BUSINESS PROCESSES
HOW CERTAINTY REVERSES RESISTANCE TO CHANGE By Kerry Anne Nelson
T
he trick with creating a positive culture around workplace change lies in the company’s ability to empower their staff with certainty throughout every stage. In our fast-paced, modern world change is inevitable, and this is particularly true at 20
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work. The latest inventions, newest technologies, and game-changing scientific breakthroughs permeate our workplaces. Navigating constantly evolving change can be overwhelming, especially when it feels like it’s happening “to” you on a regular basis. The management of workplace
change often adopts a perspective of dealing with resistance. It is assumed that our biological drive to protect ourselves must be overcome when implementing new ways of doing things. For the business leader, the task of taking people into the unknown implies leading them through dark pathways of