Plus: REGIONAL NEWS | EXPO COVERAGE | FINANCE | COUNTRY PROFILE | LEGAL
ISSUE 02 | November - December 2011
made to order Charley’s Grilled Subs in the US was born from entrepreneurship and has since thrived globally. As Al Madani Group - master franchisee in the Arabian Gulf, can testify, its Middle East franchise is set for fast growth.
|| Franchise UAE trade show triggers over 50 deals in two days p11
|| A Franchising Panorama of the Middle East p14 UAE DHS 20 | Kuwait KD 1.5 Egypt E £20 | KSA SR 20 | Bahrain BD 2.00 Jordan JD 3.5 | Lebanon LL 75 Qatar QR 20 | Oman OR 2.0
delivering commercial legal advice across the middle east
NOVEMBER - DECEMBER 2011
Mohammad Al Madani Chairman & CEO al Madani Group
LANdMARK OPENS 18 NEW iCONiC STORES iN MiddLE EAST Iconic (UAE) to Launch 18 New Stores in Middle East Iconic, a fashion and lifestyle retail concept of the UAE based Landmark Group is all set to open 18 new stores in Middle East by June 2012.
BASKiN ROBBiNS (US) SET TO OPEN 70 AddiTiONAL LOCATiONS iN UAE US ice cream retail giant Baskin Robbins said on Sunday it is set to open 70 more outlets in the UAE this year.
The Franchise Magazine MENA examines the franchise market in the Saudi Arabia
A FRANCHiSiNG PANORAMA OF THE MiddLE EAST In a region that holds over 1,200 franchised US-based restaurants, there are stellar growth opportunities, and business sectors that are largely untapped.
17 18 28 30 33 35 36 38 40 42
BRiTiSH ORCHARd NURSERY FRANCORP HERiTAGE FOR HENNA iNSTANT SKiN SECONd CUP SENSE GOURMET & FiGARO’S PiZZA ANT VENTURES SALMONTiNi TAYLOR OF OLd BONd STREET ENOC RETAiL SERViCES
CHARLEY’S GRiLLEd SUBS MAdE TO ORdER Charley’s Grilled Subs in the US was born from entrepreneurship and has since thrived globally. As Al Madani Group - master franchisee in the Arabian Gulf, can testify, its Middle East franchise is set for fast growth.
NOVEMBER - DECEMBER 2011
Stephen O’Donovan Director
Middle East franchising looking positive for 2012
elcome to the second issue of the franchise magazine. After a great success of our maiden September and October issue, we have proven how beneficial the magazine is for a whole range of people:SME’s, new start up and exciting businesses the last edition saw what a beneficial platform it is to advertise and inform with in the region. Then there are the educational benefits for people with an interest in the future franchise and business start up. We like to think job well done, but obviously this is just the beginning. In the first edition there was a lot of information on franchise within the MENA region. In this prologue we want to discuss what has been happening since then. The market suggests a promising end to the year for franchise in the Middle East, with the WFA visiting for the first time and the start of the fast food forum. An incredible 50+ deals made from the exhibition FME last month. We also have a feature from Al Madani Group Master Franchise owner of Charley’s Grilled Sub’s, which gives you a good insight to the company, the support, and the process of buying a franchise. We will also be giving you British Orchard and Second cup two very good concepts to be explored. the country profile we feature is on Saudi Arabia and comment from Fadil Alnassar from FranchiseME.
The magazine is not just in its infancy but also in the second edition and you will see new articles and sections. But we wish to expand on this further and in January you will see new sections on suppliers, real estate and employment opportunities in the region. We really are trying to look at all possible
areas of franchise markets and cater to all that read the magazine. For more on Franchise news, expo’s, interviews, concepts and subscriptions please visit our website. www.thefranchisemagazine-mena.com
The Franchise Magazine Middle East and North Africa is published by Apex Middle East Services For editorial, advertsiing or subscriptions enquiries, please contact us today: Tel +971 4 3042510 | Fax +971 4 3042511 | visit www.thefranchisemagazine-mena.com | post: Apex Middle East P.O Box 32429 RAK Media City, Al Jazeera - Al Hamra Ras Al Khalmah. Apex Middle East is a BVI registered company. | Printed by : International Printing Press This magazine is distributed through newsagents through out the Middle East, subscriptions, exhibitions, banks, hotels, airports and professional advisors This magazines editorial and advertisiments for companies featured is not a recommendation from the magazines editorial team and readers should take advice from professionals experianced in Franchising.
NOVEMBER - DECEMBER 2011
For uptodate news - data - exhibitions - directory - jobs - real estate - legal - ďŹ nance - consultants - franchise concepts For marketing and advertising please call 00971 4 3042510
NOVEMBER - DECEMBER 2011
Alshaya (Kuwait) to Roll Shake Shack (US) Out Across the ME
MIDDLE EAST | Kuwait’s M H Alshaya Co said Thursday it had opened its second Shake Shack burger outlet and plans to open up to eight more across the Middle East by the end of 2012. The opening marks the New York burger chain’s debut in Kuwait, following the launch of a Dubai branch in April, and reflects the “huge potential” for growth in the Middle East, said Danny Meyer, CEO of Union Square Hospitality Group, the firm behind Shake Shack.
The firm signed a franchise deal with Alshaya in 2010. Alshaya, one of the Gulf’s largest family-owned firms, has an extensive franchise portfolio that includes a string of US household name food and beverage brands. The company has closed franchises in the last six months for the Chicago-based chain Potbelly Sandwich Shop, and a 22-outlet deal for New-York listed chain The Cheesecake Factory.
The Kuwait retail conglomerate last month said it had signed a deal to launch American pancake chain IHOP in the Middle East. Alshaya will open 40 restaurants across the six Gulf states, Jordan, Lebanon and Egypt by 2016, marking IHOP’s first major expansion outside the US. Alshaya operates 2,000 stores across 15 countries, and counts brands such as Starbucks, Pizza Express, American Eagle, Boots and Pottery Barn in its portfolio. The company employs around 20,000 people and operates 2,000 stores in 15 markets. In November, the company said it planned to open 1,250 new stores over the next five years, creating an estimated 4,000 jobs.
Alshaya will open 40 restaurants across the six Gulf states, Jordan, Lebanon and Egypt by 2016, marking IHOP’s first major expansion outside the US.
Jashanmal Group (GCC) Launches Six New Fashion Brands in the Gulf MIDDLE EAST| Jashanmal Group (JG), a leading retailer is seeking aggressive expansion across the Middle East. It is aiming to launch six new fashion
four US retail brands to open outlets in UAE in the early next year. JG is one of the oldest retailers in the Middle East
brands by early 2012. Jashanmal is all set to open LK
and currently has presence in more than 100 retail
Bennett, a British woman’s clothing and footwear
locations in the region through departmental stores,
brand, in Dubai’s Mirdif City Centre in the next
bookshops and fashion and footwear brands. Recently,
month and is also re-launching ‘Bally’, a Swiss shoe
the group has shifted its departmental store in Wafi
brand in UAE with a new store, also in the Mirdif City
Mall to Dubai Festival City and also took over eight
Centre. Moreover, the group is looking to partner with
bookstore outlets in Spinneys’ stores from Magrudy’s.
NOVEMBER - DECEMBER 2011
Burger Fuel expands further in the ME
EGYPT| BurgerFuel, gourmet burger chain based out of New Zealand has entered into master license agreement with Egyptian company Wadi Degla for Egypt. The company will open a BurgerFuel store in Cairo early next year. Continuing its international expansion, the brand is majorly targeting the Middle East market via franchising. Previously, BurgerFuel has signed master license agreement in northern Iraq. With two operational
outlets in Saudi Arabia, the brand is expecting to open its third Saudi store by the year end. The brand also has presence in United Arab Emirates through two stores in Dubai and another three locations in pipeline. Listed on the NewZealand Stock Exchange, BurgerFuel Worldwide is a part of the New Zealand Trade and Enterprise ‘Beachheads’ programme designed for high-growth New Zealand companies.
International Food Franchise Forum kick off from Doha QATAR| International Food Franchise Forum to kick off from Doha on November 28th 2011 World Franchise Associates together with World Franchise Associates, Qatar and Midamar Corporation (USA) will hold the Food Franchise Forum on 28th & 29th November 2011. IFFF Qatar invitations are extended to businesses to learn about the extraordinary growth and success of Fast Casual and Quick Serve Food Franchises. In addition, 30 franchised brands that want to expand into Qatar and the MENA region will be presented.
Spicy Pickle opens in the Middle East Spicy Pickle, a sandwich company based out of Denver, Colorado has entered into a franchise agreement with Food Fabulous to enter the Middle East market. The company plans to debut in the region by opening seven outlets in the state of Qatar. The brands’ first UAE outlet will be launched in Doha, Qatar by 2012. Presently, Spicy Pickle has operations in 34 locations across 10 states in the USA. The brand also operates 14 bistro café restaurants under the BG Urban Café brand in Canada, previously called as Bread Garden Bakery Café. Founded in 1999, Spicy Pickle operates the Spicy Pickle Sandwich Company and BG Urban brands. The company serves products like high quality meats and fine artisan breads, with broad variety of eight cheeses, 22 toppings, and 14 proprietary spreads of panini and sub sandwiches.
Landmark opens 18 new Iconic stores in Middle East Iconic (UAE) to Launch 18 New Stores in Middle East Iconic, a fashion and lifestyle retail concept of the UAE based Landmark Group is all set to open 18 new stores in Middle East by June 2012. The company has plans to open 14 outlets out of the proposed 18 stores in Saudi Arabia. The brand is also looking to extend its presence in Kuwait, Jordan and Lebanon. Further, Iconic has target to have 40 stores by 2014 in the Middle East region. Presently, the brand has five stores, out of which one store is in Deira City, Dubai, UAE and four locations in the Kingdom of Saudi Arabia. Founded in 2010, Iconic is a multi-brand retailer and offers a wide range of high street and bridge brands to its clientele
NOVEMBER - DECEMBER 2011
Apparel Group launches Tim Hortons restaurants in the UAE UAE | Apparel Group launches first of 120 planned Tim Hortons restaurants to stir the UAE coffee market. Apparel Group, a global fashion and lifestyle brand conglomerate based in Dubai, has been awarded the Master Licence Agreement (MLA) for Tim Hortons, one of North America’s most successful restaurant chains. Apparel Group, which already represents more than 50 brands across 620 stores, is looking to open 120 Tim Hortons Cafe and Bakeshops over the next five years across the Gulf region. The first Tim Hortons Cafe and Bakeshop opened on Sheikh Zayed Road on the 17th September, with crowds arriving before the restaurant formally opened its doors and has continued with
NOVEMBER - DECEMBER 2011
enthusiastic lines of customers. Apparel has plans for five restaurants across the UAE before the end of 2011. Speaking of the new venture, Nilesh Ved, Chairman and CEO of Apparel Group, said: “Tim Hortons is Canada’s largest restaurant chain and is a well respected brand that, since it’s founding in 1964, has become an institution in Canada and is growing in the United States. With the growth in Canadian expatriates and the number of travellers who now visit the country, we know the popularity of the brand will grow here too. Tim Hortons already has more than 3,600 plus locations worldwide; as a launch market, the UAE offers an ideal environment through which to grow the brand’s popularity to the other Gulf States.”
Apparel Group, which already represents more than 50 brands across 620 stores, is looking to open 120 Tim Hortons Cafe and Bake shops over the next five years across the Gulf region. www.TheFranchiseMagazine-mena.com
Baskin Robbins (US) Set to Open 70 Additional Locations in UAE UAE | US ice cream retail giant Baskin Robbins said on Sunday it is set to open 70 more outlets in the UAE this year. The company, which has a total of 500 outlets across the Middle East including 135 in the UAE, said it was pursuing an aggressive expansion plan in the emirates and was planning to spend up to $150,000 on the new stores. It said in a statement that revenue is up 15 percent this year compared with the same period last year. It added that despite an eight percent increase in the company’s cost base- with the costs for cream and sugar rising by 65 percent - Baskin Robbins said it had kept its prices constant. Baskin Robbins said it also has also plans to
widen its low fat and sugar free flavour range. Earlier, it was reported that dozens of US fast food brands are eyeing franchise opportunities in the Gulf in a bid to bolster their revenues as increased competition stalls growth in their domestic markets. At least six brands offering ‘healthy’ fast food options are actively scouting for partners in the region, World Franchise Associates said, hoping to meet demand for nutritious dining options. Burt Baskin and Irv Robbins started Baskin Robbins in 1946 in Glendale, USA. In 1948 they launched a franchising operation that has become the world’s largest specialty ice cream brand with more than 5,600 stores across the globe.
The company, which has a total of 500 outlets across the Middle East including 135 in the UAE...
NOVEMBER - DECEMBER 2011
10 | NOVEMBER - DECEMBER 2011
Franchise UAE trade show triggers over 50 deals in two days Dubai, October 3, 2011: The second edition of ‘Franchise UAE’ -- the international franchise, retail and business opportunity show in Dubai -- has generated more than 50 business deals in the franchising sector.
The two-day event attracted 1200 visitors, 30 per cent of them from GCC countries, including 150 women entrepreneurs, according to Gaurav Marya, Managing Director, Franchise Middle East, organisers of the event. “The success of the event has prompted us to hold simimlar shows in GCC countries, particularly Qatar, Kuwait and Saudi Arabia, while the main global event will continue to be held in Dubai every year,” said Marya. “We believe we have triggered a movement where relatively small home-grown brands are exploring franchising opportunities across the region and Indian Subcontinent. This was reflected in the diverse sectors represented at Franchise UAE.” Among the highlights of this year’s event was the strong interest in the education sector, with UAE brands like Blossom Nursery and British Orchard attracting huge interest. Also, UAE brands like Crystal Arc, Desert Chilll Ice-cream and Medicine Shoppe attracted significant attention. Among outside exhibitors, Indian fitness chain Talwalkar’s and logistics company DTDC received serious inquiries from entrepreneurs in the GCC region as well as Pizza Pizza from Turkey and BG Cleaning Services from Iceland. “Franchising has undergone a dramatic transformation in the Gulf over the past few years, with the focus shifting from big conglomerates to dynamic entrepreneurs and SMEs. The ‘Franchise UAE’ show presented a unique opportunity to gain a deeper understanding of the global franchising industry and new opportunities available for investors and entrepreneurs,” added Marya.
The ‘Franchise UAE’ show presented a unique opportunity to gain a deeper understanding of the global franchising The total value of immediate deals was worth over US$ 5 million, which could rise substantially when the talks initiated at the trade show come to fruition. “The event highlighted the fact that in tough economic conditions, the franchising model works best, because of relatively lower costs and win-win prospects for franchisors and franchisee. This was proved in the United States during the Great Reces-
sion, when a number of entrepreneurs and SMEs moved to the front-line to launch new ventures. The response to Franchise UAE has demonstrated that GCC investors and entrepreneurs are ready to invest smartly in the franchising sector,” said Marya. The two-day event was organized by Franchise Middle East and supported by Dubai SME – an agency of Department of Economic and Development of Dubai, Ruwad Establishment, Middle East Franchising, Indian Franchise Association (IFA) and Commercial Office of UAE Embassy, New Delhi. Hamriyah Free Zone Authority, United Trademark & Patent Services and British Orchard Nursery was associate sponsors of the event. The booming Middle East franchising market, currently growing at 27% annually, presents unparalleled opportunities for growth because of the presence of a large number of high net worth individuals and multi-ethnic populations with high disposable incomes.
NOVEMBER - DECEMBER 2011 | 11
FRANCHISE MIDDLE EAST AWARDS 2012 DECEMBER 2012 Shangrila hotel | Sheik Zayed Road | Dubai Join us as we recognise the industry excellence at the 1st annual franchise Middle East Awards
For table bookings, sponsorship or nomination enquiries please contact The Franchise magazine -MENA Tel: +971 4 3042510 Email: email@example.com 12 | AUGUST 2011
Country Fact Sheet: Saudi Arabia The Franchise Magazine - MENA examines the franchise market in the KSA
he Kingdom of Saudi Arabia is located in the heart of the Middle East between the Persian Gulf and the Red Sea, bordering Iraq, Jordan, Yemen, Oman, United Arab Emirates, Qatar, and Kuwait. Saudi Arabia is about 1/5 the size of the US and covers an area of 2,149,690 sq. kilometers. The total population is 28.68 million and is growing at a rate of 1.848% with 82% living in urban areas. The capital of Riyadh has a population of 4.3 million with other main cities including Jeddah (3.4 mil) and Makkah (1.6 mil). The people are governed by a monarchy and are 100% Muslim. The official language is Arabic and the local currency is the Saudi Riyal which is pegged at a fixed rate of 3.75 SAR to the US dollar. Saudi Arabia is one of the world’s leading producer’s of oil and natural gas and holds more than 20% of the world’s proven reserves.
Saudi Arabia has an oil-based economy where 90% of its exports and 45% of its GDP come from the petroleum sector. In order to ensure future economic growth and lessen the dependence on oil exports, the Saudi Arabian government is encouraging private sector growth in new industries and also has recently joined the WTO to encourage foreign investment. Saudi Arabia’s main trade partners include the US, Japan, China, South Korea, Germany, Taiwan, Singapore, Italy, and UK. Its primary imports are machinery and equipment, chemicals, foodstuffs, motor vehicles, and textiles. Exports are dominated by petroleum and petroleum products. Saudi Arabia’s GDP (Purchasing Power Parity) is $582.8 billion and is growing at a real rate of 4.2% with an inflation rate of 10.3%. Saudi Arabia ranked 11th out of 183 countries in the World Bank Group’s Ease of Doing Business Ranking. *Source: International Franchise Association website
NOVEMBER - DECEMBER 2011 | 13
A Franchising Panorama of the Middle East In a region that holds over 1,200 franchised US-based restaurants, there are stellar growth opportunities, and business sectors that are largely untapped. Middle East is a franchising gold mine growing at up to 25% per year.
ranchising plays a vital role for any region or country development. Business sectors including education, retail, health care, media, hospitality, banking and even governmental organizations and charities use franchising to develop profitable business models and operating structures. Developed countries have embraced a franchising as a lucrative form of doing business, while the franchising culture in the Middle East is yet to develop to the same level of maturity. Franchising in the Middle East is currently subject of significant growth, a trend that has been steadily heading upward over the last few decades. The franchising market size is estimated at $30b with a growth per annum between 10% to 25% according to recent figures. While the financial crisis paralyzed much of the global economy in 2008, many of the markets in the Middle East were less impacted and recovered fast. As a result, the markets have continued to ramp up investment efforts in local and foreign business. A market that is growing and maturing Over the course of the last decade, the franchising culture in the Middle East has matured. No longer just an exclusive form of ownership limited to large investment groups, today there are many small, younger entrepreneurs investing and running franchise units for established brands such as Subway. Countries in the GCC and Middle East have also established franchising exhibitions, conferences and seminars to help raise awareness and interest in the culture of franchising as a whole. In many countries, the chamber of commerce is actively involved to support these events, and recognizing the enormous
14 | NOVEMBER - DECEMBER 2011
growth potential in the industry. It is broadly considered, that not only does franchising help grow national and international business opportunities â€“ it helps create new job opportunities, leaving a positive social impact. Local market understanding critical It must be noted, that as with any multi-cultural business platform, there are differences in how cultures and markets embrace products and services. Consider a market like Europe. A successful TV-commercial in Italy, may not at all resonate with a Scandinavian consumer. The same way, the marketing or selling of a product that works according to specific framework in the Western world, may not fit like a glove in the Middle East. Western brands need to consider localization and adaption of their brands and service platform before getting successfully established. Discussing with local franchising expert is often the route to take. The difference in approaching a business situation On the upside, there are tremendous opportunity gaps in almost every business segment. Local consumers in the Middle East have a strong preference for international brands and are extremely open to investing in a Western-based franchise from US, UK or Europe. The investment tactics are different. Letâ€™s review the differences: In the US, an entrepreneur prefers to buy a franchise based on the investment. The help and support obtained from the franchisor minimizes his risk. In the Middle East, the philosophy is different:
the future of franchising of the Middle East is promising with a clear growth trend throughout the region.
Either you invest in a brand that is well established with a clear value proposition and selling points, or you develop a new, non-franchised brand from scratch. There are still many individuals who do now perceive the value of franchising, or how it helps minimize investment risk. One of the reasons is that many individuals that pursue a business opportunity work with a platform of personal cash, and seldom turn to support from banks. In the Middle Eastern tradition, business funding often stems from funds within the family. This is a vastly different modem from the Western countries, where business is often started with the bank support or franchise bank loan. Market maturity and next steps for the region Over the last decade, certain local brands have been established that have expanded in the Middle East through franchising models. In the overall category of franchising, the Food & Beverage and Retail segments remain strong players. There are presently over 1,200 franchised restaurants in Middle East
MEfranchising Gala at the Exhibition in Dubai
only from US. Other sectors are largely untapped, presenting a huge opportunity. The only franchising association in the region is in Lebanon which holds occasional events, and help with match making. Unfortunately, the international franchise events and exhibitions have not been useful to the Middle Eastern audience. The content is often highly localized and geography specific. As such, the region is in strong need for a platform in which general information, local policies, financing and regulations can be distributed.
There are presently no local or regional laws governing franchising in the Middle East. Without a governing franchising association or regulator to monitor franchising rules for agency and distribution agreements, it remains difficult for locals to become fully oriented with franchising, or develop the sector towards a Western level of maturity. In conclusion, the future of franchising of the Middle East is promising with a clear growth trend throughout the region. While local governments and chambers of commerce are ramping up efforts,
we need to see continuous work towards a more organized industry, increased governmental support and blessing for future projects that will develop the entire franchise industry as such.
Fadil Alnassar Executive Director MEfranchising Consultants About MEFranchising MEFranchising provides comprehensive franchising solutions, business models and local strategic knowledge for international franchise concepts looking to establish, grow and expand in the Middle East and Worldwide. The company has oďŹƒces in london, Kuwait, Morocco and Ksa.
NOVEMBER - DECEMBER 2011 | 15
16 | NOVEMBER - DECEMBER 2011
British Orchard Nursery Since 2006 British Orchard Nursery has aimed of importing quality childcare and world-class preschool education to the varied expatriate community of the U.A.E.
he British Orchard Nursery follows the British Curriculum and caters for children from 6 months to 4+ years. Director of British Orchard Ms Vandana Gandhi has produced the first U.A.E’s nursery with a children’s gym facility to promote health and fitness. The first nursery to be ISO 9001:2008 QAULITY CERTIFIED. British Orchard leaves nothing to chance in your child’s development and transparency for parents to see how their child’s journey is progressing, all through a fun and child centered playbased curriculum. Parent feedback is shared with families and is exceptionally positive. Attendance is mapped and is uncommonly high, showing that children, fully enjoy nursery. The U.A.E and the neighboring countries in the Middle East are growing developing nations. There is a clear need to cater to the preschool requirements of the new age parents, and the rising population of working parents, who are looking for quality set up for their young ones. If a country is to be a powerful knowledge economy, world-
class schooling and education is needed in the country. The preschool industry has taken an innovative turn towards ‘childcare quality being a powerful differentiating factor in the consumers mind. There is a huge demand for quality institutions across the country, and hence we have looked into the feasibility of entering various countries via the franchise and master franchise route. The opportunity to provide an established international preschool would benefit potential franchisees. The model is built and customized to the local market conditions, with the challenges of real estate, cultural demographics, and teacher training etc taken into consideration. We have systems to provide complete marketing and support to our partners, including rigorous training programmes on the U.K curriculum. The franchise fee would vary between the different models we offer. The investment range for setting up a nursery school starts from USD 300,000 For more information go to www.british orchardnursery.com or Call : British Orchard Nursery, Bur Dubai 04-3983536
NOVEMBER - DECEMBER 2011 | 17
Francorp Francorp is the world’s oldest and largest franchise development firm. For nearly 35 years, Francorp’s role has been to discover special businesses, and determine how they can benefit from franchising, and then provide the strategies and services that enable them to optimize the concept.
hat makes Francorp so unique, and our clients so successful, is that Francorp provides all the franchise resources you need, through the seamless and coordinated efforts of an in-house team experts. We save you time, money, and the stress of trying to manage everything yourself. Francorp services are many, we provide services to existing franchisors, new potential franchisors, franchise sales training & support, franchise management training, and last but not least our on-going franchise development services and consultations. Over the
18 | NOVEMBER - DECEMBER 2011
year, Francorp has assisted more than 14,000 companies plan for expansion, and we have developed more than 4000 full franchise development services. We have developed franchise programs from clinics to funerals and anything in between for companies like Living Well, Rapid Care, Rotter & Krauss, Mad Science Group, Tutoring Club, Primrose Schools, Academy of Learning, D&K Stores, Field of Dreams, Ace Hardware, Hallmark Cards, 21 Century Real Estate, Holiday Inn, Hyatt Regency, 3M, IBM, Xerox, Nestle, Johnny Rocket’s, Jollibee, La Salsa, Japengo Cafe, Uno Chicago Grill, Uno Pizza, Jimmy John’s Gourmet Sandwiches, Shell, BP, Emarat UAE, Lomar Men’s
Francorp has assisted more than 14,000 companies plan for expansion,
Abayya Fashion - KSA, Liwan Cafe - KSA, Enoc, Zoom (Convenient Stores) - UAE, Pronto Cafe - UAE, Bateel Cafe - UAE, Talah Dates - KSA, Redstar Restaurant, Stefano’s, Just Falafel, Circle Restaurant, and many more.
ARE YOU READY TO FRANCHISE?
GROW YOUR BUSINESS FROM ONE TO MANY.
Francorp is the franchising leader. ThrPVHIJUTGPVSDPNQBOJFT 'SBODPSQ$POTVMUJOH 'SBODPSQ$POOFDU 'SBODPSQ$BQJUBM BOE'SBODPSQ*OUFrnational, 'SBODPSQPffers businesses and individuals hands on guidance and any franchise service imaginable. All services are customized to fit your needs and BMMBrFQFSGPSNFEVOEFSPOFrPPG
t All a business needs to successfully franchise from consulting, TUSBUFHJDQMBOOJOH MFHBMEPDVNFOUT PQFSBUJPOT NBSLFUJOH materials, and franchise sales. t 'SBODPSQPffers everything a business needs to successfully grow their business from one to many. t 'SBODPSQQrPWJEFTQPTUEFWFMPQNFOUTFSWJDFTGPSFTUBCMJTIFE GSBODIJTPST JODMVEJOHMFBEHFOFSBUJPOQrograms, sales training, interOBUJPOBMEFWFMPQNFOU BOEFYQFSUXJUOFTTTFSWJDFT
rp has been Since 1976, Francoth e franchise at the forefront ofry, literally consulting indust e. Francorp inventing the nichthis field with continues to leadss approach its unique busine pertise. and unmatched ex
t 'PSPWFSZFBST 'SBODPSQ$POTVMUJOHIBTBEWJTFEPWFS DPNQBOJFTBOEEFWFMPQFEPWFS GSBODIJTFT NPre than anyone in the world. t Franchise buyers find emerging franchisors. t(BJOFYQPTVre in the Franchise Incubator TM section. t.PrFTUFQCZTUFQHVJEBODFUPBUUSBDUGSBODIJTFCVZFST t0OMZ'SBODPSQPffers the interOBUJPOBMQrFTFODFBOELOPXMFEHF UPIFMQZPVFYQBOEZPVSCVTJOFTT BOZXIFrFPOUIFQMBOFU t'SBODPSQBTTJTUTJOUFrOBUJPOBMDPNQBOJFTFYQBOEJOHJOUPPSPVUPG the United States. With offices worldwide, we offer global solutions.
tFranchise Incubator TM section, showcasing brand new franchise DPODFQUT tBenefit frPNBOJOEFQUIQrofile of your offering for franchise buyers.
www.TheFranchiseMagazine-mena.com $BMMtXXw.francorpme.com NOVEMBER - DECEMBER 2011 | 19
Charley’s Grilled Subs
made to order Charley’s Grilled Subs in the US was born from entrepreneurship and has since thrived globally. As Al Madani Group - master franchisee in the Arabian Gulf, can testify, its Middle East franchise is set for fast growth.
rom 1986, when the chain’s founder, Charley Shin, opened his restaurant on the Ohio State University campus, Charley’s Grilled Subs recently celebrated its 450th outlet. As Shin himself may testify, while many patrons need a quick meal on a break from their busy schedules, they may equally tire of the fast food choices they are often presented with, preferring the fresh products of an outlet such as Charley’s Grilled Subs – sandwiches made to order and served with the freshest ingredients. More recently the franchise has spread like wildfire across the US, UK, Canada, Germany, Japan and Korea, and since 2004 the Arabian Gulf. On a routine business trip to the US in late 2004, Mohammad Al Madani, CEO, Al Madani Group of Companies – more traditionally involved since the 1950s in the retail fashion, textiles/ tailoring, construction and real estate sectors, chanced upon a busy restaurant serving Philly Cheese Steak Subs to
20 | NOVEMBER - DECEMBER 2011
transit passengers at Atlanta Airport. Munther Qali, food division manager, Al Madani Group, takes up the story: “The napkin had a number to call for franchise sales and Mr Madani – who was keen to enter the food and beverage sector, cancelled his flight to Houston and hopped onto the next available flight to Columbus Ohio to see for himself.” Charley’s Grilled Subs opened its second outlet at Mall of the Emirates in 2005 to a rousing welcome. From that moment forward it has been a win-win situation. “In the last six years it has served over three million customers and made over four million Philly Cheese Steak Subs right in front of our customers,” says Qali. Al Madani have opened up in Ibn Battuta Mall, Deira City Centre, Dubai Festival City, Dubai Mall, Mirdif City Centre and Arabian Centre. In Saudi Arabia, Charley’s stores are located in Abraj Al Bait Mall in Meccah, Al Noor Mall in Medinah, Mall of Arabia in Jeddah. Shortly, at will soon be opening at the Stars
Mohammad Al Madani Chairman & CEO Al Madani Group
NOVEMBER - DECEMBER 2011 | 21
Avenue Mall, Jeddah. “We are planning to open three outlets in November, including Dubai International Airport Terminal 1, and one by end of December,” Qali said at the time of writing. In January, 2010, recognising the success of Charley’s Grilled Subs in the UAE, the parent company in the US granted Al Madani subfranchising rights – and in less than eight months it sold six franchises. The first sub-franchisee owned and operated store opened at the Al Wahda Mall. “We also have two sub-franchisee fully operated outlets in Al-Ain, Bawadi Mall - plus the UAE University for Women and Wahet Al-Hili by end of 2012,” says Qali. “We’ve also signed a contract with Fujairah City Center which should be up and running by end of March 2012.”
22 | NOVEMBER - DECEMBER 2011
“We are planning to open three outlets in November, including Dubai International Airport Terminal 1, and three Enoc Gas Stations in Dubai by end of November this year.”
Charley’s Grilled Subs UAE also won big at the Franchisee Convention in Arizona, USA in July 2010. Al Madani Group’s stores were honored for maintaining exceptional operational standards. Charley’s Dubai Mall won the award for the highest sales achieved by an outlet outside the US in the shopping mall category while the Charley’s Mall of the Emirates outlet won for the highest sales increase recorded in a year. The Charley’s store at Dubai Mall also won the Million Dollar Club Award for outperforming hundreds of stores in sales volume. “We are passionate about our product,” says Qali. “We use 100 per cent Halal meat from Jordan and our sandwiches are made to order, whether they are fresh or hot food - and a great experience each time. We know that people love to watch
their food being prepared in front of their eyes. It is as simple as that.” This passion has paid off handsomely. Entrepreneur Magazine has ranked Charley’s operations number one in the Philly cheese steak category seven times in the last 8 years. It also topped Entrepreneur Magazine’s “Best of the Best” Quick Service Restaurant List from 2004 to 2009. “At Charley’s we love speed,” says Qali. “We know that our customers value time and when you come to a quick service restaurant, you want it to be quick. Give us 90 seconds of your time, and we will give you a made to order sandwich with gourmet fries and freshly squeezed lemonade.” Uptake on a global scale speaks for itself, with 450 stores worldwide and still growing - with branches in the UAE, Saudi Arabia, Kuwait, Oman, Italy,
Korea, Japan, USA, Canada, Brazil, Dominican Republic, Panama, UK and Germany. Perhaps the key message is quality, with 100 per cent sirloin steaks, chicken breasts and turkey. But it is more than just ingredients. “Service drives our business,” remarks Qali. “The Charley’s Grilled Subs brand embodies quality and trust and is recognised for this in the markets and natural
products we serve. We provide just that in a simple and professional manner and encourage you to get as close to the natural product as possible – no oil on the grill, made to order from raw meat, fries with their skin on and lemonade straight out of the lem on. We love our product and know it will delight you as we say it will.”
NOVEMBER - DECEMBER 2011 | 23
Pre-opening and ongoing support for Charley’s Grilled Subs franchisees Site selection Our team will assist you with the site selection process following our stringent site criteria in order to secure a site for you. You will learn how we assess real estate, and analyze the best site oppotunities, including the financial aspects of site selection. You will also learn how to undrrstand other important considerations about what makes a successful location, such as demographics, traffic patterns, signage placement, visibility and accessibilty. Lease negotiations Charley’s Real Estate team will assist you in the negotiation process for the best terms. Design and construction Through our corporate-approved contractors we assist in the process of planning, designing and building your restruant. Comprehensive information, such as prototype blueprints, equipment lists and sign details are provided by the Franchisor.Working with approved contractors can keep your costs down, and more importantly, can promote on-time completion. Comprehensive training programmes Through our corporate-approved contractors we assist in the process of planning,designing and building your restruant. Comprehensive information, such as prototype blueprints, equipment lists and sign details are provided by the Franchisor.Working with approved contractors can keep your costs down, and more importantly, can promote on-time completion.
Purchasing You will be introduced to our approved suppliers and will recieve constant support from our purchasing team department and product research to get you on your way to serving Charley’s Grilled Subs to all your customers. Marketing The Marketing Team will introduce you to our Marketing Fulfillment Center and assist with various marketing materials from Grand Opening Kits to our national and local marketing programs. They will stay in constant contact with you assisting to promote your resturants Store opening support Our operations team will be on-site to assist you in producing an exciting and successful opening of your new restruant.Their goal is to help you train your new crew,implement your marketing plan and execute the operating systems learned in training. Operational assistance Charley’s Grilled Subs operating standards and procedures are fully outlned for you in our operations manual. We take you through the step-bystep procedures on how to maximise profits and efficiencies, while providing a great experiance to every customer on every visit. Ongoing support Regular visits by Charley’s Grilled SubsFranchise Bussiness Consultants go well beyond walk-thru checklists. We roll up our sleeves and assist you in evaluting and enancing all aspects of your bussiness. Our objectives are to help you improve sales and profits by optimizing the use of your assets.
For more information, please contact: Mr Munther Qali Food Division Manager Tel +971 (0) 4 3520500 Fax +971 (0) 4 3596068 Email: firstname.lastname@example.org
24 | NOVEMBER - DECEMBER 2011
Mohammad Al Madani Chairman & CEO Al Madani Group
NOVEMBER - DECEMBER 2011 | 25
Franchisee Testimonials Dubai Festival City Mall: I had my first taste of Charley’s Grilled Subs in 2008 at Dubai Festival City mall. I ordered the Philly Steak Deluxe. I was happy to see my food being cooked live in front of my eyes and the smell of freshness was great. What differentiated Charley’s from other food outlets was that it was cooked fresh and tasted healthier. I am opening my first Charley’s
Grilled Subs in JAFZA in November 2011. I have been given enormous ongoing help and support from Al Madani Group (i.e. Master Franchise for Charley’s Grilled Subs) starting from recruiting to training. They have been there every step of the way to guide and advise me.
Abu Dhabi: We got interested in Charley’s Grilled subs the day we first time tasted it in late 2009. Our devotion and dedication for the brand kept us on our feet to acquire the franchise. We are thankful to Al Madani Group who showed their confidence in us. With their immense supportand will of Allah we opened our first store in September 2010. Once we came into Charley’s family we found out the reason behind the great taste of Charley’s which is very strict quality control and continuous struggle to offer the best service to the customers. Waqas Sheikh and Mohammed Waqas Siddique OWNERS, Charleys Abu Dhabi.
Akber Rajabali Speedy Fast Food
Fujairah: Fujairah will be on the focus for the next 2-3 years for the type and size of projects that will take place in the city and along the cost. Tourism sector is growing rapidly in Fujairah as the number of hotel is increasing, as well the gas and oil sector that is taking giant steps in the internationally growing market, where almost 40% of UAE’s export of oil will be taking place from Fujairah. In retail business and sector the growth can be noticeable in the number of retails malls that is coming to the region. The city will have 4 major malls in 2012 from latterly ZERO; impact will be tremendous in the market. I myself have developed good contacts and contracts with Charley’s Grilled Sub to open an outlet in the upcoming Fujairah City Centre. The local market requires internationally known food chain to open, and is believe that Charley’s is one of them. The demand will be great especially at the initial years, not only for Charley’s but as well as for all other food chains. The type of support I am getting from Al Madani Group shows their professional approach. All the market studies, costing, set ups, menus, liaising with land lords (FCC MAF), all these terms make starting up a franchise business is smooth and progressive. Naser Al Mulla OWNERS, Charleys Fujairah
26 | NOVEMBER - DECEMBER 2011
NOVEMBER - DECEMBER 2011 | 27
Heritage for Henna This ancient art form has been perfected by Heritage for Henna and developed into a skilled craft, preserving designs and decorations passed down through the generations. Today the stunning variety of patterns has become very popular with both women and men of all nationalities.
eritage for Henna was established by Mrs. Fathiya Ahmed, an artist from the United Arab Emirates. Like many Young women of the Middle East and Asia, she knew of Hennaâ€™s qualities as a cosmetic ingredient. However, she had the vision to view henna as a human worth of heritage worth safeguarding. During the course of her studies, she carried out extensive research on its origin and traveled widely to document details of this fascinating art. In addition, Mrs. Fathiya recognized that there was the potential for the use of henna worldwide and she developed contemporary design to also ensure acceptance among new generations and establish henna as a modern global art. Heritage for Henna started in one small tent (khaimeh) at the Jumeriah Beach Hotel, Dubai, UAE. It was a huge success with the foreign investors and confirmed Mrs Fathiyaâ€™s belief that henna
28 | NOVEMBER - DECEMBER 2011
decoration has a massive market outside of this region. Sponsored by the Dubai based Mohammed bin Rashid Establishment for Young Business Leaders, her dream became reality. Established in 2002, Heritage for Henna has grown Internationally. Support Programmes Heritage for Henna Management will provide the overall coordination and planning for the Heritage for Henna franchise system. It will also continue to research methods and techniques for franchise operations that enhance unit-level profitability. Further more, Heritage for Henna Management will coordinate development of advertising materials and strategies for the benefit of all members of the franchise network. In addition, it will supply franchisees with consumer marketing plans and materials for use at the local or regional level, and retains the right to approve
all local advertising materials that the franchisee chooses to develop. Investment The initial investment for a Heritage for Henna outlet ranges from AED 273,500 to AED 372,000 Franchise Fee Heritage for Henna will charge a fee of AED 65,000 for an individual franchise Royalty Heritage for Henna Management will charge a royalty of 7% of gross sales. For more details Tel: + 9714 4201178 Fax: +97144201179 Email: email@example.com www.heritageforhenna.com
NOVEMBER - DECEMBER 2011 | 29
Combining art, technology and business processes, PRECISE are industry pioneers in sub-surface laser etching of high quality crystals producing 2D and 3D portraits, trophies, awards, corporate gifts and mementos since 2002
ith retail outlets at Dubai Duty Free, Dubai International Airport, Deira City Centre Shopping & Entertainment Mall, Mall of the Emirates, and Atlantis the Palm amongst others, the companyâ€™s 15,000 square meter production facility in Dubai is also licensed to exclusively develop and produce gifts and models for the Jumeirah Group, including 3-D likenesses of the Burj Al Arab, and Emirates Towers. PRECISE also supplies crystal merchandise to Atlantis The Palm, and the iconic Burj Khalifa. What we offer Focusing on originality, customisation and creativity as well as high quality finishing and production efficiency, the latest venture of PRECISE is Instant Skin, offering products and services via a reseller network. Instant Skin is a revolutionary concept
30 | NOVEMBER - DECEMBER 2011
allowing instant, durable personalisation of digital devices such as mobile phones, iPods, game consoles, cameras and laptops. Technology has been developed by PRECISE to use personal or original digital pictures as well as other images to personalise digital gadgets. Franchise Opportunities Building the franchise model to expand sales throughout the Middle East and Africa, into Asia and Europe, Instant Skin opportunities lend themselves from small business up to multimillion dollar corporate looking to expand services and offerings. The franchisee outlay for Instant Skin is small enough to make it possible for a 100% return on investment within 9-12 months, and with space requirements only 30 â€“ 50 square feet, this is an ideal concept for a kiosk or existing in-store set up.
Extensive training is provided for retail staff on the operation of the equipment and skin application, along with management training. Marketing and promotion support is given, alongside the growth of the parent company and new divisions, making this a very attractive investment opportunity, wherever the market.
EXPRESS YOURSELF Instant SkinÂŽ is a revolutionary new process which was developed to create personalised skins for gadgets and electronic devices, such as your mobile phone, laptop, ipod, portable gaming consoles, computer mouse and camerasâ€Ś anything really! Customers who care for an added element of individuality can take their own photos and pictures of families, friends and favourite characters and have the image printed and vacuum wrapped on to their gadget instantly! www.instantskin.com
Franchise Mag Ad.pdf 1 11/1/11 3:19 PM
Barista Crafted with Love UAE | Oman | Bahrain | KSA | Kuwait | Syria | Egypt | Qatar | Jordan
Now Franchising www.TheFranchiseMagazine-mena.com NOVEMBER - DECEMBER 2011 32 | 4FDPOE$VQ#JO)FOEJrXXXNZTFDPOEDVQDPNrXXXCJOIFOEJDPN
SECONd CUP: SECOND TO NONE
ver the past 35 years, Second Cup has offered its guests, the utmost in comfort and service: Warm and inviting; comfortable, modern and contemporary; rich and textured; familiar yet global. You can enjoy our signature coffees, the finest of teas, gourmet sandwiches, baked goodies and pastries, interesting and unusual merchandise in a plush and striking environment in over 400 cafés in 16 countries with a strong presence in the Middle East. We continue to be a second home to tens of thousands of discerning guests every day in the UAE, Bahrain, Egypt, Jordan, Kuwait, Oman, Qatar, Saudi Arabia, Syria, Turkey, Cyprus, Lebanon, Romania and the US in addition to Canada. As one of the longest and most established specialty coffee retailers, with an existing and fast growing international presence, we are well positioned to expand the Second Cup experience throughout the rest of the world and make Second Cup a respected global brand. We will continue to build upon our proven model of growth through Sub Franchise Partners. Bin Hendi Enterprises LLC ( www.binhendi.
com ) is the Master Franchisee and Exclusive Developer of Second Cup Coffee in the MENA region. In the UAE, you can find company owned and operated stores at the Mall of the Emirates, The Dubai Mall, Dubai Festival City, Sharjah City Centre, Al Ain Mall, Al Ghazal Mall, Spinney’s – Bur Dubai and Spinney’ s – Jumeirah and sub franchisee owned and operated stores at Najda Street, Khalidiya and HCT, Abu Dhabi. We also have over 30 sub franchisee owned and operated stores across the MENA region. In 2011, we are all set to open doors at several upcoming developments in the region. At the very core of Second Cup’s success lies the passion for all we do and all we offer to our customers… and starts with the highest quality coffee beans you can buy. Most of the coffee beans we use for our coffees or sell to our customers are exclusive to Second Cup. We search
the world looking for the best of the best…from the lush mountains of Costa Rica and Colombia, to the distant lands of Central Africa, to the exotic and enchanting island of Sumatra. Our exclusive coffee supply agreements link us to the finest estate coffee growers in these, the best coffee growing regions of the world. A continuing commitment to product development has kept Second Cup relevant and a great investment opportunity. In addition to our cafés, our product line has also grown from simple whole bean coffee to more than 30 premium coffees, specialty beverages, complementary foods and merchandise items. Each cafe is uniquely designed to create a warm, inviting feeling in a contemporary setting that maximizes traffic flow and function, and complements the local culture. Our disciplined design and concept allow for modest customization to reflect the local culture and tastes of the host community that it serves.
NOVEMBER - DECEMBER 2011 | 33
34 | NOVEMBER - DECEMBER 2011
SENSE GOURMET & FIGARO’S PIZZA
Sense Gourmet was granted the Master Franchise of Figaro’s Italian Pizza, Inc of Oregon, USA and has been operating chain of restaurants in the emirates and planning to do more through its effort of selling Local Franchises.
t present it has five outlets located in Marina Mall, Abu Dhabi, Mega Mall and Damas Building in Sharjah, Rigga and the Walk JBR in Dubai. Before the end of the year it will open its 3 outlets in Abu Dhabi, Dana Plaza outlet and two more outlets within the next year are planned, 35 outlets in total up to 2016. Sense Gourmet food Company is a private joint stock company created in 2006 in Abu Dhabi to expand Foodco Holding’s, part of Ali & Son’s Group, presence into catering, International restaurant Franchise and other retail operations in the hospitality sector in the Middle East. Its objective is to establish high potential restaurants across GCC countries and provide International standard quality catering services. The initial capital of Sense Gourmet is AED 33.0Million Dirham (9 million US) with a par value AED1/- per share 47% of Senses Gourmet’s shares is held by Foodco and the balance is held by Foodco shareholder.
The initial capital of Sense Gourmet is AED 33.0Million Dirham (9 million US)
During the years Sense Gourmet bought the Abu Dhabi National Catering LLC from foodco Holding for 850,000 AED to run and manage its nutrition contracts with the Ministry of Defence. Sense gourmet is looking for potential new Franchisee’s and for more information please call Gamal Abdelnour, QC Manager Tel 00971(0)26731000 Fax 00971(0)26732355 ,
NOVEMBER - DECEMBER 2011 | 35
Ant Ventures From a single coffeehouse to the largest Lebanese F&B chain in the region
ature’s emblem for hard work, perseverance and determination, Ant Ventures is a holding that best symbolizes self-discipline, team work and refined organization skills. Stirred by the success of Casper & Gambini’s delivery service concept in 1996, Ant Ventures has grown throughout the years to become today the owner, manager and operator of a palette of 5 unique food & beverages concepts in the Middle East: Casper & Gambini’s, Eatalian, Tarator, From The Tree, and 35 Rooms hotel. Casper & Gambini’s is an award-winning all-day restaurant-café with over twenty-two operations running across the Middle East. C&G specializes in
36 | NOVEMBER - DECEMBER 2011
offering gourmet meals and beverages in an elegant and contemporary atmosphere, all in good taste. Eatalian is a unique Italian concept serving authentic Italian cusine revisited with a modern flair. Tarator uplifted tradition by creating gourmet falafel & shawarma sandwiches. From The Tree is a frozen yogurt and juice bar specialized in freshly squeezed fruit and vegetable juices as well as delicious made-to-order fruit and yogurt smoothies, detox juices and natural energy boosters. 35 Rooms is one of the trendiest hotels in Lebanon, located in Hamra in the heart of the capital Beirut. It’s the perfect mix of comfort and
originality, offering a stylish stay for executive business trips, family vacations, and weekend getaways. With over 15 years of experience, the Lebanese chain’s regional network covers today Kuwait, Saudi Arabia, Egypt, Jordan, Qatar, Bahrain, Sudan and Syria, through 26 operations, whether groupowned or franchised. Plans for further expansion in the region and internationally remain on the Group’s priority agenda, with an aim to reach the whole MENA region through new ventures and partnerships. For more information, kindly contact Ant Ventures’ Franchising Department on firstname.lastname@example.org.
lebonese gambai resturant advert
NOVEMBER - DECEMBER 2011 | 37
Salmontini was created on the19th of October 2000. The concept was thought for more than a year before the founders felt it was ready to be launched
o precipitation or haste, making sure that every aspect of the restaurant had been well studied and “scrutinized” especially in a very competitive market like Beirut.. Since the opening (16 of November 2001) the founders have always been there to follow on the day to day operations. They have been controlling all the aspects of the restaurant, and they still do with vigor and passion, and intend to remain very active for that matter even in opening new locations abroad. Our product •“La Maison du Saumon” takes great pride in importing the highest quality available in Salmon every week from Scotland directly to the Smokehouse located in the mountainous area of Hayata in Lebanon. •The “process” starts immediately, with salting, dry-
38 | NOVEMBER - DECEMBER 2011
ing and smoking. The final slicing process is done in the most traditional way, manually. •Our attachment to traditional techniques is the main factor of quality that reflects in our product, as well as the fact that our product is served fresh without being frozen. •Not to mention that Hygiene is the center of this success. •Although Scotch smoked salmon remains the signature item at Salmontini, the restaurant enjoys offering a distinguished choice of other seafood specialties and carefully-prepared meat dishes. Both seafood and meat are served with delectable condiments chosen from the best, along with a refreshing bouquet of salads that are found on the menu. •A prominent choice of local and international wines also plays a role in awakening the palate’s senses, combining beautifully with each main dish.
Concept and Continuity •With Dubai becoming its first international outlet, Salmontini- “La Maison du Saumon” plans to spread out to key cities in the world through its franchise program. •With its carefully develop expansion plan, the company will guide selected franchisees in all phases of setting up the company, from design and layout to training manuals and constant follow up. •This will ensure that the same standards found in the flagship property will be available all over the world. For more information please contact Hussni Ajlani Beirut 00961 1 219919 Dubai 00971 4 347 5844 email@example.com www.salmontini .com
NOVEMBER - DECEMBER 2011 | 39
T H E TAY L O R T R A D I T I O N Since 1854, Taylor of Old Bond Street has manufactured and VROG WKH Ă€QHVW LQ WUDGLWLRQDO DQG PRGHUQ KLJK TXDOLW\ PDOH grooming products and accessories. Todayâ€™s product offering is the result of over 150 years of UHVHDUFKDQGSURGXFWUHĂ€QHPHQW2XUXQULYDOOHGH[SHULHQFH of manufacturing specialist grooming products gave us a true LQVLJKW LQWR ZKDW LV UHTXLUHG RI WKH Ă€QHVW VKDYLQJ FUHDPV soaps and lotions. 7D\ORURI 2OG%RQG6WUHHWH[HPSOLĂ€HVWUDGLWLRQDO(QJOLVK
style combining it with state of the art design, up to the minute manufacturing techniques and the heritage of a long established IDPLO\EXVLQHVV2XUNQRZOHGJHDQGH[SHULHQFHSURYLGHWRGD\ÂˇV man with an offering that is both sophisticated and practical. As a Taylor of Old Bond Street franchise owner you will be responsible for establishing your retail shop in an approved city location, oversee the management and development of your outlet and provide customers with quality products and H[FHOOHQWFXVWRPHUVHUYLFH
T H E F R A N C H I S E PA C K A G E To open and stock a Taylor of Old Bond Street shop you will require a total investment in the region of ÂŁ130,000, depending on shop size and location. The initial payment to Taylor of Old Bond Street of ÂŁ48,500 is in respect of the following: Â‡ Â‡ Â‡ Â‡
Franchise rights Shop premises approval and design assistance Business manuals Initial training
Â‡ Â‡ Â‡
2QJRLQJVXSSRUWIURPKLJKO\H[SHULHQFHGIUDQFKLVRU Dedicated website and email address Business stationery and marketing materials
Further investment includes initial product stock, acquisition of shop, legal advice and working capital.
B E PA R T O F A B I L L I O N P O U N D M A R K E T A recently commissioned report on the market for menâ€™s grooming products found that: Â‡
The male grooming market is currently estimated to be worth over ÂŁ14 billion and is continuing to grow year-on-year
0HQDUHZLGHQLQJWKHLUWRLOHWULHVUHSHUWRLUHVLJQLĂ€FDQWO\ in terms of quantity consumption and product range
Skincare is now accepted and increasingly popular â€“ particularly with upcoming generations
There is abundant evidence of an upsurge in new niche product and brand launches
Todayâ€™s fashionable man typically uses eight or more different male grooming products
40 | NOVEMBER - DECEMBER 2011
Taylor of Old Bond Street occupies the prime position in WKLV UDSLGO\ H[SDQGLQJ PDUNHW DV WKH EUDQG DEOH WR PRVW HIIHFWLYHO\ H[SORLW WKHVH H[FLWLQJ IDVKLRQ DQG EHKDYLRXUDO WUHQGV:LWKWKHKHOSRI LWVQHZH[FOXVLYHIUDQFKLVHQHWZRUN WKHFRPSDQ\ZLOOEHDEOHWRH[SDQGDQGIXUWKHUVWUHQJWKHQLWV brand prominence in the rich vein represented by the growing male grooming market sector. Taylor of Old Bond Street will only be establishing its UHWDLORXWOHWVLQLQWKHPRVWVRSKLVWLFDWHGDQGOX[XULRXVFLWLHV throughout the UK and worldwide.
A CUTTING EDGE BRAND WITH A SENSE OF TRADITION For more information on this luxury retail franchise contact Richard Langrick on +44 (0)1603 620301, email firstname.lastname@example.org or visit www.thefm.net/e1574 www.TheFranchiseMagazine-mena.com NOVEMBER - DECEMBER 2011
ENOC Retail Services ERS - ENOC Retail Services ENOC brands provide its franchisees with the required confidence of knowing that youâ€™re aligning yourself with a dynamic business model.
ur diversified brands lead the petroleum retailing and convenience store industries, not to mention our other offers such as Pronto freshly baked product and Saquella coffee shops. >> Why ERS?
ENOC has over 25 years of operating experience within the petroleum convenience store industry. ERS provides name recognition, corporate managed advertising and media, field marketing support and promotions to maximize sales. >> Pronto Cafe Pronto is a fresh bakery and coffee shop concept.
42 | NOVEMBER - DECEMBER2011
It offers freshly-baked products, freshly-prepared made-to-order sandwiches and freshly-brewed coffee. Pronto provides its customers with a range of local and international food delicacies. Bakery products are delivered to the Pronto sites, either completely finished, par baked frozen, frozen baked unfinished, or as frozen dough >> Saquella Espresso Club Saquella Cafe, first established in Italy in 1856, has a distinctive lineage and legacy and is renowned globally as one of the finest coffee brands. Saquella Espresso Club has been led and inspired by the latest trends in contemporary, elegant and welcoming meeting places where you can sip a tasty
espresso, surrounded by typical Italian hospitality and warmth. >> ZOOM As part of our strategy to consolidate our C-Store offer under one brand, we developed, in 2009, a new C-Store identity called ZOOM. We summarise the ZOOM customer’s experience with the phrase “Happy shopping on the move” This is reflected, not only in the general look and feel of our outlets, but in the way we conduct business as well. >> Business investment For individual units. Pronto=60,000 AED with monthly royalty of 5% Zoom=80,000AED with monthly royalty of 4%
Pronto and Zoom(2 in 1)=130,000 AED with monthly royalty of 4.5% ENOC=250,000 AED with monthly royalty of 2.5% Saquella Café=75,000 AED with monthly royalty of 5% Average cost of set up = Starting 400,000 AED including rent >> Oportunities We are planning to expand internationally in the UAE & Middle East for now. We are planning to launch Tasjeel car registration services as a franchise soon, as well as Autopro Car repair and maintenance. Tasjeel will be ready for franchising by 4th quarter of 2011 while autopro will be ready for franchising 3Q of 2012.
NOVEMBER - DECEMBER 2011 | 43
44 | NOVEMBER - DECEMBER 2011