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CD S How we look...

CAREER DEVELOPMENT SERVICES

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Contents 4-9 Typeface 10-12 Colors 13 Logo 14-16 Banner 17 Email Signature 18 Letterhead 19 Icons

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Typeface Century Gothic This is our basic body font and also the font used in the logo. Century Gothic is a nice, simple font, use wherever possible

regular italic bold bold italic

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!$&@*) 0123456789

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Typeface Californian FB This is our go serif font. It can be paired nicely with Century Gothic.

regular italic bold

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!$&@*) 0123456789

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Typeface Freestyle Script This is our script font. It can be used as a decorative font anywhere, especially on guides.

regular

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!$&@*) 0123456789

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Typeface Kalinga This is our body font for guides.

regular bold

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!$&@*) 0123456789

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Typeface Antipasto This is our body font for The Hunt.

Extralight Regular Extrabold

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!$&@*) 0123456789

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Typeface Times New Roman This is our font for email signatures.

Regular Italic Bold Bold Italic

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!$&@*) 0123456789

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Color Palettes Primary Our general color palette used for the logo and whenever possible.

Pantone 296 U R0 G45 B86

Pantone 188 U R139 G14 B4

Pantone 2975 U R173 G224 B238

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Color Palettes Secondary This is the color palette used for The Hunt. We aim for bright and eye-catching, yet still professional.

Pantone 195 U R130 G0 B36

Pantone 1791 U R227 G27 B35

Pantone 180 U R217 G83 B30

Pantone 1385 U R232 G148 B26

Pantone 1565 U R250 G181 B133

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Color Palettes Tertiary This palette is used whenever a pop of color is needed.

Pantone 5255 U R0 G33 B91

Pantone 326 U R0 G177 B176

Pantone 564 U R158 G216 B210

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Logo Logo Usage Colors used may be taken from a particular color pallete, as well as black, white, or any shade of gray. Outlined or filled. Font is Century Gothic. Size can be changed, but please do not skew the proportions.

CD CD CD CD

S S S S

CD S

CAREER DEVELOPMENT SERVICES

CD S

CAREER DEVELOPMENT SERVICES

Malone Student Center, Suite 201 310.338.2871 www.lmu.edu/careers CAREER DEVELOPMENT SERVICES

CAREER DEVELOPMENT SERVICES

CD S

CAREER DEVELOPMENT SERVICES

Malone Student Center, Suite 201 310.338.2871 www.lmu.edu/careers lmucds

@LMU_CDS

LMUCDS

CAREER DEVELOPMENT SERVICES

CAREER DEVELOPMENT SERVICES

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Banners General Our general banner, to be placed anywhere. Colors may change.

Pantone 296 Fill 75%

CD S Century Gothic 50pt

CAREER DEVELOPMENT SERVICES

Century Gothic 6pt

Pantone 296

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Banners CDS Highlights This banner will be used as a part of office wide announcements.

Pantone 564 Opacity 90%

C D SS Century Gothic 40pt

Century Gothic 40pt Outline Stroke 1.5pt

Century Gothic 40pt

CAREER DEVELOPMENT SERVICES

Century Gothic 4.5pt

Pantone 326

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Banners The Hunt This banner is used as the headline of the monthly newsletter, The Hunt.

Century Gothic 70pt

THE HUNT

Antipasto 15pt Justified EN GAG E P R E PA R E CONNECT

Career Development Services April Edition

Antipasto 11pt

Antipasto 14pt

Pantone 1791

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Email Signature General All CDS email signatures should look uniform to this example:

Times New Roman 16 Bold Iggy Lion

Career Counselor, Career Development Services Loyola Marymount University

Times New Roman 14

310.338.5942 iggy.lion@lmu.edu Malone 201 | 1 LMU Drive | Los Angeles, California | 90045 www.lmu.edu/careers

links to: http://www.twitter.com/LMU_CDS links to: http://www.linkedin.com/groups?gid=3720191&mostPopular=&trk=tyah links to: https://www.facebook.com/lmucds

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Letterhead General This letterhead is to be used on formal documents and envelopes.

CAREER DEVELOPMENT SERVICES

Loyola Marymount University Malone Student Center 201 1 LMU Drive, MS 8425 Los Angeles, CA 90045-2659 Tel. 310.338.2871 www.lmu.edu/careers

Examples:

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Icons General Icons can be used on flyer, posters, advertisments, anywhere within the office.

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