Fact Sheet Concept
Mobile Coffee Van
• Jo Mansﬁeld – Brand Operations Manager • Tracy Catterall – Marketing Manager • Faith Manning – National Sales & Leasing Manager
• A strong desire to be the owner & operator, & to succeed in business. • A positive attitude, strong communication skills & a genuine interest in people. • A sense of fun!
The Coffee Guy began in 2005 in Auckland NZ and launched in Australia in May of 2013.
Franchising commenced shortly after the ﬁrst van began in 2005.
• 4 week training program consisting of 1 week in-house, 1 week at home preparation and 2 week dedicated launch assistant to build your business customer by customer and show you how it’s done. • Additional online assistance as well as onsite training through RIOT on a needs basis aided by the Business Development Managers and Barista Trainers.
Marketing support includes national advertising, public relations, campaigns, media selection and national media placement.
Traditional customers are employees in businesses who desire great espresso coffee delivered straight to them.
Capital Investment Required
$98,950 including franchise fee, marketing fee and training fee.
Strong relationships with key ﬁnancial institutions in Australia & New Zealand.
Number of Units
55 units in NZ and 1 in Australia.
Franchise Agreement Term
5 years plus additional 5 years.
Sites / Territories Available
All states & territories of Australia, as well as internationally.
Units Outside Australia
None at this point. Interest desired.
Page 1 of 2 Information provided by The Coffee Guy and correct as of 29/8/13 - while all care is taken, information should always be conﬁrmed with franchisor. To contact The Coffee Guy, call Jo Mansﬁeld at 0420 240 294 or send an email to Jo.Mansﬁeld@rfg.com.au
Fact Sheet The Coffee Guy The Coffee Guy was established in 2006 by Richard Karam in Auckland, New Zealand. Richard ran his ﬁrst van by himself in June 2005 before recruiting franchisees to buy and run The Coffee Guy vans in other territories in January 2006. The Coffee Guy is now part of Australia’s largest multi‐food franchise franchisor - Retail Food Group (RFG). With more than 105 million customer visits a year RFG owns and operates the Donut King, Brumby’s Bakery, Michel’s Patisserie, bb’s café, Esquires Coffee, The Coffee Guy, Pizza Capers Gourmet Kitchen and Crust Gourmet Pizza franchise systems. In addition, the Company roasts more than 1.2m kilograms of coffee annually through the Evolution Coffee Roasters Group, Caffe Coffee and Barista’s Choice coffee brands. The Coffee Guy is Australia’s newest and most exciting mobile coffee franchise. The primary franchise model is a mobile coffee van delivering quality coffee daily to customers within a set territory. The Coffee Guy offers anybody the chance to enter the mobile coffee industry and perform well. Through use of technology and extensive knowledge you are able to take a greater proﬁt for yourself. The Coffee Guy is the perfect lifestyle business, giving the owner the chance to have a great family and work life balance.
Page 2 of 2 Information provided by The Coffee Guy and correct as of 29/8/13 - while all care is taken, information should always be conﬁrmed with franchisor. To contact The Coffee Guy, call Jo Mansﬁeld at 0420 240 294 or send an email to Jo.Mansﬁeld@rfg.com.au