LIMITATION A challenges that H&M might have to face when
The target sector for this trend is Millennials.
implementing this trend is that sustainable and highIn fact, even though they are the generation with the widest
quality products may lead to higher production costs.
range of choices, they usually opt for brands that reflect
This would have a direct impact on the profit margin
their personal values (businessinsider.com, 2016).
that would shrink.
As mentioned in forbes.com, they are more keen on responsible production, consumption, climate change, and
In addition, collaborating with a specific, limited
industry innovation (2016).
group of sustainable designers might cause
Moreover, as they become the workforce of today, their
interruption in the business supply chain, as they tend
spending power has overtaken the other generations
to manually handcraft products. This could cause
several delays in the manufacturing process, as well
So, Millennials strong
as in delivery times.Therefore, it would be valuable to
consider alternatives, or semi-automatic processes to
speed up the production line.
environmental issues and their
increasing income make them the perfect segment to be targeted. (pinterest, NA)
Page 18 of 21
Published on Jan 12, 2017
The objective of this report was to show my individual strength in researching, writing and developing trend reports which are fit for marke...