MULTI-UNIT
Buyer’s Guide
FOOD
Demographics • $ 50,000+ median household income • W ell educated, professional or clerical workforce
OPPORTUNITY
Description McAlister’s Deli, a leading fast casual restaurant, is seeking multi-unit and single-unit operators with casual dining experience and strong community ties to join its growing concept. Franchisees may benefit from a 2-to-1 sales-toinvestment ratio with an average unit volume of $1.3 million (2011) and the potential for long-term franchisee profitability. As part of the thriving fast casual segment, McAlister’s Deli offers extensive support in all aspects of owning and operating a restaurant.
Qualifications Franchisees should understand the importance of strong operations and be committed to offering the best guest experience. Multi-unit franchisee candidates should have restaurant experience and be successful business leaders, while single-unit franchisee candidates should have relevant customer service experience. Also, candidates should possess a minimum liquidity of $250K-$750K and net worth of $500K-$1.5M
• Families with children • College students SITE LOCATION
Assistance McAlister’s Deli offers full site location assistance.
Fast Franchise Facts Franchising Since: Franchising:1994, Founded:1989 Multi-Unit Franchisee Operating Units: 85% Total Franchise Operating Units: 264 Company Operating Units: 47 Capital Investment: $545,000 to $1.4 million Franchise Fee (per unit): $30,000 Multi-Unit; $35,000 Single Unit Royalty Fee (per unit): 5% of gross sales
Rankings & Awards
Advertising fee (per unit): Current 0.75% Earnings Claims: Yes Build-Out Options: Free standing, end cap/inline, colleges, universities, shopping malls, airports, medical facilities, casinos, travel centers, military bases Available Territories: Pennsylvania, Wisconsin, Illinois, Minnesota, Iowa; Additional territories are available.
• 2 012 Top Performing Fast Casual Restaurant in Food, Beverages, Value, Service and Atmosphere, Technomic® • 2 012 3rd Favorite Sandwich Chain, Market Force • 2 012 Top 25 Restaurant Social Media Index, Nation’s Restaurant News®
Contact Peter Wright Vice President of Franchise Sales Office (770) 360-8320 Mobile (720) 278-6680 pwright@mcalistersdeli.com mcalistersdelifranchise.com
MULTI-UNIT BUYER’S GUIDE 2013
46