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06

BA (Hons.) GRAPHIC DESIGN

LEVEL

Module Code

OUPD301

Outcomes

Module Title

PERSONAL PROFESSIONAL PRACTICE 3 – PPP3

LEVEL 05/06 PROGRESS EVALUATION The following form is designed to focus your self-evaluation, personal reflection and design strategy planning for the second year of the course. This should help you to identify necessary areas of interest, working practices, aims and ambitions when planning your return in September. More importantly it should help you identify specific issues that you need to address, skills you intend to develop and creative/professional aspects of design practice that are relevant to you as an individual. As this is form focuses on you as an individual you may find you need to add certain criteria, skills or areas that are relevant to you and your aims. There are spaces left for you to add content. Your evaluation will form the basis of discussion during your first tutorial in the second year. Your response to this task should be posted to your PPP blog and labelled ‘PROGRESS EVALUATION 05/06’


How would you grade yourself on the following areas: 5= excellent, 4 = very good, 3 = good, 2 = average, 1 = poor 1 ENGAGEMENT Attendance Punctuality Motivation Commitment Quantity of work produced Quality of work produced Contribution to the group

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5 X X

X X X X X

1 STUDY SKILLS Library Magazines Internet Study Visits Online Content Contextual Research Documentation (Blogs.)

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5

X X X X X X X

PERSONAL SKILLS Design Skills Communication - verbal Problem Analysis X X Communication - written Problem Solving X X Communication - visual Content Development (Research) X X Organisation - time Conceptual Development (Idea Generation) X X Organisation - project Visual Development (Visual Skills) X X Organisation - personal Media/Material Experimentation X X Presentation - crits Evaluation & Selection X X Presentation - assessment Finishing Skills X X Presentation – Blogs. Production Skills X X Identify 5 ways in which you aim to extend your strengths an/or address areas for improvement. 1. Within my personal skills I want to improve my overall motivation towards my work ethic, as it should then have a knock on effect and improve my quantity and quality of work. 2. My personal organisation skills are good so I want to apply my organisation skills in my personal life to my projects in my work life, which should help improve my time management throughout my projects. 3. I need to improve my verbal skills a lot so I can be better at face-to-face communication as its something that will be needed a lot when talking to employers and clients. 4. I want to focus on my finishing skills as it has always been my weakness in my projects and often lets me down. 5. Broadening my study skills is something I want to improve on, I want to look at more offline sources such as magazines and journals and go on more study visits and learn first hand from primary sources.


Grade the level to which you will prioritise developing your skills and understanding of the following 5= highest, 4 = high, 3 = necessary, 2 = unsure, 1 = low 1 2 PRACTICAL SKILLS Typography - Font Design X Typography - Layout/Grid X Screen Print Bookbinding / Paper Craft Letterpress / Printed Type 3D Materials & Media X Photography & Studio lighting X DESIGN FOR PRINT Packaging Editorial (Magazine) Publishing (Book) Retail Promotion Branding/Identity Information graphics Signage/Wayfinding PROFESSIONAL PRACTICE Music publishing & Promotion Fashion Branding & Promotion Corporate Identity Exhibition Design Retail Branding & Interiors Design for Social Change Product, Promotion, Packaging Self Publication & Print Others (please list on your blog.)

3

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5

X X X

1 SOFTWARE Photoshop Illustrator Indesign Dreamweaver (web) After Effects (Motion Graphics) Fontographer (font design)

DESIGN FOR SCREEN Design for Web Design for Mobile Technology Interface design (DVD, Mobile tech.) Moving Type (TV ,Film) Motion Graphics (TV, Film)

X X X X X X X

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3 X

X X X X

X X X X X

X

X X X X

X X X X X

CREATIVE PRACTICE/CONCERNS Ethical Design Sustainable Design Digital Innovation Print Production -Paper/Format/Finish Handmade to Digital Designer Led Practice Client Led Design Commercial Design Independent Practice

4

X X X X X X X X X

5


Identify 10 things that you aim to achieve during level 6, explain why you want to achieve them and how you intend to go about achieving them. Grade them in terms of level of priority. 1

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1

I want to focus more on a hand rendered approach in level 6, refining my practice more and developing my own approach.

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I have looked a lot at screen printing and it is something I want to continue on improving in level 6 but I also want to broaden my skills and start to look more into book binding and letterpress, I am going to go to Vernon street and use their equipment to broaden my skills and outcomes for projects. Software is something I have always struggled with, in level 5 I managed to get my Illustrator skills up to a reasonable level, in level 6 I want to keep improving my Illustrator skills by pushing myself more to use it and to try out different techniques, I also want to improve my Photoshop skills as they are still not up to a level I would like. I know design for print is the area I want to focus on and the area I enjoy working in the most, what I want to achieve this year is a focus, I want to look into the areas of print and focus my design work so that I can produce more directed outcomes and find the right briefs for me. Design for screen is something I don’t really enjoy but I know it is an essential part of design. I would however like to look more into web design, even if my skills are not good enough to design websites for clients, I would like to have the basic skills to set up my own website and keep it updated. I would like to make more connections with professionals working in the Leeds area and beyond during level 6. I would like to come away from this year knowing I have a network of people I can contact when I am starting out without the course behind me, knowing I have put in the effort to get there. I want to focus on my professional practice during level 6, I know I don’t want to go into corporate identity or fashion branding but I don’t really have a specific focus, I am going to make it my aim to focus my practice early on in the year so I can work on relevant briefs. I want to focus on working in collaboration with InPress and also other artists and designers within the college on other courses and outside of the college. When I leave college I want to set up a studio with other like minded designers so starting to do that in level 6 will start me off on the path I want to be going in.

X

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