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Fact Sheet Concept

Organic and Fair-trade coffee retail

Key People

Daryn Daniel – Brand Manager Faith Manning – Sales and Leasing Coordination Manager

Qualifications Required

Having retail or food business experience is always an advantage, h owever training is provided.

Business Established

1993

Franchising Commenced

2002

Training Provided

All franchisees undertake four weeks of training at our dedicated and purpose-built training academy on the Gold Coast, Queensland with an additional 3 days of in store training within their home state.

Marketing Support

We provide a dedicated marketing team to set the strategic direction for the brand and national marketing calendar which incorporates national promotions, advertising and PR. This team also provides you with local area marketing support to assist you in planning and implementing effective local area promotions.

Marketing Campaign Example

See recent campaign examples presented on this page.

Our Customers

Customers are coffee lovers of all ages and backgrounds.

Capital Investment Required

$200,000 - $450,000 including initial franchise fee* The investment level varies depending upon size of the site, equipment required and the landlord requirements or contributions. This includes a fully fitted out store, equipment, training, manuals plus initial franchise fee and ongoing franchise support. *Drive thru concept is at an additional cost

Finance Options

Retail Food Group has approved franchise systems with major financial institutions throughout Australia and New Zealand.

Number of Units

Over 47 stores currently situated in New Zealand with a major expansion strategy underway within Australia. Page 1 of 2

Information provided by Esquires Coffee and correct as of 5/2/13 - while all care is taken, information should always be confirmed with franchisor. To contact Esquires Coffee, call Faith Manning, National Sales and Leasing Coordination Manager, at 1800-067-619 or send an email to faith@rfg.com.au

www.franchisebuyer.com.au


Fact Sheet Franchise Agreement Term

The initial franchise term is generally in line with the lease term, expiring one day prior to lease end. An option to renew the franchise term is also generally available.

Sites / Territories Available

Esquires Coffee is looking to expand throughout Australia.

Units Outside Australia

Esquires Coffee Houses can be found in North America, New Zealand, Fiji, Ireland, Saudi Arabia, United Kingdom, Abu Dhabi, China and Dubai.

FAQ

View, and or download the Esquire’s FAQ sheet on this page.

About Esquires Coffee Founded in 1993 in Vancouver, Esquires Coffee Houses has grown into a thriving brand with a presence in Canada, Saudi Arabia, United Kingdom, Abu Dhabi, Ireland, China, New Zealand, Dubai and Fiji. The first New Zealand store opened in May 2002 and has quickly become the fastest growing coffee house franchise in New Zealand, with more than 47 stores currently situated throughout New Zealand. Esquires Coffee is now a proud member of the Retail Food Group family, joining other iconic brands such as Donut King, Brumby’s Bakeries, bb’s café, Michel’s Patisserie, Pizza Capers, Crust Gourmet Pizza and The Coffee Guy franchise systems - throughout Australia, New Zealand and internationally. It is with great excitement that Retail Food Group, supported by a wealth of experience in the food franchising sector, is now introducing Esquires Coffee to Australia. Esquires have an expert team of partners - suppliers, contractors and professionals who have been carefully selected based on their professionalism, expertise, reputations, and their ability to deliver a superior quality service and product. Esquires provide the proven systems to successfully open and run your own organic fair trade cafe. The award winning formula ensures you have the tools, suppliers and style required to give you every opportunity for success.

Page 2 of 2 Information provided by Esquires Coffee and correct as of 5/2/13 - while all care is taken, information should always be confirmed with franchisor. To contact Esquires Coffee, call Faith Manning, National Sales and Leasing Coordination Manager, at 1800-067-619 or send an email to faith@rfg.com.au

www.franchisebuyer.com.au


Esquires Fact Sheet  

Esquires Fact Sheet

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