay Yuhas, D.C. Treasurer Robert Berkowitz, D.C.
Board of Directors
Danielle Argenio, D.C. Joseph Donofrio, D.C. Frank Hahn, D.C. James Healey, D.C. Dennis Keenan, D.C. Mark Messano, D.C. Daria Messina, D.C. Mark Ohlstein, D.C. Joe Sasso, D.C.
A Letter from the Editor One Door Closes…Another One Opens By Joseph F. Donofrio, D.C. • email@example.com
We’ve all used this phrase, or had it used upon us when things are going, shall we say, less than optimally. Well, I’ve uttered the phrase numerous times in the past year or two as various Chiropractic colleges do some very unchiropractic things or organizations that stood for good Chiropractic made some very “ungood” statements or choices. No point in rehashing the Who, How or Why of these things, let’s just say that they were disappointing, and in my opinion, not furthering the cause of good, straight Chiropractic. Just as I was again running this phrase through my mind, late one night, I stumbled upon several Facebook pages repleat with hundreds of “my kind of Chiropractors.” Let me explain… “my kind” adjust the spine to correct VS, they educate practice members about why they do this, they have various types of flexible fees which allow and encourage families to get under care, they correct VS merely because it is detrimental to Life and they honor the Green Books as sacred history and the Blue Books as wise…my kind of Chiropractor! Though I rarely admit to it, I had made a terrible error that lead to my depression at the happenings mentioned above. I regarded the Northeast as the only known universe of Chiropractic thought! Good God, here before me on Facebook were hundreds, maybe more, of brothers in TIC…my kind of TIC! Furthermore most were very good writers. In this issue and in those to come we will feature these contributors from across the nation and the world. We will come to know them and they us and all of us will be, as I have been, richer, wiser and better equipped to go forth and change the world to a more Chiropractic place…Enjoy!
P.O. Box 831 Point Pleasant, NJ 08742 1-800-231-2916
Editor Joseph F. Donofrio, D.C. firstname.lastname@example.org 245 Oradell Avenue Paramus, New Jersey 07652 (201) 967-0020
STRAIGHT TO YOU! is published quarterly.
Advertisers and contributing authors do not necessarily represent the position of the Garden State Chiropractic Society.
2 GSCS Straight To You! • Fall 2011
Committee Chairs Continuing Education Jim Healey, D.C. Convention Chair Mark Messano, D.C. Convention Chair Daria Messina, D.C. Convention Entertainment Joe Sasso, D.C. Convention Vendors Mark Hansen, D.C. Educational Seminars Gregory Stetzel, D.C. Fundraising Andrew Daniele, D.C. Legislative Jim Healey, D.C. Liaison Robert Berkowitz, D.C. Jim Healey, D.C. Membership Jay Yuhas, D.C. Newsletter Joseph Donofrio, D.C. New Practitioner Info Gregory Stetzel, D.C. Nominating Daria Messina, D.C. Scholarship Danielle Argenio, D.C.
The One to Three Percent By Rhett Ruehle, D.C. • email@example.com That’s it. One to three percent of the office members you talk to will choose lifetime family maintenance care. Think about that for a minute. That means that out of every 100 people you speak with, 99 of them will not be in your office for the remainder of their life. If you do the math, in order to have an office which contains 100 families, which is a fairly large office by today’s standards, you must speak with 10,000 people. Regardless of the product you are selling, how many of you would take a job with a one percent success rate? I doubt very many. So what is it that keeps you motivated? Why do you continue to show up for work day after day knowing that the vast majority of the time, even if a new office member begins care, they will discontinue once their particular symptom or condition does (or doesn’t) clear up? I do it because that one person makes it all worthwhile. There is absolutely nothing I find more exciting than explaining the chiropractic message to someone for the very first time and to see the look in their eyes when they understand. I don’t mean when someone believes that chiropractic may help their particular condition, I am talking about the look when they understand how chiropractic has an impact on every facet of their life. I think that we all know these people when we see them. • They are the families who attempt to use words like “vertebral subluxation,” “innate,” and “chiropractic” in their weekly game of Scrabble. • They are the six-year-old children who come to the office with their friend’s
parents and jump on the table to get checked (even though they were in only a few hours before with their family). When asked why they are on the table again, they respond, “Because I have been playing with These three young children appeared before me at a recent summer my friend and may country fair, interested and engaged in learning about Chiropractic. have gotten subluxated.” • They are the retiree who falls off of came over. Since I wasn’t in the best of an eight-foot ladder in his garage and moods I didn’t even speak to them. Inis certain that he broke his ribs, but in- stead I began to play solitaire on my stead of going to the medical doctor to phone. (I am sure you have all done that have x-rays taken, he comes into your of- a time or two!) All of a sudden one of the children fice to correct the subluxations that may have been caused by his fall. (If you want said, “So what is it that you do?” Without to know more about this particular story looking up I replied, “I am a chiropractor.” The little voice replied, “Well I know feel free to email!) • They are the people who invite you to that, but what is it that you DO?” At that their birthday parties, concerts, sporting point I looked up and saw all three chilevents, etc. because they not only see dren looking at (and attempting to read) you as their chiropractor but they see a pamphlet entitled “Chiropractic for Children.” I couldn’t believe my eyes. Imyou as a part of their family. This past August I took part in a few mediately I put my phone aside and had county fairs near my office. I have always one of the most amazing conversations enjoyed spreading the chiropractic mes- with these three little children. As soon sage regardless of the venue. This partic- as we finished, they ran to find more of ular fair however was extremely difficult. their friends and I continued to explain Typically, I am able to talk to quite a few chiropractic to them as well. Those are the one percent that make people, explain chiropractic and if nothing else, have some very good conversa- it all worthwhile. tions. On this day however, I am certain that I had gone through at least 99 people and was nearing the end of my rope. I didn’t really want to talk to anyone anymore. I didn’t even want to be there. In fact, I was about ready to pack up and leave for the day when three little kids
GSCS Straight To You! • Fall 2011
PRESIDENTIAL PERSPECTIVES E
Real Chiropractic Unity? By Gregory Stetzel, D.C. • LifePage@aol.com
We have it in New Jersey. They have
movement toward the medicalization of
include the following: Multidisciplinary
it in Michigan. Our neighbors to the
our profession. Now that is something
Practices require Keen Compliance Tactics,
North in New York are working toward
we should be able to unify around.
Five Reasons Why Incorporating Nutri-
Of course, you realize I am not seri-
tion Will Launch Your Success, Five Ways
Is Chiropractic unity an oxymoron?
ous about being able to unify around
to Increase Your Income in Three Weeks,
The movement everywhere you
anything that might come from Jim
and Integration, Integration, Integration –
look is to establish “Chiropractic unity” so
Winterstein. He is the epitome of the
Practicing Chiropractic Within a Multidis-
our profession can speak with one voice
FAR left in whatever it is he represents
ciplinary Healthcare System. It should be
toward establishing and accomplishing
(it’s not Chiropractic) as evidenced by
noted that the five ways to increase your
our common goal. And what is that com-
his school dropping Chiropractic from
practice that are suggested and appar-
mon goal, you ask? In almost every case,
its name and promoting the doctor of
ently promoted by the Chiropractic Sum-
the common goal is increased insurance
chiropractic medicine degree. The Na-
mit are to offer 1. massage, 2. nutritional
reimbursement for an ever expanding
tional College is the centerpiece of the
supplements, 3. exercise or rehab therapy,
list of “treatments” and procedures so
ACA’s master plan for the destruction of
4. weightloss programs, and 5. merge
we can be on an equivalent basis with
Chiropractic and the ultimate absorp-
your practice with a friend’s practice in the
the other healthcare professionals in our
tion of our profession into medicine, just
communities. We can finally become
it. Chiropractic unity is all the rage.
Now doesn’t that sound like a pur-
Recently, the International Federa-
pose that all chiropractors could unify
In the recent Joseph Janse Address
tion of Chiropractors and Organizations
around? As you can imagine, the IFCO
to the FCLB, James Winterstein let the
(IFCO) was asked to participate in the
in the balance of their position paper re-
cat out of the bag when he announced
Chiropractic Summit, a conglomeration
spectfully declines the invitation to uni-
that Chiropractic needed to move to-
of “representative” organizations and
fy around Multidisciplinary Healthcare
ward the inclusion of prescribing and
chiropractors coming together to create
system practice mode, as do we.
administering pharmaceuticals in order
“unity” in the profession. Can you guess
to become recognized as “real doctors”
where this one is going?
Here in New Jersey, we have an organization that has touted itself as being
in our society because that’s what pa-
To quote the IFCO Position Paper
the “unified” voice of Chiropractic for the
tients expect from their doctor. He also
on why they could NOT unify under the
state for the past several years in spite
noted that the use of the term sublux-
Summit, “The Chiropractic Summit es-
of the fact that the GSCS NEVER signed
ation in Chiropractic “has to go.” So now
pouses the tagline, “One Voice. One Mes-
on and has remained active and autono-
the agenda has been set for our unified
sage. Securing a Better Future.” Under the
mous as the unified voice of unadulter-
goal – the destruction and dissolution of
“One Message” button on their website,
ated Chiropractic for over 30 years. This
Chiropractic as we know it and further
articles for professional development
Continued on page 8
4 GSCS Straight To You! • Fall 2011
What Education Do Our Students Need? By Robert Sinnott, D.C., L.C.P., DPh.CS • firstname.lastname@example.org There are as many opinions to this question as there are Chiropractors. The CCE certainly has a view, albeit not one I share. The NBCE and FCLB seem to share the view of the CCE though. No great surprise, most are hypnotically enamored with the elusive Holy Grail of “medical approval.” None too soon the field DCs and students have recently stood up to the all-powerful juggernaut of the CCE to demand accountability. These current events playing out in Chiropractic today have shown me that the Chiropractic schools have a lower percentage of actual time devoted to learning “Chiropractic” than they did in the 80s when I was a student. The question that springs into my mind is, “Is that even possible?” Now mind you, I am not attacking my teachers, who quite honestly did a fine job, considering that teaching with an arm tied behind your back is certainly not an enviable position. Teachers do not choose the subject matter – that comes from outside-in forces and is enforced with the hammer of Thor, by way of veiled threats of losing their accreditation. After all, without being accredited by the ACA’s CCE, a school finds itself losing student loan dollars. Let’s face it, which of you DCs reading this could afford to plunk down the $100,000 in tuition for Chiropractic school, let alone the idea that you need a minimum of three years of “holding pen” college. You may also want to live somewhere aside from the backseat of your car, and maybe eat occasionally. So, you graduate with
a minimum of $150,000 to $200,000 in debt. Now you can’t wait to open and go to the local banker and tell them you have no collateral, no mathematical scenario where you can describe how to easily afford a single loan payment – and of course, you are now homeless. Is the education today worth $100,000? Mine was $18,000 when I started school in January of 1987. Are the students today taught a greater
“ Are the students today taught a greater degree of what they need to know to succeed? ” degree of what they need to know to succeed? Do they emerge confident in their skills as both a Chiropractor and businessman? No. As a matter of fact, as a group they have less skill than graduates of even ten years ago. But their education allows them to show their proficiency at passing the ACA’s NBCE tests – there are FOUR parts now right? Let’s not forget to add that to the debt. So, what do they need to learn? A short history lesson might shed some light. Up to the very early 1950’s the DC program at the Palmer School of Chiropractic was 18 months. SO, what did those graduates NOT learn? Well, they had no chance of diagnosing a patient with Kuru. Today they are taught this vital information. Then again, it is only
cannibals that eat human brains and spinal cords in a single tribe in New Guinea that are at peril. But! You MUST know of the Dracunculus medinensis! It is not noted in the United States, but… so what? What about Hymenolepis nana tapeworm? Of course the medics feel it is not a health problem… You certainly need to know how far from your newly shovel-dug well that your new outhouse should be. If it were not for the overbearing influence of the NBCE testing over such obscure non-Chiropractic gibberish, our students might spend that time learning to be better Chiropractors. Those 18-month graduates learned, in detail, what it took to make a great Chiropractor. Their education was focused on being a Chiropractor. They learned about adaptation by writing papers on how the cadaver they dissected had adapted anatomically to fit a set of circumstances discovered in the dissection process. They learned that a scoliosis is not a pathology, but is true architectural genius. They learned that you don’t get sick, you lose health. As DD Palmer said health is the entity, not disease. These graduates were fortunate to sit in classrooms in an era where the outcome that mattered was how good of a Chiropractor they were. Those who had the pleasure of knowing many of these graduates from our schools in that era know full well what I am referring to. By doubling the education, have we even as much actual Chiropractic education as they did in half the clock hours then?
Continued on page 9
GSCS Straight To You! • Fall 2011
Don’t Try It; Be It.
By David McGonagle, D.C. • email@example.com So I won Powerball. Seriously. I got
ropractors build their practice. They are
one” years down the road as long as you
one number plus the powerball. An easy
always looking for the “winning ticket!”
$4. I know, it’s not exciting. The excite-
The one new practice member who will
Honestly, you may never have that
ment is in the possibility of hitting it big
refer the world. The one spinal screen-
“winning ticket,” but after 40 years or so of
for millions. What I could do if I really
ing that will double their practice in two
practice, you may realize that you have a
won the Powerball!
weeks. The one idea that gets their prac-
successful practice (no matter how you
tice rolling in the right direction. The one
define success) that provided a fulfill-
gimmick. The one…something.
ing life. You may even have the joy of
On the ride home from purchasing the ticket, my kids and I started the “wish list” for our windfall. Therein lies
Too many DC’s have a Powerball-
realizing that you’ve changed the world.
the problem with playing Powerball. It’s
mentality. Without that “winning ticket,”
Gauged by a different standard, you
as though life isn’t good enough as it is,
practice isn’t so good, isn’t fulfilling
will be wealthy beyond belief. Besides,
or won’t be fulfilling, or won’t have the
or just won’t be as spectacular as their
when you have the ability to release
same accomplishments without the aid
the power that animates the universe,
Just like you can’t try chiropractic with
ing the wish list just to update my goals.
true success, you can’t try building
So when I don’t hit big (by big I mean
your practice successfully because your
more then $4), I don’t have disappoint-
premise for achieving success would be
ments, and life goes on.
ball. What I do count on are the things
long action. Don’t do one chiropractic
I know. I know that as long as I correct
orientation, do an orientation every
vertebral subluxations, I will have a ful-
week for your entire career. If you do a
filling career in chiropractic and that
spinal screening at a community event
which I need will be provided. I know
one year, do the same event every year.
that as long as I give love willingly, I will
Don’t stop doing any one practice build-
get love. I know that as long I have my
ing activity because it wasn’t a “winning
faith, I will receive grace from God.
ticket.” When your calendar of events is
I know these things to be true be-
full and a new opportunity arises, then
cause I believe in them so strongly that I
you can drop an activity to make room
can’t imagine life existing without them.
for something new. Until then, do them
Playing Powerball is how many chi-
all. One activity may become “the big
6 GSCS Straight To You! • Fall 2011
TE A ST
Practice building needs to be a life-
IC CT A R P O IR CH
I don’t count on winning Power-
Surround Yourself With Like-Minded People.
don’t count on winning, but I like revisit-
tum to actually building your practice.
to have a little excitement with the kids. I
you don’t hit big, and lose any momen-
three or four times a year. I play simply
erball practice: You feel defeated when
The thing is, I only play Powerball
Powerball is just another distraction.
Therein lies the problem with a Pow-
of the Powerball millions.
Join the GSCS Today!
Fill out the membership application on Page 11!
There Checking Slips By Matthew Alvord, D.C. • firstname.lastname@example.org Slipping and checking is the process
on the principled path and reduce the
expect. Inherent within proper detec-
referred to as the way a wayward Chi-
chance of them getting caught up in
tion is the freedom for the Chiropractor
ropractor recognizes and finds his way
anything else that could distract them.
to let go of any of the other allopathic
back to the “ward.” And the ward has
The right detection allows the Chiro-
considerations or distractions that could
a warden...the Chiropractic Principles.
practor to know what they know confi-
potentially leak into their ADIO thought
In order to check anything, a slip must
dently and to, just as importantly, NOT
be acknowledged. There is not only no
know what they don’t know and leave
Sometimes the problem is that the
check without a slip, there is no check
the rest up to Innate Intelligence. The
Chiropractor is not providing the specific
without the knowing and accepting
mentality of the mixer does not discern
adjustment for the subluxation at hand.
that there is a slip to check. The solu-
the difference between a fixation and
After all, you can’t adjust a fixation and
tion then is always the philosophy: The
a subluxation. If the detection side of
subluxations were being manipulated
Ward. The usual check to a slip is to get
the equation is in check, the Chiroprac-
long before 1895. Knowing that we ul-
back to reviewing the very Chiropractic
tor will know when someone is sublux-
timately don’t do the adjusting, that the
Principles we thought we already knew.
ated or not, and the not could be any-
body does, or more accurately that the
Although this is always essential on
thing else, fixation or otherwise. This
Innate Intelligence of that body does,
some level, a practical way to reduce the
is a key slip for so many Chiropractors
helps put the Chiropractor’s relationship
chance of slipping is to just get back to
who sometimes feel like they need to do
with their people in the right perspec-
the practical idea of detecting and cor-
more than they should and at times that
tive. When we see the correction in this
they shouldn’t, regardless of how the
light, ideas about any therapies go out
than this specific intent usually has a slip
person on the table feels or what they
Continued on page 8
involved with it and if we are doing Principled things in our office, we are more assured to be thinking them. Sometimes the problem is that the Chiropractor is not detecting subluxations properly. Detection of the subluxation requires some kind of adequate pre AND post assessment to know when a subluxation is actually present and when it has been corrected. They are both absolutely vital. If the Chiropractor has a sound way to do this, it will dramatically increase his or her confidence in their day to day interactions with their
Chiropractic is Finger-Licking Good! Continued from page 1 but I just wish they were not so prejudiced against Chiropractors and Chiropractic. If they understood Chiropractic as much as I do, they would praise it like I do, and many millions of people who are now sick would get well that much sooner. Yes, Chiropractic is wonderful, and my good health during the past fifty-three years has proven it to me.” This man with his sphere of influence is just one of thousands of ‘celebrities’ over the years to publicly endorse Chiropractic. What is most interesting is the level of understanding emanating through his words. What percentage of patients today could give an explanation as accurate as Col. Sanders did in this late sixties interview?
people and motivate them to continue
GSCS Straight To You! • Fall 2011
Continued from page 4
Continued from page 7
other organization moved unilaterally
We, as a profession, cannot afford
to change the scope of practice in NJ
to compromise on our founding princi-
the window...electrical, light, dark or
to mimic the goals of the Chiropractic
pal. It is our unique position that makes
just “in the dark”.
Summit and then some. So much for
Chiropractic a distinct entity and an in-
Sometimes the problem is that
a unifying message. The Garden State
valuable asset to society. No other pro-
the Chiropractor is getting away from
Chiropractic Society never joined with
fession offers humanity the service that
the concept of the subluxation itself.
them in the promotion of the scope
Chiropractic provides. No other science,
When we realize or are reminded that
change and fought to stop the expan-
art, or philosophy can replace what Chi-
the unique element of the definition
sion of the scope of practice into a more
ropractic holds dear. No one can take
of a subluxation is about the men-
medical mode of practice and yet, they
away what Chiropractic has brought to
tal impulse, it takes away any other
continue to proclaim that they are the
the planet. Only we can save or destroy
physical concerns about the adap-
unified voice of Chiropractic in our state
what Chiropractic is and what it means
tions that may be associated with
and present themselves as the model for
for us and for future generations. It is up
the subluxation or any limitations
other states to follow in their search for
to us to remain strong and unified in the
the Chiropractor may want to super-
unity. Their unity is a lie and lies always
preservation and protection of our sa-
impose on the person as they arise.
lead to destruction. Time will surely
When the Chiropractor’s sole concern
Perhaps this is why BJ Palmer left his
is for the subluxation, it becomes
To be sure, we in the GSCS believe
final message to Chiropractic. BJ knew
more difficult to slip from the Chi-
that all chiropractors should be unified
that our integrity would be tested. He
ropractic Principles and it becomes
and speak with one voice in order to
knew that our only hope was in refusing
easier to practice them. Anchor your
insure that our message is heard, loud
to compromise the principals of Chiro-
mind on the Chiropractic Principles
and clear. To be clear, we believe that
practic and resisting the temptation to
and the slips will stay anchored in any
the message that we can and should
make chiropractic something it was not.
kind of storm.
unify under is one of pure, unadulter-
His charge still holds today. So long as
ated Chiropractic which recognizes our
organizations like the Garden State and
unique role in the health and well-being
IFCO and the chiropractors who align
of people everywhere. We believe that
with their mission exist to protect and
the purpose of Chiropractic is now and
preserve our Chiropractic birthright,
should always be the location, analysis
there will be someone to guard it well.
prove this out.
and correction of vertebral subluxation solely because vertebral subluxation is,
(The complete text of the IFCO Position Paper on
in and of itself, a detriment to the ex-
the Chiropractic Summit can be read on the IFCO
pression of human potential and life (period). Anything else is a compromise. And, whenever you compromise a principal, you lose the principal. 8 GSCS Straight To You! • Fall 2011
website at www.IFCOchiro.org)
STRAIGHT TO YOU!
The Official Voice of Straight Chiropractic in New Jersey!
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GSCS Classifieds ………………… WANTED: Straight chiropractors with a
OFFICE COVERAGE: The coverage ser
commitment to serve their fellow man
vice dedicated to the correction of ver
or woman. Serve and educate once a
tebral subluxation, PERIOD.
month at Elijah’s Promise soup kitchen
Rushing, D.C., Garden State Chiropractic
in New Brunswick, NJ from 11:00 am
Society member, private practice since
to 12:15 pm on Thursdays as part of
1986. If you’re in need of this service,
“Chiropractic for Humanity.” Contact Jay
please call 732-598-8429.
vision going strong! I can check for subluxations! I can use individualized adjusting techniques! I can help people understand the importance of lifetime chiropractic!
I can handle even the
toughest questions! Call Jim Healey,
Y ET CI O S
so while you’re away let me keep your
IC CT A R P O IR CH
about making a difference in the world,
OFFICE COVERAGE: Chiropractic is
Yuhas, D.C., at 732-321-0377.
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Education Continued from page 5 Certainly not. So, what does a Chiropractic student need to know? They need to know how to provide Chiropractic care from cradle to grave. They need to know how to explain the Chiropractic philosophy of health in simple understandable terms. They need to be able to identify the presence or absence of the vertebral subluxation and offer their Chiropractic service accordingly. They need to offer hope through the knowledge of an Innate Intelligence that strives constantly toward optimal health, not fear through an outside-in paradigm transfixed on a mechanistic view of sickness and disease. Such an education would cause them to feel confident in what they offer humanity. The classes that support that kind of graduate would be a welcome and needed change to a system of Chiropractic education that currently seems hell-bent on assisted suicide. In simple terms, they need to be allowed to learn to be a Chiropractor.
Y ET CI O
IC CT A R P O IR CH
D A R G
TE A ST
D.C., at 732-367-8811.
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The Official Voice of Straight Chiropractic in NJ! Classified ads are complimentary to GSCS members in good standing, non-member ads are $40. Ads should be 40 words or less and are subject to GSCS board approval. Your check, made payable to the GSCS, must accompany your ad. Deadlines are April 15, July 15, October 15, and January 15. Ads should be sent to: Danielle Argenio, D.C., Advertising Chairperson • STRAIGHT TO YOU! 608 Newark Pompton Tpke, Pompton Plains, NJ 07444 973-835-9322 phone • firstname.lastname@example.org
GSCS Straight To You! • Fall 2011
Advertising Rates & Publication Schedule FULL PAGE 3 col. (7 1/2 x 10)
ONE THIRD PAGE 1 col. (2 5/6 x 10) 2 col. (4 7/8 x 5) 3 col. (7 1/2 x 3 3/4)
HALF PAGE 2 col. (4 7/8 x 7 1/2) 3 col. (7 1/2 x 5)
BUSINESS CARD 1 col. (2 5/6 x 1 1/2)
ONE FOURTH PAGE 2 col. (4 7/8 x 3 3/4) 3 col. (7 1/2 x 2 1/2)
Ad Size qFull Page q1/2 Page q1/3 Page
1 issue $400 $250 $200
ONE SIXTH PAGE 1 col. ( 2 5/16 x 5) 2 col. (4 7/8 x 2 1/2)
Check Desired Ad Size 4 issues $1,440 $ 900 $ 720
Ad Size q1/4 Page q1/6 Page qBus. Card
1 issue $175 $125 $ 75
4 issues $630 $450 $270
Winter: Jan. - Mar. issue, deadline Jan. 15 Spring: Apr. - June issue, deadline Apr. 15
Summer: July - Sept. issue, deadline July 15 Fall: Oct. - Dec. issue, deadline Oct. 15
Business card ads may require a one-time $50 preparation charge if ink does not reproduce well. Submit this contract for space reservation with your camera-ready ad and payment no later than the deadline for the publication issue you desire. Send all copy and correspondence to: GSCS Newsletter c/o Danielle Argenio, D.C. 608 Newark Pompton Tpke. Pompton Plains, NJ 07444 973-835-9322 phone email@example.com email
NAME COMPANY ADDRESS PHONE/FAX
NO ADS WILL BE CONSIDERED UNLESS ACCOMPANIED BY PAYMENT-IN-FULL
10 GSCS Straight To You! â€˘ Fall 2011
GSCS Straight To You! • Fall 2011
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Garden State Chiropractic Society P.O. Box 831 Point Pleasant, NJ 08742
The Official Voice of Straight Chiropractic in New Jersey
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GSCS Convention 2012 April 28, 2012 One Day - 12 Hours of CEU! Woodbridge Hilton GSP Exit 131A
Scholarship Opportunity Are you a Chiropractic student from the great state of New Jersey interested in a scholarship? Contact Dr. Daniele Argenio for more information at atruedc@ aol.com.
The Garden State Chiropractic Society has recently joined the affinity program sponsored by TD Bank. The goal of the GSCS is to have a minimum of 50 accounts linked to this program. When the GSCS reaches this goal, TD Bank will donate a minimum of $500 to our organization. The donation does not come out of your account. You can link a new or existing account to the GSCS. The account may be savings, checking, certificate of deposit, etc. It may be a personal or a business account. Since TD Bank has offices in several states, you can invite family members and friends to participate in this program. Simply visit your closest TD Bank branch and state you would like to link your account(s) to the Garden State Chiropractic Society. We greatly appreciate your support. Call Daria Messina, D.C. for further information at 732-929-3322.
Did You Know? STRAIGHT TO YOU, the newsletter and official voice of the Garden State Chiropractic Society, is now delivered digitally to all Chiropractic college students and members of the IFCO (formerly the FSCO). To receive your digital copy contact us today at: firstname.lastname@example.org and include â€œsubscribeâ€? in the subject line.