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21st International Swimming Pool, Spas, Decoration and Wellness Show

1 8 E X P O 1 5 A U G U S T C E N T E R 1pm 9pm NO R T E E














E XPO L AZ E R 2 0 1 7







For over 20 years, EXPOLAZER is the great meeting point for swimming pool and related products market. Committed to provide innovations, attract new buyers and unite the sector for the development of this industry in Brazil, the Fair is the best opportunity of the year for your company to receive qualified buyers from around the world and strengthen your business.

73% 7,000 MORE THAN

Numbers 2015 Edition




Visitors Profile • • • • • • • • •

Swimming Pools Articles Stores Constructors Architects, Engineers and Decorators Hipermarkets and Garden Centers Fitness Centers and Clubs Hotels, Motels and Spas Amusement Parks and Resorts Condominiums Swimming Pool Cleaners

Exhibitors Profile • • • • • • • • • • •

Swimming Pools, Accessories and Maintenance Decoration and Lighting Ceramics, Flooring and Stones Spas and Bath Tubs Sauna and Fitness Filters, Pumps, Timers and Systems Beachwear, Sportswear and Towels Health Spas Accessories: Essences, Candles and Cosmetics Sports Accessories and Aquatic Games Accessories Inflatables and Camping

Visiting Countries Germany


South Korea




Costa Rica










More Business,Training and Attractions The fair expanded its programming to offer a better and more complete event to the visitor.

New Products Showcase Area Area near the main entrance, available to exhibitors that want to present their innovations.

3rd Brazilian Forum of the Swimming Pools and SPAS Industry Indispensable for the industry professionals, the Forum, with programming developed by ANAPP, aims to update manufacturers and retailers on issues related to technology, management, sectorial policies and regulations.

Technical Space where exhibitors have the opportunity to present Speeches solutions and innovations to visitors.

Welcome Dinner A traditional dinner on the second day of the fair in a perfect environment for your network, with the presence of exhibitors, press, market leaders, major retailers and international guests.

Arena Viva

Special Program for Swimming Pool Cleaners

Innovative project created in collaboration with exhibitors with live demonstrations and classes for all visitors.

VIP Buyer Program In order to stimulate the attendance of importers and VIP buyers, exhibitors indicate qualified clients to receive in advance badges and information about the fair. An excellent opportunity for your company to do business. Send your VIP clients list to: with the subject VIPs EXPOLAZER 2017.

The buyer is the main target and deserves a special treatment:

Special attention to the buyer

Accommodation package with discount Flight tickets with special prices offered by LATAM Welcome reception with bottles of mineral water at the fair registration Rest areas and recharge cell phone batteries stands New restaurants at Expo Center Norte Coffee lounge offered to shop owners Promotion in partnership with exhibitors to raffle products to the participants of parallel program Exhibitors Guide

More business wait for your company The simultaneous show EXPO PAISAGISMO BRASIL – Landscape, Sustainable Architecture and Outdoor Living Trade Fair, in collaboration with ANP – Landscaping National Association, opens an endless range of opportunities for you. Buyers from a booming industry in Brazil may open the doors of your company to new business.

Communication Campaign Frequent and systematic communication actions on and off- line and a specialized press advisory with real results : • • • • • •

Advertisements in specialized construction and decoration magazines 90 thousand printed invitations 43 thousand direct mail Weekly Newsletters for a mailing with more than 60 thousand names; Advertisements on the main social networks and portals Spontaneous media coverage: magazines, newspapers and TVs



opportunities for your


In order to amplify the benefits of your participatiotn in the fair, EXPOLAZER offers various sponsorship and merchandising options, such as: • Aisles Banners • Adhesives on the floor • Parallel Program Sponsorship • Aisles Totems • Vans and other options for your company

Merchandising opportunities area available during the show. Consult our Merchandising Department and ask for the options manual: Contact: Mrs. Valeska de Oliveira Phone: (5511) 2226-3176 e-mail:

The fair through the Exhibitor’s voice “We will always support the fair. In a country with continental dimensions, how can we make our contacts? Even in three years, I do not get a sales volume as I do here in four days.” Augusto Araújo, Commercial Director of Sodramar

“I was afraid about the business due to the economic situation of the country. The first impression has already changed completely my perception. Now, I wait a 50% sales increase.” Flávio Shimura Mattos, Owner of Clor Up

“It was a very good synergy here in the fair. I believe we had success in the integration between swimming pool and landscape sectors and the final result was totally positive.” Marcelo Zlochevsky, Regional Sales Manager of Rain Bird

“The fair was great to improve our network. We received 500 visitors. The company is new, but the team is recognized in the market. Our clients receive a exclusive attention. ” Tatiana Bettini, CBO of Collors

“Our participation helped us to measure the potential of this sector. We have already set appointments and I hope it generates new business from the contacts we made during the fair.” Robson Ishii, Financial Director of ThermoSubt .

“Our products are calling a lot of attention. We are here for the first time, but I can tell Expolazer is already approved.” Akira Anami, Director of Brisa Casa

For further information and booth reservation,

call us at (55 11) 2226-3166 or e-mail

Expolazer 2017 - English Version  
Expolazer 2017 - English Version