A DAY IN THE LIFE
it takes me a fraction of the time.” Compared with when he first started, Nisbet says he works about the same amount. “I don’t think I work any harder or any less,” he affirms. The difference now is that he takes a little more vacation now that he has kids. The daily routine for this Print Three franchisee varies from day to day. “Every day is kind of different; It depends what’s going on with your jobs, with your customers, with estimating,” explains Nisbet. His duties range from helping the general manager with quotes and estimates to answering the phone to odd jobs. “We do have defined roles in the office, but we’re a small business, so everyone has to wear different hats,” he conveys. Nisbet likes to have a hand in everything so that he’s able to keep in touch with what’s happening in the shop, plus he just likes to help out. “Literally there’s days where I’m breaking down cardboard and running it out to the dumpster because I don’t want to waste the time of the staff running the machines,” he says. “I’ll load up the FedEx truck at the end of the night, because that’s what needs to be done.” The biggest challenge that Nisbet and his team face is having enough time to get projects done. “Everybody needs things in such a rush these days that we’re constantly against the clock,” he communicates. For example, he says that for a lot of his B2B customers, when it comes to printing materials, it’s the last thing they do before a big trade show or event. “We’re always trying to speed things up and find more efficiencies; there is a lot of satisfaction when you do a job on time.” One of the biggest benefits of being a part of the Print Three system is the support franchisees receive from head office. Franchisees can call head office with all of their questions. “At the beginning, when you don’t have any knowledge or know where to start, it’s very comforting to know you’ve got a good person you can reach
94 Canadian Franchise Association
“At the beginning, when you don’t have any knowledge or know where to start, it’s very comforting to know you’ve got a good person you can reach out to that’s actually going to try and help you.” out to that’s actually going to try and help you,” Nisbet recalls. He also appreciates the support of the other franchisees in the system. “It’s nice to hear from people that are in the same business and hear what their highs and lows are so that we can learn from each other’s mistakes, and benefit from each other’s success,” he says. Another benefit of joining the Print Three system, according to Nisbet, is that he likes that the franchisor doesn’t dictate every aspect of the business. “You’re free to do what you want in terms of where you buy your paper, which machines you have, and how you run your day-to-day operations,” he asserts. “They obviously have standards that have to be met in terms of the atmosphere and the aesthetics, but for the most part it’s a very open relationship and they’re always there to help if you need it.” Nisbet adds that he gets a lot of support from head office in regards to digital marketing, such as assistance with Google AdWords marketing campaigns.
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