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LABEL DESIGNS

BACKGROUND

BREIF

These drinks are made from 100% natural ingredients, with no added sugar and this is the message the Feel Good Drink Company wants to promote. The three bottles we were asked to focus on are; Apple & Blueberry, Orange & Mango, Cloudy Lemon.

The brief had two parts; firstly to make Feel Good Drinks famous and to promote the great taste of the drinks. Secondly to encourage people to choose to buy their drinks over their competitors.


BRIEF;

Feel Good Drinks Company

NAMES;

Emily Fairbank Francesca Pecqueur

WITH 100% NATURAL INGREDIENTS

THIS DRINK IS

10 0% N AT U R AL I N G R E D IE N T S

WILL LEAVE YOU

FEELING FANTASTIC

FEEL GOOD

MEANING YOUR DRINK

100% NATURAL

WE HAVE NOT ADDED SUGAR

72% FRUIT JUICE (from concentrate) WATER & FRUIT EXTRACTS JUICY GOODNESS (per 100ml) 189 KJ (44 kcals) Protien 0.2g Carbohydrates 10.6 (of which sugars 10.4*) Fat 0g Fiber 0.2g Sodium 0g

DRINK GOOD

FEEL GOOD

*Contains only 100% naturally occuring fuit sugar

ORANGE & MANGO

WITH 100%

0 df988356kdjf2

We belive that the taste of this drink is so good that there was absolutely no need to add nasty sugar lumps.

1 OF YOUR 5 A DAY

10 0% N AT U R AL I N G R E D IE N T S

1 OF YOUR 5 A DAY

We belive that the taste of this drink is so good that there was absolutely no need to add nasty sugar lumps.

THIS DRINK IS

WILL LEAVE YOU

FEELING FANTASTIC

DRINK GOOD

FEEL GOOD

FEEL GOOD

MEANING YOUR DRINK

100% NATURAL

WE HAVE NOT ADDED SUGAR

72% FRUIT JUICE (from concentrate) WATER & FRUIT EXTRACTS JUICY GOODNESS (per 100ml) 189 KJ (44 kcals) Protien 0.2g Carbohydrates 10.6 (of which sugars 10.4*) Fat 0g Fiber 0.2g Sodium 0g *Contains only 100% naturally occuring fuit sugar

CLOUDY LEMON

WITH 100%

0 df988356kdjf2

NATURAL INGREDIENTS

10 0% N AT U R AL I N G R E D IE N T S

1 OF YOUR 5 A DAY

We belive that the taste of this drink is so good that there was absolutely no need to add nasty sugar lumps.

THIS DRINK IS

WILL LEAVE YOU

FEELING FANTASTIC

DRINK GOOD

FEEL GOOD

FEEL GOOD

MEANING YOUR DRINK

100% NATURAL

WE HAVE NOT ADDED SUGAR

APPLE & BLUEBERRY

72% FRUIT JUICE (from concentrate) WATER & FRUIT EXTRACTS JUICY GOODNESS (per 100ml) 189 KJ (44 kcals) Protien 0.2g Carbohydrates 10.6 (of which sugars 10.4*) Fat 0g Fiber 0.2g Sodium 0g *Contains only 100% naturally occuring fuit sugar

0 df988356kdjf2

NATURAL INGREDIENTS

100% NATURAL

SOLUTION

PRINT PROPERTIES

To use an illustration of the cross section of the fruit flavours remind customers of the drinks freshness. We kept the label simple and clean to represent the natural ingredients of the drink. Also we printed the logo and messages on the bottle tops as an added touch.

STOCK; PROCESS;

Assatate Litho Printing Pad Printing

Page 1 Leeds College of Art


ADVERTISING POSTER

www.feelgooddrinks.co.uk

I AM 100%

NATURAL I HAVE NO ADDED SUGAR

I AM 1 OF YOUR 5 A DAY

I AM A FEEL GOOD DRINK

DRINK GOOD, FEEL GOOD

DRINK GOOD, FEEL GOOD

CONCEPT

INFORMATION

We used the three bright gradients that were used in the cross sections of the fruit. The aim was to catch people attention using bright colours.

Keeping in line with the bottle labels and designing simple posters, focusing on the information that catches the target audience’s eye; a healthy, sugar free drink they can have on the go.


RS

BRIEF;

Feel Good Drinks Company

NAMES;

Emily Fairbank Francesca Pecqueur

www.feelgooddrinks.co.uk

www.feelgooddrinks.co.uk

I AM 100%

I AM 100%

I HAVE NO

I HAVE NO

I AM 1 OF

I AM 1 OF

I AM A FEEL GOOD DRINK

I AM A FEEL GOOD DRINK

NATURAL ADDED SUGAR

YOUR 5 A DAY

DRINK GOOD, FEEL GOOD

DRINK GOOD, FEEL GOOD

NATURAL ADDED SUGAR

YOUR 5 A DAY

DRINK GOOD, FEEL GOOD

DRINK GOOD, FEEL GOOD

PRINT PROPERTIES Lithography Printing 180 gsm A1 size Matt Varnish 3 spot colour gradients

Page 2 Leeds College of Art


PHONE APP

1 NEW NOTIFICATION

MA

TO YOUR FEE

Close

Did you know...

LOGIN

you are currently 200 metres from store that sells Feel Good Drinks? Tap for Map

USERNAME; PASSWORD;

i

i HOME

FUN FACTS

MAP

WEBSITE

HOME

CONCEPT

APP FEATURES

We wanted to make sure the target audience knows when they are near a store selling Feel Good Drinks, and exactly how to find them. This app will also keep customers and followers up to date with all the latest Feel Good news and products.

A notification will pop up when a person is near to a shop, directing them with a map. A page of daily facts on how to maintain a healthy lifestyle and how Feel Good Drinks are a part of that. A page that links to the main website where weekly offers can be downloaded and used.

FUN FACTS


AP

FACT

EL GOOD DRINK

+ -

MAP

WEBSITE

BRIEF;

Feel Good Drinks Company

NAMES;

Emily Fairbank Francesca Pecqueur

WEBSITE UPDATES

OF THE DAY

BLUEBERRIES are a superfood and have more anti oxidents than pretty much all other fruit and veg.

DEAL OF THE WEEK!

Purchase a Feel Good Drink in any independant shop and get 25p off your next drink!

i HOME

FUN FACTS

i MAP

WEBSITE

HOME

FUN FACTS

MAP

WEBSITE

Page 3 Leeds College of Art


CONTEXT

TARGET AUDIENCE

WHERE

We are aiming these drinks at students and professionals in towns and cities. They have busy life-styles and are more concious of their health and what they drink and eat. Due to this they tend to eat on the go.

In the CBD’s of towns and cities where Universities and businesses are located. In independant food stores, sandwich shops, cafe’s and university unions where there is less competition from other juice brands.


BRIEF;

Feel Good Drinks Company

NAMES;

Emily Fairbank Francesca Pecqueur

RECYCLABLE NAPKINS By printing a napkin with the Feel Good logo, information and website address and placing it in prime locations will increase thier advertisment. It will be given out with any purchase the person makes in each of these stores with the aim to raise awareness of the brand and entise more people to buy the drinks.

Page 4 Leeds College of Art


Feel good