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10th International Hamburg Symposium „Sport and Economics“

tournament scenarios and the outcomes for earlier tournaments, especially the 2006 FIFA World Cup in Germany.

Experiences from World Cup 2010 in South Africa – first thoughts about implication for Brazil 2014 Luiz Martins de Melo Brazil and South Africa have many similarities and differences. They are the largest economies in Africa and Latin America respectively. They are in the group of countries called BRICS. They have a huge income inequality and poor infrastructure. They have suffered dictatorships for long periods of their histories. Brazil completed its transition to democracy in 1985 and South Africa in the early nineties of the twentieth century. Apparently the similarities end here. Their histories and their institutions, derived from the Portuguese and English / Dutch colonization are very different. The apartheid in Brazil is primarily social. In South Africa it is racial. Brazil is a country of large miscigenation. This does not mean that there is no racism. But this has not been the strong cause of political and social unrest. International insertion of Brazil and Latin America is also very different from South Africa and Africa. Obviously you cannot handle all these issues in this paper. They serve to point out that there are also similarities and differences in football in the same way as in society. The main difference, with respect to football, is the technical difference and the way this sport is embedded in the culture of each country. Brazil is the country with the most world titles and has participated in all World Cups. Football hasn’t had the same social and cultural impact and the same technical performance in South Africa. Football in Brazil is the national sport, almost a secular religion. Popularly it is said that in Brazil the person’s character is defined by his loyalty to his football team. It is possible to change wives, political parties, religion and even sexual choice that your friends and family will accept it more easily than if you change the football team for another. However, both have similar organizational problems and poor infrastructure to host major international sporting events like the World Cup. The paper concludes with evidence of a shift in England to aspects of the social model, illustrating how policy innovations in the UK (specifically the introduction of coordinating bodies, County Sports Partnerships) has been intended to contribute to the building of capacity across sectors in sport (public, commercial, third sector) and across policy domains related to sport, that is so called ‘joined up policy’ in which policy communities from previously separate policy domains such as sport. The analysis draws on an empirical study which employed social network analysis to establish the extent to which networks had been successfully constructed between sectors and policy domains in two case study County

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Medien und Sport: Chancen und Gefahren einer besonderen Liaison! Josef Hackforth Die ersten Live-Übertragungen im deutschen Fernsehen waren Bilder von den Olympischen Spielen 1936 in Berlin, als der Fernsehsender Paul Nipkow Bilder der Spiele in die eigens eingerichteten TV-Stuben in Berlin präsentierte. Diesem Premierendatum folgten viele weitere TV-Highlights mit der Sportberichterstattung. Direkt nach der offiziellen Eröffnung des Deutschen Fernsehens gab es Weihnachten 1952 Fußball aus Hamburg, dann die unvergessene Fußball-WM 1954, die den Geräteabsatz in Deutschland erstmalig ankurbelte. Ob Satellit, Farbe oder Kabel bis hin zum digitalen TV, HD und jetzt 3D – der Sport war stets Motor und der technischen Entwicklungen, gewissermaßen auch Experimentierfeld für das gesamte Medium. Neben diesen technischen Innovationen gab es auch eine Reihe von Programmentwicklungen, bei denen der Sport als Zugpferd diente: die Sportschau der ARD, das Aktuelle Sportstudio des ZDF, die Konferenzschaltung bei Premiere / Sky und natürlich die üppigen Live-Übertragungen diverser Sportveranstaltungen und Sportarten. Diese Relevanz des Sports für das Medium TV lässt sich auch in Einschaltquoten und Marktanteilen nachweisen. Und die Zukunft bringt über Triple Play weitere Möglichkeiten einer flexibilisierten und mobilen Sportkommunikation. Diesen vielen Chancen stehen auch Gefahren gegenüber: Wird die Authentizität des Sports gewährleistet? Werden die Werte des Sports beachtet? Erdrückt der Wert der Ware Sport kontraproduktiv seine soziale Relevanz? Gewöhnen wir uns als TV Konsumenten zu schnell und ausschließlich an Höchstleistungen? Ist die Palette der angebotenen Sportarten nicht viel zu klein? Viele Fragen – wenig gesicherte und belastbare wissenschaftliche Antworten. Plausibilitäten ja – Kausalitäten nein, so könnte das Fazit lauten.

The regulation of internet broadcasting rights in sport Gianluca Monte Besides traditional free-to-air and pay-TV, the broadcasting over the Internet of sport events represents an ever larger share of the market for sports rights. The regulation of the licensing of broadcasting rights for sport in the EU is a complex task, which needs to balance the legitimate interests of all the involved stakeholders whilst taking into account the need to respect fundamental provisions of the EU Treaty in the fields of Internal Market and competition. In my presentation, I give an overview of the relevant EU pieces of legislation which have an impact on the selling of sports rights for on-line distribution, namely existing Directives covering copyright and neighbouring rights, enforcement of IPRs, electronic commerce and conditional access. Particular attention has to be given

Programmhaft 10. Internationales Hamburger Symposium "Sport und Ökonomie"  
Programmhaft 10. Internationales Hamburger Symposium "Sport und Ökonomie"  

Beinhaltet den Ablauf sowie Informationen zu den Referenten und Vorträgen des 10. Internationalen Hamburger Symposiums, 16.07. - 17.07.2010...

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